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Revenue growth, sales strategies, and scaling your business

Why Exterior Illumination Might Be the Most Overlooked Goldmine in Home Services

This episode explores the lucrative, yet often overlooked, world of exterior illumination in home services. Host Chris and guest Ryan Lee discuss the business model of landscape, holiday, and permanent lighting, emphasizing its high-profit margins and strong customer satisfaction. They delve into strategies for sales, marketing, and the potential for existing home service businesses to add lighting as a profitable service.

Showing 1,801–1,860 of 4,426 items in this section

Why Exterior Illumination Might Be the Most Overlooked Goldmine in Home Services 1:03:08

Why Exterior Illumination Might Be the Most Overlooked Goldmine in Home Services

CONTENT ·1:03:08 ·EPISODE
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Jim Abrams Reveals the Service Scripts That Close More Jobs – Part 2

CONTENT ·38:27 ·EPISODE
Offense vs. Defense & Why I Walked Away After 18 Years 42:16

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CONTENT ·42:16 ·EPISODE
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CONTENT ·35:12 ·EPISODE
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Stop Posting Crap! Why Your Social Media Isn’t Getting Leads | Ep. 313 w/ Jen McKee 56:10

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CONTENT ·56:10 ·EPISODE
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Inside the $2.5B Blackstone Deal with Champions Group

CONTENT ·32:29 ·EPISODE
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Unleashing Explosive Growth: How These Titans Built a $250M Home Services Empire! 🚀 40:32

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CONTENT ·40:32 ·EPISODE
Inside a $67M Family-Owned Home Services Business | VIP Guest Hugh Joyce 58:13

Inside a $67M Family-Owned Home Services Business | VIP Guest Hugh Joyce

CONTENT ·58:13 ·EPISODE
Building a $30M Home Services Business & Still Independently Owned | VIP Guest Jason Hanson 54:23

Building a $30M Home Services Business & Still Independently Owned | VIP Guest Jason Hanson

CONTENT ·54:23 ·EPISODE
How Redwood Services Built a $1.1B Home Services Platform | VIP Guests Richard Lewis & John Conway 1:07:21

How Redwood Services Built a $1.1B Home Services Platform | VIP Guests Richard Lewis & John Conway

CONTENT ·1:07:21 ·EPISODE
How Josh Campbell Built, Scaled, and Sold Rescue Air | VIP Guest Josh Campbell 54:17

How Josh Campbell Built, Scaled, and Sold Rescue Air | VIP Guest Josh Campbell

CONTENT ·54:17 ·EPISODE
Why This $45M Home Services Company Still Refuses to Sell | VIP Guest John Waldorf 53:58

Why This $45M Home Services Company Still Refuses to Sell | VIP Guest John Waldorf

CONTENT ·53:58 ·EPISODE
The Highest ROI Marketing Channel Most Contractors Get Wrong 58:17

The Highest ROI Marketing Channel Most Contractors Get Wrong

CONTENT ·58:17 ·EPISODE
Preaching Through the Pipes: Bubba Thurman’s Journey to Leading a $100M Business 58:50

Preaching Through the Pipes: Bubba Thurman’s Journey to Leading a $100M Business

CONTENT ·58:50 ·EPISODE
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Yelp Responds To Contractors’ Biggest Complaints | Part 2 42:07

Yelp Responds To Contractors’ Biggest Complaints | Part 2

CONTENT ·42:07 ·EPISODE
From $6/Hour to Building a $30M Home Services Business 56:11

From $6/Hour to Building a $30M Home Services Business

CONTENT ·56:11 ·EPISODE
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How a 26-Year-Old Grew a Multi-Million Dollar Roofing Business in 3 Years with Ian Smith 1:01:34

How a 26-Year-Old Grew a Multi-Million Dollar Roofing Business in 3 Years with Ian Smith

CONTENT ·1:01:34 ·EPISODE
“We Made Every Mistake Possible” – Joe Ayler on the Hard Truths of Growing a $13M Roofing Business 1:04:05

“We Made Every Mistake Possible” – Joe Ayler on the Hard Truths of Growing a $13M Roofing Business

CONTENT ·1:04:05 ·EPISODE
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How Avoiding Marketing in Slow Season Costs Roofers Millions with Elizabeth Lytle 49:50

How Avoiding Marketing in Slow Season Costs Roofers Millions with Elizabeth Lytle

CONTENT ·49:50 ·EPISODE
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When Success Turns Toxic: The Downside of Hitting Your Goals with Nathan Tebedo 49:45

