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Elevating the industry with insights from the nation’s top home improvement leaders.

As leaders in the industry, it’s paramount to stay up to date with what is going on around you. Leverage these articles for continual growth opportunities — personally, professionally, and operationally.

2026

The 2026 Archive

336 articles published in 2026 under Feature Interview, newest first. Back to every article →

“If You’re the Only One Talking About Your Business, That’s a Problem”: Brian Gottlieb Says Home Improvement Brand Reputation Grows When Other People Tell the Story Video
Feature Interview

“If You’re the Only One Talking About Your Business, That’s a Problem”: Brian Gottlieb Says Home Improvement Brand Reputation Grows When Other People Tell the Story

A Strong Reputation Needs More Than the Company’s Own Voice Home improvement companies face a trust problem that more advertising alone cannot solve. Every contractor can say it…

Power100 Staff · Sep 11, 2026
“Technology Should Empower Your Team, Not Distract It”: Greg Cummings and Augustine “AJ” Wadian Say Connected Systems Make Better Decisions Possible Video
Feature Interview

“Technology Should Empower Your Team, Not Distract It”: Greg Cummings and Augustine “AJ” Wadian Say Connected Systems Make Better Decisions Possible

Premier Home Pros Is Building Technology Around the People Who Have to Use It Home improvement companies have more technology available to them than ever before, but that…

Power100 Staff · Sep 11, 2026
“I’m Always Learning”: Mike Biondino Says Grosso University Keeps Giving Growing Home Improvement Sales Teams Something New To Bring Home Video
Feature Interview

“I’m Always Learning”: Mike Biondino Says Grosso University Keeps Giving Growing Home Improvement Sales Teams Something New To Bring Home

Why Experienced Contractors Still Come Back to Grosso University Home improvement companies often spend the most time training the newest people on the sales team. New reps learn…

Dominic Caminata Dominic Caminata · Sep 10, 2026
“Your Tech Stack Is Not A Growth Strategy”: Greg Cummings And James Lowder Say Clear Technology Ownership Matters As ATS Mechanical Scales As A Commercial HVAC Contractor in San Jose and Silicon Valley Video
Feature Interview

“Your Tech Stack Is Not A Growth Strategy”: Greg Cummings And James Lowder Say Clear Technology Ownership Matters As ATS Mechanical Scales As A Commercial HVAC Contractor in San Jose and Silicon Valley

Buying More Technology Will Not Fix a Business That Has No One Owning the Result Growing companies have more technology choices than ever before. Software, AI tools, payment…

Power100 Staff · Sep 10, 2026
“If You Don’t Explain It, They Won’t Buy Into It”: Michael Hoitt Says Leaders Must Show People The Path To Change Video
Feature Interview

“If You Don’t Explain It, They Won’t Buy Into It”: Michael Hoitt Says Leaders Must Show People The Path To Change

Change Gets Hard When Employees Know the Task but Do Not Understand the Reason Home improvement companies often know when a system or process needs to change. The…

Power100 Staff · Sep 10, 2026
“A Leader’s Job Is To Make Decisions”: Bastian Cowsert Says Winning Contractors Use Technology To See Growth Coming And Act Faster Video
Feature Interview

“A Leader’s Job Is To Make Decisions”: Bastian Cowsert Says Winning Contractors Use Technology To See Growth Coming And Act Faster

Growth Can Create New Problems When the Business Is Not Ready for It Home services companies work hard to create more demand, but growth can quickly put pressure…

Power100 Staff · Sep 10, 2026
“Can You Prove They Are Covered Right Now?” Greg Cummings Says Contractor Insurance Visibility Can Build Trust Far Beyond Compliance Video
Feature Interview

“Can You Prove They Are Covered Right Now?” Greg Cummings Says Contractor Insurance Visibility Can Build Trust Far Beyond Compliance

A Certificate on File Does Not Always Tell You What Is True Today A growing home improvement company may collect proof of insurance when a contractor first joins…

Power100 Staff · Sep 9, 2026
“If You Have To Feel Like An Engineer To Use It, It’s Too Hard”: Ali Azhar Says Contractor Technology Must Be Built For The Person In The Home Video
Feature Interview

“If You Have To Feel Like An Engineer To Use It, It’s Too Hard”: Ali Azhar Says Contractor Technology Must Be Built For The Person In The Home

