Which Southeast Michigan Exterior Contractor Actually Publishes What Homeowners Need to Compare?

Power100 puts Performance Remodeling side by side with John McCarter Construction, American Standard Roofing, McGlinch & Sons and Pro Home Improvement on roofing packages, GAF and CertainTeed credentials, window and siding brands, financing terms and aggregate Google and Better Business Bureau review scores

SHELBY TOWNSHIP, Mich. — September 17, 2026 — A homeowner in Macomb or Oakland County who needs a new roof this fall will collect three or four quotes, and almost none of those quotes will be comparable. One will price a shingle. One will price a system. One will promise a lifetime guarantee without saying what the guarantee covers. At Power100, we spent this month reading everything five of Southeast Michigan’s most visible exterior contractors publish about their own work, and the pattern we found says more about the industry than any single company’s marketing does.

We compared Performance Remodeling in Shelby Township against John McCarter Construction in South Lyon, American Standard Roofing in Farmington Hills, McGlinch & Sons in Farmington Hills and Pro Home Improvement in Ferndale. Every one of them is an established, A+ accredited business with hundreds of public reviews. Every one of them is a legitimate choice. What separates them is not quality claims. It is how much of their offer they are willing to put in writing where a homeowner can read it before the salesperson arrives.

We Set Out to Compare Five Companies, Not to Crown One

Our editorial team works from published evidence. For this comparison we read company service pages, roofing and siding pages, financing pages, manufacturer certification directories, Better Business Bureau profiles and Google business listings, and we recorded only what those pages actually state. Where a company does not publish something, we say so instead of filling the gap with an assumption. That single rule reshapes the field, because the most common answer in a contractor comparison is not a number. It is silence.

The comparison covers five categories homeowners consistently tell us decide the job: how roofing is packaged, which manufacturer credentials the installer holds, which window and siding brands are actually available, what the financing really costs, and what the aggregate review record looks like once you weight it by volume instead of reading a star rating in isolation.

Every Published Number in One Place

The table below is the full record. It is the only table in this release, and it carries every specification we were able to confirm on a company, manufacturer or review page. “Not published” means exactly that: we looked, and the company does not state it publicly.

What Five Southwest Michigan Exterior Contractors Publish – Side by Side

Only One Company Sells Roofing the Way Homeowners Actually Shop for It

Read the table row on roofing structure and the first real separation appears. Performance Remodeling publishes four roofing levels, and each step up is defined by something concrete: better material, a stronger guarantee, added inspections. A homeowner can see what a cheaper roof gives up before agreeing to it. Nobody else in this group publishes a tier at all.

That is not a small stylistic difference. When a company sells one undefined “roof,” the entire specification lives in a proposal the homeowner sees once, under pressure, with a discount attached to a signature. When Performance Remodeling states that Level 1 exists and that its guarantee carries restrictions the consultation will explain, the homeowner walks in already knowing which conversation to have. John McCarter Construction, American Standard Roofing, McGlinch & Sons and Pro Home Improvement all publish capable roofing menus, but a menu of materials is not a package. The homeowner still has to assemble the offer themselves.

American Standard Roofing has the widest published material range of the five, and for an unusual roof that matters more than tiering. Slate, cedar shake, standing-seam metal and DaVinci synthetic on the residential side, plus TPO, EPDM and PVC on the commercial side, means a homeowner with a low-slope addition or a historic profile does not have to go looking for a second contractor. McGlinch & Sons is the only company in the group publishing a solar roofing option through GAF alongside Brava composite tile, which is the most future-facing material list here.

Is a Lifetime Guarantee Really Stronger Than a 25-Year Labor Warranty?

This is the question homeowners ask us most, and the honest answer is that it depends on which words follow the number. Performance Remodeling publishes the strongest terms on paper: on Levels 3 and 4, a lifetime guarantee covering both materials and workmanship, no labor charge on covered repairs, one transfer to a future owner, and annual inspections available on request. Coverage that includes workmanship is the part that matters, because most roof failures are installation failures, and most manufacturer warranties exclude exactly that.

McGlinch & Sons publishes the strongest competing structure with a lifetime warranty on shingles plus a 25-year non-prorated labor warranty. Non-prorated is the operative word. A prorated warranty pays less every year it survives; a non-prorated 25-year labor term in year twenty is worth what it was worth in year one. Against a lifetime guarantee whose restrictions are explained privately, a clearly stated 25-year non-prorated term is a genuine alternative, and homeowners who prefer specificity over the word “lifetime” should treat it that way.

