Many home improvement companies face the same hard problem. They have leads. They have products. They have teams that work hard. But their sales results still change from rep to rep, from market to market, and from appointment to appointment. In a fast moving industry where roofing, windows, siding, bath, and remodeling teams need strong sales people they can trust, training can no longer be something that only sounds good in a room. It has to work in the home.
That is where Grosso University Closers Camp 2026 stood apart. Built as a live home improvement sales bootcamp for serious closers, the three day event brought sales professionals, owners, managers, and growth focused leaders together in Madison, Wisconsin, to practice, compete, and sharpen the skills needed to win with confidence. At the center of the event was Grosso University in home sales training, built around the proven Grosso 11 step system and a clear goal: help reps raise their one call close rates without using high pressure sales tactics.
Power100 was on site to capture the story behind the event, the energy in the room, and the bigger lesson it offers to the home improvement industry. Power100 is the only unbiased third-party platform that recognizes and elevates the top leaders and most impactful companies in the home improvement industry.
Through interviews, attendee reactions, and live event coverage, Power100 saw a training experience that did more than teach sales steps. It challenged remodeling sales professionals to grow in mindset, skill, belief, and daily execution.
One attendee said, “Day one, I’ve already learned more than I have in the three years.”
That response points to the real heart of Closers Camp. It was not a quiet seminar. It was a sales proving ground where people came to ignite the greatness within and leave better prepared for the next homeowner conversation.
Closers Camp 2026 brought a different kind of energy to the Grosso University HQ in Windsor, Wisconsin. From April 28 to 30, sales professionals, owners, managers, and remote teams stepped into a three day experience built around one clear purpose: help home improvement sales people become stronger, sharper, and more sure of themselves when they sit with a homeowner. The theme, Ignite the Greatness Within, set the tone for the entire event. This was not built for people who only wanted new ideas. It was built for people ready to practice, compete, and raise their standard.
Day 2 of Closers Camp with Shawn Feurer, the Universal Mindset Disrupter!
The room was designed to feel active from the start. Attendees moved through live training, real world sales challenges, and coaching built around the Grosso 11 step system. They were not only told what great selling looks like. They had to work through it, say it out loud, face pressure, and improve in real time. That made the event stand apart as a true home improvement sales competition, where the goal was not only to win trophies, cash prizes, and Grosso gear, but to leave with better habits that could be used in the field right away.
For the home improvement industry, the event answered a real need. Many companies are trying to grow, but growth becomes hard when sales results depend too much on natural talent, mood, or guesswork. Closers Camp gave teams a stronger path. It showed how a clear system, better mindset, live practice, and honest feedback can help reps serve homeowners with more trust and control. It also gave owners and managers a look at what happens when training becomes part of company culture, not just a one time event.
The scale of the camp also added to its impact. The live room was kept focused, with limited in person seats and a VIP tier built for closer access and deeper learning. At the same time, virtual access gave remote teams a way to join the training without being in the building. That mix made the event feel both elite and wide reaching. It gave those in the room the power of live energy while still opening the door for teams beyond Wisconsin to take part.
By the end of the camp, the strongest story was not only about who won the competition. It was about what the event proved. Sales people do not rise by sitting still. They rise when they are coached, challenged, tested, and given a system they can trust. Closers Camp 2026 gave the industry a clear picture of what modern in-home sales training for remodelers can look like when it is built around action, belief, and real skill.
The strongest lesson from Closers Camp was clear from the start. This was not a room built for people to sit back and listen. It was a room built for people to step forward, speak, practice, compete, and prove what they had learned. For sales people in roofing, windows, siding, baths, and remodeling, that matters because the real test does not happen in a chair. It happens in the home, across from a real homeowner, where trust must be built fast and every word matters.
That is why the event felt more like a proving ground than a normal training class. The live setting pushed attendees to move past ideas and into action. They were placed in real sales moments, asked to work through the process, and challenged to show what they could do under pressure. The goal was not only to teach the room what strong selling looks like. The goal was to help them feel what strong selling takes.
