Skip to content
POWER100
Join Free
Content

Building a $30M Home Services Business & Still Independently Owned | VIP Guest Jason Hanson

📅 May 12, 2026 ⏱️ 54:23 🎤 Chad Peterman, Aaron Gaynor, Mr. Goodridge, Jason Hanson, Thomas Mello

Chapters

Click to jump to section

  • 0:00
    Welcome to VIP Room
    The hosts introduce the new 'To The Point Home Services VIP room' podcast format with a free-flowing conversation style.
  • 0:27
    Introducing Jason Hanson
    Jason Hanson, owner of Sierra Pacific, is introduced as the first VIP guest, highlighting his Marine Corps background and Sacramento-based multi-trade business.
  • 1:01
    Sierra Pacific's Origins
    Jason details Sierra Pacific's history, starting as a solar pool and water heating company in 1984, then expanding into HVAC, plumbing, and electrical.
  • 1:48
    Adding New Trades
    Jason shares lessons learned from adding trades, emphasizing the need for the right people and treating each new service line as a standalone business.
  • 2:34
    Leadership & Operations
    Jason discusses his leadership style, derived from his Marine Corps background, and his focus on marketing and sales within his business.
  • 3:55
    Building to Live vs. Sell
    The hosts and Jason engage in a discussion about the choice between building a business for lifestyle and cash flow versus building with the intent to sell for maximum value.
  • 4:29
    Employee Wealth Creation
    Ken and Tommy emphasize the potential for significant wealth creation for employees through capital gains from an acquisition, motivating them towards a common goal.
  • 5:22
    Defining Personal Success
    Tommy shares a personal anecdote about prioritizing life outside of work and defining success beyond just professional achievements, with an eye towards family and personal passions.
  • 6:58
    Strategic Trade Expansion
    Jason explains his strategic approach to expanding into plumbing by first incorporating water treatment and water softeners, creating a natural progression.
  • 7:44
    Final Thoughts & Call to Action
    The episode concludes with the hosts reflecting on the diverse paths to success in home services and encouraging listeners to take action on their goals.

Speakers

C
Chad Peterman
Host
A
Aaron Gaynor
Host
M
Mr. Goodridge
Host
J
Jason Hanson
Owner, Sierra Pacific
T
Thomas Mello

Key Takeaways

✦

Leverage existing customer relationships across all your service offerings by providing discounted rates on additional services to membership plan holders, creating a 'moat' around your clientele.

✦

When expanding into new trades, prioritize hiring the right people to lead that specific discipline and treat each new trade as if it's your only business to ensure its success.

✦

Consider niche services like solar pool heating/equipment as a valuable entry point into high-income demographics, which can then be cross-sold with other home services.

✦

If you're a new construction company with a large customer database, actively utilize it for service and replacement leads instead of letting it sit dormant.

✦

Building a successful business doesn't always mean selling; a 'cash flow machine' can provide a rewarding lifestyle, allowing you to stay engaged and fulfill a purpose with your team.

✦

Implement strategic additions to your service offerings, such as water softeners and water treatment, as a natural and less complex entry point before fully launching into plumbing services.

✦

Foster a culture where employees can retire comfortably, as this not only builds loyalty but also serves as a powerful recruitment tool, showcasing a legacy of care and success.

Want the full experience?

Join Power100 for full access to every episode, AI-powered insights, personalized coaching, and a network of industry leaders.

Join Power100 →