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Growth

Revenue growth, sales strategies, and scaling your business

419 – The Remodeler Marketing Scorecard: Which Channels Are Actually Making You Money?

This episode of Builder Funnel Radio, hosted by Spencer Powell, focuses on the importance of measuring marketing channel performance for remodelers and custom builders. It highlights common pitfalls like not tracking closed revenue and offers a four-step 'measure playbook' to implement a comprehensive scorecard. By analyzing ROI on gross margin across different channels, contractors can make data-driven decisions on where to allocate or cut marketing spend to optimize growth.

Growth

419 – The Remodeler Marketing Scorecard: Which Channels Are Actually Making You Money?

419 – The Remodeler Marketing Scorecard: Which Channels Are Actually Making You Money?

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