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Yelp Responds To Contractors’ Biggest Complaints | Part 2

📅 July 7, 2026 ⏱️ 42:07 🎤 Jed Nachman, Chris Bash, Chad Peterman, Aaron Gaynor

Chapters

Click to jump to section

  • 0:00
    Yelp Lead Transparency
    Jed Nachman and Chris Bash discuss how Yelp defines a lead and the metrics contractors should use to measure ROI.
  • 0:38
    AI Lead Management
    Chris Bash explains how Hatch, an AI lead management platform, helps contractors convert leads into appointments and revenue.
  • 1:17
    Geographic Performance on Yelp
    The hosts and guests explore why Yelp's effectiveness varies across different geographic markets and how to succeed in less-saturated areas.
  • 1:56
    Starting with Yelp
    Jed Nachman provides advice on how contractors, even those with low ratings, can start engaging with Yelp effectively.
  • 2:49
    Yelp's Trust Initiatives
    Jed discusses Yelp's commitment to home services and the efforts being made to build trust and improve the platform for business owners.
  • 4:29
    Yelp in the AI Era
    The discussion turns to how Yelp plans to adapt and win in the rapidly changing landscape of AI and zero-click searches, leveraging partnerships and content.

Speakers

J
Jed Nachman
COO of Yelp
C
Chris Bash
CEO of Hatch
C
Chad Peterman
Host
A
Aaron Gaynor
Host

Key Takeaways

✦

Implement robust lead tracking: Contractors should meticulously track leads from source to closed deal, including reply rates, appointment bookings, and deal value, to accurately assess Yelp's ROI.

✦

Utilize Yelp's free tools: Claim your business page, ensure all profile information is accurate, use features like portfolios, respond to reviews, and engage with the Yelp guarantee program to establish a strong baseline.

✦

Prioritize quick and quality responses: Speedy responses to leads (as publicly displayed on Yelp) and well-crafted replies that acknowledge customer-provided information significantly increase conversion rates.

✦

Leverage AI for lead management: Integrate AI-driven platforms like Hatch or utilize Yelp's API/Zapier for CRM integration to automate and optimize lead follow-up, ensuring multiple touchpoints (phone, text, email).

✦

Engage with Yelp proactively: Even in less-saturated markets, being an early adopter and actively engaging with Yelp can provide a 'first-mover advantage' and position your business for success as the platform grows.

✦

Consider Yelp's multi-location advertiser bonus: New multi-location advertisers can qualify for a 20% bonus advertising budget by starting campaigns before September 30th, providing an incentive to try the platform.

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