When Success Turns Toxic: The Downside of Hitting Your Goals with Nathan Tebedo

CONTENT ·49:45 ·EPISODE
Is Your Roofing Business Dying? Key Numbers You’re Overlooking with Brett Huizenga 1:04:20

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CONTENT ·1:04:20 ·EPISODE
Building a High-Performance Team and Efficient Business Systems with Tommy Mello 1:03:35

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CONTENT ·1:03:35 ·EPISODE
Why Most Roofers Fail After Storm Peaks: Lessons From The Drop After A $21M Peak w/ George Boudreaux 50:24

Why Most Roofers Fail After Storm Peaks: Lessons From The Drop After A $21M Peak w/ George Boudreaux

CONTENT ·50:24 ·EPISODE
7-Star Experience? Most Roofers Will Never Achieve This Standard with Terry Gwaltney 56:07

7-Star Experience? Most Roofers Will Never Achieve This Standard with Terry Gwaltney

CONTENT ·56:07 ·EPISODE
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Unlocking Explosive Growth by Focusing on Recruiting with Naaman Taylor 1:00:17

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CONTENT ·1:00:17 ·EPISODE
Secrets to Becoming a Roofing Industry Influencer with Andrew Itnyre 44:08

Secrets to Becoming a Roofing Industry Influencer with Andrew Itnyre

CONTENT ·44:08 ·EPISODE
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When Regulators Go Rogue: The War on Roofing Contractors with Garen Armstrong 1:00:38

When Regulators Go Rogue: The War on Roofing Contractors with Garen Armstrong

CONTENT ·1:00:38 ·EPISODE
California Roofing: Why It’s Harder Than You Think with David Reyes 1:00:03

California Roofing: Why It’s Harder Than You Think with David Reyes

CONTENT ·1:00:03 ·EPISODE
The #1 Thing Sabotaging Roofing Business Growth (It’s You) with Dylan McCabe 48:59

The #1 Thing Sabotaging Roofing Business Growth (It’s You) with Dylan McCabe

CONTENT ·48:59 ·EPISODE
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Struggling to Make Money in Roofing? Fix These 3 Business Killers 1:00:24

Struggling to Make Money in Roofing? Fix These 3 Business Killers

CONTENT ·1:00:24 ·EPISODE
Why Homeowners WON’T Refer You – And How to Fix It with Jonathan Broce 59:24

Why Homeowners WON’T Refer You – And How to Fix It with Jonathan Broce

CONTENT ·59:24 ·EPISODE
CX
Why Your Roofing Company Isn’t Making Enough Money with Zach Exposito 56:25

Why Your Roofing Company Isn’t Making Enough Money with Zach Exposito

CONTENT ·56:25 ·EPISODE
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Why Growing Too Fast Can DESTROY Your Roofing Business (Lessons from a $30M Company) 55:35

Why Growing Too Fast Can DESTROY Your Roofing Business (Lessons from a $30M Company)

CONTENT ·55:35 ·EPISODE
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Feeling LOST in Roofing? How to Redefine Success and Take Control with Ryan Spencer 56:51

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CONTENT ·56:51 ·EPISODE
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The Emotional Intelligence FAILS That Are Sabotaging Your Roofing Business with Benny Fisher 52:37

The Emotional Intelligence FAILS That Are Sabotaging Your Roofing Business with Benny Fisher

CONTENT ·52:37 ·EPISODE
Why Most Roofers Stay STUCK – And How to Break Free 1:02:13

Why Most Roofers Stay STUCK – And How to Break Free

CONTENT ·1:02:13 ·EPISODE
CX
How to Scale Your Roofing Company WITHOUT More Leads or Sales Reps with Jonathan Cronstedt 1:03:11

How to Scale Your Roofing Company WITHOUT More Leads or Sales Reps with Jonathan Cronstedt

CONTENT ·1:03:11 ·EPISODE
CX
Your Marketing Strategy is BROKEN—Here’s Why You’re Not Getting Results with Joseph Hughes 57:09

Your Marketing Strategy is BROKEN—Here’s Why You’re Not Getting Results with Joseph Hughes

CONTENT ·57:09 ·EPISODE
How to Hire, Train, and Develop a Roofing Sales Team with Chris Barringer 1:09:38

How to Hire, Train, and Develop a Roofing Sales Team with Chris Barringer

CONTENT ·1:09:38 ·EPISODE
How He Escaped the “Hope Stage” and Built a Real Roofing Business with Justin Puetz 1:04:20

