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From CEO To Strategic Consultant featuring SPECIAL GUEST: Chris Edelen

⏱️ 42:25 🎤 Meredith Medlin, Caitlyn Noble, Chris Edelen
AUDIO EPISODE
From CEO To Strategic Consultant featuring SPECIAL GUEST: Chris Edelen
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Chapters

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  • 0:00
    Introduction to Chris Edelen
    Meredith and Caitlyn introduce Chris Edelen, highlighting his extensive experience in leading and advising home improvement companies and his successful sale of Safe Showers.
  • 1:50
    Chris's Entrepreneurial Journey
    Chris details his career, from corporate roles to turning around struggling businesses and his personal motivations for returning to San Antonio.
  • 6:35
    Kohler's Direct-to-Consumer Shift
    Chris recounts his pivotal role in developing Kohler's direct-to-consumer strategy, starting with their walk-in tub business.
  • 11:26
    Acquisition of Safe Showers
    Chris explains how he and his wife acquired Safe Showers, leveraging its unique product and his marketing expertise.
  • 15:33
    COVID-19 Strategy & Growth
    Chris shares his bold decision to double down on advertising during the pandemic, leading to significant growth for Safe Showers.
  • 23:15
    Preparing for a Business Sale
    Chris discusses the unexpected path to selling Safe Showers and the extensive due diligence process involved, including a deal that fell through.
  • 40:20
    Strategic vs. PE Acquisition
    Chris differentiates between strategic and private equity acquisitions, emphasizing the rigorous due diligence by PE firms and the financial investment required.
  • 45:22
    Marketing for Growth & Sale
    Chris highlights the importance of diversified marketing, community involvement, and strong online reviews in driving growth and profitability.
  • 53:18
    Transition to Consulting
    Chris outlines his current role as a strategic consultant, focusing on helping businesses prepare for sale and optimize their value.
  • 1:10:42
    Mindset for Business Owners
    Chris advises business owners to clarify their goals for the business, whether it's selling, succession, or long-term growth, and to work 'on the business' not just 'in the business'.

Speakers

M
Meredith Medlin
Host — Founder, Fat Cat Strategies
C
Caitlyn Noble
Host
C
Chris Edelen
Strategic Consultant

Key Takeaways

✦

Identify and leverage unique product offerings or market advantages to differentiate your business.

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Be contrarian in marketing during economic downturns; sometimes, opportunities arise when competitors pull back.

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Maintain meticulous financial records and operate with GAAP principles to prepare for future sales.

✦

Diversify your marketing channels beyond traditional methods, exploring digital and community engagement.

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Actively track marketing ROI and dispose of leads effectively to optimize ad spend.

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Cultivate strong community ties and exceptional customer service, as referrals and positive reviews are invaluable.

✦

Work 'on the business' regularly, not just 'in the business,' to strategize for long-term growth or a successful exit.

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