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TCF1068: Contractors: You’re Talking to the Wrong Person

This episode emphasizes the critical importance of identifying and addressing the true "influencer" in a sales process, not just the initial contact. Host Derek Johnson shares a detailed story illustrating how misidentifying the decision-maker can lead to missed sales, and how a thorough sales process, including transparent communication and clear expectations, helps overcome common contractor pitfalls.

Showing 1,561–1,620 of 2,105 items in this section

TCF1068:  Contractors: You’re Talking to the Wrong Person 16:09

TCF1068: Contractors: You’re Talking to the Wrong Person

Oct 25, 2025
One Estimator, Better Branding, And A 50-50 Mix Fueled Our Leap In Revenue 28:29

One Estimator, Better Branding, And A 50-50 Mix Fueled Our Leap In Revenue

Oct 24, 2025
EP347: Feel The Difference – Live Role Plays on Roadmap Live 1:23:09

EP347: Feel The Difference – Live Role Plays on Roadmap Live

Oct 22, 2025
Why a Less Skilled Outdoor Living Pro Is Earning 20x More Than You 8:10

Why a Less Skilled Outdoor Living Pro Is Earning 20x More Than You

Oct 22, 2025
How Fred Hamilton Grew a $500K Painting Business and the Lessons Behind It 41:22

How Fred Hamilton Grew a $500K Painting Business and the Lessons Behind It

Oct 21, 2025
Two Shops, One Owner… and a Massive Setback 32:13

Two Shops, One Owner… and a Massive Setback

Oct 21, 2025
If You’re an Outdoor Living Pro Still Selling Patios Instead of Certainty, You’re Losing Clients Fast 13:14

If You’re an Outdoor Living Pro Still Selling Patios Instead of Certainty, You’re Losing Clients Fast

Oct 20, 2025
Close 50% of Your Leads with Chuck Thokey | Ep. 62 39:23

Close 50% of Your Leads with Chuck Thokey | Ep. 62

Oct 19, 2025
TCF1066: The Consultation Playbook (Stop Losing Jobs Before You Even Start) 32:54

TCF1066: The Consultation Playbook (Stop Losing Jobs Before You Even Start)

Oct 18, 2025
Mike’s Solo – How To Make 2026 Your Breakaway Year 22:22

Mike’s Solo – How To Make 2026 Your Breakaway Year

Oct 17, 2025
453: Build Your Foundation: Do More With Less and Lower Your Customer Acquisition Costs 13:03

453: Build Your Foundation: Do More With Less and Lower Your Customer Acquisition Costs

Oct 17, 2025
Ep 94. Procrastination, Pickups, and the Pursuit of Growth 59:20

Ep 94. Procrastination, Pickups, and the Pursuit of Growth

Oct 16, 2025
S3 EP02 The 4-Part Growth Machine for Electricians with Forrest Schwartz 53:02

S3 EP02 The 4-Part Growth Machine for Electricians with Forrest Schwartz

Oct 16, 2025
359 – Sales Follow Up (How & How Often) – FLASHBACK 35:35

359 – Sales Follow Up (How & How Often) – FLASHBACK

Oct 15, 2025
How Top Technicians Produce Revenue without Losing Integrity 31:58

How Top Technicians Produce Revenue without Losing Integrity

Oct 15, 2025
Episode #290: 2025 Home Builder Digital Marketing Summit Recap – Greg Bray and Kevin Weitzel 30:11

Episode #290: 2025 Home Builder Digital Marketing Summit Recap – Greg Bray and Kevin Weitzel

Oct 15, 2025
EP344: Make It Hard to Lose: How Contractors Design Their Own Luck 57:19

EP344: Make It Hard to Lose: How Contractors Design Their Own Luck

Oct 15, 2025
The Two Phrases That Stop Great Landscapers from Closing Great Clients 11:09

