Growth can create a hard choice for home improvement companies. As a business gets bigger, it can become easier to focus on new markets, new sales, and the next goal while losing touch with the community that helped it grow. Looking back at the 2025 National Western Stock Show, Lifetime Home Remodeling showed another path. The company used its growing reach to stay close to Colorado families by serving as a key sponsor of one of Denver’s most loved traditions.
The 2025 National Western Stock Show took place in Denver, Colorado, from January 11 through January 26 and marked the event’s 119th year. Over 16 days, the Stock Show brought together professional rodeo, livestock, agriculture, food, entertainment, exhibitors, Western culture, and families into a single experience. More than 658,000 people attended, even as cold winter weather moved through the area, placing the 2025 event among the ten highest attended Stock Shows in its history.
Bull riding at the National Western Stock Show
For Greg Cummings, CEO of Power100, one of the clearest lessons came before the rodeo even began. Families were moving through the grounds. People were getting food. Children and adults were seeing the animals. The crowd was filling the arena. It was clear that the rodeo was only one part of what people had come to experience.
“If you’ve never been to a rodeo like this, you don’t understand that it’s more than just bull riding. It is a family environment,” Cummings said.
That family setting is what gives the National Western Stock Show much of its value. People do not only come to watch riders compete. They come to spend time together. They come to experience livestock and agriculture up close. They come to take part in a Western tradition that has connected generations for more than a century. For many families, the day becomes a memory long after the arena lights go down.
That made Lifetime Home Remodeling’s role especially important. The home remodeling company in Denver, Colorado, was not simply placing its name in front of a large crowd. As a key sponsor, Lifetime was helping support the experience that brought those families together in the first place.
Power100 attended the previous event to document that story from inside the Stock Show and to see how one of the home improvement industry’s leading companies was showing up for the surrounding community. Power100 is the only unbiased third-party platform that recognizes and elevates the top leaders and most impactful companies in the home improvement industry.
“We’re here because number six company in the country, Lifetime Home Remodeling, is the key sponsor here at this event,” Cummings said during the 2025 visit.
At that time, Power100 ranked Lifetime Home Remodeling No. 6 in the country. Looking back at the event today adds another layer to the story. CEO and Founder Peter Svedin and Lifetime Home Remodeling have since moved to the No. 2 national position in Power100’s 2026 rankings.
That growth makes the 2025 sponsorship even more meaningful in hindsight. Power100 was watching a company that was already becoming a major force in home improvement, yet Lifetime was still investing time, resources, and attention into the Colorado community where its story began. The company was getting bigger without treating community involvement as something it had outgrown.
The same idea is evident in the National Western Stock Show itself. The 2025 Power100 event has ended, but the tradition has continued. The Stock Show entered its 120th year in 2026, while Lifetime continued growing its national standing and its ability to serve homeowners. What happened in Denver, therefore, stands as more than a moment from a past rodeo. It offers a picture of what growth can look like when a company keeps the people and places around its part of the journey.
Long before the arena fills and the first rider enters, the National Western Stock Show is already alive. Families move through the grounds. Children stop to see the animals. People gather around food, exhibits, and livestock. Ranchers, competitors, businesses, and visitors share the same space. By the time the rodeo begins, the day has already become much more than a sporting event.
The National Western Stock Show
That is what makes the National Western Stock Show different. For 16 days each January, Denver becomes a meeting place for professional rodeo, livestock shows, horse events, agriculture, trade exhibits, food, entertainment, and Western culture. The event gives people a chance to see where food, farming, livestock, and rural traditions come from while giving the agriculture community a major stage to share its work with the public.
Greg Cummings captured that feeling as people began making their way toward the rodeo.
“Everybody’s filtering in. Everybody has something to eat. They got to see the animals. Now we’re going to go in and find out where we can be,” Cummings said.
That moment helps explain the real purpose of the Stock Show. The rodeo may be one of its biggest attractions, but the event is built around connection. Parents bring their children. Farmers and ranchers share their way of life. Rodeo athletes compete in front of large crowds. Businesses meet the people they serve. Visitors who may never step onto a ranch can still experience a piece of Western life in the middle of Denver.
