Power100, the only unbiased third-party platform that ranks the best leaders and partners in the home improvement industry using a proprietary 5-layer ranking system, is releasing a new spotlight on Richard Hotea, Owner and CEO of Performance Remodeling, to explain why he continues to stand out nationally as one of the top CEOs in the country for 2026 and why Performance Remodeling remains one of the best companies in the home improvement industry.
For Power100, this recognition is not based on branding alone. It reflects a rare combination of customer-first leadership, market durability, high-trust partnerships, disciplined growth, strong internal culture, product and service breadth, and a long record of helping homeowners make better decisions for their homes. It also reflects something more personal: Richard Hotea built this company from the field up, and that origin story still shapes how Performance Remodeling sells, serves, and grows today.
At the center of the story is a leader who did not begin in a boardroom. He began on job sites, learned how homeowners think in real time, and discovered early that long-term success in home improvement does not come from pressure. It comes from trust. That belief has helped Performance Remodeling grow into a company serving Southeast Michigan and Metro Detroit across windows, roofing, siding, gutters, insulation, garage doors, and entry doors, while also building the kind of reputation that produces repeat business, referrals, and public confidence at scale.
“Richard Hotea represents the kind of leadership Power100 was built to spotlight: grounded, customer-first, operationally sharp, and persistent enough to keep improving year after year,” said Greg Cummings, CEO of Power100. “When we evaluate CEOs through our 5-layer ranking system, we look far beyond marketing. We look for long-term value creation, consistent execution, cultural strength, homeowner trust, and the ability to scale without losing the soul of the company. Richard Hotea ranks where he does because he and his team keep delivering in all of those areas.”
Richard Hotea, owner of Performance Remodeling
In Power100’s 2026 national CEO rankings, Richard Hotea is listed among the top CEOs in the nation, where Power100 specifically described him as a leader scaling a high-growth roofing and siding brand known for responsive communication and a process homeowners can trust. On his live Power100 profile page, he is listed as the #37 CEO in the country, reflecting a continued rise in visibility and recognition across the platform’s ecosystem.
For Power100, the exact ranking matters, but the reasons behind the ranking matter more. Richard Hotea has spent nearly two decades building Performance Remodeling into a trusted Michigan company with strong service breadth, a serious warranty position, a reputation for objective consultations, and a leadership style that still reflects what he learned while speaking with homeowners face to face. The company is BBB Accredited, holds an A+ BBB rating, and shows 20 years in business on its BBB profile, all of which strengthen the case that the business has been built for durability rather than short-term bursts of growth.
That matters because the home improvement industry does not reward weak foundations forever. Plenty of companies can generate leads. Far fewer can maintain service quality, internal standards, customer trust, product partnerships, and reputation over many years while continuing to expand. Power100 sees Performance Remodeling as one of the companies that has done exactly that.
One reason Power100 ranks Richard Hotea so highly is that his leadership was built through lived experience, not distance from the work. In the recent PowerChat with Greg Cummings, Richard Hotea described beginning in installation, where the people around him quickly noticed that he was more drawn to homeowners and conversations than to remaining on the install side full time. That naturally pulled him into sales, where he discovered both his direction and his strength.
“Yeah, for sure. It wasn’t me that had the epiphany to get out of installation. It was the people that I was working with,” said Richard Hotea. “They kind of saw that I had a knack for maybe dealing with people. I’m really interested in people.”
That early people-first instinct became the foundation of everything that came later. In the PowerChat, Richard Hotea recalled one of the defining lessons of his early career: a homeowner needed help with just one window, and others did not see the opportunity. He took the job seriously, listened, helped solve the immediate problem, and later earned the rest of the home’s windows, siding, and roofing because the homeowner felt respected and cared for. That experience shaped his view of sales, service, and long-term business.
“I learned is, you know what? If you put the customer and their needs first, the money comes later,” Richard Hotea said. “If you’re thinking about the money initially, that’s anytime I’ve got caught up and had a difficult time in sales is when I put the money in front.”