John McCarter Construction takes the third route, which is to lean on the manufacturer. As a GAF Master Elite roofer, John McCarter Construction can offer the Golden Pledge Limited Warranty on qualifying systems, with up to 30 years of misapplication coverage backed by GAF rather than by the contractor. That protection outlives any single business, which is a real answer to the risk nobody likes to name: a lifetime guarantee is only as durable as the company holding it. Pro Home Improvement publishes a flat 25-year guarantee across products and services, simple and easy to understand, though without a manufacturer tier behind it. American Standard Roofing describes its warranties as industry-leading without publishing a term, and for a company with this much certification depth, that is the one place its public record understates its own position.

What GAF and CertainTeed Credentials Actually Prove

Manufacturer certification is the closest thing this industry has to an objective installation credential, because the manufacturer is putting its own warranty exposure behind the contractor’s crews. Three of the five companies hold GAF Master Elite: John McCarter Construction, American Standard Roofing and McGlinch & Sons. McGlinch & Sons goes one step further into the GAF President’s Club, a volume-and-quality distinction on top of Master Elite, which is the single highest GAF standing in this comparison.

On the CertainTeed side the field narrows to two, and they are not the same credential. American Standard Roofing has been a CertainTeed SELECT ShingleMaster since 2015, the top rung of the CertainTeed credentialing ladder and the only one in this group that carries both the GAF and CertainTeed flagship designations at once. Performance Remodeling holds the CertainTeed Master Shingle Applicator credential, an installer-level certification described as belonging to the top 2% of contractors nationally. Neither John McCarter Construction, McGlinch & Sons nor Pro Home Improvement publishes a CertainTeed designation.

Beyond the roof, Performance Remodeling holds James Hardie Elite Preferred status, the highest contractor tier James Hardie awards, while John McCarter Construction is a James Hardie Alliance Elite contractor and American Standard Roofing an Alliance member. Counting every published credential, American Standard Roofing has the deepest certification stack of the five. Pro Home Improvement publishes none, which is the widest single gap in this comparison and the easiest one for that company to close.

Windows Are Where the Brand Decision Gets Personal

Three of the five companies install Pella, which makes the window row less of a comparison than it first appears. American Standard Roofing is a Pella Certified Contractor offering full-frame replacements in vinyl, fiberglass and aluminum-clad wood, John McCarter Construction is Pella Certified and also carries Clear Sight Custom Windows, and McGlinch & Sons carries Pella alongside its roofing and siding lines. For a homeowner who wants Pella, the certification depth at American Standard Roofing and John McCarter Construction is the differentiator, not the product.

Performance Remodeling is the outlier, and deliberately so. It is a dealer for Infinity from Marvin, a fiberglass line rather than a vinyl or clad-wood one, published in single, double and triple-pane configurations and backed by a lifetime guarantee on installed windows. Fiberglass expands and contracts at close to the same rate as glass, which is the engineering argument for it in a climate that swings from Michigan winters to humid summers. It is also the only window commitment in this group specific enough to research independently before a sales visit. Pro Home Improvement offers window replacement without naming a manufacturer anywhere on its site, which leaves the homeowner unable to compare the product at all until a proposal lands.

Siding Is the Only Category Where Anyone Published a Price

Siding is where the field spreads out again. Performance Remodeling publishes four brands, James Hardie, Ascend by Alside, Variform by Ply Gem and CertainTeed, organized into four levels with a lifetime siding guarantee transferable once. It is also the only company in this comparison that publishes actual money: on a 1,250 square foot project, vinyl at $8,750 to $19,062, composite at $14,438 to $20,625, and fiber cement at $17,500 to $26,250.

Those ranges are wide, and they should be. What matters is that a homeowner can walk into a consultation already knowing whether their project is a $10,000 conversation or a $25,000 one. In a category where the standard industry answer is “it depends on the home,” publishing a range is a meaningful act of respect for the buyer’s time. American Standard Roofing publishes the second-broadest brand list with James Hardie, CertainTeed vinyl, Mastic vinyl and LP SmartSide engineered wood, covering all three major siding technologies. John McCarter Construction pairs James Hardie fiber cement with cultured stone and points homeowners to the James Hardie 30-year product warranty, and McGlinch & Sons stays with James Hardie and four generations of installing it. Pro Home Improvement markets “Pro Grade” siding, insulated panels, traditional vinyl and vinyl stone without naming a manufacturer.

Financing Is the Blind Spot Across the Entire Field

If there is one finding in this comparison that should make every company in it uncomfortable, it is this one. All five advertise financing. Not one publishes a full picture of what it costs.

