FUNCTION
CX
Ep 129. Selling Knowledge, Not Just Tree Work with Marti Machado
Marti Machado, a certified arborist and sales professional, shares his journey from a teenage lawn care entrepreneur to an arborist specializing in selling knowledge, not just tree work. He emphasizes the importance of building trust, understanding client needs, and the value of a strong, positive crew in the tree care industry. Marti also recounts humorous personal anecdotes, including an annual guacamole and margarita competition.
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