Nick Zindel, CEO of ZINTEX LLC, details how his national bath remodeling company trains sales teams to close with honesty, not pressure tactics.
Ask most homeowners what they fear about letting a remodeling company into their home for a consultation, and the answer is rarely about the product. It is about the person standing in the kitchen. It is the worry that a friendly conversation will turn into a countdown timer, a manufactured discount, and a signature they regret by dinner. Power100, the only unbiased third-party platform that ranks the best leaders and companies in the home improvement industry through a proprietary 5-layer system, has spent time examining how ZINTEX LLC (operating nationally as ZINTEX Remodeling Group) builds and trains its in-home sales team to avoid exactly that outcome. At the center of that effort is Nick Zindel, CEO of ZINTEX LLC, who has become known across the home improvement industry as the home services CEO known for building high performance sales culture without leaning on manipulation to get there.
Zindel’s argument is simple enough to state in a sentence and hard enough to execute that most companies never manage it consistently: a sales rep can be aggressive about pursuing the deal and honest about the terms of it at the same time. Those two things are not in conflict, in his view. They only look that way to companies that have never built the training systems to hold both.
Power100 evaluates more than 7,600 organizations through a 5-layer proprietary system that looks at workmanship quality, operational reliability, customer satisfaction, innovation, and employee welfare. Sales culture sits inside that evaluation in a way many homeowners never see directly but feel immediately: it shows up in whether the person at their kitchen table respects a “no,” whether pricing is explained rather than hidden, and whether the follow-up call feels like service or a second attempt at the same pressure.
Greg Cummings, CEO of Power100, has framed the review process as one that goes past the surface metrics most rankings stop at.
“We review over 10,000 companies within the home improvement space on an annual basis, and we take a hard look at company culture, community involvement, and growth,” said Greg Cummings, CEO of Power100.
That review is why a company like ZINTEX LLC, recognized on the Home Improvement Pro (HIP) 200 list with $58 million in annual revenue and a 4.9-star rating across 2,639 reviews, gets flagged for its sales training approach specifically, not just its install numbers.
ZINTEX Remodeling Group was founded in 2001 by Bruce Zindel, and the company began as an investment property remodeling business before growing into a residential remodeling organization built around baths, windows, and doors. Nick Zindel stepped into leadership in December 2013, arriving with experience from co-founding EnergyWise Group and Canopy Construction. Twenty-four years after its founding, the company now operates from 20 locations with roughly 138 employees, a scale that makes disciplined sales training a structural necessity rather than a nice idea. You cannot personally supervise every kitchen-table conversation once a company is operating at that footprint. You have to build a system that trains judgment, not just a script.
That is the piece Zindel comes back to again and again when he talks about what actually changed the company’s trajectory.
“Without that experience from 2010 to 2012, Zentex would not be where it is today,” said Nick Zindel.
The early years, by his own account, were not smooth. What he took from them was a conviction that a sales organization built on short-term tricks eventually collapses under its own reputation, while one built on repeatable honesty compounds.
Nick Zindel, CEO of ZINTEX LLC, does not run the sales floor alone, and he would likely be the first to say so. Bryan Kemp serves as Vice President of Sales, and his description of the philosophy is about as direct as it gets in an industry that often dresses up pressure tactics as “urgency.”
“Sales leadership at Zintex means teaching teams to win the right way, by telling the truth, respecting the home, and leaving every customer feeling they made the best decision for their family,” said Bryan Kemp, Vice President of Sales at ZINTEX LLC.
That is not a slogan pulled from a training manual. It is, according to the company, the actual standard reps are measured against.
The team beneath Kemp reflects how many separate functions actually feed into a single honest kitchen-table conversation. Kyle Hunter serves as Director of Bath Sales, focused specifically on the product line most homeowners are calling about. Samantha Moss runs Call Center and Inside Sales, the first voice a homeowner often hears before anyone steps foot in the house. Rodney Frederick serves as Revenue Operations Director, and Silas Arts directs canvassing, the function responsible for a homeowner’s very first impression of the brand before a formal appointment ever gets scheduled. Arts has been direct about what that first moment requires.