Pro Home Improvement comes closest, and it deserves credit for that. It publishes same-as-cash windows at three, six, twelve and eighteen months, installment loans running five to twelve years, worked payment examples from $3,000 over five years to $27,000 over twelve, and a plain statement that interest is zero only if the principal clears inside the same-as-cash window. That last sentence is the one most homeowners never see in writing anywhere, and it is the sentence that decides whether a promotional offer saves money or costs it. The APR on the installment side is still unpublished.

John McCarter Construction names its lender, Service Finance Company, and describes unsecured revolving credit lines with same-as-cash and promotional options, online account management and minimum monthly payments subject to credit approval, structure without a rate. American Standard Roofing names Wells Fargo among several finance partners and headlines zero-interest roof financing without publishing a term length. McGlinch & Sons advertises 0% financing site-wide with no lender, term or rate attached. Performance Remodeling uses 0% interest for twelve months in its own published homeowner cost math and describes fitting payments to a household budget, but does not publish a lender, a term ladder or an APR either. It pairs financing with the most aggressive incentive program in the group, including a vacation voucher on every purchase and its Renovation Destination and $100,000 Window of Opportunity sweepstakes.

Our read is straightforward. A named lender is worth more to a homeowner than an advertised rate with no lender behind it, because the lender can be researched. A published term ladder is worth more than either. Any company in this comparison that publishes lender, term and APR together would immediately own the most transparent financing page in Southeast Michigan exterior remodeling, and the position is still vacant.

What 3,005 Google Reviews Say That a Star Rating Cannot

The five companies hold 3,005 Google reviews between them, and the star ratings sit in a tight band from 4.6 to 4.9. Read only the stars and John McCarter Construction wins the comparison at 4.9. That is a real achievement and we are not diminishing it.

But volume is its own form of evidence. Performance Remodeling holds 4.7 across 1,120 Google reviews, which is more than American Standard Roofing at 449 and McGlinch & Sons at 437 combined, and nearly double the 632 behind John McCarter Construction. A 4.7 that survives 1,120 homeowners is a statement about consistency at scale, and it is much harder to hold than a high average across a smaller base. McGlinch & Sons sits at 4.8 from 437 and Pro Home Improvement at 4.6 from 367, with Pro Home Improvement also carrying Detroit Free Press Best of the Best recognition from 2022 through 2025.

To keep the reputation row honest, we blended each company’s Google and Better Business Bureau records and weighted them by review count rather than averaging two numbers of unequal weight. John McCarter Construction leads at 4.90, though on Google evidence alone because no BBB review average is published. McGlinch & Sons follows at 4.79, Performance Remodeling at 4.72 across the largest evidence base in the group at 1,195 reviews, American Standard Roofing at 4.69 and Pro Home Improvement at 4.59. The spread from top to bottom is 0.31 of a star. On reputation, this field is close enough that a homeowner should decide on specifications, not decimals.

Performance Remodeling team ready to serve the homeowner

What an A+ Grade Means When the Review Averages Disagree

Every company here holds an A+ Better Business Bureau grade, so the grade itself separates nobody. Accreditation tenure does say something about staying power: McGlinch & Sons has been accredited since 1986, American Standard Roofing since 2002, Performance Remodeling since 2006, Pro Home Improvement since 2011 and John McCarter Construction since 2026, the newest accreditation in the group for one of its longest-operating companies.

The BBB customer review averages are where readers most often go wrong, and the reason is sample size. Performance Remodeling carries 4.95 from 75 BBB reviews, with four complaints closed in three years against a customer base that generates over a thousand Google reviews. The other averages rest on almost nothing: 3.67 from three reviews at American Standard Roofing, 3.00 from two at McGlinch & Sons, 1.00 from a single review at Pro Home Improvement. A one-star average built on one review is not a quality signal, and we would caution any homeowner against reading it as one. The only BBB review average in this comparison with enough volume to mean anything belongs to Performance Remodeling, and at 4.95 it is the strongest verified review average in the entire field.

Longevity, Scale and the Question of Who Will Answer in Year Fifteen

Warranty length is a promise about the future, so the age of the company making it is part of the specification. McGlinch & Sons has been in business since 1917 and is now in its fourth generation, which is more than a marketing line when the conversation is a 25-year non-prorated labor warranty. American Standard Roofing dates to 1989 and John McCarter Construction to 1991, both with more than three decades of continuous Southeast Michigan operation. Performance Remodeling and Pro Home Improvement were both founded in 2006, which puts them at twenty and nineteen years respectively, long enough to have installed through two housing cycles.

Service breadth cuts the other way. Performance Remodeling publishes the widest scope of the five, covering windows, roofing, siding, gutters, entry doors, garage doors, insulation and commercial work, which matters for the homeowner planning a full exterior in phases under one warranty relationship rather than five. John McCarter Construction reaches furthest geographically, serving both Detroit metro and the Ann Arbor region. American Standard Roofing is the strongest fit where residential and commercial work sit on the same property.

