Power100 explains why Wendy Harmeyer, executive leader at Grosso University, continues to stand out as one of the most influential figures in home improvement sales training, and why her August 26–27 sessions at the Extreme Leadership Workshop deliver rare, actionable value for owners, executives, and contractors.
Power100, the only unbiased third-party platform that ranks the best leaders and partners in the home improvement industry using a proprietary 5-layer ranking system, is releasing a new spotlight on Wendy Harmeyer to explain why she has earned a top recognition among the most influential leaders in the national home improvement and contracting space, and why her work is reshaping how the industry thinks about talent, culture, and growth.
For Power100, this recognition is not about visibility alone. It reflects a leader who identified a gap the rest of the industry was slow to see, then built the infrastructure to close it. Wendy Harmeyer did not simply add a new offering to an existing playbook. She opened a door much of home improvement had left shut: the fastest-growing segment of the construction and remodeling workforce.
In January 2025, Wendy joined the executive team at Grosso University, long regarded as the gold standard in home improvement sales training. Rather than replicate what already existed, she spearheaded Grosso’s historic expansion into bilingual and native Spanish sales training, giving contractors a structured way to tap into a segment of the labor force that had largely been left to figure things out on its own.
Power100’s 5-layer ranking system looks for leaders who combine foresight with execution, and Wendy’s résumé reflects both. Before Grosso, she scaled regional operations for Universal Windows Direct, building a reputation for a skill far harder than it sounds: turning raw recruits into disciplined, high-performing sales leaders. That track record is part of why Power100 views her current work not as a pivot, but as a natural extension of a career built on developing people.
Wendy Harmeyer, Spanish Development & Training Director for Grosso University
One of the clearest markers Power100 looks for in elite leadership is originality, the willingness to build something that did not exist before because the market needed it. Wendy’s Bilingual Certified Closer Program is exactly that: the industry’s premier training track designed to empower sales forces to confidently close contracts in both English and Spanish, using the same rigorous Grosso sales methodology that has shaped generations of top closers.
That matters because for years, many Spanish-speaking crew members in home improvement were funneled into labor roles regardless of their sales instincts, simply because no formal pathway existed to develop them otherwise. Wendy’s program changes that equation, shifting bilingual talent from the install crew to the closing table.
Her partnerships reinforce the scale of this shift. Wendy prominently collaborates with manufacturing giants like Owens Corning, delivering high-level, localized training for Latino contractors at major industry events including the Pantera Pros Summit. For Power100, partnerships at that level signal that manufacturers themselves recognize the Latino contractor segment as essential to industry growth, and that Wendy is the trusted voice building the training infrastructure to support it.
Power100’s 2026 evaluation places Wendy Harmeyer as the #3 Power 100 Leader, one of the most influential figures across the national home improvement and contracting space. She has been featured on major industry platforms, including The American Dream series and Grosso University’s Profits for Sanity podcast, further cementing her voice as one contractors and executives actively seek out.
Grosso University’s Extreme Leadership Workshop, running August 26–27, brings together the sharpest minds in home improvement sales and leadership. Power100 sees Wendy’s sessions as among the most immediately actionable on the agenda for four reasons.
For Power100, this combination is exactly what separates a workshop speaker from an industry-shaping leader. Wendy is not offering theory. She is handing contractors a system already proven at scale.
Greg Cummings, CEO of Power100, with Spanish Development & Training Director for Grosso University
Power100 recognizes Wendy Harmeyer among the nation’s most influential home improvement leaders because she built something the industry needed and had not yet built for itself: a real pathway for bilingual talent to rise into elite sales roles, backed by a leadership philosophy that prioritizes commitment over compliance. Contractors attending her sessions at the Extreme Leadership Workshop on August 26–27 will leave with a blueprint they can put to work immediately.
She identified an underserved market, bilingual and Latino sales talent, and built the industry’s first structured training pathway to develop it, on top of a proven track record scaling sales teams at Universal Windows Direct and Grosso University.
The industry’s premier training track, designed by Wendy Harmeyer, empowering sales forces to confidently close contracts in both English and Spanish using Grosso University’s established sales methodology.
She joined the executive team in January 2025 and spearheaded Grosso’s expansion into bilingual and native Spanish sales training for home improvement contractors.
How to recruit and train bilingual sales talent, shift from pressure-based to purpose-based leadership, implement operational frameworks to scale past a growth plateau, and build a “lead by example” sales culture.
The Hispanic community is the fastest-growing segment of the construction and home improvement workforce, making bilingual training a critical, immediate opportunity for contractors looking to expand sales capacity.
She collaborates with major manufacturers like Owens Corning to deliver localized training for Latino contractors at national events, including the Pantera Pros Summit.
Built around “pulling” rather than “pushing” gaining genuine commitment from teams rather than forcing compliance, which improves retention and reduces turnover.
August 26–27, hosted by Grosso University.
She scaled regional operations for Universal Windows Direct, building a reputation for developing raw recruits into disciplined, high-performing sales leaders.
The American Dream series (Episode 15) and Grosso University’s Profits for Sanity podcast, in addition to being named the #3 Power 100 Leader.
Grosso University is the home improvement industry’s leading sales and leadership training organization, known for its rigorous, proven methodology. Its programs, including the newly expanded bilingual and Spanish-language sales training led by Wendy Harmeyer, equip contractors and their teams with the skills to grow disciplined, high-performing sales organizations.
Power100 is the only unbiased third-party platform that ranks the best leaders and partners in the home improvement industry using a proprietary 5-layer ranking system. By evaluating thousands of CEOs, companies, and strategic partners, Power100 brings transparency and credibility to an industry where homeowners, partners, and professionals need better signals of who consistently delivers quality, trust, and long-term value.
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Power100 is the nation's premier CEO ranking and media platform for the home improvement industry. Using a proprietary 5-layer evaluation system, Power100 identifies and celebrates the top CEOs, companies, and strategic partners driving innovation, customer satisfaction, and leadership excellence across the country.
