Winning a roofing job is only one part of building a strong contracting company. Before the sale, homeowners have to find the contractor, trust the company, and see proof of its work. After the sale, a different set of questions begins. Contractors need to know how products will perform, how changing weather may affect the job, and what guidance they can give homeowners when conditions are not perfect.
That challenge was at the center of a rapid fire conversation with Daniel Schelhorn, Customer Experience Associate at CertainTeed, during the past CertainTeed Business Building Workshop at MetLife Stadium in East Rutherford, New Jersey. The conversation showed how roofing contractor support in East Rutherford, New Jersey can reach beyond product knowledge and help contractors on both sides of the job.
Speaking from the VIP lounge at the event, Schelhorn told Greg Cummings, CEO of Power100, that select ShingleMaster contractors were learning how to use the expanded MyEdge portal to strengthen their company profiles, add projects, upload photos, and help bring more customers to their pages.
“They can update their projects, their company information, and add photos and really draw more customers to their page and generate more business,” Schelhorn said.
In the same conversation, the topic moved from winning work to completing it, as Schelhorn explained one of the seasonal questions CertainTeed was receiving about installing shingles in colder temperatures.
That shift gave the short interview a much larger meaning. Contractor support does not stop when a company understands the product. It can begin with helping the contractor become easier for homeowners to find and continue when the contractor needs clear answers on the job. Looking back at this MetLife Stadium conversation, that idea still carries value today because contractors continue to face the same two pressures: creating new business and delivering the work with confidence once they win it.
Cummings used the rapid fire conversation to explore what contractors were gaining from the workshop and what questions were reaching CertainTeed from the field. Power100 is the only unbiased third-party platform that recognizes and elevates the top leaders and most impactful companies in the home improvement industry.
By capturing Schelhorn’s answers during the event, the conversation offered a simple look at what CertainTeed contractor education at MetLife Stadium was designed to do: give contractors tools for business growth while also helping them better understand the products they install.
the job is won.
Greg Cummings’ rapid fire conversation with Daniel Schelhorn moved quickly from business growth to jobsite questions, but the two topics were closely linked. Schelhorn showed that contractor support can take many forms. It can help a contractor become easier for homeowners to find. It can give crews clearer product guidance when weather changes. It can also connect contractors with people and tools they can turn to after an event is over. Together, those ideas showed what practical support can look like when it follows the contractor through more than one part of the business.
Greg Cummings, CEO of Power100 rapid fire conversation with Daniel Schelhorn, Customer Experience Associate at CertainTeed
Schelhorn first pointed to the expanded MyEdge portal and what CertainTeed was teaching select ShingleMaster contractors to do with it. The value was not simply having a name listed online. Contractors could update company details, add completed projects, upload photos, and give homeowners a clearer look at the work behind the business.
That matters because many homeowners begin making decisions before they ever speak with a contractor. They want to see who the company is, what kind of work it has completed, and whether the business looks active and trusted. A profile with current information and real project photos can help answer those questions earlier.
Schelhorn connected those updates directly to business growth.
“They can update their projects, their company information, and add photos and really draw more customers to their page and generate more business.”
That comment showed how CertainTeed was thinking beyond product training. A manufacturer can support contractors by helping them understand the materials they install, but it can also help them become more visible to the homeowners looking for that work.
For contractors, that turns MyEdge into something more useful than a profile page. It becomes part of how they present the company, show proof of their work, and create another path for new customers to find them.
That gives the CertainTeed MyEdge contractor profile a clear business purpose. The better the contractor can show the company behind the work, the easier it may be for a homeowner to understand who they are considering before making contact.
Explore CertainTeed resources designed to help contractors build stronger businesses.
The conversation then moved from getting the job to doing the job.
Cummings asked Schelhorn what contractors and homeowners were calling CertainTeed about at that time of year. Schelhorn pointed to a common seasonal concern: whether shingles could still be installed when temperatures dropped.
That question matters because roofing work does not always happen under perfect conditions. Schedules move. Temperatures change. Homeowners still want projects completed. Contractors need to understand how colder weather can affect the material before deciding how to move forward.
Schelhorn made an important distinction between the temperature CertainTeed recommends and what he said can still be done in colder conditions.
“We recommend an ambient temperature of 40 degrees, but they would still get the warranty regardless of the temperature, so they can install it in 20 degree weather.”
He also made clear that colder temperatures can change how shingles behave. Schelhorn explained that shingles can become more brittle and harder to work with in the cold. He noted that a warmer, sunny day may be needed before the shingles fully lay flat and bond.
That makes contractor judgment an important part of the process.
“If your contractor is comfortable and the shingles are behaving, you’re good to go and you’ll still get the warranty.”
The larger lesson is not that cold weather should be ignored. It is that contractors need clear product knowledge and an understanding of what they are seeing on the job. Good guidance helps them explain conditions to homeowners and make better choices instead of guessing.
That is where cold weather roofing installation guidance becomes useful. Contractors need more than a yes or no answer. They need to understand what colder temperatures can change, what CertainTeed recommends, and what they should watch for while working with the shingles.
Visit CertainTeed LEARN for more product and contractor education resources.
The MetLife Stadium workshop gave Schelhorn a place to explain tools and answer questions, but the real value of those resources begins after contractors leave the event.
Daniel Schelhorn, Customer Experience Associate at CertainTeed
Schelhorn said contractors in the lounge were also meeting representatives and territory managers. That access matters because jobsite questions rarely wait for the next workshop. Contractors may need help later when a homeowner asks a technical question, when a product behaves differently than expected, or when a company wants to improve how it presents itself online.