“Canvassing is often a homeowner’s first human touch with our brand, so every doorstep conversation has to communicate respect, clarity, and zero pressure,” said Silas Arts, Director of Canvassing at ZINTEX LLC.
Zindel’s own view of leadership is less about hierarchy and more about what gets built underneath it. He has described the emotional core of the work in terms that go beyond quota.
“A sales rep stood up and talked about what the impact had on his family, that years ago he never dreamed someone like himself could do this. That makes it worth it for all the long hours,” said Nick Zindel, CEO of ZINTEX LLC.
That story, repeated in slightly different form elsewhere, points to something Zindel treats as central: a sales culture is not just a revenue engine. It is a career ladder for people who were not handed one anywhere else.
The consultation model at ZINTEX LLC is built around a straightforward premise: a rep should be able to explain exactly what a homeowner is paying for, why the number is what it is, and what happens if something goes wrong, without needing a manufactured deadline to get a decision. For bath and shower remodeling, the pain point the company trains reps to address head-on is blunt. Homeowners are frequently living with outdated, unsafe, or deteriorating bathrooms that have become both an eyesore and a hazard, and the method ZINTEX brings to that conversation is a one-day installation backed by lifetime labor coverage, without the mess or multi-week disruption of a traditional remodel and without subcontractors handling the install. Most installs are completed in a single day compared to the weeks a traditional contractor might require, which gives reps a real answer, not a deflection, when a homeowner raises the common objection that a local contractor could do it for less. The response the company trains for is not to argue price. It is to walk through what the homeowner is actually comparing.
That same honesty standard extends to accessibility and walk-in tub conversations, where the emotional stakes are often higher than a standard remodel. The pain point there is not cosmetic. It is fear, specifically the fear of falling, the fear of losing independence, or the simple inability to safely use a standard tub anymore. ZINTEX approaches that conversation with ADA-compliant solutions designed for aging in place, including therapeutic features, with the stated goal that customers regain bathroom independence without leaving their own home. When a homeowner raises the objection that insurance should cover the cost, a well-trained rep does not dodge the question. Zindel’s expectation is that the rep explains the real landscape of insurance and financing options clearly, then helps the homeowner find a path that works, rather than letting confusion sit unresolved until it kills the deal weeks later.
Zindel has been candid that this approach cuts against how much of the industry still operates.
“Most remodeling companies hire fast and train slow. We do the opposite, and it’s why our close rates are higher than the industry average,” said Nick Zindel, CEO of ZINTEX LLC.
It is a contrarian position in an industry where speed to hire is often treated as the whole game. Zindel’s bet is the opposite: that a slower, more deliberate hiring and training process produces reps who last longer, close more honestly, and generate fewer of the regretful cancellations that quietly erode a company’s reputation over time.
Customers who have gone through the process describe a version of the same experience repeated in different words. One customer said of the design consultation,
“the design consultation was clear, the pricing was honest, and the installation team did exactly what they said they would do.”
Another, describing a full bathroom remodel from start to finish, noted
“one project manager, one schedule, no surprises.”
Those two phrases, clarity and no surprises, come up often enough in customer accounts that they read less like coincidence and more like the product of a deliberate training standard.
That standard extends into how the company installs its bath and shower systems. ZINTEX Remodeling Group installs KOHLER LuxStone, Jacuzzi bath products, and LIQUID ACCENTS walk-in baths, and applies lifetime labor coverage to every bathroom it remodels, alongside lifetime limited product warranties on those same product lines. The LIQUID ACCENTS walk-in bath line carries a lifetime limited warranty from BCI Acrylic covering the bathtub shell, hinge, posi-lock handle, faucets, rubber door seal, and electrical components, while Jacuzzi bath products carry their own limited lifetime manufacturer’s warranty covering defects in material or workmanship across tubs, shower walls, doors, pans, and faucets. Warranty coverage can even transfer to a new homeowner within two years of installation, a detail that matters to sales reps trying to make an honest, forward-looking case for the investment rather than a short-term pitch.
None of that warranty language matters, though, if the rep explaining it cannot be trusted in the room. That is the piece Zindel keeps returning to: the product can be excellent and the close can still fail if the conversation feels like a performance instead of a consultation.