The scale of that experience is part of what gives the event so much weight. The National Western Stock Show has served the agriculture community since 1906 and has grown into one of Colorado’s best-known annual gatherings. Across its many events, the Stock Show brings together agriculture, education, livestock, rodeo, business, and family entertainment in one place. It gives the Western way of life a stage large enough to reach people across generations.
That reach also gives the event value far beyond the arena. Agriculture businesses gain exposure. Livestock producers and competitors have a place to showcase their work. Local businesses meet large crowds. Families spend time in Denver. Sponsors help support an experience that draws people back year after year. For companies connected to Colorado homeowners, including Lifetime Home Remodeling, the event offers something that normal advertising cannot easily create: a chance to become part of a shared community experience.
That is why Lifetime’s presence carried more meaning than simple brand visibility. As a trusted home improvement company in Denver, Lifetime was showing up where Colorado families were already spending their time, making memories, and celebrating a tradition that has lasted for generations.
The Stock Show, therefore, set the stage for a bigger question that would become clear throughout the event: when hundreds of thousands of people gather to keep a tradition alive, what role can the businesses around that community play in helping it continue?
From inside the National Western Stock Show Rodeo, Greg Cummings could see something that is easy to miss from the outside. A major event may look effortless once the lights come on and the seats fill, but there is a great deal of work behind every moment the public gets to enjoy.
Lifetime Home Remodeling was part of that work.
Its role went beyond simply displaying a company name around the event. During the rodeo, Lifetime was even featured on a stagecoach inside the arena. It was a clear and memorable sign of how closely the company had become connected to the experience itself.
But the stagecoach was only the visible part of a much bigger story.
Behind every large community event are people and companies willing to support the space, programs, performers, staff, family experiences, and the many moving parts that make the day possible. Visitors see the finished event. They see the excitement. They see the animals. They see the rodeo. What they may not always see are the partnerships helping make all of it possible.
Cummings summed up that role after the show.
“They can’t do events like this across the country without key sponsors,” Cummings said. “This way the tradition can continue.”
That idea gives the sponsorship its deeper value. The National Western Stock Show has been part of Colorado since 1906. Lifetime was helping support something that began generations before the company itself existed. Its sponsorship helped give today’s families another chance to experience the same Western spirit that families before them enjoyed.
Looking back makes that point even stronger. The tradition Lifetime helped support in 2025 did not simply continue. In 2026, the National Western Stock Show celebrated its 120th year and welcomed 750,039 visitors, breaking its all-time attendance record.
That growth shows why support from strong community partners matters. Traditions do not remain strong solely because of their history. They stay strong because each new generation chooses to show up, take part, and help carry them forward.
Lifetime’s own vision follows a similar idea. The company says it is dedicated to uplifting homes and communities everywhere it works. Its Colorado community work extends beyond remodeling projects to the places and causes that matter to the people around it.
Learn more about Lifetime Home Remodeling and its commitment to the communities it serves.
The Stock Show also showed another side of community presence that matters to the home improvement industry.
Families were not walking through the gates because they needed new windows or a roof. They came to watch the rodeo, see livestock, enjoy food, spend time together, and take part in a Colorado tradition.
That is exactly why Lifetime’s presence mattered.
Instead of waiting until a homeowner had a project and started searching for a contractor, the company was present throughout parts of everyday community life. There was no need for the relationship to begin with an estimate. It could begin with a familiar name, a conversation, or simply seeing that a local company cared enough to support something the family already valued.
That kind of connection matters in home improvement because homeowners make personal decisions about where they live. Replacing windows, installing siding, putting on a new roof, or updating a bathroom often takes planning, money, and trust. A homeowner wants to know who is coming into the home and whether that company will still be there when the work is finished.
Community events can help start that trust in a different setting.
People can meet the team without having to sit through a sales visit. They can become familiar with the company before they need it. Most importantly, they can see the business as part of the same community they call home.
Cummings saw the community role as one of the most important parts of Lifetime’s involvement.
“Lifetime is dedicated to giving back to their community, sponsoring big events like this,” Cummings said.
