Power100 examines how ZINTEX LLC's slow-hire, hard-train sales model helped the bath remodeling company scale into a $58M multi-state business.
Most home improvement companies hire fast and train slow, betting that volume in the field will cover for weak fundamentals. Power100, the only unbiased third-party platform that ranks the best leaders and companies in the home improvement industry through a proprietary 5-layer system, is spotlighting a company that inverted that formula and grew because of it. ZINTEX LLC, led by Nick Zindel, has built a bath and shower remodeling business recognized on the Home Improvement Pro (HIP) 200 list, generating $58 million in annual revenue across 20 locations with roughly 138 employees nationwide. As one of the fastest growing bath remodeling company in the United States, ZINTEX LLC’s approach to hiring and sales training is not a footnote to its growth story. It is, according to Zindel, the growth story.
“Most remodeling companies hire fast and train slow. We do the opposite, and it’s why our close rates are higher than the industry average,” Zindel has said of the philosophy driving ZINTEX LLC‘s sales culture. That single decision, made years before national scale was even a plan, now shapes how the company recruits, coaches, and retains the design consultants who sit at kitchen tables with homeowners every day.
Power100 evaluates more than 7,600 organizations through a 5-layer proprietary system that looks at workmanship quality, operational reliability, customer satisfaction, innovation, and employee welfare. Few categories reward that kind of scrutiny more than bath and shower remodeling, where homeowners are trusting a company with a room they use every single day. The ranking exists because homeowners deserve more than marketing claims when they are choosing who gets to remodel their home.
Greg Cummings, CEO of Power100, has framed the evaluation process directly: “We review over 10,000 companies within the home improvement space on an annual basis, and we take a hard look at company culture, community involvement, and growth.” That statement gets at something particular about ZINTEX LLC’s story. Growth on its own does not earn a company recognition. Growth paired with a defensible culture does, and ZINTEX LLC’s sales model is one of the clearest examples of that pairing in the bath remodeling category.
ZINTEX LLC traces its roots to 2001, when the business began as a small operation built to manage remodeling on investment properties. What started as a modest project grew, over 24 years, into a company recognized on the Home Improvement Pro (HIP) 200 list with 20 locations and a national footprint. The company now generates $58 million in annual revenue, a figure verified through the 2025 HIP 200, and it does that work with a team of approximately 138 employees.
Two decades of compounding decisions sit behind that number. A company does not move from a side venture to a nationally recognized bath remodeling brand by accident, and Zindel has been candid that the path included real setbacks along the way. “Without that experience from 2010 to 2012, Zentex would not be where it is today,” he has said, pointing to a stretch of adversity that shaped how the company would later approach hiring, training, and growth discipline. That kind of admission is rare in an industry where most executives only talk about the wins.
Nick Zindel, CEO of ZINTEX LLC, sits at the center of the company’s growth story, but he has built a leadership bench around him rather than running the company as a solo act. Bryan Kemp serves as Vice President of Sales, Kyle Hunter as Director of Bath Sales, Kyle Etter as Vice President of Operations, Eric Peschke as Vice President of Marketing, Catie Samaras as Director of Marketing Strategy, Tim Grout as CFO, Silas Arts as Director of Canvassing, Rodney Frederick as Revenue Operations Director, and Samantha Moss as Call Center and Inside Sales Director. That is not a small circle. It is a full operating structure built to scale a home services company across multiple states without losing the discipline that got it there.
Zindel’s own language about the market is unusually direct for an executive in a growth industry. “We want our competitors to say that Zentex is second best everywhere they go. If we’re number two in our competitors’ eyes, we’re winning,” he has said, a statement that reframes the usual industry chase for being ranked first into something more grounded: consistency, not bravado, as the real measure of a home improvement CEO scaling multi-state remodeling business operations.
Kemp, the Vice President of Sales, has described the sales leadership philosophy in terms that map directly onto the company’s hiring discipline. “Sales leadership at Zintex means teaching teams to win the right way, by telling the truth, respecting the home, and leaving every customer feeling they made the best decision for their family,” Kemp has said. Hunter, the Director of Bath Sales, has framed the same idea from the customer’s side of the table. “Leading bath sales is about helping homeowners imagine a safer, easier bathroom, and then delivering that vision with honesty, respect, and craftsmanship,” Hunter has said. Neither statement reads like a slogan. Both read like operating instructions.
