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Revenue growth, sales strategies, and scaling your business

The New SEO Rules Home Service Operators Need to Follow

This episode delves into the evolving landscape of SEO in 2026, particularly for home service businesses. Lisa from Service Scalers and John Wilson discuss how AI has reshaped SEO, emphasizing the shift from keyword stuffing to prioritizing user experience, authority, and high-intent traffic over mere volume.

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Media All Video Audio | Function Customer Experience Marketing Operations Sales

Showing 1,321–1,380 of 4,410 items in this section

The New SEO Rules Home Service Operators Need to Follow 41:39

The New SEO Rules Home Service Operators Need to Follow

CONTENT ·41:39 ·EPISODE
CX
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Why Septic is the Most Underrated Business in America 1:30:02

Why Septic is the Most Underrated Business in America

CONTENT ·1:30:02 ·EPISODE
CX
Truck Wraps Are a WASTE of Money (Here’s What Actually Works) 36:04

Truck Wraps Are a WASTE of Money (Here’s What Actually Works)

CONTENT ·36:04 ·EPISODE
CX
The REAL Reason Chick-fil-A Entered Home Services 36:51

The REAL Reason Chick-fil-A Entered Home Services

CONTENT ·36:51 ·EPISODE
CX
You’re Tracking Your Ad Spend Wrong (Here’s What to Do Instead) 53:03

You’re Tracking Your Ad Spend Wrong (Here’s What to Do Instead)

CONTENT ·53:03 ·EPISODE
I Spent $20K Advertising Above Toilets… It Worked 35:06

I Spent $20K Advertising Above Toilets… It Worked

CONTENT ·35:06 ·EPISODE
Most Home Service Operators Will Lose to AI — Here’s Why 48:08

Most Home Service Operators Will Lose to AI — Here’s Why

CONTENT ·48:08 ·EPISODE
What 3 Acquisitions in 90 Days ACTUALLY Looks Like 44:57

What 3 Acquisitions in 90 Days ACTUALLY Looks Like

CONTENT ·44:57 ·EPISODE
We Merged Our Home Service Companies—Now We’re Building to $100M Together 40:00

We Merged Our Home Service Companies—Now We’re Building to $100M Together

CONTENT ·40:00 ·EPISODE
The Cheapest Lead Gen Nobody Talks About (Yard Signs) 29:07

The Cheapest Lead Gen Nobody Talks About (Yard Signs)

CONTENT ·29:07 ·EPISODE
Selling Your Home Service Business? Don’t Make This Mistake 1:11:05

Selling Your Home Service Business? Don’t Make This Mistake

CONTENT ·1:11:05 ·EPISODE
The Truth About Selling Your Business (No One Tells You This) 39:26

The Truth About Selling Your Business (No One Tells You This)

CONTENT ·39:26 ·EPISODE
Most Contractors Get Their Fleet Wrong — Here’s Why 58:43

Most Contractors Get Their Fleet Wrong — Here’s Why

CONTENT ·58:43 ·EPISODE
The Contractor Content Strategy Nobody Talks About 44:34

The Contractor Content Strategy Nobody Talks About

CONTENT ·44:34 ·EPISODE
Door-to-Door Is Generating Almost 20% of Our Revenue 43:11

Door-to-Door Is Generating Almost 20% of Our Revenue

CONTENT ·43:11 ·EPISODE
The MOST Overlooked Growth Lever in Home Services 30:53

The MOST Overlooked Growth Lever in Home Services

CONTENT ·30:53 ·EPISODE
CX
Your Referral Program is Broken: The $1M Home Service Playbook 41:22

Your Referral Program is Broken: The $1M Home Service Playbook

CONTENT ·41:22 ·EPISODE
The Sales System That Doubled Our Average Ticket 33:13

The Sales System That Doubled Our Average Ticket

CONTENT ·33:13 ·EPISODE
CX
Plumbing Business Doubled in 90 Days | Here’s Exactly How 38:19

Plumbing Business Doubled in 90 Days | Here’s Exactly How

CONTENT ·38:19 ·EPISODE
The TRUTH About Scaling a Home Service Business 42:44

The TRUTH About Scaling a Home Service Business

CONTENT ·42:44 ·EPISODE
Stop Losing Google Rankings: The GBP Optimization Secret Top Home Service Companies Use 30:32

Stop Losing Google Rankings: The GBP Optimization Secret Top Home Service Companies Use

CONTENT ·30:32 ·EPISODE
We Hired 30+ Offshore Employees. Here’s What Happened. 51:45

We Hired 30+ Offshore Employees. Here’s What Happened.

