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How To Scale A Roofing Business Without Replacing A Single Roof | Carmelo Marsala (Ep. 270)

This episode features Carmelo Marsala, founder of Spray-Net and Liquid Roof, discussing his journey from student painter to a home improvement franchisor. He shares insights into building durable painting solutions and a groundbreaking roof resurfacing product, emphasizing the importance of long-term mindset and investment in people and marketing for business growth.

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How To Scale A Roofing Business Without Replacing A Single Roof | Carmelo Marsala (Ep. 270) 33:49

How To Scale A Roofing Business Without Replacing A Single Roof | Carmelo Marsala (Ep. 270)

Jul 20, 2026
EP280: From Chaos to Control: Contractors’ Guide to Organizational Charts 24:00

EP280: From Chaos to Control: Contractors’ Guide to Organizational Charts

Jul 20, 2026
Building a Remodeling Brand: Marketing, Storytelling, & Client Experience 58:55

Building a Remodeling Brand: Marketing, Storytelling, & Client Experience

CONTENT ·58:55 ·EPISODE
CX
Coming Soon
What Every Remodeler Should Know About Growing Smart 47:10

What Every Remodeler Should Know About Growing Smart

CONTENT ·47:10 ·EPISODE
“Our Brand Is Our Promise”: Building Trust Through Great Branding 42:32

“Our Brand Is Our Promise”: Building Trust Through Great Branding

CONTENT ·42:32 ·EPISODE
Inside Kyle’s Head: 9 Things Remodelers Need to Hear This Week 28:13

Inside Kyle’s Head: 9 Things Remodelers Need to Hear This Week

CONTENT ·28:13 ·EPISODE
10 Ways to Stay Upbeat (When Business Has You Feeling Beat Up) 22:06

10 Ways to Stay Upbeat (When Business Has You Feeling Beat Up)

CONTENT ·22:06 ·EPISODE
Moving Beyond DIY Marketing: How This Remodeler Transformed His Website and Strategy 38:19

Moving Beyond DIY Marketing: How This Remodeler Transformed His Website and Strategy

CONTENT ·38:19 ·EPISODE
CX
From Hammer to Helm: Letting Go of the Tools and Leading the Team 42:00

From Hammer to Helm: Letting Go of the Tools and Leading the Team

CONTENT ·42:00 ·EPISODE
From Hustling to Leading: Dan’s Journey at Ford Custom Renovations 45:38

From Hustling to Leading: Dan’s Journey at Ford Custom Renovations

CONTENT ·45:38 ·EPISODE
Crafting a Strong Remodeling Business with Curtis Lawson 53:52

Crafting a Strong Remodeling Business with Curtis Lawson

CONTENT ·53:52 ·EPISODE
“We Painted the Wrong House” – Lessons Learned from My Son’s Summer of Entrepreneurship 52:43

“We Painted the Wrong House” – Lessons Learned from My Son’s Summer of Entrepreneurship

CONTENT ·52:43 ·EPISODE
How Much Can Your Remodeling Biz Afford to Spend on Marketing? (Hint: it’s not X% of revenue) 57:37

How Much Can Your Remodeling Biz Afford to Spend on Marketing? (Hint: it’s not X% of revenue)

CONTENT ·57:37 ·EPISODE
The Golden Goose of Aging in Place with Chris Moore 47:10

The Golden Goose of Aging in Place with Chris Moore

CONTENT ·47:10 ·EPISODE
Move Quickly, Don’t Rush: 12 Reminders From 2025 24:21

Move Quickly, Don’t Rush: 12 Reminders From 2025

CONTENT ·24:21 ·EPISODE
Practical Marketing for Remodelers 56:29

Practical Marketing for Remodelers

CONTENT ·56:29 ·EPISODE
More Focus on Fewer Things 29:52

More Focus on Fewer Things

CONTENT ·29:52 ·EPISODE
From Chaos to Clarity: Your 3 Step Financial Plan for Remodeling Success 1:00:12

From Chaos to Clarity: Your 3 Step Financial Plan for Remodeling Success

CONTENT ·1:00:12 ·EPISODE
AI That Sells While You Sleep 50:27

AI That Sells While You Sleep

CONTENT ·50:27 ·EPISODE
CX
The Most Important Page on Your Website 47:08

The Most Important Page on Your Website

CONTENT ·47:08 ·EPISODE
Five Scenes from a Remodeling Business in 2026 1:00:52

Five Scenes from a Remodeling Business in 2026

CONTENT ·1:00:52 ·EPISODE
The BIGGEST Website Mistake Killing Your Landscaping Business! 55:38

The BIGGEST Website Mistake Killing Your Landscaping Business!

