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Tactics Rewired – What Still Works, What Doesn’t

⏱️ 21:11 🎤 Meredith Medlin, Arden
AUDIO EPISODE
Tactics Rewired – What Still Works, What Doesn’t
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Chapters

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  • 0:00
    AI's Impact on Content
    The hosts discuss how AI tools like ChatGPT are accelerating content creation for SEO but stress the importance of human touch for brand voice and accuracy.
  • 0:04
    SEO Evolution with AI
    Meredith and Arden explain that SEO is shifting from keyword ranking to being 'quotable by AI,' requiring content to be trustworthy and answer user questions directly.
  • 0:08
    E-A-T and Credibility
    The discussion highlights the increased importance of Experience, Expertise, Authoritativeness, and Trust (E-A-T) for content to be prioritized by Google's AI.
  • 0:09
    Google Ads and Smart Bidding
    The hosts delve into how Google's AI-powered smart bidding optimizes ads based on various signals but still requires clearly defined goals and strong conversion tracking from humans.
  • 0:12
    Human Goals for AI Ads
    Meredith and Arden clarify that while AI automates ad campaigns, human input is crucial for setting business goals like cost per lead and specific service targets.
  • 0:16
    AI-Powered CRMs
    The conversation shifts to how AI is integrated into CRMs, enabling automated, customized follow-ups and outreach messages based on lead behavior.
  • 0:19
    Predictive CRM Insights
    Arden explains that AI in CRMs can offer predictive insights, identifying patterns in pipelines and guiding sales teams on where to focus their efforts.
  • 0:21
    Starting with AI
    The hosts provide practical advice on how contractors can begin using AI, suggesting small-scale tests like A/B testing ad headlines or using AI for one blog post.
  • 0:23
    Discovering CRM Features
    Meredith advises listeners to actively look for new AI-powered features within their existing CRM software, as many updates might have gone unnoticed.

Speakers

M
Meredith Medlin
Host — founder of Fat Cat strategies
A
Arden
Host — account manager

Key Takeaways

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Leverage AI tools for content creation but always add a human touch to ensure brand voice and accuracy, preventing generic content.

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Shift your SEO strategy from purely keyword-focused to creating quotable content that directly answers customer questions for AI summaries.

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Prioritize 'Experience, Expertise, Authoritativeness, and Trust' (E-A-T) in your content to build credibility with Google's AI.

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When using Google Ads' smart bidding, clearly define your business goals and ensure robust conversion tracking to guide AI effectively.

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Explore AI-powered features in your existing CRM to automate customized lead follow-ups and gain predictive insights, improving sales efficiency.

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Start small with AI by A/B testing ad variations or using AI to draft a single blog post, gradually integrating it into your workflow.

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Regularly check for new AI features in software you already use; many platforms are rapidly incorporating AI tools that can streamline tasks.

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