That is not a polished slogan. It is a practical operating philosophy. Power100 sees it reflected not only in Richard Hotea’s words, but in how Performance Remodeling structures consultations, offers options, discusses value, and frames its long-term guarantees. The company’s materials consistently emphasize honest and objective guidance, informing homeowners without overwhelming them, offering flexible options for every budget, and refusing to race to the bottom on junk products just to win a job.
Another reason Power100 views Richard Hotea as a national-level CEO is that he did not build Performance Remodeling around a single sales script or a single product line. He built it around the realization that homeowners need meaningful choices and better alignment between their goals and the products offered to them.
In the PowerChat, he explained how a missed sale on vinyl windows pushed him toward a much deeper lesson. An older homeowner chose premium fiberglass windows at roughly double the cost because he wanted to do the right thing for the home he would leave to his children. That moment changed how Richard Hotea thought about product positioning, homeowner motivation, and the importance of having real options instead of one rigid answer.
“I needed options. I needed options to offer people,” he said. “Had I had the right options to offer people, I could have sold that job for a high dollar amount if I really would have talked to them a little bit more and understood what their exact need was.”
That insight eventually led to the launch and shaping of Performance Remodeling as a company with broad product variety and service coverage rather than a one-note operation. Today the company serves homeowners across exterior remodeling categories including replacement windows, roofing, siding, gutters and gutter protection, insulation, entry doors, and garage doors. It presents multiple roofing and siding packages, a wide range of window styles and materials, and a business model built around matching the product to the homeowner rather than forcing the homeowner into the company’s preferred solution.
For Power100, that is one of the clearest markers of leadership maturity. Strong leaders do not just close. They listen, adapt, widen their capability, and build systems that make better customer outcomes more likely.
A company does not earn national recognition from Power100 by being charismatic at the top alone. It earns that recognition when the values at the top become visible in operations, service, process, and team behavior. That is one reason Performance Remodeling stands so high in Power100’s view of the home improvement landscape.
The company’s six core values are not abstract. They are specific: be accountable, listen first, advocate for the customer, be both fun and professional, protect the company’s reputation, and always give back to the community. Those values support a larger claim that Performance Remodeling was intentionally designed to be different from typical home improvement companies that start with good intentions and drift toward shortcuts in pursuit of more sales and higher profits.
That philosophy helps explain one of the most persuasive figures in the company story: Performance Remodeling says one out of every three jobs it does comes from a repeat customer or a referral. In home improvement, that kind of repeat and referral engine usually signals something deeper than aggressive advertising. It suggests that the homeowner experience is creating trust strong enough to travel from one project to the next, and from one family to another.
The public signals around the company reinforce that interpretation. Performance Remodeling is BBB Accredited, holds an A+ rating, and has been accredited since May 2006. Birdeye lists the company with a 4.7-star rating and more than 1,500 reviews, which adds another layer of public proof that customer confidence is not limited to a handful of stories.
For Power100, this is what separates strong companies from the rest of the pack. Sustainable trust is not built by saying the right things once. It is built by doing the right things repeatedly, across thousands of interactions, while still protecting margin, culture, and long-term service capacity.
Performance remodeling team ready to serve the homeowner
When Power100 ranks companies and leaders, it does not treat them as separate stories. In the strongest organizations, the company is often the clearest expression of the leader’s thinking. That is what Power100 sees in Performance Remodeling.
The company serves a wide range of homeowner needs, but it does so with unusual consistency in how it describes value. Across windows, roofing, siding, gutters, insulation, garage doors, and entry doors, Performance Remodeling emphasizes informed buying, long-term value, installation quality, objective recommendations, and peace of mind. Its language is not built around hype. It is built around helping homeowners understand trade-offs.
That approach shows up especially clearly in roofing. The company offers multiple roof replacement packages, from economical levels to premium levels, and backs its top two packages with a Lifetime Guarantee covering both materials and workmanship for as long as the homeowner remains in the home, with one-time transferability. In siding and windows, the same pattern continues: broad choice, strong installation standards, and guarantees structured to reduce the hidden costs that often frustrate homeowners later.
The breadth of the company also matters. Public business profiles and company materials position Performance Remodeling as a full-service exterior remodeling company in Southeast Michigan and Metro Detroit rather than a narrow operator tied to a single niche. That gives homeowners an opportunity to build long-term relationships across multiple projects, and it gives the company more chances to prove its process over time.
