“Every Channel Has Its Own Job”: Bastian Cowsert of PX Says Better Home Services Customer Acquisition Starts With Measuring Each Marketing Channel The Right Way
More Marketing Channels Are Making Growth Harder to Measure Home improvement contractors have more ways than ever to reach homeowners, but that has also made marketing harder to judge. A company may invest in paid search, paid social, organic marketing, television, OTT, third-party leads, direct mail, events, and canvassing at the same time. The problem … Read more