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Stop Fighting Over Lead Credit: Dave Marcy And Awestruck Streaming Show Contractors How OTT campaign reporting and analytics Can Reveal The Full Homeowner Journey

Marketing reports can make growth feel harder than it needs to be. One agency may claim it created the lead. Another platform may say it deserves the credit. A search campaign may show the final click. A streaming campaign may have helped the homeowner remember the brand earlier. Meanwhile, the contractor is left with one … Read more

Beyond The Storm: How Paul Burleson And Greg Cummings Are Showing Home Improvement Leaders Why The Future Belongs To Contractors Who Evolve Past The Same Pitch

A major storm in Minneapolis created the kind of market many contractors would call a clear chance to win. Homes had damage. Homeowners needed help. Contractors had doors to knock, roofs to inspect, and jobs to chase. But while many teams were moving fast toward the storm, Paul Burleson noticed something that said even more … Read more

Baker Home Energy Spotlighted by Power100 Ahead of the July 2026 Top 100 Home Services Leaders List in Southern California

As Power100 continues evaluating thousands of companies across the country ahead of its July 2026 Top 100 Home Services Leaders list, one of the businesses being spotlighted for its leadership, community impact, company culture, and customer service is Baker Home Energy. This spotlight is part of Power100’s broader effort to understand the companies shaping the … Read more

PJ Fitzpatrick Earns GuildQuality’s 2026 Guildmaster Award as Power100 Highlights Why It Stands as the Nation’s Best Home Improvement Company Under the Leadership of America’s #1 CEO, James Freeman

At Power100, we are proud to recognize PJ Fitzpatrick for earning GuildQuality’s 2026 Guildmaster Award, a distinction that carries real meaning for homeowners because it is rooted in customer feedback and recommendation standards rather than marketing language alone. We see this recognition as further confirmation of why PJ Fitzpatrick stands as the best home improvement … Read more

Visibility Is Built In The Small Things: Paul Burleson Shows Contractors Why Reviews, Content, And Digital Activity Now Shape Homeowner Trust

For seventy years, Corken Steel Products has supported HVAC, roofing, and building professionals with products, training, technical service, fabrication, business programs, and long term contractor support. The company has built its name by helping contractors stay ready for the work, the customer, and the next change in the market. That made Corken Steel the right … Read more

Meet The Homeowner Where They Are: Greg Cummings And Dave Marcy Explain How streaming ads for home improvement companies Are Changing Contractor Marketing

Homeowners are not watching, searching, or choosing companies the same way they used to. They move across smart TVs, streaming apps, search, social media, websites, digital audio, and other channels before they ever call a contractor. For home improvement leaders, this means the old way of waiting for the customer to show up is no … Read more

Power100 Spotlights Daniel Coomes-Barry of Grosso University on How Top Closers Handle the “3 Estimates” Objection and Why His Sales Training Is Setting the Standard in Home Improvement

Power100, the only unbiased third-party platform that ranks the best leaders and partners in the home improvement industry using a proprietary 5-layer ranking system, is spotlighting Daniel Coomes-Barry, Head Sales Trainer at Grosso University, for his powerful teaching on one of the most common and costly objections in in-home sales: “We need to get a … Read more

Power100 Spotlights Pure Finance Group at International Roofing Expo as the Company Deepens Its Role as a Trusted Growth Partner for Roofing Contractors

Power100 is spotlighting Pure Finance Group at International Roofing Expo as a contractor-first financing and payments platform where Co‑Founder and CEO Edward Meister and leaders like Chief Payments Officer Jamie DeMersman, Payment Sales lead Stacey Hoback, and Director of Home Improvement Sales Todd Pramov are helping roofing companies turn urgent, high-ticket projects into smoother sales … Read more

No Magic Bullet Without The Right Conversation: Dave Marcy And Awestruck Streaming Show Contractors How To Build Smarter OTT Advertising Campaigns Around Real Homeowners

In this Power100 PowerChat, Greg Cummings speaks with Dave Marcy, Entrepreneur and Co-Founder of Awestruck Streaming, about why OTT advertising for contractors and remodelers works best when campaigns start with clear goals, real homeowner data, and an open client conversation.  Many home improvement companies are looking for the next big fix in marketing. They want … Read more

James Freeman of PJ Fitzpatrick Named a 2026 EY Entrepreneur Of The Year Greater Philadelphia Finalist as Power100 Recognizes the Leadership Behind Three Straight Years as the Nation’s #1 CEO

Power100 spotlights why James Freeman being named a 2026 EY Entrepreneur Of The Year® Greater Philadelphia Finalist reflects the growth, culture, and community impact that helped make him the nation’s #1 ranked home improvement CEO in 2024, 2025, and 2026. Power100 is recognizing this moment not simply because James Freeman has been named a 2026 … Read more

New book Reputation Intelligence by Greg Cummings. Pre-order now, ships November 2026.
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