The Two Phrases That Stop Great Landscapers from Closing Great Clients

Oct 15, 2025
358- Components of a Successful 1st Meeting – FLASHBACK 38:48

358- Components of a Successful 1st Meeting – FLASHBACK

Oct 13, 2025
Stop Saying “Leads Are the Problem”. The Real Reason Hardscapers & Landscapers Keep Getting Ghosted 14:27

Stop Saying “Leads Are the Problem”. The Real Reason Hardscapers & Landscapers Keep Getting Ghosted

Oct 13, 2025
From Fear of Poverty to 9 Figures | Brian Elias 51:35

From Fear of Poverty to 9 Figures | Brian Elias

Oct 13, 2025
EP342: The Story Behind The Project – Behind The “Why” Prospects Buy 1:48:02

EP342: The Story Behind The Project – Behind The “Why” Prospects Buy

Oct 10, 2025
TCF1064: Growing in a Down Market 5:51

TCF1064: Growing in a Down Market

Oct 9, 2025
S3 EP01 How Tactical Electric Turned Options into Big Outcomes with Sherman Hatley 1:03:09

S3 EP01 How Tactical Electric Turned Options into Big Outcomes with Sherman Hatley

Oct 9, 2025
356 – Builder Funnel Generates $76.8M in Recent Results 16:32

356 – Builder Funnel Generates $76.8M in Recent Results

Oct 8, 2025
Good Techs Fix. Great Techs Solve and Communicate. 39:54

Good Techs Fix. Great Techs Solve and Communicate.

Oct 8, 2025
EP341: The Controversy of Collecting Live Rock Sustainably with Eric Cohen of TankStop.com 1:01:41

EP341: The Controversy of Collecting Live Rock Sustainably with Eric Cohen of TankStop.com

Oct 8, 2025
Think You’re Great on Sales Calls? The #1 Mistakes Landscapers Keep Making Says Otherwise 16:01

Think You’re Great on Sales Calls? The #1 Mistakes Landscapers Keep Making Says Otherwise

Oct 8, 2025
Why Your Admin Staff Keeps Failing (And How YOU Can Fix It) 21:28

Why Your Admin Staff Keeps Failing (And How YOU Can Fix It)

Oct 7, 2025
$1.8M Business. $0 in the Bank. Here’s Why. 1:03:32

$1.8M Business. $0 in the Bank. Here’s Why.

Oct 7, 2025
355 – Does it Cost Your Remodeling Biz Too Much to Acquire Customers? 22:29

355 – Does it Cost Your Remodeling Biz Too Much to Acquire Customers?

Oct 7, 2025
How Top Outdoor Living Pros Turn “Maybe Later” Into “Let’s Start Today” by Building Emotional Connection 14:38

How Top Outdoor Living Pros Turn “Maybe Later” Into “Let’s Start Today” by Building Emotional Connection

Oct 6, 2025
EP340: The Polite Lie: The Hidden Reason You’re Losing Sales 56:03

EP340: The Polite Lie: The Hidden Reason You’re Losing Sales

Oct 6, 2025
Jay Bradley, Roof Nuts | Ep. 60 30:51

Jay Bradley, Roof Nuts | Ep. 60

Oct 5, 2025
TCF1063: How to Handle Tough Client Conversations Like a Pro 30:54

TCF1063: How to Handle Tough Client Conversations Like a Pro

Oct 4, 2025
Keep Fighting the Good Fight | 5 Minute Friday 6:06

Keep Fighting the Good Fight | 5 Minute Friday

Oct 3, 2025
451: Building Your Sales Dream Team: Hiring, Pay Plans, and Training With Adam Bensman 59:07

451: Building Your Sales Dream Team: Hiring, Pay Plans, and Training With Adam Bensman

Oct 3, 2025
350. Why You Should Add Fall Clean up To Your Services 23:30

350. Why You Should Add Fall Clean up To Your Services

Oct 2, 2025
How to Grow Your Electrical Business in Today’s Changing Trade. 0:45

How to Grow Your Electrical Business in Today’s Changing Trade.