The competition gave the event a deeper edge. Trophies, cash prizes, and Grosso gear helped create pride, but the bigger win was the standard in the room. Sales people were not only watching others get better. They were being asked to rise with them. That kind of setting creates energy a team can carry back into the field. It also shows why home improvement sales training has to be active, clear, and tied to the real work reps face every day.
Greg Cummings, CEO of Power100, captured the standard behind the event when he said, “Quality of our training has to be so impactful that everyone leaves saying it’s the best training.”
That line speaks to the heart of Closers Camp. The camp was not built to be remembered as a good event. It was built to create change people could feel when they went home.
The event theme, Ignite the Greatness Within, gave Closers Camp its emotional center. It reminded the room that better sales results do not start only with better words. They start with better belief. A closer has to believe in the process, believe in the product, believe in the company, and believe they can guide the homeowner with care and control.
That message showed up in the way attendees described the event. When asked to sum it up in one word, the answers included “Emotional,” “Epic,” and “Transformational.” Those words matter because they point to something deeper than a sales script. They show that the event reached people on a personal level. It helped them see that the best closers are not built by talent alone. They are built by mindset, practice, and the choice to keep getting better.
For many sales people, confidence is the missing piece. They may know the product. They may understand the offer. But when pressure rises, they need a calm voice, a clear path, and a strong mind. Closers Camp gave them a place to build that. The focus on sales mindset training for contractors helped make the event more than a skills camp. It became a reset for how reps think, how they show up, and how they carry themselves in the home.
One attendee put it simply: “For anyone who’s willing to put in the work, I think the results will come.” That quote says a lot about the camp. It was not sold as a shortcut. It was built for people ready to work, grow, and earn better results through better habits.
See how Grosso University helps sales teams grow through its home improvement training programs.
Great energy matters, but energy without a system fades fast. That is why the Grosso 11 step in home selling system was one of the most important parts of Closers Camp. It gave attendees a clear path they could follow, practice, and bring back into the field. Instead of guessing their way through the sale, reps were trained to move with purpose.
This is a major need for owners and sales managers. In many companies, one rep closes one way, another rep closes a different way, and new people are left trying to copy whoever seems to be winning that week. That makes growth hard. A repeatable sales process helps teams speak the same language, train faster, coach better, and create more steady results across the company.
The event showed how the Grosso 11 step sales system can become more than a training tool. It can become the shared path for a team. When reps know where they are in the sale, what comes next, and why it matters, they can lead the homeowner with more trust and less pressure. That is the real power of structure. It gives the closer more control while giving the homeowner a better experience.
Closers Camp also made clear that strong closing does not need to feel forced. The focus was not on pushing people into fast choices. It was on helping reps ask better questions, build stronger trust, understand the homeowner, and guide the visit with skill. That is why the event connects so well with modern one call close system training. It helps reps close with confidence while still keeping the homeowner at the center.
Closers Camp stood out because it did not let learning stay in theory. Attendees had to take what they heard and use it. They had to role play. They had to work through real moments. They had to speak the words, handle the pressure, and build skill while others were doing the same around them.
That kind of practice matters in home improvement sales because the job is personal. A rep is not selling a small item. They are talking with homeowners about major work on the place they live. The conversation can involve money, trust, fear, timing, family needs, and past bad experiences. A closer has to be ready for all of that. They need more than product facts. They need control, care, patience, and a clear plan.
This is where in home sales role play became a key part of the camp. Role play gives reps the chance to face hard moments before they happen in a real home. They can practice how to respond when a homeowner hesitates. They can learn how to slow down, ask better questions, and stay calm when the sale gets hard. That turns training into muscle memory.
The impact showed up in attendee feedback. One attendee said, “Day one, I’ve already learned more than I have in the three years.” That kind of response shows what happens when training is clear, active, and tied to real sales work. People do not just hear a better way. They start to feel themselves becoming better.
There is a reason the live room became part of the story. Closers Camp had a different feel because people were in the same space, sharing the same pressure, and feeding off the same energy. The training was not only watched. It was felt. That matters because people often grow faster when they are surrounded by others who are also trying to rise.