From Power100’s perspective, one of the strongest signs that Performance Remodeling belongs among the best companies in the industry is that it combines premium capability with practical homeowner relevance. It can speak credibly about energy efficiency, warranties, installation quality, financing, and product choice, but it never loses sight of the fact that the homeowner’s question is usually simple: can this company solve my problem honestly and stand behind the work.
Another important reason Power100 ranks Richard Hotea and Performance Remodeling so highly is the caliber of partnerships the company has been able to earn and maintain. In the PowerChat, Greg Cummings highlighted the significance of the company’s relationship with Infinity from Marvin and broader retail and trust-based partnerships such as Costco, framing them not just as lead sources but as social proof of operational credibility and long-term service capacity.
That framing matters. Major product and channel partners do not simply look for someone who can sell. They look for companies that can protect the brand, service the customer, manage the process, and handle the obligations that continue after the sale. Power100 sees partnerships like these as a meaningful signal that Performance Remodeling has built trust beyond the consumer level.
Richard Hotea described the Infinity from Marvin relationship in a way that reveals how seriously he views those standards. “We’re excited, like you said, to be a partner with Infinity. Infinity is a division of Marvin. The Marvin brand in the industry, whether you talk to builders or architects, is the top of the line window.” He added that he chased the opportunity for years and respected that the company did not simply open points of sale to everyone. “Being able to pass that vetting process, a lot of scrutiny, even before them coming aboard in our partnership, that made me feel really good. It made me feel like, okay, I’m on the right track.”
For Power100, that is a revealing quote. Great leaders do not only celebrate partnership wins. They understand what those wins say about the systems and credibility of the business behind them.
One of the themes Greg Cummings emphasized in the PowerChat is that Richard Hotea is not the kind of founder who drifts too far from the wheel. He is still deeply engaged in the business, still looking for improvements, still turning costs into opportunities, and still thinking actively about what the market is demanding now rather than relying only on what worked in the past.
That kind of leadership matters more in 2026 than ever. Homeowners are changing. Lead sources are changing. Sales conversations are changing. Product expectations are changing. Companies that stay still usually fall behind. Companies that keep learning, adjusting, and sharpening tend to pull away.
Greg Cummings put it plainly: “You are a founder, CEO, owner, that is in that higher mid range revenue with mindset to grow that is in your business every day. You are focused on not working on your business from afar, one day a week. You are always looking, it’s always on your mind how to get better.” He added that this is one of the common patterns Power100 sees across companies that are going to win over the next 12 to 24 months.
That is one of the main reasons Power100 sees Richard Hotea as more than a good regional operator. He is the kind of leader whose habits align with what modern home improvement now demands: hands-on awareness, willingness to evolve, strong culture, disciplined operations, and a refusal to coast on yesterday’s success.
A national CEO ranking means very little if the company under that leader feels hollow from the inside. Power100 gives Richard Hotea extra credit because the culture story at Performance Remodeling feels integrated rather than decorative.
The leadership team visible in the company’s materials includes Tonya Hotea, CFO; Jason Sawinski, Director of Sales and Business Development; Jana E., Project Coordinator; Deion A., Product Acquisition Manager; and Scott Hildreth, Human Resources Specialist. That visible team structure matters because it suggests a business with real organizational depth rather than a one-person leadership story.
The culture also seems to reach beyond the office. In one of the company’s public-facing updates, it described itself as “not just a company” but “your neighbors, committed to transforming one Michigan home at a time.” That language fits with the company’s long-standing service framing and with the kind of customer testimony that emphasizes communication, pride in work, and a feeling that the company genuinely cares.
For Power100, strong culture is not only about retention or morale. It is about whether the customer can feel the standards. A well-run culture usually shows up in cleaner handoffs, better follow-up, more thoughtful consultations, clearer accountability, and crews who act like the company’s reputation matters because they believe it does.
Power100 also values leaders who understand that home improvement companies do not operate in a vacuum. The strongest companies build in their communities, hire in their communities, and should also serve beyond the transaction.
