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“Every Channel Has Its Own Job”: Bastian Cowsert of PX Says Better Home Services Customer Acquisition Starts With Measuring Each Marketing Channel The Right Way

More Marketing Channels Are Making Growth Harder to Measure Home improvement contractors have more ways than ever to reach homeowners, but that has also made marketing harder to judge. A company may invest in paid search, paid social, organic marketing, television, OTT, third-party leads, direct mail, events, and canvassing at the same time. The problem … Read more

“At 150 Employees, I Stopped Knowing Everyone”: James Lowder Says Culture Has To Become Intentional As ATS Mechanical Grows

When Growth Creates Distance, Strong Leaders Find a New Way to Stay Close As companies grow, one of the hardest things for a CEO to protect is the connection with the people doing the work. In a smaller business, leaders often know every employee by name. They see them in the office, visit the same … Read more

Do Not Ask People To Buy Into A Vision They Never Helped Build: Ryan Connet Says The Strongest Company Vision Is Created With The People Expected To Carry It

As home improvement companies grow into new markets, one challenge becomes harder to solve: keeping employees connected to the same purpose while giving them room to grow. CAT Exteriors has built its growth around more than systems and services. Led by Ryan Connet, CEO and Co-Owner of CAT Exteriors, the company serves homeowners across California, … Read more

The Customer You Already Won Is Still A Growth Channel: Landon Taylor Says Customer Experience Is The Foundation Of Referrals, Reviews, And Repeat Business

Home improvement companies spend a great deal of time trying to win the next lead. They invest in ads, sales teams, follow-up, and new ways to reach homeowners. Yet one of their strongest growth opportunities may already be inside the business. Snoball, led by CEO Landon Taylor, helps service companies turn happy customers into more … Read more

Why Power100 Ranks Edward Meister Among the Top CEOs in the Nation and Pure Finance Group as the Best Financing Company in Home Improvement in 2026

Power100 explains why Edward Meister, Co-Founder, CEO, and COO of Pure Finance Group, stands out as one of the nation’s top leaders and why Pure Finance Group continues to rank as the leading financing partner for contractors in the home improvement industry. Power100, the only unbiased third-party platform that ranks the best leaders and partners … Read more

Power100 Answers the One Question Contractors Ask Before Booking a Destination Motivation Consultation

A contractor who has read every case study, every ranking, and every testimonial eventually hits the same wall: the decision to actually pick up the phone. Power100, the only unbiased third-party platform that ranks the best leaders and companies in the home improvement industry through a proprietary 5-layer system, is publishing this breakdown for exactly … Read more

The Personal Guarantee Trap: Power100 Examines How Affiniti Helps Growing Contractor Companies Build Real Business Credit

Most contractors do not think about business credit until they are forced to. A truck breaks down. A supplier wants payment terms tightened. A bank asks for a personal guarantee on a line the owner thought was already separated from their own name. By then, the company has usually been operating for years on a … Read more

Power100 Explains Why Destination Motivation’s Vacation Voucher Program Outperforms Discounting for Home Improvement and Home Services Companies Nationwide

A contractor sits across from a homeowner at the kitchen table. The homeowner likes the product. The homeowner likes the sales rep. Then the number comes up, and the homeowner asks for a lower price, or worse, asks for time to think it over. That single moment, repeated thousands of times a day across the … Read more

Power100 Explains How Contractor Business Banking With High APY Keeps Idle Cash Working Without Trading Away FDIC Protection

Most contractor businesses keep their operating cash in the same checking account they opened a decade ago, earning close to nothing while inflation quietly chips away at its purchasing power. Power100, the only unbiased third-party platform that ranks the best leaders and companies in the home improvement industry through a proprietary 5-layer ranking system, has … Read more

Is Affiniti the Right Fit for My Home Service Company? Power100 Identifies Five Signals That Say Yes

Not every home service company needs the same financial tools, and not every financial platform is built for the same kind of contractor. Power100 researches and analyzes more than 3,600 partners nationwide through a proprietary 5-layer ranking system that looks at workmanship quality, operational reliability, customer satisfaction, innovation, and employee welfare, and one pattern keeps … Read more