CONTENT ·55:38 ·EPISODE
6 DANGEROUS Mistakes That Will Get Your Landscaping Business Suspended 26:44

6 DANGEROUS Mistakes That Will Get Your Landscaping Business Suspended

CONTENT ·26:44 ·EPISODE
The Best Free Marketing Tool for Landscapers (Most Aren’t Using It Right!) 21:30

The Best Free Marketing Tool for Landscapers (Most Aren’t Using It Right!)

CONTENT ·21:30 ·EPISODE
Got a Bad Google Review? Here’s EXACTLY What to Do! 20:49

Got a Bad Google Review? Here’s EXACTLY What to Do!

CONTENT ·20:49 ·EPISODE
Stop Losing Jobs to Follow-Up Failure 22:41

Stop Losing Jobs to Follow-Up Failure

CONTENT ·22:41 ·EPISODE
Why Ads Fail for Most Landscapers 28:28

Why Ads Fail for Most Landscapers

CONTENT ·28:28 ·EPISODE
What Winning Landscaping Businesses Do That Others Don’t 31:50

What Winning Landscaping Businesses Do That Others Don’t

CONTENT ·31:50 ·EPISODE
Facebook Ads for Landscapers Made Simple with Matt Thibeau 1:02:19

Facebook Ads for Landscapers Made Simple with Matt Thibeau

CONTENT ·1:02:19 ·EPISODE
AI for Landscapers – Real Tools That Help You Book More Jobs and Run a Smoother Operation 1:07:33

AI for Landscapers – Real Tools That Help You Book More Jobs and Run a Smoother Operation

CONTENT ·1:07:33 ·EPISODE
Google, Yelp, Angi’s, Nextdoor: What REALLY Works for Landscaping Leads 1:10:36

Google, Yelp, Angi’s, Nextdoor: What REALLY Works for Landscaping Leads

CONTENT ·1:10:36 ·EPISODE
#165 – How Branding in 2025 Will Either MAKE or BREAK Your Business 39:44

#165 – How Branding in 2025 Will Either MAKE or BREAK Your Business

CONTENT ·39:44 ·EPISODE
#171 – Why Your Sales Pipeline Is Failing—Hatch CRO Explains the Mistakes Costing You Millions 40:04

#171 – Why Your Sales Pipeline Is Failing—Hatch CRO Explains the Mistakes Costing You Millions

CONTENT ·40:04 ·EPISODE
#174: Ex-Microsoft Head of Product: Anand Subbaraj on Building AI for the Trades 49:45

#174: Ex-Microsoft Head of Product: Anand Subbaraj on Building AI for the Trades

CONTENT ·49:45 ·EPISODE
#176 – LEGENDS: How Paul Reed Went From Local Player to Multi-Million Dollar Roofer 39:42

#176 – LEGENDS: How Paul Reed Went From Local Player to Multi-Million Dollar Roofer

CONTENT ·39:42 ·EPISODE
#175 – Find The BEST Leads: Modernize VP of Marketing Jamie Smith Breaks Down the Secret to Success 56:14

#175 – Find The BEST Leads: Modernize VP of Marketing Jamie Smith Breaks Down the Secret to Success

CONTENT ·56:14 ·EPISODE
#177 – HVAC and Plumbing Lead Generation Outbound Campaigns That Fill The Board 41:07

#177 – HVAC and Plumbing Lead Generation Outbound Campaigns That Fill The Board

CONTENT ·41:07 ·EPISODE
From Plumbing to Profits: One Entrepreneur’s Journey to Business Success & Growth Strategies💰🚀#181 51:34

From Plumbing to Profits: One Entrepreneur’s Journey to Business Success & Growth Strategies💰🚀#181

CONTENT ·51:34 ·EPISODE
Roger Wakefield: Shaping the Next Generation of Plumbers | LEGENDS #180 1:01:19