CONTENT ·51:45 ·EPISODE
The EXACT Systems That Scale You From $1M to $10M 1:02:12

The EXACT Systems That Scale You From $1M to $10M

CONTENT ·1:02:12 ·EPISODE
The $100K Dirty Job Nobody Wants To Do Right Now 1:19:04

The $100K Dirty Job Nobody Wants To Do Right Now

CONTENT ·1:19:04 ·EPISODE
Why Every Contractor Is Wrong About Yelp 42:33

Why Every Contractor Is Wrong About Yelp

CONTENT ·42:33 ·EPISODE
You Don’t Need More Leads. You Need This System. 57:32

You Don’t Need More Leads. You Need This System.

CONTENT ·57:32 ·EPISODE
Stop Rebranding Every Acquisition (Do This Instead) 35:01

Stop Rebranding Every Acquisition (Do This Instead)

CONTENT ·35:01 ·EPISODE
If I Had to Start Over, I’d Pick THIS Trade 42:38

If I Had to Start Over, I’d Pick THIS Trade

CONTENT ·42:38 ·EPISODE
He Left Tesla to Buy a Plumbing Company (Here’s What Happened) 49:58

He Left Tesla to Buy a Plumbing Company (Here’s What Happened)

CONTENT ·49:58 ·EPISODE
The Only HVAC Marketing Guide You Need in 2026 41:36

The Only HVAC Marketing Guide You Need in 2026

CONTENT ·41:36 ·EPISODE
The BEST Way to Hit $10M in Home Services (It’s Not What You Think) 29:31

The BEST Way to Hit $10M in Home Services (It’s Not What You Think)

CONTENT ·29:31 ·EPISODE
From Investment Banker to HVAC Owner: 18 Months Later 1:05:35

From Investment Banker to HVAC Owner: 18 Months Later

CONTENT ·1:05:35 ·EPISODE
1 Truck. $9M Goal. Here’s Exactly How They Did It. 57:55

1 Truck. $9M Goal. Here’s Exactly How They Did It.

CONTENT ·57:55 ·EPISODE
Cost Per Lead Is A Trap (Here’s The Real Numbers) 39:05

Cost Per Lead Is A Trap (Here’s The Real Numbers)

CONTENT ·39:05 ·EPISODE
How We’re Using AI to Scale Toward a $70M Home Service Business 35:18

How We’re Using AI to Scale Toward a $70M Home Service Business

CONTENT ·35:18 ·EPISODE
Mastering Price Increases and Customer Retention 51:56

Mastering Price Increases and Customer Retention

CONTENT ·51:56 ·EPISODE
CX
Unconventional Risks, Unexpected Rewards: The Ben Riches Story 54:24

Unconventional Risks, Unexpected Rewards: The Ben Riches Story

CONTENT ·54:24 ·EPISODE
How Vult is Changing Industry Growth 56:05

How Vult is Changing Industry Growth

CONTENT ·56:05 ·EPISODE
The Power of People: Josh Shiffman’s Key to Building a Legacy 1:01:10

The Power of People: Josh Shiffman’s Key to Building a Legacy

CONTENT ·1:01:10 ·EPISODE
Big accounts, Big Opportunities: How to Land and Manage Large Property Management Deals 36:04

Big accounts, Big Opportunities: How to Land and Manage Large Property Management Deals

CONTENT ·36:04 ·EPISODE
Is Traditional Marketing Dead for Pest Control? 54:31

Is Traditional Marketing Dead for Pest Control?