The Colorado connection makes that statement even stronger. Lifetime began in Colorado and still keeps its headquarters in Denver. Today, Colorado homeowners can turn to the company for replacement windows, doors, James Hardie siding, baths, and roofing services. Its Colorado presence also includes locations in Denver and Avon.
For homeowners looking for a James Hardie siding contractor in Denver, Lifetime’s community presence creates another layer of familiarity before the remodeling conversation even begins. The company is an Elite Preferred Contractor for James Hardie in the Denver Metro Area and continues to serve homeowners across the region.
This is what makes the Stock Show partnership different from a simple advertising buy. Lifetime was not trying to pull families away from the experience just to sell to them. It was helping support the experience they had already chosen to enjoy.
The larger lesson for contractors is simple. Homeowners are not only leads on a screen. They are parents, neighbors, workers, fans, volunteers, and members of a community. Companies that understand this can build relationships long before there is a project to win.
There was another reason the 2025 visit stands out when viewed from today.
Peter Svedin, CEO and Founder of Lifetime Home Remodeling
At the time of the rodeo, Cummings introduced Lifetime as the No. 6 company in the country according to the Power100 rankings. The company was already growing, already serving homeowners at a high level, and already gaining national attention.
Yet one of the stories Cummings came to Denver to capture was not about sales numbers.
It was about where Lifetime chose to show up.
That choice becomes even more meaningful now. Peter Svedin, CEO and Founder of Lifetime Home Remodeling, holds the No. 2 national position in the 2026 Power100 rankings. The company has also grown beyond its Colorado roots and now serves markets in Colorado, Arizona, and California while keeping its headquarters in Denver.
The company grew.
Its reach grew.
Its team grew.
But its community focus remained part of the story.
That is important because growth gives a company more than the ability to serve more customers. It can also give the company more ways to help the people around it.
Lifetime’s current community work in Colorado includes support for the Colorado Rockies Foundation, Firefly Autism, Food Bank of the Rockies, Stout Street Foundation, and Veterans Community Project. The company describes community as one of the principles that guides its work and says, “We work where we live.”
That makes the Stock Show sponsorship part of a wider pattern rather than a single event.
The same business that helps homeowners with roof replacement and other major home projects is also using its reach to support causes, events, and organizations beyond the home itself.
Cummings pointed toward that bigger story as he closed his visit.
“We are looking forward to following Lifetime throughout 2025 and even beyond to tell you their story and how they plan to help homeowners all across the country as well as their employees achieve all their goals,” Cummings said.
Looking back now, that statement carries more weight.
The 2025 rodeo has passed, but Lifetime’s story has kept moving. The company climbed from No. 6 to No. 2 in the national rankings. Its service footprint expanded. Its community partnerships continued. And the Stock Show itself entered its 120th year with record attendance.
That is why growth should not be measured only by how big a company becomes.
A stronger measure may be what that growth allows the company to do for others.
More homeowners can be served.
More employees can build careers.
More causes can receive support.
More community traditions can find partners willing to help keep them moving.
For Lifetime, the National Western Stock Show Rodeo offered a clear example of what that can look like when business growth and community support move in the same direction.
When the final moments of the rodeo came to an end, Greg Cummings summed up the feeling from inside the arena.
National Western Stock Show
“Woo, what a show. We just wrapped up,” Cummings said.
The crowd would soon leave. The arena would quiet down. Families would head home with photos, stories, and memories from the day.
But the most important parts of the experience did not end when the show did.
The tradition remained.
The connection between families and the National Western Stock Show remained.
Lifetime Home Remodeling’s relationship with the Colorado community remained.
And the work of helping a major event like this continue into the future carried on.
Looking back now gives that moment even more meaning. The 2025 National Western Stock Show welcomed 658,109 visitors. One year later, the event celebrated its 120th anniversary and reached a record 750,039 attendees.
Lifetime’s story also kept moving. At the time of the 2025 event, the company held the No. 6 position in the Power100 national rankings. By 2026, Peter Svedin and Lifetime Home Remodeling had moved to the No. 2 position.
Those two stories point to the same lesson.
