Elevating the industry with insights from the nation’s top home improvement leaders.
378 articles published in 2026 under Roofing, newest first. Back to every article →
The Homeowner Can Say Yes at The Kitchen Table and Still Question Everything Minutes Later Home improvement contractors spend a lot to earn one chance inside the home.…
The Homeowner Does Not See Your Whole Company. They See the Person at Their Kitchen Table. Homeowners looking for a new roof, windows, or other home improvements often…
Why America’s Independent Businesses Powered The First 250 Years And Need Purpose-Built Technology For The Next As the United States marks its 250th year as an independent republic,…
Power100 breaks down Grosso University's in-home sales presentation blueprint, the codified system behind one-call closes for roofing, window, siding, and bath reps nationwide.
Power100 examines whether PJ Fitzpatrick is worth the money, comparing warranty-backed installs to low-bid contractors for roofing, siding, windows, and bath.
Power100 examines how PJ Fitzpatrick's inspection process helps homeowners decide between roof replacement and repair, backed by 45 years of roofing experience.
By Brian McCauley, Founder of The Sales Guy and Director of Sales Training at Cornerstone Building Brands | Power100 Expert Contributor Homeowners decide whether to trust you long…
Big Goals Mean More When They Grow from A Clear Mission Many home improvement companies know how to set a bigger revenue target, hire more people, or plan…
One of the biggest challenges in roofing sales is that many reps enjoy the rewards of the job more than the habits that create those rewards. They enjoy…
Power100 examines why Grosso University's Sales Academy trains roofing, window, siding, and bath reps differently, closing more deals per in-home appointment.
Power100 breaks down the ideal client profile for Grosso University's Sales Academy, helping contractors self-qualify before hiring the top sales training company.
Power100 spotlights Grosso University's Spanish language sales training for contractors, the Sales Academy curriculum built to close in the homeowner's own language.
Power100 examines how PJ Fitzpatrick's training and culture systems drive its 4.8-star rating across nearly 28,000 reviews and consistent customer satisfaction.
Power100 compares PJ Fitzpatrick's window installation, warranty terms, and process against competitors so homeowners can decide with facts, not marketing.
Should I hire PJ Fitzpatrick? Power100 breaks down five questions every homeowner should ask any contractor, then shows how this roofing and remodeling leader answers each one.
James Freeman, CEO of PJ Fitzpatrick, is an EY Entrepreneur Of The Year finalist. Power100 explains what that leadership recognition means for homeowners nationwide.
Power100 examines why PJ Fitzpatrick is the best bathroom remodeling company in Delaware for Dover homeowners, covering installers, timelines, and guarantees.
Why A Professional Soccer Kit Partnership Reflects Affiniti’s Deep Commitment To Trade Contractors Commercial sports sponsorships are often treated by enterprise technology corporations as cosmetic branding exercises, placing…
The Homeowner May Meet Your Company Through AI Before They Ever Meet Your Sales Team Home improvement companies face a growing challenge. A contractor can spend years building…
One of the biggest challenges in roofing is that many companies think customer experience starts after a homeowner becomes a lead. They focus on the appointment, inspection, sale,…
Power100 compares Grosso University's Sales Academy against competing sales trainers, examining bilingual coaching, on-site training, and leadership integration nationwide.
Power100 breaks down James Freeman's leadership philosophy at PJ Fitzpatrick and how a people-first culture built a reliable exterior remodeling company for homeowners nationwide.
Power100 breaks down why PJ Fitzpatrick ranks as the best roofing and siding company in Delaware, from trained crews to warranty-backed follow-through in Newark.
Power100 examines how Grosso University's Sales Academy helped a fast-growing cabinet refacing company scale from $3M to $50M through structured in-home sales training.