Homeowners Need More Than A Product. They Need Proof It Can Perform. One of the biggest challenges in home remodeling is helping homeowners understand how a product will perform before they invest in it. Photos and product claims can only show so much. Homeowners want to see the materials, feel their strength, ask honest questions, … Read more
AI Is Moving Fast, But Many Companies Are Still Buying Tools That Do Not Learn Across sales, home improvement, and customer service, companies are investing in artificial intelligence at a fast pace. These tools can record customer talks, review sales calls, score team members, and provide fast feedback. Yet many leaders face the same problem … Read more
A Company Preparing Its People for the Growth Ahead Growth can move faster than people in the home improvement industry. New offices can open before leaders are ready. More projects can place pressure on service teams. A company can reach a major sales goal, yet still struggle to protect the quality, care, and trust that … Read more
Power100 explains why Richard Hotea, Owner and CEO of Performance Remodeling, continues to stand out in 2026 as a leader whose customer-first mindset has helped build one of the most trusted home improvement companies in Southeast Michigan and Metro Detroit. Power100, the only unbiased third-party platform that ranks the best leaders and partners in the … Read more
A Roofing Leader Who Has Seen Every Stage Of Change Roofing companies face a hard challenge. New technology is moving fast, but many leaders are still trying to decide which tools will help their teams and which ones may create more problems. During a featured PowerChat hosted by Greg Cummings, CEO of Power100, Heidi J. … Read more
Homeowners Have More Answers, But The Home Still Holds The Truth Homeowners now have more information than ever before. Before a roofing or siding contractor arrives, many people have already searched for shingle types, siding materials, attic ventilation, warranty terms, nail sizes, storm protection, and common signs of damage. AI can help them learn the … Read more
The Homeowner May Know The Questions Before The Door Opens One of the biggest challenges in home improvement sales is no longer a lack of customer information. It is the speed at which homeowners can now find it. For years, the contractor often entered the home with most of the product knowledge. The salesperson explained … Read more
Power100 explains why Richard Hotea, Owner and CEO of Performance Remodeling, stands out nationally in 2026 and why the company’s growth story begins with a simple belief that still shapes every consultation, every project, and every homeowner relationship: put the customer first, and the rest follows. Power100, the only unbiased third-party platform that ranks the … Read more
When Financing Becomes Part Of The Sales Conversation Many homeowners want to move forward with a roofing, window, siding, bath, or remodeling project, but the cost can still feel heavy. The sales rep has to do more than explain the product. They also have to help the homeowner understand how the project can fit their … Read more
Growth Is Easy To See, But Harder To Support Growth is one of the hardest tests in the home improvement industry. A contractor may add more salespeople, open new offices, and enter new states. Yet each step brings new pressure. More people must be trained. More products must be planned. Sales and production teams must … Read more