Strong traditions do not survive by standing still, and strong companies do not create lasting value by thinking only about themselves.
Some partnerships leave a logo behind. The best ones leave something moving forward.
For the National Western Stock Show, that means more families can experience a tradition that has been part of Colorado for generations.
For Lifetime Home Remodeling, it means continuing to grow while staying connected to the people and communities that helped shape the company.
For leaders across the home improvement industry, the message is simple. When a community helps build your business, growth gives you a greater chance to help build that community back.
The rodeo ended.
The story did not.
No. Companies and CEOs cannot buy their position in the National Power Rankings. Power100 reviews more than 7,600 home improvement leaders through its five-layer ranking system, using both data and human review. The system looks at leadership, company culture, customer experience, business performance, innovation, and community impact. Power100 also states that its rankings use no pay-to-play model.
No. Power100 looks beyond how much money a company makes or how large it becomes. Its ranking system measures growth against industry benchmarks and also reviews leadership, culture, customer satisfaction, operating strength, reputation, and community impact. That means a CEO must show more than fast sales growth to earn a place among the top 100 home improvement leaders in the country.
No. Lifetime Home Remodeling provides a wider range of home improvement services for Colorado homeowners. Its current services include replacement windows in Denver, entry and patio doors, James Hardie fiber-cement siding, roofing, bathtub and shower replacements, and bathroom conversions. The company has its Colorado headquarters and showrooms in Denver and Avon.
Lifetime describes itself as a local Colorado company and keeps its headquarters in Denver. The company says its goal is to uplift homes and communities everywhere it works and that community involvement is especially important because its team works where it lives. Beyond the National Western Stock Show, Lifetime supports Colorado organizations, including Food Bank of the Rockies, Firefly Autism, Veterans Community Project, Stout Street Foundation, and the Colorado Rockies Foundation.
Colorado homeowners can work with Lifetime for windows, doors, siding, roofing, and bathroom remodeling. For homeowners searching for a James Hardie siding contractor in Denver, Lifetime installs James Hardie fiber cement siding and is an Elite Preferred Contractor in the Denver Metro Area. It also installs replacement windows, roofing systems, entry and patio doors, tubs, showers, and bathroom conversions.
Yes. Lifetime says its roofing team helps homeowners with roof repairs and replacements due to storm damage, aging, and other issues. The company also works with major insurers and helps homeowners through the insurance claims process. Lifetime says it is a preferred vendor for roofing claims in the Denver and Colorado Springs areas and offers Class 4 hail-rated roofing systems for stronger impact protection.
Lifetime provides both exterior and interior remodeling services. Its bathroom services include bathtub and shower replacements, walk-in showers, walk-in tubs, and tub-to-shower conversions. Lifetime is also a Reveal by Kohler Authorized Dealer and installs Kohler shower systems with LuxStone walls. Some bath transformations can be completed in as little as two days, depending on the project.
The sponsorship matters because the story continued after the rodeo ended. Lifetime was ranked No. 6 nationally when Greg Cummings attended the 2025 event. By 2026, CEO and Founder Peter Svedin and Lifetime Home Remodeling had risen to the No. 2 national position in Power100’s rankings. At the same time, the company continued to serve homeowners from its Denver base and to support Colorado community organizations. The recap, therefore, shows an earlier example of a company growing nationally while continuing to invest in the community where its story began.
Power100 is the only unbiased third-party platform that recognizes and elevates the top leaders and most impactful companies in the home improvement industry. Led by CEO Greg Cummings, Power100 evaluates thousands of home improvement CEOs and companies to help homeowners, contractors, partners, and industry leaders better understand who is setting the standard through leadership, customer experience, company performance, culture, innovation, and community impact. Through its National Power Rankings, industry interviews, event coverage, and leadership stories, Power100 gives great CEOs and companies a trusted third-party voice while helping the home improvement industry learn from the people and businesses moving it forward.
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Power100 is the nation's premier CEO ranking and media platform for the home improvement industry. Using a proprietary 5-layer evaluation system, Power100 identifies and celebrates the top CEOs, companies, and strategic partners driving innovation, customer satisfaction, and leadership excellence across the country.
