Skip to content
POWER100
Join Free
Content

10 Things to Fix Before Running Ads for Your Home Service Business

⏱️ 23:04 🎤 Mike Andes
AUDIO EPISODE
10 Things to Fix Before Running Ads for Your Home Service Business
0:00
0:00

Chapters

Click to jump to section

  • 0:00
    Optimize Google Business Profile
    Learn to enhance your Google Business Profile with comprehensive data, SEO-friendly review responses, and consistent content to improve visibility and trust.
  • 3:16
    Website Conversion Rate Optimization
    Discover how to improve your website's conversion rate by ensuring fast loading, mobile-friendliness, clear service descriptions, and prominent, streamlined contact forms.
  • 7:07
    Optimize Contact Forms
    Understand the importance of minimizing form fields and using conditional logic to reduce customer intimidation and increase lead conversion.
  • 9:20
    Answer Calls 10+ Hours/Day
    Increase your lead conversion by answering customer calls for at least 10 hours a day, six days a week, often outperforming competitors.
  • 10:12
    Max Lead Time 24 Hours
    Implement a system to provide estimates to customers within 24 hours of their initial inquiry to capture interest quickly.
  • 11:24
    Automate SMS & Email Follow-ups
    Set up automated, varied SMS and email sequences for estimate follow-ups, incorporating scarcity and urgency to engage customers effectively.
  • 13:30
    Follow-Up Phone Calls
    Boost your close rate by making follow-up phone calls, addressing objections, and using strategic offers like scarcity and urgency.
  • 17:22
    No Pending Estimates
    Actively follow up on all pending estimates until you receive a definitive 'yes' or 'no' to avoid lost opportunities and ghosting.
  • 18:53
    Monthly Email Blast
    Leverage your existing customer base by sending monthly email blasts to offer additional services, capitalizing on established trust.
  • 21:00
    Monthly SMS Blast
    Maximize customer engagement with conversational SMS blasts to your existing database, as they have significantly higher open rates than emails.

Speakers

M
Mike Andes
Host

Key Takeaways

✦

Before spending on ads, optimize your Google Business Profile by adding comprehensive data, responding to reviews with SEO-friendly replies, and consistently posting photos/videos to improve visibility and trust.

✦

Prioritize website conversion rate optimization by ensuring your site loads quickly, is mobile-friendly, clearly states your services and service areas in the headline, and has an easily accessible and streamlined contact form on the homepage.

✦

Simplify your contact forms to collect only essential information. Asking for too many details upfront can significantly reduce conversion rates by intimidating potential customers, especially when in growth mode.

✦

Boost lead capture by making sure someone is available to answer calls for at least 10 hours a day, six days a week. Human interaction can upsell better than AI, but even AI is better than no response.

✦

Implement a maximum 24-hour lead time for delivering estimates. Rapid response to inquiries, ideally instantly or within hours, prevents customers from seeking services elsewhere.

✦

Automate SMS and email follow-ups for estimates with varied angles, scarcity, and urgency, rather than just repeatedly asking if they received the quote, to keep customers engaged and move them towards acceptance.

✦

Actively make follow-up phone calls for all estimates. Test results show a significant increase in close rates (from 34% to 67%) when customers are called at least three times, using strategies like special promotions or limited availability.

Want the full experience?

Join Power100 for full access to every episode, AI-powered insights, personalized coaching, and a network of industry leaders.

Join Power100 →