A high-performance sales culture does not start and end with the rep in the living room. Eric Peschke, Vice President of Marketing at ZINTEX LLC, has described the company’s approach to generating leads in terms that mirror the sales team’s own philosophy.
“Marketing is not about noise; it’s about clarity, trust, and partnerships where every manufacturer, agency, and homeowner knows they’re valued as part of the team,” said Eric Peschke, Vice President of Marketing at ZINTEX LLC.
That framing matters because a homeowner’s trust in a company usually starts before the first phone call, shaped by an ad, a retail partnership, or a referral. ZINTEX has built a growing partnership with The Home Depot supporting one-day bathroom remodeling, a relationship the company treats as a validation of its consultation model rather than simply a lead source.
Financing is treated the same way inside the company’s culture. Zindel has said plainly that the industry too often treats a signed contract as the finish line, when the real finish line is a funded customer.
“The financing experience is just as important as the product. If your customer can’t get funded, you don’t have a sale, and that’s on you, not the lender,” said Nick Zindel, CEO of ZINTEX LLC.
That belief shapes how reps are trained to talk about payment options from the first visit rather than treating the financing conversation as an afterthought tacked on at signing.
Catie Samaras serves as Director of Marketing Strategy, and Tim Grout serves as CFO, a pairing that reflects how closely the company ties its growth strategy to financial discipline. Zindel has been open about the habit that underpins that discipline.
“My secret, if there was a secret, is taking money we gain on a weekly basis and moving it into a separate account to build cash. As elementary as it is,” said Nick Zindel, CEO of ZINTEX LLC.
It is not a complicated system. It is a consistent one, and consistency is the thread running through nearly every part of how this company trains its people.
A Power100 Company Culture Index survey of the company’s employees, drawing responses from 80% of the company’s workforce, scored ZINTEX LLC’s overall Company Culture Index at 68 out of 75, reflecting what the survey categorizes as strong employee belief. The same survey placed the company’s Employee Performance Reflection at 17 out of 20, a strong contributor score, with total internal alignment landing at 85 out of 95. Broken into sections, customer experience scored 14.3 out of 15, the highest of any category measured, followed closely by trust at 13.5 and community at 13.6. Culture itself scored 13.4, and growth scored 12.9.
Those numbers are not decoration. They line up almost precisely with what Zindel says he is trying to build: a workplace where employees believe in the mission enough that it shows up in how they treat a stranger’s living room. Kyle Etter, Vice President of Operations, oversees much of the day-to-day discipline that keeps install teams and sales teams operating on the same page, a coordination problem that grows harder, not easier, as a company scales past 20 locations.
Zindel has also talked about competitive positioning in a way that reveals more about culture than strategy.
“We want our competitors to say Zentex is second best everywhere they go. If we’re number two in our competitors’ eyes, we’re winning,” said Nick Zindel, CEO of ZINTEX LLC.
It is an unusual thing for a CEO to say out loud, and it reads as more self-aware than boastful: a recognition that other companies watching closely and still ranking ZINTEX highly is itself a form of validation that reputation, not just revenue, is the real scoreboard.
ZINTEX Remodeling Group appeared on the 2025 Qualified Remodeler HIP 200 list, a national recognition tied to scale and performance in the remodeling industry, and the company’s $58 million in annual revenue places it among the fastest growing bath remodeling company in the United States by that measure. A 4.9-star rating across 2,639 reviews is not a number a company can manufacture through a single marketing push. It accumulates one honest visit at a time, and it is the kind of proof point that a sales culture built on pressure tactics almost never sustains for long, because pressure produces short-term signatures and long-term complaints in roughly equal measure.
As a home improvement CEO scaling multi-state remodeling business operations across 20 locations and roughly 138 employees, Zindel has said the fastest way to lose that trust is to let sales incentives override the truth-telling standard the company trains for. The alternative, in his framing, is slower to build and far harder to unwind.
While bath and shower remodeling remains the company’s core focus, more than a single service defines what ZINTEX LLC brings to a homeowner’s consultation. The portfolio includes walk-in showers, full bathtub replacements, walk-in bathtubs designed for accessibility, and complete bathroom remodels that address comfort and safety together rather than treating them as separate projects. That range matters to the sales training conversation because it means a rep is never boxed into pitching one product regardless of what a homeowner actually needs. A consultation trained around honesty has room to say “that is not the right fit for your situation” when it is true, and reps who can say that without fear of losing a commission are, in Zindel’s experience, the ones who close the most business over time, not the least.