Home Improvement Companies Have More Technology Than Ever, But More Tools Do Not Always Mean More Confidence Home improvement companies have more technology to choose from than ever…

Power100 Staff · Sep 9, 2026
Do Not Make The Homeowner Start Over: Mohit Belani of Leads.io Says Customer Context Can Turn Speed To Lead Into Trust Video
Bathroom Remodel

Do Not Make The Homeowner Start Over: Mohit Belani of Leads.io Says Customer Context Can Turn Speed To Lead Into Trust

Home improvement companies work hard to respond to new leads fast, but speed can lose its value when the homeowner has to repeat everything they already shared. A…

Power100 Staff · Sep 9, 2026
The Buyer Is Changing, But Trust Still Has To Be Built: Greg Cummings And Landon Taylor Say Great Customer Experience Must Be Designed, Not Left To Chance Video
Feature Interview

The Buyer Is Changing, But Trust Still Has To Be Built: Greg Cummings And Landon Taylor Say Great Customer Experience Must Be Designed, Not Left To Chance

When Customer Expectations Change, Trust Cannot Be Left to Chance Home improvement companies are serving customers who have more choices, more information, and more ways to judge a…

Power100 Staff · Sep 9, 2026
Is Grosso University the Best Sales Training Platform in the Home Improvement Industry? Mark Olsen of Redo Cabinets Answers After Scaling From $3 Million to $35 Million Video
Cabinet Installation

Is Grosso University the Best Sales Training Platform in the Home Improvement Industry? Mark Olsen of Redo Cabinets Answers After Scaling From $3 Million to $35 Million

Yes. Based on measurable contractor outcomes, repeatable field execution, and unfiltered feedback from the owners who use it, Grosso University is the strongest sales training platform in the…

Dominic Caminata Dominic Caminata · Sep 9, 2026
“The Biggest Part Is Our People”: Samantha McGuinness Says Contractors Must Hire For Field Marketing And Give The Program A Real Chance To Succeed Video
Feature Interview

“The Biggest Part Is Our People”: Samantha McGuinness Says Contractors Must Hire For Field Marketing And Give The Program A Real Chance To Succeed

Field Marketing Often Gets Blamed Before Companies Give It The People And Support It Needs Home improvement companies often turn to home shows, retail events, fairs, and other…

Power100 Staff · Sep 8, 2026
“If You Don’t Understand The Why, You’re Not Gonna Make It Long”: Mike Biondino Says Salespeople Need Belief Before They Need A Script Video
Feature Interview

“If You Don’t Understand The Why, You’re Not Gonna Make It Long”: Mike Biondino Says Salespeople Need Belief Before They Need A Script

Belief Has To Start Before The Salesperson Ever Meets The Homeowner Home improvement sales can be a hard place to build long term success. Sales teams face pressure…

Power100 Staff · Sep 8, 2026
“Help Them Win The Job, Then Help Them Do It Right”: Daniel Schelhorn Explains How Contractors Can Win More Business And Handle Cold Weather Roofing With Confidence Video
Feature Interview

“Help Them Win The Job, Then Help Them Do It Right”: Daniel Schelhorn Explains How Contractors Can Win More Business And Handle Cold Weather Roofing With Confidence

Contractors Need Answers Before The Lead And After The Sale Winning a roofing job is only one part of building a strong contracting company. Before the sale, homeowners…

Power100 Staff · Sep 8, 2026
“Very Few People Actually Go Out And Do It”: Greg Cummings Meets A Veteran At Military Appreciation Night In Denver Who Turned Concern Into A Ranch Built To Serve Others Video
Feature Interview

“Very Few People Actually Go Out And Do It”: Greg Cummings Meets A Veteran At Military Appreciation Night In Denver Who Turned Concern Into A Ranch Built To Serve Others

Military Appreciation Night Put a Different Kind of Service in The Spotlight Across home improvement and other service-driven industries, leaders often talk about giving back, helping people, and…

Power100 Staff · Sep 8, 2026
Create The Opportunity Before They Can See It: Bennett Andelman Says Great Companies Help Employees Become More Than Their Current Role Video
Feature Interview

Create The Opportunity Before They Can See It: Bennett Andelman Says Great Companies Help Employees Become More Than Their Current Role