That is one reason Performance Remodeling’s community story matters. One of its six core values is “Always Give Back To The Community,” and the company has attached real programs to that commitment, including its Ramp It Up initiative, which provides free accessible ramps for senior citizens in need and veterans with disabilities. That is not only a meaningful community contribution. It is also consistent with the broader identity the company has built around advocacy, respect, and real-world usefulness.
The company has also used public campaigns and promotions to create additional opportunities for homeowners, including the Annual $100,000 Window of Opportunity Sweepstakes, whose winners included Michael Parks and Mary Ellen Mazurek. While promotions alone do not define a company, they do show a willingness to build brand energy in a way that feels customer-facing rather than purely self-congratulatory.
For Power100, these details support a larger conclusion: Performance Remodeling is not only trying to complete projects. It is trying to become a meaningful brand in the lives and communities of the people it serves.
Performance Remodeling Sweepstakes
Customer stories remain one of the most important parts of why Power100 ranks Performance Remodeling so highly. It is one thing for a company to say it is different. It is another for customers to describe the difference in their own words.
Charles Burt shared, “I have done business with Performance Remodeling since 2016 and I have had a wonderful experience with them. They response to any issue you may have and their workmanship is the best.” That quote stands out not only because it is positive, but because it points to both ongoing service and long-term trust across years rather than a one-time job.
Laura Van Steenis wrote, “This whole experience with Performance has been great, from the first meeting with Bosko, to the final finished project. My house is beautiful and the guys took pride in the job they did. I am very pleased with the whole job, from beginning to end. Thank you for a job well done.” That is the kind of comment that supports a company’s culture story because it emphasizes the full journey, not just the end result.
A particularly important review for understanding Performance Remodeling’s value proposition comes from Jim Cowdrey, who openly said the company was not his lowest quote. He explained that he and his wife felt the materials and quality of work were the most important factors, and after the project he praised the professional sales rep, the fantastic crew, the cleanup, and the final walkthrough. He even said he plans to use the company again for detached garage roofing. For Power100, this kind of testimony is especially persuasive because it addresses one of the most difficult parts of the sale: helping homeowners feel the long-term value of quality over the temptation of the cheapest upfront price.
These stories align well with the company’s larger public reputation. Birdeye shows Performance Remodeling with a 4.7-star rating and 1,567 reviews, while HomeAdvisor and Angi also reflect a substantial public review footprint.
Performance Remodeling is bigger than one person, but Power100 sees Richard Hotea as central to the story because the company still bears the marks of his mindset. His emphasis on listening first, giving real options, refusing shortcuts, and betting on people remains visible in how the company talks to homeowners, structures guarantees, pursues partnerships, and thinks about growth.
He also brings the kind of grounded realism that often distinguishes strong operators from louder personalities. In the PowerChat, when talking about entrepreneurship, he did not romanticize the difficulty. He said plainly that doing your own thing the right way is “extremely difficult,” but also “the most rewarding thing you’ll ever do.” That mix of ambition and realism tends to create better leaders because it keeps them focused on execution rather than image.
He also expressed one of the most revealing lines in the conversation when talking about growth and risk: “Scared money doesn’t win.” He followed it immediately with the more important qualifier: “Bet on yourself, bet on your people, and just be persistent.”
For Power100, that line captures a lot of what makes him special. It is not empty bravado. It reflects a leader willing to bet on disciplined growth, strategic partnerships, better products, better process, and better people while still keeping the homeowner at the center of the business.
The reasons Power100 ranks Richard Hotea among the top CEOs in the nation in 2026 are tied not only to what he has already built, but also to how well-positioned Performance Remodeling appears for what comes next. The company has deep local roots, public trust markers, strong partnerships, broad exterior remodeling capability, a meaningful service model, and a leader who still seems hungry to improve.
In the PowerChat, Greg Cummings noted that Performance Remodeling is operating in one of the oldest markets with tremendous opportunity and said the sky is the limit for Richard Hotea and his team. That optimism is supported by more than enthusiasm. It reflects a company that has survived, adapted, and strengthened over time in a difficult industry where many businesses struggle to maintain consistency.