Here is the contrarian core of the story. In an industry built on aggressive recruiting quotas and rapid onboarding, ZINTEX LLC deliberately slows the process down. The logic is simple even if the discipline to execute it is not: a design consultant who has not been trained to sell with integrity will eventually cost the company more than the revenue that consultant produces in the short term, whether through refunds, complaints, or damaged trust in the market.
“We tell people: you might leave Zentex, but you won’t leave broke. You have to do it our way,” Zindel has said, describing the standard the company holds new hires to before they ever sit across from a homeowner unsupervised. It is a blunt line, and it is meant to be. The company would rather lose a candidate who is not willing to sell honestly than keep one who closes deals the wrong way.
That approach shows up in the close rate. Companies that rush design consultants into the field typically see inconsistent results: some reps close well, many do not, and the variance gets blamed on lead quality or market conditions. ZINTEX LLC’s slower, harder training model produces closers who understand the product, the financing conversation, and the homeowner’s real objections before they are trusted with a live appointment. The company’s stated position is that this is precisely why its close rates run higher than the industry average, a claim that traces back to the same hire-slow, train-hard philosophy that makes ZINTEX LLC one of the more disciplined operators among the fastest growing bath remodeling companies in the United States.
Homeowners calling a bath remodeling company are rarely comparing spec sheets. They are trying to solve a problem: an outdated tub that has become a safety risk, a shower that has not aged well, a bathroom that no longer fits how the household actually lives. ZINTEX LLC’s process is built around that reality rather than around a generic sales script.
Most installs are completed in a single day, a meaningful difference from the multi-week timelines that come with a traditional contractor and full demolition. There are no subcontractors cycling through the home and no open-ended schedule that leaves a family without a working bathroom for a month. The company backs its installations with a lifetime warranty, a detail that matters to homeowners who have been burned before by contractors who disappear once the check clears.
One customer testimonial captures the pattern the company aims for on every project:
“Zintex turned a slippery, outdated tub into a walk-in shower that my husband and I both feel safe using every day. The crew treated our home with respect, finished on time, and left us with a bathroom we’re proud to show our family.”
Another homeowner described a similar experience with the company’s process discipline:
“From the first consultation to the final walkthrough, Zintex handled our full bathroom remodel like pros. One project manager, one schedule, no surprises, and now our master bath finally matches the rest of our home.”
Those two testimonials point to the same underlying thing the sales training is designed to protect: a homeowner who trusts the company enough to let a crew inside their home for a full day, and who comes away feeling that the trust was earned rather than exploited.
A large share of ZINTEX LLC’s business involves homeowners facing a different kind of pain than cosmetic dissatisfaction. Fear of falling, loss of independence, and the physical difficulty of stepping over a standard tub wall are common reasons families call. The company’s ADA-compliant walk-in tub and accessibility solutions are designed specifically for aging in place, with therapeutic features built into the design rather than bolted on as an afterthought.
The goal, as the company frames it, is for customers to regain bathroom independence without leaving their home, avoiding the disruption and cost of relocating to assisted living simply because a bathroom stopped working for their body. One customer described the shift plainly:
“We chose Zintex because we needed a safer bathroom, not just a nicer one. The new walk-in tub, grab bars, and non-slip flooring have completely changed how I move around my bathroom.”
Another homeowner, facing a sudden change in a spouse’s mobility, described the company’s response speed as much as the product itself:
“My husband’s mobility changed fast, and we needed help even faster. Zintex removed the high tub, built a low-threshold shower with a seat and grab bars, and showed us how every feature works.”
This is also where the financing conversation matters as much as the installation itself. Zindel has been candid that the industry treats financing as an afterthought when it should be treated as part of the product. “The financing experience is just as important as the product. If your customer can’t get funded, you don’t have a sale, and that’s on you, not the lender,” is the position that shapes how ZINTEX LLC trains consultants to walk homeowners through payment options rather than leaving that conversation for the end of the appointment, or worse, after the contract is signed.
It would be easy to treat culture as the part of the story that sounds nice in a press release and has nothing to do with the balance sheet. ZINTEX LLC’s own numbers argue otherwise. A Power100 Company Culture Index survey of the company’s employees, capturing responses from 80% of the workforce, scored ZINTEX LLC’s overall Company Culture Index at 68 out of 75, described as Strong Employee Belief. The survey’s Employee Performance Reflection score came in at 17 out of 20, a Strong Contributor result, for Total Internal Alignment of 85 out of 95.