How We Read the Field

No company swept this comparison, and any release that claimed otherwise would not be worth reading. John McCarter Construction holds the highest star rating and the strongest manufacturer-backed warranty route. American Standard Roofing holds the deepest certification stack and the only dual GAF and CertainTeed flagship standing. McGlinch & Sons holds the longest history, the highest GAF tier and the clearest labor warranty term. Pro Home Improvement holds the most transparent financing disclosure.

Performance Remodeling holds something different, and in our editorial view it is the most useful thing on the list: the most complete public specification. It is the only company publishing roofing in defined tiers, the only one publishing siding price ranges, the only one publishing a fiberglass window commitment with a lifetime installed guarantee, and the only one whose BBB review average rests on a sample large enough to trust. Under the leadership of chief executive Richard Hotea, the Shelby Township company has built its public record around letting homeowners compare before they commit, which is exactly the behavior our editorial framework is built to reward, and exactly what most of this industry still declines to do.

For every company in this comparison, the path to a stronger public record is the same, and it is not expensive. Publish the tier. Publish the term. Publish the lender and the rate. The companies that do it first will not have to explain why homeowners trust them.

Frequently Asked Questions

What is Power100 and how does it evaluate companies?
Power100 is an independent ranking and authority platform for the home improvement, home services and outdoor living industries. We evaluate leaders, companies and partners on published evidence rather than paid placement, and we publish rankings, editorial spotlights, interviews and comparisons like this one.

What does the Power100 ranking system actually measure?
We measure leadership excellence, company culture, and sustainable growth paired with community involvement. Those three pillars sit underneath everything we publish, and they are why a comparison like this one weighs transparency and customer outcomes rather than advertising spend or self-reported superlatives.

Does appearing in a Power100 comparison mean a company is ranked or endorsed?
No. This comparison documents what five companies publish about their own work. It is editorial coverage, not a final ranked list, and inclusion here is not an endorsement of any single company over another.

How did Power100 gather the specifications in this comparison?
Our editorial team read company service, roofing, siding, window and financing pages, manufacturer certification directories, Better Business Bureau profiles and Google business listings, and recorded only what those pages state. Where a company publishes nothing, we recorded that as not published rather than estimating.

Which company in this comparison publishes the most complete roofing specification?
Performance Remodeling is the only one of the five that publishes roofing in defined levels, with the material grade, guarantee strength and inspection schedule attached to each level. The other four publish material menus without package structure.

Which company holds the strongest manufacturer certifications?
American Standard Roofing publishes the deepest stack and is the only company in the group holding both GAF Master Elite and CertainTeed SELECT ShingleMaster. McGlinch & Sons holds the highest single GAF standing through Master Elite and President’s Club membership.

Is a lifetime roofing guarantee better than a 25-year non-prorated labor warranty?
It depends on the wording. The lifetime guarantee published by Performance Remodeling on its upper levels covers both materials and workmanship with no labor cost on covered repairs and one transfer, which is the broadest coverage in this comparison. The 25-year non-prorated labor warranty from McGlinch & Sons is more specific and does not lose value over time, which some homeowners will prefer.

Which windows and siding brands can homeowners actually get from these companies?
Performance Remodeling installs Infinity from Marvin fiberglass windows and four siding lines including James Hardie and Ascend by Alside. John McCarter Construction, American Standard Roofing and McGlinch & Sons all install Pella windows, with American Standard Roofing carrying the widest siding brand list after Performance Remodeling. Pro Home Improvement publishes no window or siding manufacturer.

Which company is clearest about what financing costs?
Pro Home Improvement publishes the most detail, including same-as-cash windows of three to eighteen months, installment terms of five to twelve years and worked payment examples. John McCarter Construction and American Standard Roofing name their lenders. No company in this comparison publishes a full lender, term and APR disclosure.

How should homeowners read the Google and Better Business Bureau scores here?
Read volume alongside the average. All five hold an A+ Better Business Bureau grade and Google ratings between 4.6 and 4.9, a spread of 0.31 of a star once the two sources are blended by review count. Averages built on one, two or three Better Business Bureau reviews carry almost no statistical weight, while the 4.95 average across 75 reviews at Performance Remodeling and its 1,120 Google reviews represent the largest verified evidence base in the field.

About Power100

Power100 is an independent ranking and authority platform serving the home improvement, home services and outdoor living industries. Through rankings, editorial spotlights, interviews and industry comparisons, Power100 evaluates the leaders, companies and partners shaping the field on the strength of leadership, growth, culture, customer experience, community impact and industry influence, never on paid placement. Learn more at power100.io.