Oct 2, 2025
353 – Not Getting the Projects You Want? Here’s How to Fix It 21:01

353 – Not Getting the Projects You Want? Here’s How to Fix It

Oct 1, 2025
Episode #288: Creating a Stellar Online Sales Program – Ingrid Ricks 24:35

Episode #288: Creating a Stellar Online Sales Program – Ingrid Ricks

Oct 1, 2025
EP338: Best Corals Selection Around with Ben Aronowitz of BSA Corals 34:14

EP338: Best Corals Selection Around with Ben Aronowitz of BSA Corals

Oct 1, 2025
How Hardscapers Beat Less Skilled Competitors By Listening To Client Pain 13:34

How Hardscapers Beat Less Skilled Competitors By Listening To Client Pain

Oct 1, 2025
Smart Growth for Electricians: Adding Vans, Services & Profits – Season 3 is Here! 0:52

Smart Growth for Electricians: Adding Vans, Services & Profits – Season 3 is Here!

Oct 1, 2025
Ep 641. We Stumble Forward 1:15:08

Ep 641. We Stumble Forward

Sep 30, 2025
352 – 4 Business Growth Lessons to Propel You Forward 23:02

352 – 4 Business Growth Lessons to Propel You Forward

Sep 29, 2025
The Pricing Lie That Keeps Outdoor Living Pros Trapped in Discounts 7:32

The Pricing Lie That Keeps Outdoor Living Pros Trapped in Discounts

Sep 29, 2025
Content Marketing Strategy with Micah Miller of Easton Outdoors 1:05:03

Content Marketing Strategy with Micah Miller of Easton Outdoors

Sep 29, 2025
$1M Months at 28: A Breakout Success Story | Ryan Keene 50:40

$1M Months at 28: A Breakout Success Story | Ryan Keene

Sep 29, 2025
450: Stop Leaving Money on the Table: Storm-Market Supplementing for Roofers in 2025 23:56

450: Stop Leaving Money on the Table: Storm-Market Supplementing for Roofers in 2025

Sep 26, 2025
350- Marketing Math Remodelers Ignore – Part 3: Fix Your Funnel Before You Feed It 14:15

350- Marketing Math Remodelers Ignore – Part 3: Fix Your Funnel Before You Feed It

Sep 24, 2025
Speed to Lead & Beyond: How Smith.ai Helps Contractors Convert More Calls & Clicks 36:53

Speed to Lead & Beyond: How Smith.ai Helps Contractors Convert More Calls & Clicks

Sep 24, 2025
$80K IRS Fine DESTROYS Vacation Rental Cleaning Business 45:30

$80K IRS Fine DESTROYS Vacation Rental Cleaning Business

Sep 24, 2025
Episode #287: How Marketing Can Better Serve Sales – Gabriela Cortesia 26:14

Episode #287: How Marketing Can Better Serve Sales – Gabriela Cortesia

Sep 24, 2025
Why “More Quotes” Don’t Help Clients & Why True Closing Builds Certainty 6:55

Why “More Quotes” Don’t Help Clients & Why True Closing Builds Certainty

Sep 24, 2025
Superhero Syndrome: Why You Can’t Do It All Yourself 40:58

Superhero Syndrome: Why You Can’t Do It All Yourself

Sep 19, 2025
Brush Busters: When to Hire, Why You’re Losing Quotes, and How to Beat the Slow Season 40:08

Brush Busters: When to Hire, Why You’re Losing Quotes, and How to Beat the Slow Season

Sep 19, 2025
EP333: The Triple Threat – 333 1:13:52

EP333: The Triple Threat – 333

Sep 19, 2025
449: How to Scale and Sell a Roofing Business – Lessons from Teddy Slack 1:07:40

449: How to Scale and Sell a Roofing Business – Lessons from Teddy Slack

Sep 19, 2025
Ep 90. 5 Marketing Mistakes Green Industry Entrepreneurs are Making 1:11:36

Ep 90. 5 Marketing Mistakes Green Industry Entrepreneurs are Making

Sep 18, 2025
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