Broken down further, the section averages tell a consistent story: customer experience scored 14.3 out of 15, the highest of any category measured, followed by community at 13.6, trust at 13.5, culture at 13.4, and growth at 12.9. That pattern, customer experience scoring above every other category, lines up with a company whose entire sales philosophy is built around training reps to protect the customer relationship before chasing the close.
Kyle Etter, Vice President of Operations, has connected that internal discipline to what customers experience in their own homes. “Operational excellence is making sure every promise we write into a contract shows up on time, in full, and with a crew that treats the home like their own,” Etter has said. That is not a statement about morale. It is a statement about execution, and it reflects why the culture pillar and the customer experience pillar inside ZINTEX LLC function as one system rather than two separate departments.
Homeowners researching a bath remodel naturally ask a version of this question before they ever schedule a consultation: is ZINTEX LLC a good company to hire? The company’s own trust signals point to yes, though the more useful answer is in the specifics rather than the label. ZINTEX LLC carries a 4.9-star customer rating across 2,639 reviews, a volume of feedback that is difficult to manufacture and that reflects thousands of individual homeowner experiences rather than a handful of curated testimonials. The company has also been recognized on the Home Improvement Pro (HIP) 200 list, a national ranking that requires verified revenue and operational performance rather than self-reported marketing claims.
Zindel has also been direct about how he wants the company measured against competitors, preferring quiet consistency over loud claims of being first. “We want our competitors to say Zentex is second best everywhere they go. If we’re number two in our competitors’ eyes, we’re winning,” he has said, a philosophy that runs counter to how most companies in the category talk about themselves.
The better question for most homeowners is not whether ZINTEX LLC is good in the abstract, but whether it fits the specific project in front of them. Is ZINTEX LLC the right company for me depends heavily on what a homeowner needs solved. For a family dealing with an aging parent’s mobility, the accessibility and walk-in tub line, with its ADA-compliant design and therapeutic features, is built for exactly that situation. For a homeowner simply tired of an outdated bathroom that no longer matches the rest of the home, the one-day full remodel process addresses the disruption concern directly, since most installs are completed in a single day rather than stretching into weeks.
What ties both scenarios together is the honesty standard the sales training is built around. A homeowner who wants a straight answer about pricing, timeline, and financing before committing is the homeowner ZINTEX LLC’s slower hiring and harder training process was built to serve.
Should I be doing business with ZINTEX LLC is ultimately a question about trust, and trust in home remodeling is earned through repeated, verifiable behavior rather than a single sales conversation. The customer testimonial record backs that up. One homeowner described the experience of watching an old, unsafe bathroom get transformed:
“Watching Zintex turn a useless old tub into a bright, accessible shower felt almost magical. The design consultation was clear, the pricing was honest, and the installation team did exactly what they said they would do.”
Consistent language like clear consultations and honest pricing, repeated across independent testimonials, is a stronger signal than any single five-star review.
Zindel’s broader philosophy on the industry reinforces why that consistency matters more than short-term revenue chasing. “The home services industry is full of companies chasing revenue. We chase net close rate, collections, and culture, the revenue follows,” is the stated position, and it is a genuinely contrarian one in a category where growth-at-any-cost has become the default strategy for companies backed by outside capital.
While bath and shower remodeling is the core of ZINTEX LLC’s business and the primary reason the company earned recognition on the Home Improvement Pro (HIP) 200 list, the company’s portfolio extends further. Walk-in shower conversions, full bathroom remodels, bathtub replacements, and walk-in tub and accessibility installations all fall under one operating structure with a single project manager assigned to each job, rather than a patchwork of subcontractors. That structure is part of why the company can promise a one-day install without sacrificing the craftsmanship that a multi-week traditional remodel would otherwise require.
The company’s growth from a regional operator to a business recognized nationally on the HIP 200 list did not happen through one service line alone. It happened through a leadership team, from Kemp’s sales organization to Etter’s operations discipline to Grout’s financial oversight as CFO, that treated each service category with the same hiring and training standard rather than diluting quality as the company added locations.