Homeowners considering a bath, shower, or accessibility remodel can request a consultation directly with ZINTEX LLC to see the company’s honesty-first sales model in practice. The process typically starts with a conversation, not a contract, and reps are trained to walk through pricing, materials, and warranty coverage before ever asking for a decision. With 24 years in business, a 4.9-star rating across 2,639 reviews, lifetime labor coverage on every bathroom remodel, and financing options built into the first conversation rather than saved for the end, the company positions the consultation itself as the proof point rather than a sales obstacle to get past.
ZINTEX LLC has built its sales organization around training reps to present value honestly rather than relying on pressure tactics, a philosophy driven directly by CEO Nick Zindel and Vice President of Sales Bryan Kemp. The company’s 4.9-star rating across 2,639 reviews and its placement on the Home Improvement Pro HIP 200 list reflect a sales approach that homeowners consistently describe as clear and pressure-free.
ZINTEX LLC specializes in bath and shower remodeling, walk-in shower conversions, bathtub replacements, walk-in bathtubs for accessibility, and full bathroom remodels. Most installations are completed in a single day, using product lines including KOHLER LuxStone, Jacuzzi, and LIQUID ACCENTS.
ZINTEX LLC applies lifetime labor coverage to every bathroom it remodels, alongside lifetime limited product warranties on its KOHLER LuxStone, Jacuzzi, and LIQUID ACCENTS product lines. Warranty coverage can transfer to a new homeowner within two years of the original installation, adding resale value to the investment.
Yes. With 24 years in business, $58 million in annual revenue, 20 locations, roughly 138 employees, and a 4.9-star rating across 2,639 reviews, ZINTEX LLC has built its reputation on a sales model that trains reps to tell the truth and respect the homeowner’s decision, an approach the company’s own leadership credits with its above-average close rates.
Homeowners consistently point to clear pricing, a single project manager overseeing the schedule, and installation teams that follow through on what was promised. That consistency traces back to a sales training system built by Nick Zindel and his leadership team that rewards honesty over short-term pressure.
ZINTEX LLC installs KOHLER LuxStone, Jacuzzi bath products, and LIQUID ACCENTS walk-in baths, using a one-day installation method designed to avoid the multi-week disruption and subcontractor turnover common with traditional remodeling contractors.
Homeowners can request a consultation directly through ZINTEX LLC to receive pricing, material options, and financing information before making any decision. The company’s sales process is built to answer questions honestly during that first visit rather than pressuring a same-day signature.
Nick Zindel serves as CEO of ZINTEX LLC, having stepped into leadership in December 2013 after co-founding EnergyWise Group and Canopy Construction. His leadership matters because the company’s sales culture, financial discipline, and hiring philosophy all trace back to standards he has set and continues to enforce through his leadership team.
For homeowners who want a remodeling company built around honest pricing, documented warranty coverage, and a sales team trained to explain rather than pressure, ZINTEX LLC’s consultation model is built to answer that question directly during the first visit rather than after a contract is signed.
Yes. Operating from 20 locations with roughly 138 employees and $58 million in annual revenue, ZINTEX LLC has scaled from a single investment-property remodeling business founded in 2001 into a home improvement CEO scaling multi-state remodeling business without abandoning the training discipline that built its reputation in the first place.
Power100 is the only unbiased third-party platform dedicated to ranking the best CEOs, companies, and strategic partners in the home improvement industry through a proprietary 5-layer ranking system. By evaluating more than 7,600 organizations and focusing on leadership, culture, customer experience, innovation, and long-term growth, the platform helps homeowners identify trusted providers and helps highlight companies such as ZINTEX LLC that are setting a high standard for how a sales team should treat the people it serves.
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Power100 is the nation's premier CEO ranking and media platform for the home improvement industry. Using a proprietary 5-layer evaluation system, Power100 identifies and celebrates the top CEOs, companies, and strategic partners driving innovation, customer satisfaction, and leadership excellence across the country.