CONTENT ·54:31 ·EPISODE
“This or That” Pest Control Edition 36:16

“This or That” Pest Control Edition

CONTENT ·36:16 ·EPISODE
Mastering Product Inventory and Strategy with Pest Management Supply 51:24

Mastering Product Inventory and Strategy with Pest Management Supply

CONTENT ·51:24 ·EPISODE
Can You Trust Your Pest Control Company? Eve Pappas Reveals Industry Secrets 52:41

Can You Trust Your Pest Control Company? Eve Pappas Reveals Industry Secrets

CONTENT ·52:41 ·EPISODE
Title: Bug Bux Con Recap: A First Time Success and What’s Next 59:51

Title: Bug Bux Con Recap: A First Time Success and What’s Next

CONTENT ·59:51 ·EPISODE
Episode 183: Rain, Snow, and Pests—Oh My! Pest Control Protocols for Every Forecast 36:32

Episode 183: Rain, Snow, and Pests—Oh My! Pest Control Protocols for Every Forecast

CONTENT ·36:32 ·EPISODE
CX
Crushing Sales Barriers and Revolutionizing Field Teams with Paiv 55:14

Crushing Sales Barriers and Revolutionizing Field Teams with Paiv

CONTENT ·55:14 ·EPISODE
Episode 185: Scaling through Unity and Extreme Ownership with Aaron Davis 56:31

Episode 185: Scaling through Unity and Extreme Ownership with Aaron Davis

CONTENT ·56:31 ·EPISODE
CX
How to Reduce Customer Cancellations and Boost Retention Rates: Episode 184 46:33

How to Reduce Customer Cancellations and Boost Retention Rates: Episode 184

CONTENT ·46:33 ·EPISODE
CX
Episode 187: Behind the Scenes of the NPMA with Dr. Jim Fredericks 51:49

Episode 187: Behind the Scenes of the NPMA with Dr. Jim Fredericks

CONTENT ·51:49 ·EPISODE
Episode 186 – Nailing the Knock: Mastering Door-to-Door Sales with Eric Bassett & Jake Claus 41:05

Episode 186 – Nailing the Knock: Mastering Door-to-Door Sales with Eric Bassett & Jake Claus

CONTENT ·41:05 ·EPISODE
Episode 190: Mayor, Firefighter, Pest Pro: The Wild First Year of Matt Alexander 51:20

Episode 190: Mayor, Firefighter, Pest Pro: The Wild First Year of Matt Alexander

CONTENT ·51:20 ·EPISODE
CX
Episode 188 : Beating the Algorithm: How AI is Rewriting Marketing Rules for Pest Control Companies 44:11

Episode 188 : Beating the Algorithm: How AI is Rewriting Marketing Rules for Pest Control Companies

CONTENT ·44:11 ·EPISODE
Episode 192: Don’t Get fined by the department of AG with Toni Simei 38:03

Episode 192: Don’t Get fined by the department of AG with Toni Simei

CONTENT ·38:03 ·EPISODE
CX
Episode 191: The Power & Pitfalls of Partnerships with Allan Draper 22:06

Episode 191: The Power & Pitfalls of Partnerships with Allan Draper

CONTENT ·22:06 ·EPISODE
Episode 194: Flipping the Script-How Travis Bottoms Is Making Pest Control ‘Nice 35:06

Episode 194: Flipping the Script-How Travis Bottoms Is Making Pest Control ‘Nice

CONTENT ·35:06 ·EPISODE
CX
Episode 197: Hiring Gold: How VAs Can Transform Your Team Without Breaking the Bank 37:55

Episode 197: Hiring Gold: How VAs Can Transform Your Team Without Breaking the Bank

CONTENT ·37:55 ·EPISODE
CX
Episode 196: How to Actually Stand Out: Real Marketing for Real Pest Control Growth 33:02

Episode 196: How to Actually Stand Out: Real Marketing for Real Pest Control Growth

CONTENT ·33:02 ·EPISODE
Episode 195: Mid-Season Motivation, P&L Mastery & a Call for Clarity 33:26

Episode 195: Mid-Season Motivation, P&L Mastery & a Call for Clarity

CONTENT ·33:26 ·EPISODE
Episode 199: Starting a Pest Control Company with $5K; Real Talk from the Field 59:30

Episode 199: Starting a Pest Control Company with $5K; Real Talk from the Field

CONTENT ·59:30 ·EPISODE