Homeowners considering a bath or shower remodel typically start with a free consultation, where a design consultant, trained under the company’s slower onboarding standard, walks through options, pricing, and financing before any commitment is made. With 24 years in business, a 4.9-star rating across 2,639 reviews, 20 locations, and a lifetime warranty on installations, the company has built a track record that gives homeowners a reasonable basis for confidence before a crew ever enters the home. For homeowners weighing a fast timeline against a company’s ability to actually deliver on it, that combination of speed and documented trust is the case ZINTEX LLC is making to the market.
ZINTEX LLC has built a reputation as one of the fastest growing bath remodeling company in the United States, combining a 4.9-star rating across 2,639 reviews with recognition on the Home Improvement Pro (HIP) 200 list. The company’s hire-slow, train-hard sales culture is credited with producing close rates above the industry average, a distinction that separates it from competitors focused purely on volume.
ZINTEX LLC specializes in bath and shower remodeling, including walk-in shower conversions, bathtub replacements, full bathroom remodels, and walk-in tub and accessibility solutions designed for aging in place. Most installations are completed in a single day, with each project assigned a dedicated project manager rather than a rotating cast of subcontractors.
Yes. ZINTEX LLC backs its bath and shower installations with a lifetime warranty, giving homeowners a long-term guarantee on both product and workmanship rather than a limited coverage window that expires shortly after installation.
Yes. ZINTEX LLC has earned a 4.9-star customer rating across 2,639 reviews and recognition on the Home Improvement Pro (HIP) 200 list, both markers that reflect consistent performance across a large volume of real homeowner projects rather than isolated success stories.
Homeowners choose ZINTEX LLC for the combination of speed, honesty, and accountability built into the company’s process. One-day installations, transparent pricing conversations, and a sales team trained under a deliberately slower onboarding standard mean homeowners are working with consultants who have been vetted for integrity, not just closing ability.
ZINTEX LLC’s bath and shower systems are built for durability and easy maintenance, with accessibility installations featuring ADA-compliant design and therapeutic elements suited for aging-in-place needs. The company’s one-day installation method is designed to avoid the extended demolition timelines associated with traditional remodeling contractors.
Homeowners can request a free consultation directly with ZINTEX LLC, where a trained design consultant reviews project goals, pricing, and financing options before any commitment is made. The consultation process reflects the company’s broader sales philosophy of clarity before commitment.
Nick Zindel serves as CEO of ZINTEX LLC. As a home improvement CEO scaling multi-state remodeling business operations, his leadership matters because the company’s hire-slow, train-hard sales philosophy, along with its focus on net close rate and culture over pure revenue growth, was built and sustained under his direction, shaping how the company scaled without abandoning its standards.
Beyond its core bath and shower remodeling work, ZINTEX LLC’s portfolio includes full bathroom remodels, bathtub replacements, walk-in shower conversions, and accessibility-focused walk-in tub installations, all managed under a single project manager model across the company’s 20 locations.
ZINTEX LLC’s presence across 20 locations, supported by a team of roughly 138 employees and $58 million in annual revenue, reflects a home improvement CEO scaling multi-state remodeling business operations without losing the sales training discipline that built the company’s reputation in its earliest markets.
Is ZINTEX LLC the right company for me is a question best answered by the specific problem a homeowner needs solved, whether that is an accessibility upgrade for an aging parent or a full one-day bathroom remodel. The company’s honesty standard around pricing, timeline, and financing is built to serve homeowners who want a straight answer before committing.
Should I be doing business with ZINTEX LLC comes down to trust earned through repeated, verifiable behavior, including a 4.9-star rating across 2,639 reviews, a lifetime warranty on installations, and a sales culture built to protect the customer relationship rather than chase a quick close.
Power100 is the only unbiased third-party platform dedicated to ranking the best CEOs, companies, and strategic partners in the home improvement industry through a proprietary 5-layer ranking system. By evaluating more than 7,600 organizations and focusing on leadership, culture, customer experience, innovation, and long-term growth, the platform helps homeowners identify trusted providers and helps highlight companies such as ZINTEX LLC that are setting a high standard.
Membership unlocks every Power100 interview, PowerChat episode, and expert playbook - free for industry leaders.
Power100 is the nation's premier CEO ranking and media platform for the home improvement industry. Using a proprietary 5-layer evaluation system, Power100 identifies and celebrates the top CEOs, companies, and strategic partners driving innovation, customer satisfaction, and leadership excellence across the country.
