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Real Content Wins When Search Changes: How Jeff Goldscher Says Destination Motivation Is Helping Contractors Stand Out Through Better Marketing, Stronger Client Support, And Leadership That Listens

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Marketing That Helps Clients Win In A Changing Search World At Destination Motivation’s Annual Planning Summit at The Georgian Hotel in Santa Monica, California, the company brought its team together during a season of fast growth, stronger client demand, and a changing marketing world. Led by CEO Caleb Nelson, the event gave the team time … Read more

Care Inside, Trust Outside: How Justin Waters Is Building A Trusted Water Services Company For Phoenix Homeowners By Treating Employees Like Customers

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The Culture Homeowners Feel Before They Ever See It Homeowners often judge a service company by the person who shows up at the door. They notice how the technician speaks, how clearly the team explains the work, how safe they feel during the visit, and whether the company treats their home with care. But that … Read more

Stop Fighting Over Lead Credit: Dave Marcy And Awestruck Streaming Show Contractors How OTT campaign reporting and analytics Can Reveal The Full Homeowner Journey

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Marketing reports can make growth feel harder than it needs to be. One agency may claim it created the lead. Another platform may say it deserves the credit. A search campaign may show the final click. A streaming campaign may have helped the homeowner remember the brand earlier. Meanwhile, the contractor is left with one … Read more

When Employees Feel Valued, Homeowners Feel Trust: How Joe Swett And Sunrise Irrigation Show Why Homeowner Trust Starts With The Way A Company Treats Its Team

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Sunrise Irrigation is a family owned Florida outdoor services company helping homeowners and businesses care for their outdoor spaces through sprinkler repair, irrigation installation, drainage solutions, landscape lighting, sod installation, and routine service plans. As a family owned irrigation company in Palm Harbor Florida, Sunrise Irrigation has built its growth around more than the work … Read more

Progress Over Perfection: How Becca Erdmann Shows Home Improvement Leaders Why Better Systems Are Built Through Feedback, Action, And Constant Refinement

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Better Systems Start When Leaders Stop Waiting For Perfect Many home improvement leaders wait until a system feels perfect before they bring it to the team. They want every step to be right, every answer to be ready, and every problem to be solved before the work moves forward. But in a fast moving business, … Read more

Beyond The Storm: How Paul Burleson And Greg Cummings Are Showing Home Improvement Leaders Why The Future Belongs To Contractors Who Evolve Past The Same Pitch

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A major storm in Minneapolis created the kind of market many contractors would call a clear chance to win. Homes had damage. Homeowners needed help. Contractors had doors to knock, roofs to inspect, and jobs to chase. But while many teams were moving fast toward the storm, Paul Burleson noticed something that said even more … Read more

Elevate The Staff: Derek Thexton Shares How Southern Industries Uses AI To Strengthen Teams And Improve Customer Communication

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AI Should Help People Serve Homeowners Better AI is changing how home improvement companies train their teams, study data, talk with customers, and improve service. Many companies are asking how fast they should use it. But the better question is how they should use it. In a people first industry, technology should not make service … Read more

Katie DePaola Says Bo’s Effort mental health charity Will Keep Raising Support For Mental Health Awareness, Hospital Care, And Community Initiatives

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Katie DePaola, Bo’s sister and Board member of Bo’s Effort, spoke with a clear sense of hope during the 2026 Bo’s Effort Golf Tournament at Queenstown Harbor. Her message was simple, but powerful. After 11 years of support, the family is still grateful, still proud, and still excited to keep the mission moving forward. “I’m … Read more

Meet The Customer Where They Are: Greg Cummings Says Home Improvement Leaders Must Move At The Speed Of Today’s Buyer

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Power100 CEO Greg Cummings sat down with Marcus Sheridan, Co-Founder of AITrustSignals, for a new episode of PowerChat Outside the Lines focused on one of the biggest changes facing home improvement, home services, and outdoor living leaders today. Outside the Lines brings trusted voices from beyond the traditional home improvement space into the industry conversation … Read more

Failure Should Build Better Teams, Not Fearful Ones: How Michael Adler Says Leaders Create Culture by What They Allow People to Learn From

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Michael E. Adler, Managing Member of Adler Consulting Strategies LLC, joined Greg Cummings, CEO of Power100, for a PowerChat Outside the Lines episode focused on how strong leaders respond when mistakes happen. With experience across business consulting, law, entrepreneurship, education, real estate, investing, and community leadership, Adler brought an outside view on a problem every … Read more

New book Reputation Intelligence by Greg Cummings. Pre-order now, ships November 2026.
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