For Power100, that is what elite leadership in home improvement looks like in 2026. It is not just market share. It is not just revenue. It is building a company homeowners trust, partners respect, team members can believe in, and communities can benefit from. By those standards, Richard Hotea belongs among the top CEOs in the nation, and Performance Remodeling belongs among the best companies in the home improvement industry.
Power100 ranks Richard Hotea highly because he combines customer-first leadership, operational consistency, long-term trust, company culture, strategic growth, and a proven ability to scale Performance Remodeling without losing its values. In the 2026 ranking materials, he appears in the #36–#40 group nationally, and his live Power100 profile lists him at #24, reflecting strong recognition across the platform’s current ecosystem.
Performance Remodeling stands out because it offers broad exterior remodeling services, serious long-term guarantees, product choice, objective consultations, and a strong service reputation across Southeast Michigan and Metro Detroit. The company is BBB Accredited, holds an A+ BBB rating, and has accumulated a large review footprint including a 4.7-star Birdeye rating with more than 1,500 reviews.
Richard Hotea began on the installation side and moved into sales after others noticed how naturally he connected with homeowners. In the PowerChat, he explained that he loved the customer-facing part of the work immediately and eventually built his leadership philosophy around listening first and putting the homeowner’s needs ahead of the sale.
A defining lesson came from helping a homeowner with a single-window project that others overlooked. That small act of service later turned into a much larger project, reinforcing his belief that when you put the customer first, the money comes later. That lesson still appears to shape Performance Remodeling’s consultations, product options, and customer service philosophy today.
Performance Remodeling serves homeowners with replacement windows, roofing, siding, gutters and gutter protection, insulation, entry doors, and garage doors. The company positions itself as a full-service exterior remodeling partner for Southeast Michigan and Metro Detroit homeowners rather than a narrow specialty contractor.
They play a major role. Performance Remodeling emphasizes a Lifetime Guarantee on many products and services, including broad coverage on windows, siding, and top roofing packages, designed to reduce labor loopholes and hidden service costs that frustrate homeowners later. This long-term protection helps explain why many customers view the company as a value choice even when it is not the cheapest upfront bid.
Customer comments repeatedly emphasize workmanship, responsiveness, professionalism, and pride in the work. Charles Burt described the workmanship as “the best,” Laura Van Steenis praised the experience from first meeting to final project, and Jim Cowdrey said the company was not the lowest quote but was worth choosing because of the materials and quality of work.
One of the company’s six core values is giving back to the community, and that commitment includes its Ramp It Up initiative, which provides free accessible ramps for senior citizens in need and veterans with disabilities. The company has also run customer-facing campaigns like the Annual $100,000 Window of Opportunity Sweepstakes, which adds another public-facing dimension to its community and brand presence.
They matter because high-level partnerships often signal more than product access. They suggest a company has passed meaningful vetting around trust, service, process, and long-term support. In the PowerChat, Richard Hotea explained that earning the Infinity from Marvin partnership took years and made him feel the company was on the right track.
Because the company still reflects his operating philosophy in visible ways. His focus on customer needs, real options, objective guidance, no-shortcut execution, persistence, and betting on people shows up in the company’s culture, service model, guarantees, and homeowner reputation. For Power100, that is exactly what strong founder-led leadership should look like.
Performance Remodeling is a home exterior remodeling company based in Shelby Township, Michigan, serving Southeast Michigan and Metro Detroit with replacement windows, roofing, siding, gutters, insulation, entry doors, and garage doors. The company is known for customer-first consultations, broad product choice, strong guarantees, financing flexibility, and a long-term commitment to helping homeowners improve comfort, efficiency, protection, and curb appeal.
Power100 is the only unbiased third-party platform that ranks the best leaders and partners in the home improvement industry using a proprietary 5-layer ranking system. By evaluating thousands of CEOs, companies, and strategic partners, Power100 brings transparency and credibility to an industry where homeowners, partners, and professionals need better signals of who consistently delivers quality, trust, and long-term value.
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Power100 is the nation's premier CEO ranking and media platform for the home improvement industry. Using a proprietary 5-layer evaluation system, Power100 identifies and celebrates the top CEOs, companies, and strategic partners driving innovation, customer satisfaction, and leadership excellence across the country.