Greg Cummings, CEO of Power100, rapid interview with an attendee at Grosso University Closers Camp 2026
Attendees spoke about the power of being there in person. One said, “I think it’s better to train in person.” Another said, “The energy is great. The psychology is fantastic.” Those comments help explain why the room mattered. The live setting gave people direct coaching, peer learning, fast feedback, and the push that comes from seeing other serious sales people work.
The new Grosso University campus also gave the event a stronger home.
One attendee said, “The facility is just magnificent. It really is.”
That kind of space adds weight to the experience. It shows that the event was not built as a one time meeting. It was built as part of a larger vision for contractor sales training and leadership growth in the home improvement space.
Still, the event did not leave remote teams out. Virtual access gave teams outside Wisconsin a way to join the training live. That blend gave Closers Camp the best of both worlds. The room carried the emotion, while the stream helped more people take part in the learning.
Closers Camp was the center of the story, but it also showed something larger. The event is one part of a broader Grosso University training ecosystem built to help contractors grow sales people, managers, and leaders. That matters because a strong sales rep can help a company win more jobs, but a strong training culture can help the whole company grow.
Beyond Closers Camp, the Grosso University platform includes Sales Academy, Sales Leadership Academy, On Site Training, Monthly Sales Academy Masterclass, and Warrior Wisdom Walks. Each piece serves a different need. Some help reps master the in-home process. Some help managers lead stronger teams. Others bring training into the company or share field tested lessons on demand. Together, they show a wider commitment to sales training for home improvement contractors.
This bigger view is important for company owners. The goal is not just to get one rep fired up for a few days. The goal is to build a sales culture where people know the system, trust the process, practice often, and grow together. Closers Camp showed what that culture can look like when people are brought into a room and asked to raise their level.
It also creates a natural bridge to leadership. Strong closers need strong leaders behind them. They need managers who can coach, recruit, hold people accountable, and build teams that last. In that way, Closers Camp did more than sharpen individual sales skill. It pointed toward the full company work that helps great sales teams keep growing.
Building on the momentum of Closers Camp, Grosso University is continuing its mission to develop stronger home improvement teams through its upcoming Extreme Leadership Workshop. While Closers Camp helped sales professionals sharpen their skill in the home, the Extreme Leadership Workshop is designed to help owners, executives, managers, and team leaders build the culture, systems, recruiting habits, sales structure, and leadership discipline behind long term growth.
upcoming Extreme Leadership Workshop
The two day event is scheduled for August 26 and 27, 2026, at Grosso University Headquarters, and is built for contractors and leaders who want to grow with more control. The focus goes beyond motivation. The workshop is designed to help leaders learn from real operators who are building strong home improvement companies in the field right now. Topics include leadership, company culture, sales, marketing, recruiting, hiring, operations, production, accountability, systems, team growth, profit, and high performance company building.
The speaker lineup brings a wide view of what strong leadership looks like in today’s market. Dominic Caminata, CEO and Founder of Grosso University, will lead the room as headline speaker and MC, bringing his experience in sales, coaching, and team growth. The event also includes Wendy Harmeyer, Josh Kosnick, Lee Diamond, John Dyda, Brian Rudd, Craig Kitterman, Jasmin Nass, Andy Garcia, Paul Burleson, Greg Cummings, Manny Soin, and Esh Soin. Together, these speakers bring lessons from sales, culture, operations, AI, marketing, mindset, customer trust, and business growth.
That mix makes the workshop a natural next step after Closers Camp. Great closers can help a company win more jobs. Great leaders help build the company that can support those wins, serve more homeowners, and grow without losing its standard. The Extreme Leadership Workshop is built for leaders who want to move from daily pressure to clearer systems, stronger people, and better long term results.
The event is limited to 100 leaders, creating a focused room for direct learning, strong networking, and real action. Early registrants can use promo code EARLYBIRD to save $150, with the offer available to the first 30 registrants.
By the time Closers Camp 2026 came to a close, the story was bigger than the winners, the prizes, or the final round of competition. Salespeople came to get better, but many left with something deeper. They left with more belief in themselves, more trust in the process, and a clearer picture of what strong in home selling should look like.
