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350. Why You Should Add Fall Clean up To Your Services

⏱️ 23:30 🎤 Aaron Sutter
AUDIO EPISODE
350. Why You Should Add Fall Clean up To Your Services
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Chapters

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  • 0:00
    Welcome to Mowing in the Dark
    Host Aaron Sutter introduces himself and the podcast, sharing his recent business relocation and restart.
  • 3:41
    Fall Cleanups Introduction
    Aaron transitions to the main topic of fall cleanups, explaining why trees drop leaves and how it impacts his new business area.
  • 9:43
    Different Cleanup Methods
    Aaron details his advertising strategy for leaf blowing to the street in a 'Tree City USA' and contrasts it with leaf mulching for areas without city pickup.
  • 15:10
    Regenerative Living & Leaves
    Aaron briefly discusses his personal regenerative practices, including using mulched leaves for gardening and raising animals.
  • 25:10
    Pricing and Efficiency Tips
    Aaron provides advice on pricing fall cleanups, suggesting charging time and a half for mulching, and emphasizes the importance of efficiency.
  • 30:06
    Varying Cleanup Approaches
    Aaron elaborates on different leaf cleanup methods like vacuuming or bagging, highlighting that experience informs effective pricing.
  • 34:05
    Customer Perception of Speed
    Aaron discusses how customers perceive service speed and advises solo operators to make clients feel valued, even if it means taking a little more time.

Speakers

A
Aaron Sutter
Host

Key Takeaways

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Integrate fall cleanups into your service offerings, as they represent a significant income opportunity regardless of your chosen method.

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For new lawn care businesses, start with leaf mulching using basic equipment like a push mower and blower; it's the easiest entry point.

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Price fall cleanups appropriately by charging at least time and a half for your standard lawn mowing rate, or an hourly rate, to account for increased effort and time.

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Clearly communicate additional charges for leaf cleanups to clients via written notices (letters or emails) so they can make informed decisions.

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Prioritize efficiency in all your services, including leaf cleanups, as streamlining operations directly contributes to higher profitability.

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Consider offering 'dirty leaf cleanups' (mulching) as a cost-effective option for clients, emphasizing the benefits to their lawn and potential savings.

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Be mindful of customer perceptions regarding service speed; sometimes taking a little extra time can make clients feel more valued, even if the work quality is similar.

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