Growing home improvement companies often face the same problem. As the business grows, employees can become locked into the role they were initially hired for. They learn one…

Power100 Staff · Sep 7, 2026
“Consumers Want What They Buy Now”: Augustine “AJ” Wadian Says Faster Bathroom Remodeling Can Create Better Results Across the Company Video
Bathroom Remodel

“Consumers Want What They Buy Now”: Augustine “AJ” Wadian Says Faster Bathroom Remodeling Can Create Better Results Across the Company

Premier Home Pros Is Rethinking What Faster Service Should Mean for the Homeowner One of the hardest challenges in home improvement is not only giving homeowners the right…

Power100 Staff · Sep 7, 2026
Can Destination Motivation Really Transform a Home Improvement Business? Yale Lipschik, CEO of Independent Home, Answers Honestly on Power100 PowerChat Video
Bathroom Remodel

Can Destination Motivation Really Transform a Home Improvement Business? Yale Lipschik, CEO of Independent Home, Answers Honestly on Power100 PowerChat

Every contractor in America is asking a version of the same question right now. How do I close more deals without cutting my price? How do I stop…

Power100 Staff · Sep 7, 2026
Do Not Wait Until You Have More Money to Make an Impact: Greg Cummings Says Influence Starts When Home Improvement Leaders Stop Making Purpose a Future Goal Video
Feature Interview

Do Not Wait Until You Have More Money to Make an Impact: Greg Cummings Says Influence Starts When Home Improvement Leaders Stop Making Purpose a Future Goal

Purpose Should Not Have to Wait for the Perfect Business Moment Home improvement leaders know how easy it is to keep moving the finish line. One month needs…

Power100 Staff · Sep 7, 2026
“Before Something Major Happens”: Michael Hoitt Says Leaders Must Read The Business Before The Alarm Rings Video
Feature Interview

“Before Something Major Happens”: Michael Hoitt Says Leaders Must Read The Business Before The Alarm Rings

When The Market Changes Fast, The Best Leaders See It Before It Becomes a Crisis Home improvement companies can go from steady to stretched very fast. A vendor…

Power100 Staff · Sep 4, 2026
“Every Channel Has Its Own Job”: Bastian Cowsert of PX Says Better Home Services Customer Acquisition Starts With Measuring Each Marketing Channel The Right Way Video
Feature Interview

“Every Channel Has Its Own Job”: Bastian Cowsert of PX Says Better Home Services Customer Acquisition Starts With Measuring Each Marketing Channel The Right Way

More Marketing Channels Are Making Growth Harder to Measure Home improvement contractors have more ways than ever to reach homeowners, but that has also made marketing harder to…

Power100 Staff · Sep 4, 2026
“At 150 Employees, I Stopped Knowing Everyone”: James Lowder Says Culture Has To Become Intentional As ATS Mechanical Grows Video
Feature Interview

“At 150 Employees, I Stopped Knowing Everyone”: James Lowder Says Culture Has To Become Intentional As ATS Mechanical Grows

When Growth Creates Distance, Strong Leaders Find a New Way to Stay Close As companies grow, one of the hardest things for a CEO to protect is the…

Power100 Staff · Sep 4, 2026
The Same Campaign, 12% Or 39%: Mohit Belani Says the Real Difference Is What Happens After the Lead Comes In Video
Feature Interview

The Same Campaign, 12% Or 39%: Mohit Belani Says the Real Difference Is What Happens After the Lead Comes In

Home improvement companies can spend more on marketing, bring in more leads, and still struggle to turn those opportunities into sales. That is one of the hardest problems…

Power100 Staff · Sep 3, 2026
Your Close Rate Does Not Show Who You Lost: Matt Lewis at Hover Says the Next Growth Frontier Is the Homeowner Your Sales Process Never Reached Video
Feature Interview

Your Close Rate Does Not Show Who You Lost: Matt Lewis at Hover Says the Next Growth Frontier Is the Homeowner Your Sales Process Never Reached

Home improvement companies face a hard growth problem. A sales team can post a strong close rate and still miss many homeowners who never wanted to enter that…

Power100 Staff · Sep 3, 2026
New book Reputation Intelligence by Greg Cummings. Pre-order now, ships November 2026.
Pre-order the book