Elevating the industry with insights from the nation’s top home improvement leaders.
336 articles published in 2026 under Feature Interview, newest first. Back to every article →
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An Unexpected Career Can Become The Place Where Everything Starts To Fit Many leaders enter home improvement from another field. The challenge is not only learning a new…
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The Hardest People Problem Is Often the One Leadership Waits Too Long to Solve Every growing home improvement company will eventually make a hiring mistake. Someone can look…
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A Family Event Only Works When Everyone Can Find A Reason To Stay One of the hardest challenges at a large public event is giving every family member…
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When Business Growth Creates Value Beyond The Sale In the home improvement industry, growth can be harder when a company relies on partners who do not share its…
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Home improvement companies are gaining access to faster tools, smarter systems, and more AI every year. Calls can be answered faster. Follow-up can happen sooner. Scheduling can take…
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Weather Tite Windows has spent more than two decades serving Florida homeowners while building a team that reflects the business’s standards. Led by owner Michael Hollander, the company…
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Growth Gets Complicated When the Numbers Start Hiding The People Behind Them Growing a home improvement company can quickly become a numbers game. Leaders track leads, sales, conversion…
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Strong Teams Are Built When People Know Their Work and Their Lives Matter One of the hardest problems in the home improvement industry is not finding people. It…
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Growth Should Give Contractors More Freedom, Not More Busywork As home service companies grow, the owner’s job often changes with them. A contractor who once spent most of…
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Strong Revenue Can Hide A Weak Business Roofing contractors know how easy it is to feel successful when the phones are ringing, crews are busy, and new jobs…
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Home improvement companies often face the same marketing problem. They invest in television, connected TV, direct mail, paid search, social media, or another new channel and expect the…
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The Homeowner Does Not Experience Departments. They Experience One Company One of the hardest parts of growth in home improvement is maintaining a connected customer experience. A homeowner…
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The Best Events Give Everyone a Reason To Feel Part Of The Action One of the hardest parts of building a major event is creating something that works…
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The Growth Problem Is Bigger Than Getting More Leads Across the home improvement industry, one challenge keeps showing up. Companies can add more leads, more people, more software,…
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The AI Rush Is Creating A New Leadership Test Home improvement leaders are under growing pressure to use artificial intelligence across every part of their companies. New tools,…
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When The Company Name Already Means Something To The Customer In home improvement, one of the hardest jobs is earning trust before a salesperson ever walks through the…
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The Hardest Part of Building a Great Event Is Giving People A Reason to Come Back Success can create a hidden problem for major events. Once a formula…
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has served Florida homeowners for more than two decades with replacement windows, doors, hurricane protection, and other home improvement products. Led by owner Michael Hollander, the company has…
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Growth Gets Harder When The Leader Stops Growing Across the home improvement industry, many leaders reach a point where the methods that once helped them grow no longer…
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In home improvement, one of the hardest problems can begin after the sale is made. A salesperson may care deeply about the homeowner, but that same person may…
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Home improvement companies are under more pressure than ever. Lead costs are rising. Homeowners are harder to reach. Competitors are moving faster. New AI tools are showing up…
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The Money A Contractor Misses Can Hurt More Than The Money It Sees As home service companies grow, it becomes harder for leaders to see every place where…
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Strong Leaders Still Need A Trusted Place To Test Their Thinking Running a roofing company can feel lonely when an important decision lands on the owner’s desk. A…
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Home improvement companies can spend heavily on television, connected TV, direct mail, paid search, video, and public relations and still struggle with the same problem. Their marketing may…