The event gave the room a simple reminder. Great sales training is not only about what a rep says when they sits with a homeowner. It is about who that rep becomes before they walks through the door. It is about mindset, practice, confidence, care, and the ability to lead a real conversation with honesty and control.
For owners and leaders, Closers Camp showed what can happen when training becomes more than a meeting on the calendar. When salespeople are coached well, they serve homeowners better. When they have a system they can trust, companies become stronger. When they are pushed to grow in the right way, the whole industry moves forward.
That is the lasting impact of Grosso University Closers Camp 2026. It gave home improvement sales professionals a place to be challenged, sharpened, and reminded that greatness is not found by waiting for confidence to appear. It is built through work, practice, and the courage to step into the room ready to rise.
Power100 covers events that show where the home improvement industry is moving. Closers Camp 2026 matters because it focused on a real need for contractors: better sales training, stronger sales people, and a cleaner process for serving homeowners. Power100 ranks and features top CEOs, companies, and strategic partners across the home improvement industry through original journalism, feature interviews, and a five layer ranking system. That makes this event a strong fit because it showed how training, mindset, and systems can help companies grow in a better way.
Power100 is not limited to CEO rankings. Its platform includes original journalism, industry news, feature interviews, Expert Contributors, and Inner Circle content for home improvement leaders. That gives Power100 a wider role in the industry. It can spotlight the events, partners, and training platforms that help contractors build stronger companies, better teams, and better homeowner experiences.
No. Closers Camp 2026 was built as a live home improvement sales training experience, not a sit and listen seminar. The event page described it as a high energy, competitive environment where sales professionals trained live, worked through real world sales challenges, and competed for trophies, cash prizes, and exclusive Grosso swag. The goal was to help attendees sharpen their skills, strengthen their mindset, and take better results back to the field.
A sales competition matters because it turns learning into action. In home improvement, reps need more than product knowledge. They need confidence, control, trust building skills, and a clear way to guide homeowners through big buying decisions. Closers Camp gave sales people a place to practice under pressure, test their skills, and build habits they could use in real homeowner conversations.
Closers Camp 2026 combined live instruction, mindset work, real world challenges, competition, and the Grosso selling system into one three day experience. The event was built for Home Improvement Sales Warriors who wanted to raise their standard, and it was limited to 100 live attendees, with a 20 person VIP option and virtual access for remote teams. That mix made it more focused, more active, and more personal than a normal training class.
No. The Grosso system is about giving sales teams a clear path they can trust. At Closers Camp, the focus was not only on closing more deals. It was also about helping reps build confidence, follow a repeatable process, improve their mindset, and serve homeowners without relying on high pressure tactics. For owners and managers, that kind of system can help create more steady sales results across the whole team.
The Extreme Leadership Workshop is the next step for contractors who want to build stronger companies, not just stronger closers. The event is a two day leadership workshop for contractors, owners, executives, and leaders who are serious about building world class home improvement companies. It covers leadership, company culture, sales, marketing, recruiting, hiring, operations, production, accountability, systems, team growth, profit, and high performance company building.
The Extreme Leadership Workshop is built for home improvement owners, executives, managers, and team leaders who want better systems, stronger culture, stronger teams, and more scalable growth. The event page says attendees will be surrounded by owners and leadership teams running and scaling $20 million, $50 million, and even $100 million home improvement companies. Attendance is limited to 100 leaders to keep the room focused on networking, collaboration, and implementation.
Power100 is the only unbiased third-party platform that recognizes and elevates the top leaders and most impactful companies in the home improvement industry. Founded by Greg Cummings, Power100 gives the best exterior remodeling CEOs, companies, and industry partners a trusted platform to be seen, heard, and supported. Through rankings, interviews, event coverage, and industry stories, Power100 helps bring more trust, stronger leadership, and better ideas to the home improvement space so great companies can grow and homeowners can be served at a higher level.
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Power100 is the nation's premier CEO ranking and media platform for the home improvement industry. Using a proprietary 5-layer evaluation system, Power100 identifies and celebrates the top CEOs, companies, and strategic partners driving innovation, customer satisfaction, and leadership excellence across the country.