How He Escaped the “Hope Stage” and Built a Real Roofing Business with Justin Puetz

CONTENT ·1:04:20 ·EPISODE
Most Roofers Are Doing Referrals ALL WRONG—Here’s the Fix with Steven Ragsdale 55:32

Most Roofers Are Doing Referrals ALL WRONG—Here’s the Fix with Steven Ragsdale

CONTENT ·55:32 ·EPISODE
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How Black & White Roofing Broke All the Rules…and Won Big 55:23

How Black & White Roofing Broke All the Rules…and Won Big

CONTENT ·55:23 ·EPISODE
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How This Roofer Scaled by Fixing the One Thing Everyone Ignores with Marty Sheegog 1:03:35

How This Roofer Scaled by Fixing the One Thing Everyone Ignores with Marty Sheegog

CONTENT ·1:03:35 ·EPISODE
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How to Grow Your Roofing Business by Buying the Competition with Chris Moore 1:02:47

How to Grow Your Roofing Business by Buying the Competition with Chris Moore

CONTENT ·1:02:47 ·EPISODE
From Rock Bottom to Roofing Empire: How He Signed 50 Contracts in a Week with Cole Haynes 57:31

From Rock Bottom to Roofing Empire: How He Signed 50 Contracts in a Week with Cole Haynes

CONTENT ·57:31 ·EPISODE
How This Roofer Makes More Profit at $4M Than Most Do at $10M with Aaron Rogers 57:17

How This Roofer Makes More Profit at $4M Than Most Do at $10M with Aaron Rogers

CONTENT ·57:17 ·EPISODE
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How This Roofer Built a Roofing Culture So Strong It Runs Without Him with Ronnie Lollar

CONTENT ·1:04:06 ·EPISODE
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This One Change Took a Roofing Company from Unknown to Unstoppable with Zac Payne

CONTENT ·56:35 ·EPISODE
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CONTENT ·56:00 ·EPISODE
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3 Mindset Shifts That Turn $1M Roofers into Market Kings 59:40

3 Mindset Shifts That Turn $1M Roofers into Market Kings

CONTENT ·59:40 ·EPISODE
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How Two Roofers Built a Luxury Brand and Changed the Industry

CONTENT ·1:02:54 ·EPISODE
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The 5 Hidden Bottlenecks Stopping Your Roofing Company from Growing with Jon Broce 1:03:39

The 5 Hidden Bottlenecks Stopping Your Roofing Company from Growing with Jon Broce

CONTENT ·1:03:39 ·EPISODE
The Sales Secret 97% of Roofers Don’t Know — Saying NO 1:00:58

The Sales Secret 97% of Roofers Don’t Know — Saying NO

CONTENT ·1:00:58 ·EPISODE
Stop Wasting Ad Money — Take Control of Your Roofing Marketing with Adam Bensman 57:08

Stop Wasting Ad Money — Take Control of Your Roofing Marketing with Adam Bensman

CONTENT ·57:08 ·EPISODE
STOP Hiring Wrong: How to Build a Roofing Team That Lasts 1:02:50

STOP Hiring Wrong: How to Build a Roofing Team That Lasts

CONTENT ·1:02:50 ·EPISODE
CX
From Sleeping on a Friend’s Couch to Building a Roofing Empire at 26 57:37

From Sleeping on a Friend’s Couch to Building a Roofing Empire at 26

CONTENT ·57:37 ·EPISODE
CX
Fired Up & Broke in 2020: Then They Launched a Multi-Million Dollar Roofing Biz w/ Taylor Miller 54:06

Fired Up & Broke in 2020: Then They Launched a Multi-Million Dollar Roofing Biz w/ Taylor Miller

CONTENT ·54:06 ·EPISODE
Bankruptcy, Divorce, and a $13/hr Job… to Roofing Success with Jimmy Fazekas 57:23

Bankruptcy, Divorce, and a $13/hr Job… to Roofing Success with Jimmy Fazekas

CONTENT ·57:23 ·EPISODE
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Roofing’s Biggest Traps: Bad Leads, Denied Roofs, and Weak Culture 1:04:48

Roofing’s Biggest Traps: Bad Leads, Denied Roofs, and Weak Culture

CONTENT ·1:04:48 ·EPISODE
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CONTENT ·1:06:14 ·EPISODE
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New book Reputation Intelligence by Greg Cummings. Pre-order now, ships November 2026.
Pre-order the book