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Lead Generation vs Everything Else | $1M Budget Allocation

This episode delves into how a home service company would allocate a $1 million advertising budget, emphasizing the critical importance of lead generation over brand building, especially for companies not yet at scale. It highlights the principle of doubling down on what works for lead capture before diversifying into demand creation.

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Media All Video Audio | Pillar Community Culture Growth Innovation

Showing 481–540 of 1,758 items in this section

Lead Generation vs Everything Else | $1M Budget Allocation 23:11

Lead Generation vs Everything Else | $1M Budget Allocation

CONTENT ·23:11 ·EPISODE
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From $700K to $30M With Multiple Locations!

CONTENT ·22:59 ·EPISODE
Why the Septic Pumping Business Might Be the Most Profitable Trade in 2025 58:41

Why the Septic Pumping Business Might Be the Most Profitable Trade in 2025

CONTENT ·58:41 ·EPISODE
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Behind the Scenes of a $40M Success Story

CONTENT ·1:12:40 ·EPISODE
Start From Scratch or Buy? One Founder’s Surprising Answer 58:15

Start From Scratch or Buy? One Founder’s Surprising Answer

CONTENT ·58:15 ·EPISODE
The Consumer Always Wins: Building the Business They Actually Want 39:26

The Consumer Always Wins: Building the Business They Actually Want

CONTENT ·39:26 ·EPISODE
CX
The REAL Reason Rebranding can add $5M/Year 47:18

The REAL Reason Rebranding can add $5M/Year

CONTENT ·47:18 ·EPISODE
The Ultimate Home Service Trivia Show (What Homeowners Really Think) 51:14

The Ultimate Home Service Trivia Show (What Homeowners Really Think)

CONTENT ·51:14 ·EPISODE
AI Didn’t End Google Search — Here’s Why GBP Still Wins 38:07

AI Didn’t End Google Search — Here’s Why GBP Still Wins

CONTENT ·38:07 ·EPISODE
CX
The Real Reason Organic Nextdoor Posts Crush Paid Ads 25:56

The Real Reason Organic Nextdoor Posts Crush Paid Ads

CONTENT ·25:56 ·EPISODE
CX
Why Contractors Fail at Google LSAs (And How to Fix It) 34:44

Why Contractors Fail at Google LSAs (And How to Fix It)

CONTENT ·34:44 ·EPISODE
The Hidden $30K/Month Leak Killing Your Profit 45:02

The Hidden $30K/Month Leak Killing Your Profit

CONTENT ·45:02 ·EPISODE
Word of Mouth is Not a Strategy (Build A Referral Engine) 48:59

Word of Mouth is Not a Strategy (Build A Referral Engine)

CONTENT ·48:59 ·EPISODE
Your 2026 Marketing Budget is Wrong (Here’s Why) 48:02

Your 2026 Marketing Budget is Wrong (Here’s Why)

CONTENT ·48:02 ·EPISODE
If You’re Under $5M, Marketing Is EASY (Here’s What To Do) 39:16

If You’re Under $5M, Marketing Is EASY (Here’s What To Do)

CONTENT ·39:16 ·EPISODE
How To Grow Fast Without Breaking Your Business 36:04

How To Grow Fast Without Breaking Your Business

CONTENT ·36:04 ·EPISODE
How to Make Google Ads Actually Print Money 33:06

How to Make Google Ads Actually Print Money

CONTENT ·33:06 ·EPISODE
Everyone Ignored Direct Mail… Now It’s Crushing Digital Ads 45:09

Everyone Ignored Direct Mail… Now It’s Crushing Digital Ads

CONTENT ·45:09 ·EPISODE
What Marketing SHOULD Look Like at $1M $5M and $10M 49:20

What Marketing SHOULD Look Like at $1M $5M and $10M

CONTENT ·49:20 ·EPISODE
The $20M Billboard Rule Most Contractors Ignore 44:27

The $20M Billboard Rule Most Contractors Ignore

CONTENT ·44:27 ·EPISODE
The New SEO Rules Home Service Operators Need to Follow 41:39