Roger Wakefield: Shaping the Next Generation of Plumbers | LEGENDS #180

CONTENT ·1:01:19 ·EPISODE
#roofing Business Success: From Contractor to #ceo in a Growing Industry #182 45:30

#roofing Business Success: From Contractor to #ceo in a Growing Industry #182

CONTENT ·45:30 ·EPISODE
How Traditional Media Drove $100K+ in Plumbing Leads #188 1:44:20

How Traditional Media Drove $100K+ in Plumbing Leads #188

CONTENT ·1:44:20 ·EPISODE
Junk Removal as a Scalable Business? #187 44:54

Junk Removal as a Scalable Business? #187

CONTENT ·44:54 ·EPISODE
How AI Is Transforming Lead Generation and Market Expansion #191 57:59

How AI Is Transforming Lead Generation and Market Expansion #191

CONTENT ·57:59 ·EPISODE
AI Agents Just Changed Home Service Lead Generation Forever 1:37:53

AI Agents Just Changed Home Service Lead Generation Forever

CONTENT ·1:37:53 ·EPISODE
What’s Actually Working in Home Service Marketing in 2025 (Proven Growth Strategies) #197 59:54

What’s Actually Working in Home Service Marketing in 2025 (Proven Growth Strategies) #197

CONTENT ·59:54 ·EPISODE
How E-Commerce is Transforming the Trades and Home Services Industry #200 23:27

How E-Commerce is Transforming the Trades and Home Services Industry #200

CONTENT ·23:27 ·EPISODE
How Premier Home Pros Scaled to Millions: Talent, Strategy & Explosive Growth #205 53:26

How Premier Home Pros Scaled to Millions: Talent, Strategy & Explosive Growth #205

CONTENT ·53:26 ·EPISODE
What Growing Home Service Companies Get Right About Sales #211 34:15

What Growing Home Service Companies Get Right About Sales #211

CONTENT ·34:15 ·EPISODE
Local Lead Generation Strategies That Actually Work (Home Service Marketing Tips) #212 26:59

Local Lead Generation Strategies That Actually Work (Home Service Marketing Tips) #212

CONTENT ·26:59 ·EPISODE
We Hit $1M Profit — Here’s Exactly How We Did It #217 34:20

We Hit $1M Profit — Here’s Exactly How We Did It #217

CONTENT ·34:20 ·EPISODE
Can These WEIRD Ideas Turn Into Million-Dollar Businesses? #223 36:27

Can These WEIRD Ideas Turn Into Million-Dollar Businesses? #223

CONTENT ·36:27 ·EPISODE
Plumber Closes +$10M/Year (With Just One Trade) #229 50:15

Plumber Closes +$10M/Year (With Just One Trade) #229

CONTENT ·50:15 ·EPISODE
How Small HVAC Businesses Are Disrupting the Industry #227 53:59

How Small HVAC Businesses Are Disrupting the Industry #227

CONTENT ·53:59 ·EPISODE
ChatGPT Is Now Your Biggest Competitor for Local Leads 33:05

ChatGPT Is Now Your Biggest Competitor for Local Leads

CONTENT ·33:05 ·EPISODE
How They Make $7M+ a Year From Their Plumbing Company 1:18:46

How They Make $7M+ a Year From Their Plumbing Company

CONTENT ·1:18:46 ·EPISODE
The TOP 1% of Service Businesses Use This Marketing Playbook! 49:30

The TOP 1% of Service Businesses Use This Marketing Playbook!

CONTENT ·49:30 ·EPISODE
He Made $1.2M in His Garage in 4 Months! 49:48

He Made $1.2M in His Garage in 4 Months!

CONTENT ·49:48 ·EPISODE
3 Marketing Mistakes That Keep Contractors Stuck Under $10M 26:35

3 Marketing Mistakes That Keep Contractors Stuck Under $10M

CONTENT ·26:35 ·EPISODE
Are You Making This BIG Marketing Mistake? 22:12

Are You Making This BIG Marketing Mistake?

CONTENT ·22:12 ·EPISODE
$100K vs $500K vs $1M Marketing Budget: What Actually Works 26:21

$100K vs $500K vs $1M Marketing Budget: What Actually Works

CONTENT ·26:21 ·EPISODE
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