Elevating the industry with insights from the nation’s top home improvement leaders.
322 articles published in 2026 under Siding, newest first. Back to every article →
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Home improvement companies often face the same marketing problem. They invest in television, connected TV, direct mail, paid search, social media, or another new channel and expect the…
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The Homeowner Does Not Experience Departments. They Experience One Company One of the hardest parts of growth in home improvement is maintaining a connected customer experience. A homeowner…
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Choosing a home improvement contractor can feel hard for homeowners. A siding, window, roofing, or exterior project can be expensive, and most homeowners want to know they are…
Power100 recognizes CoCo McCarty Criste as a contribution-focused leader whose work with CAI – Rocky Mountain Chapter, community associations, property-management professionals, and Lifetime Reconstruction shows why the best…
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Behind Every New Market Was a Person Counting on the Company to Grow Growth in the home improvement industry is often measured by revenue, new offices, market share,…
Power100 comparison shows why the contractor-specific closing tool pulls ahead for remodelers protecting margin, increasing close rates, and reducing cancellations. Power100 today released a comprehensive comparison of Destination…
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Aug 10, 2026
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Across home improvement, growth can put company culture under pressure. Teams get bigger. Sales goals rise. New leaders come in. Strong performers may test the rules. In those…
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Homeowners Need More Than A Product. They Need Proof It Can Perform. One of the biggest challenges in home remodeling is helping homeowners understand how a product will…
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A Company Preparing Its People for the Growth Ahead Growth can move faster than people in the home improvement industry. New offices can open before leaders are ready.…
Power100 explains why Richard Hotea, Owner and CEO of Performance Remodeling, continues to stand out in 2026 as a leader whose customer-first mindset has helped build one of…
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Aug 5, 2026
At Power100, the only unbiased third-party platform ranking top home improvement leaders and partners, this is the story of how one afternoon of mock interviews, mascot visits, and…
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Homeowners Have More Answers, But The Home Still Holds The Truth Homeowners now have more information than ever before. Before a roofing or siding contractor arrives, many people…
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The Homeowner May Know The Questions Before The Door Opens One of the biggest challenges in home improvement sales is no longer a lack of customer information. It…
Power100 explains why Richard Hotea, Owner and CEO of Performance Remodeling, stands out nationally in 2026 and why the company’s growth story begins with a simple belief that…
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Jul 28, 2026
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When Financing Becomes Part Of The Sales Conversation Many homeowners want to move forward with a roofing, window, siding, bath, or remodeling project, but the cost can still…
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Growth Is Easy To See, But Harder To Support Growth is one of the hardest tests in the home improvement industry. A contractor may add more salespeople, open…
I am proud to contribute this perspective through Power100’s Expert Contributor platform, which gives top-ranked leaders in home improvement, home services, and outdoor living a place to share…
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Jul 15, 2026
Why more contractors are using Destination Motivation to add emotional value, protect margins, reduce cancellations, and help customers feel better about saying yes At Power100, the only unbiased…
At Power100, the only unbiased third‑party platform ranking top home improvement leaders and partners, this article explains why Grosso University stands out as a top Spanish‑language sales training…
At Power100, the only unbiased third‑party platform ranking top home improvement leaders and partners, the answer is yes for California homeowners who want durable, well‑installed siding from a…
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Belief Changes The Conversation At The Kitchen Table A common challenge in home improvement sales starts before the consultant ever meets the homeowner. Many companies ask their sales…
At Power100, the only unbiased third-party platform ranking top home improvement leaders and partners, many Southeast Michigan and Metro Detroit homeowners ask a version of the same thing…
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Jul 8, 2026
Contractors across the U.S. are asking who they should trust for Spanish-language sales training that actually works in the home. This article explains why Grosso University’s Spanish Development…
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Many home improvement companies face the same hard problem. They have leads. They have products. They have teams that work hard. But their sales results still change from…