The New SEO Rules Home Service Operators Need to Follow

CONTENT ·41:39 ·EPISODE
CX
Truck Wraps Are a WASTE of Money (Here’s What Actually Works) 36:04

Truck Wraps Are a WASTE of Money (Here’s What Actually Works)

CONTENT ·36:04 ·EPISODE
CX
You’re Tracking Your Ad Spend Wrong (Here’s What to Do Instead) 53:03

You’re Tracking Your Ad Spend Wrong (Here’s What to Do Instead)

CONTENT ·53:03 ·EPISODE
I Spent $20K Advertising Above Toilets… It Worked 35:06

I Spent $20K Advertising Above Toilets… It Worked

CONTENT ·35:06 ·EPISODE
Most Home Service Operators Will Lose to AI — Here’s Why 48:08

Most Home Service Operators Will Lose to AI — Here’s Why

CONTENT ·48:08 ·EPISODE
The Cheapest Lead Gen Nobody Talks About (Yard Signs) 29:07

The Cheapest Lead Gen Nobody Talks About (Yard Signs)

CONTENT ·29:07 ·EPISODE
The Contractor Content Strategy Nobody Talks About 44:34

The Contractor Content Strategy Nobody Talks About

CONTENT ·44:34 ·EPISODE
Door-to-Door Is Generating Almost 20% of Our Revenue 43:11

Door-to-Door Is Generating Almost 20% of Our Revenue

CONTENT ·43:11 ·EPISODE
The MOST Overlooked Growth Lever in Home Services 30:53

The MOST Overlooked Growth Lever in Home Services

CONTENT ·30:53 ·EPISODE
CX
Your Referral Program is Broken: The $1M Home Service Playbook 41:22

Your Referral Program is Broken: The $1M Home Service Playbook

CONTENT ·41:22 ·EPISODE
Plumbing Business Doubled in 90 Days | Here’s Exactly How 38:19

Plumbing Business Doubled in 90 Days | Here’s Exactly How

CONTENT ·38:19 ·EPISODE
Stop Losing Google Rankings: The GBP Optimization Secret Top Home Service Companies Use 30:32

Stop Losing Google Rankings: The GBP Optimization Secret Top Home Service Companies Use

CONTENT ·30:32 ·EPISODE
Why Every Contractor Is Wrong About Yelp 42:33

Why Every Contractor Is Wrong About Yelp

CONTENT ·42:33 ·EPISODE
You Don’t Need More Leads. You Need This System. 57:32

You Don’t Need More Leads. You Need This System.

CONTENT ·57:32 ·EPISODE
Stop Rebranding Every Acquisition (Do This Instead) 35:01

Stop Rebranding Every Acquisition (Do This Instead)

CONTENT ·35:01 ·EPISODE
The Only HVAC Marketing Guide You Need in 2026 41:36

The Only HVAC Marketing Guide You Need in 2026

CONTENT ·41:36 ·EPISODE
The BEST Way to Hit $10M in Home Services (It’s Not What You Think) 29:31

The BEST Way to Hit $10M in Home Services (It’s Not What You Think)

CONTENT ·29:31 ·EPISODE
1 Truck. $9M Goal. Here’s Exactly How They Did It. 57:55

1 Truck. $9M Goal. Here’s Exactly How They Did It.

CONTENT ·57:55 ·EPISODE
Cost Per Lead Is A Trap (Here’s The Real Numbers) 39:05

Cost Per Lead Is A Trap (Here’s The Real Numbers)

CONTENT ·39:05 ·EPISODE
The Power of People: Josh Shiffman’s Key to Building a Legacy 1:01:10

The Power of People: Josh Shiffman’s Key to Building a Legacy

CONTENT ·1:01:10 ·EPISODE
Is Traditional Marketing Dead for Pest Control? 54:31

Is Traditional Marketing Dead for Pest Control?

