The Homeowner May Know The Questions Before The Door Opens One of the biggest challenges in home improvement sales is no longer a lack of customer information. It is the speed at which homeowners can now find it. For years, the contractor often entered the home with most of the product knowledge. The salesperson explained … Read more
Power100 explains why Richard Hotea, Owner and CEO of Performance Remodeling, stands out nationally in 2026 and why the company’s growth story begins with a simple belief that still shapes every consultation, every project, and every homeowner relationship: put the customer first, and the rest follows. Power100, the only unbiased third-party platform that ranks the … Read more
When Financing Becomes Part Of The Sales Conversation Many homeowners want to move forward with a roofing, window, siding, bath, or remodeling project, but the cost can still feel heavy. The sales rep has to do more than explain the product. They also have to help the homeowner understand how the project can fit their … Read more
Growth Is Easy To See, But Harder To Support Growth is one of the hardest tests in the home improvement industry. A contractor may add more salespeople, open new offices, and enter new states. Yet each step brings new pressure. More people must be trained. More products must be planned. Sales and production teams must … Read more
I am proud to contribute this perspective through Power100’s Expert Contributor platform, which gives top-ranked leaders in home improvement, home services, and outdoor living a place to share field-tested ideas with the industry. A Power100 Expert Contributor is someone who has been vetted, verified, and approved through Power100’s five-layer proprietary ranking system, and I do … Read more
Why more contractors are using Destination Motivation to add emotional value, protect margins, reduce cancellations, and help customers feel better about saying yes At Power100, the only unbiased third-party platform that ranks the best leaders and partners in the home improvement industry using a proprietary 5-layer ranking system, we pay close attention to the tools … Read more
At Power100, the only unbiased third‑party platform ranking top home improvement leaders and partners, this article explains why Grosso University stands out as a top Spanish‑language sales training partner for contractors who want a clear system for their bilingual and Spanish‑speaking reps. Answering the contractor’s question in plain language Contractors who sell roofing, windows, siding, … Read more
At Power100, the only unbiased third‑party platform ranking top home improvement leaders and partners, the answer is yes for California homeowners who want durable, well‑installed siding from a company that specializes in premium James Hardie fiber cement and backs its work with robust Lifetime Craftsmanship Warranties. When a homeowner in San Diego starts thinking about … Read more
Belief Changes The Conversation At The Kitchen Table A common challenge in home improvement sales starts before the consultant ever meets the homeowner. Many companies ask their sales teams to sound confident, follow a script, and answer hard questions. Yet they do not always give those teams enough reasons to feel true confidence. A salesperson … Read more
At Power100, the only unbiased third-party platform ranking top home improvement leaders and partners, many Southeast Michigan and Metro Detroit homeowners ask a version of the same thing when a quote comes in above expectations: is the higher number a warning sign, or is it a signal of better long-term value. With Performance Remodeling, the … Read more