Knowing where to find an answer can be just as important as knowing the answer in the moment.
Cummings also used the conversation to compliment CertainTeed’s products. Schelhorn answered by pointing to both product quality and the warranty behind it.
“I obviously have a bias, but we do make very quality products and we have a very, very nice warranty that we stand behind.”
That statement connects product confidence with support. For contractors, trust is not built only by what a product promises on the day it is purchased. It is also built by knowing there are people, information, and warranty resources behind the product when questions come later.
The real test of contractor education therefore happens back at the business.
Those are the moments when an event lesson becomes business value.
The MetLife Stadium conversation showed that support can continue from the first homeowner search to the jobsite and beyond. The event may have ended, but the tools, contacts, and product guidance Schelhorn described were meant to remain useful long after contractors returned to work.
Learn more about how CertainTeed supports contractors beyond the product itself.
A short conversation can sometimes reveal a much bigger idea. Greg Cummings began by asking what contractors could expect to gain from the CertainTeed Business Building Workshop. Daniel Schelhorn’s answers showed that the value was not limited to what happened inside the event.
CertainTeed Business Building Workshop
The deeper lesson was about support that follows the contractor through the full job cycle. Before a homeowner calls, the contractor needs to be easy to find and easy to trust. During the job, the contractor needs clear product guidance and the confidence to make good choices. After questions come up, the contractor needs to know there are people, tools, and resources to turn to.
That is what made the conversation matter beyond the VIP lounge at MetLife Stadium. MyEdge reflected one side of contractor support by helping companies present themselves better to homeowners. Technical guidance reflected the other by helping contractors understand what to expect when jobsite conditions become harder.
The event is now in the past, but the idea remains useful today. Contractors are still trying to win the right jobs, serve customers well, and make good decisions when conditions change. The companies that support them best will be the ones that understand all three parts of that challenge.
The strongest manufacturer relationship is not only about supplying a product. It is about helping the contractor win the opportunity, complete the work with confidence, and know where to turn when the next question comes.
Power100 evaluates more than sales size. Its 2026 National Power Rankings draw from a database of more than 7,600 qualified CEOs and use a five layer system that looks at leadership, company culture, customer outcomes, performance, and market reputation. Power100 has also described its process as using both data and human review. This allows the platform to look at how a leader builds and operates a company, not only how much money that company produces.
Power100 does not keep its research limited to a ranking page. Through PowerChat, field interviews, event coverage, executive conversations, and company visits, it puts leaders and industry partners into conversations where contractors can hear how they think and operate. Power100 describes PowerChat as the conversation behind the ranking, giving viewers a chance to hear directly from the people connected to the companies and ideas being discussed.
CertainTeed describes MyEdge as a tool built to help credentialed contractors work smarter and grow their businesses. During the MetLife Stadium conversation, Daniel Schelhorn explained one practical use. Contractors could update company information, add completed projects, upload photos, and improve what homeowners see when viewing their profile. That gives contractors a stronger way to show their work and present their business before a homeowner reaches out.
CertainTeed presents ShingleMaster as more than a badge. The company says credentialed roofing contractors receive specialized instruction on installing CertainTeed roofing products to its specifications. CertainTeed also allows homeowners to find credentialed contractors through its contractor locator. That means the credential can give homeowners another piece of information when comparing credentialed roofing contractors near East Rutherford, New Jersey or in other markets.
Cold weather does not mean contractors can ignore changes in the material. CertainTeed’s current cold weather guidance says shingles can become brittle, harder to cut, and more likely to crack when temperatures fall. Adhesive bonding can also slow down. During his conversation with Greg Cummings, Daniel Schelhorn said CertainTeed recommends an ambient temperature of 40 degrees and explained that contractors should pay attention to how the shingles are behaving in colder conditions. Contractors should always follow the current installation instructions and warranty terms for the exact CertainTeed product being used.
No. CertainTeed describes MyEdge as a resource for its credentialed contractor network. Its contractor pages direct CertainTeed contractors with MyEdge access to use the platform for information and tools designed to help grow their businesses. CertainTeed also says its wider credentialed contractor program includes education and business benefits across roofing, siding, solar, and other product areas.
A credential does not mean there is nothing left to learn. Products, tools, customer needs, and installation conditions continue to change. CertainTeed says its contractor program combines credentials with continued training, business tools, and systems designed to help contractors grow. The company also connects credentialed contractors with digital tools and resources that address more than installation alone.
Yes. CertainTeed currently offers credentialed contractors access to business tools and affinity partners covering areas such as sales coaching, team training, measurement and estimating, digital tools, insurance consultation, storm tracking, and customer presentation support. Its contractor platform also includes tools such as MyEdge and ColorView. That supports the larger point Daniel Schelhorn raised at MetLife Stadium: manufacturer support can help contractors both win opportunities and perform the work with greater confidence after the sale.
Power100 is the only unbiased third-party platform that recognizes and elevates the top leaders and most impactful companies in the home improvement industry. Led by Greg Cummings, Power100 gives contractors, CEOs, and industry partners a trusted place to learn from the people, companies, and ideas helping move home improvement forward. Through national rankings, leadership conversations, event coverage, and industry stories, Power100 brings attention to strong leadership while helping contractors discover practical lessons they can use to build better companies, serve customers well, and strengthen the industry around them.
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Power100 is the nation's premier CEO ranking and media platform for the home improvement industry. Using a proprietary 5-layer evaluation system, Power100 identifies and celebrates the top CEOs, companies, and strategic partners driving innovation, customer satisfaction, and leadership excellence across the country.