CONTENT ·54:31 ·EPISODE
“This or That” Pest Control Edition 36:16

“This or That” Pest Control Edition

CONTENT ·36:16 ·EPISODE
Title: Bug Bux Con Recap: A First Time Success and What’s Next 59:51

Title: Bug Bux Con Recap: A First Time Success and What’s Next

CONTENT ·59:51 ·EPISODE
How to Reduce Customer Cancellations and Boost Retention Rates: Episode 184 46:33

How to Reduce Customer Cancellations and Boost Retention Rates: Episode 184

CONTENT ·46:33 ·EPISODE
CX
Episode 187: Behind the Scenes of the NPMA with Dr. Jim Fredericks 51:49

Episode 187: Behind the Scenes of the NPMA with Dr. Jim Fredericks

CONTENT ·51:49 ·EPISODE
Episode 188 : Beating the Algorithm: How AI is Rewriting Marketing Rules for Pest Control Companies 44:11

Episode 188 : Beating the Algorithm: How AI is Rewriting Marketing Rules for Pest Control Companies

CONTENT ·44:11 ·EPISODE
Episode 194: Flipping the Script-How Travis Bottoms Is Making Pest Control ‘Nice 35:06

Episode 194: Flipping the Script-How Travis Bottoms Is Making Pest Control ‘Nice

CONTENT ·35:06 ·EPISODE
CX
Episode 196: How to Actually Stand Out: Real Marketing for Real Pest Control Growth 33:02

Episode 196: How to Actually Stand Out: Real Marketing for Real Pest Control Growth

CONTENT ·33:02 ·EPISODE
Episode 199: Starting a Pest Control Company with $5K; Real Talk from the Field 59:30

Episode 199: Starting a Pest Control Company with $5K; Real Talk from the Field

CONTENT ·59:30 ·EPISODE
From Zero to a Pest Control Powerhouse | EP 203 37:11

From Zero to a Pest Control Powerhouse | EP 203

CONTENT ·37:11 ·EPISODE
Your PCO website may be out of date and you might not even know it – with Mat Rogers | EP 205 42:57

Your PCO website may be out of date and you might not even know it – with Mat Rogers | EP 205

CONTENT ·42:57 ·EPISODE
A House Full of PCOs? What Could Possibly Go Wrong? | EP 207 48:27

A House Full of PCOs? What Could Possibly Go Wrong? | EP 207

CONTENT ·48:27 ·EPISODE
The least expensive way to turn your customers into referring machines | EP 215 35:48

The least expensive way to turn your customers into referring machines | EP 215

CONTENT ·35:48 ·EPISODE
CX
Hire for the Soul, Train for the Role: Building a Scalable Pest Control Culture | EP 220 42:20

Hire for the Soul, Train for the Role: Building a Scalable Pest Control Culture | EP 220

CONTENT ·42:20 ·EPISODE
Why Pest Control Marketing Is Broken (and What Actually Works) | EP 223 30:05

Why Pest Control Marketing Is Broken (and What Actually Works) | EP 223

CONTENT ·30:05 ·EPISODE
CX
From Outsiders to Industry Disruptors | EP 228 34:06

From Outsiders to Industry Disruptors | EP 228

CONTENT ·34:06 ·EPISODE
CX
The Unsexy Services That Make the Most Money (Pigeons, Weeds & More) | EP 323 34:12

The Unsexy Services That Make the Most Money (Pigeons, Weeds & More) | EP 323

CONTENT ·34:12 ·EPISODE
Why Human Experience Will Beat AI (And Win in Pest Control) | EP 234 30:39

Why Human Experience Will Beat AI (And Win in Pest Control) | EP 234

CONTENT ·30:39 ·EPISODE
CX
Pest Control Sales & Marketing Secrets | EP 241 31:16

Pest Control Sales & Marketing Secrets | EP 241

CONTENT ·31:16 ·EPISODE
How Alex Goldovsky Built 3 Multi-Million Dollar Businesses 31:26

How Alex Goldovsky Built 3 Multi-Million Dollar Businesses

CONTENT ·31:26 ·EPISODE
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