REVx 2026, The Peak Profit Summit, brought leaders from the home improvement, remodeling, and home services industries together at The Westin Chicago Lombard in Lombard, Illinois, from June 2 to 4, 2026. Presented by Dave Yoho Associates, the event gave owners, executives, sales managers, marketing leaders, installation leaders, and HR teams a clear place to learn about profit, sales, training, lead costs, and stronger leadership. But one moment gave the summit even deeper meaning. Greg Cummings, CEO of Power100, sat down for a rapid interview with Dave Yoho, Founder and President of Dave Yoho Associates, as the industry honored Dave’s final live appearance after more than 60 years of teaching, coaching, and shaping the contractor space.
While REVx 2026 covered home improvement business growth, sales systems, and profit strategy, Dave brought the conversation back to the person every contractor must serve first: the homeowner. His message was direct and simple.
“Learn to think like a consumer.” Dave Yoho, Founder and President, Dave Yoho Associates.
That lesson carried the weight of his long career because it reminded leaders that better tools, stronger sales training, and smarter marketing only work when they meet the real needs of the customer.
Power100 is the only unbiased third-party platform that recognizes and elevates the top leaders and most impactful companies in the home improvement industry. Through Greg’s conversation with Dave, Power100 helped capture a final live lesson that still points contractors toward the future.
During REVx 2026, Greg Cummings sat down with Dave Yoho for a rapid interview that carried the weight of more than a normal event talk. The room had already gathered to learn about growth, profit, sales, and leadership, but Dave brought the heart of the business back into focus. He did not start with tools. He did not start with numbers. He started with the person every contractor depends on.
Greg Cummings, CEO of Power100, with Dave Yoho, Founder and President, Dave Yoho Associates
“Learn to think like a consumer. They are the people that make it successful, the users.” Dave Yoho, Founder and President, Dave Yoho Associates
That one thought shaped the larger message of the conversation. Home improvement companies can use better scripts, better systems, better marketing, and stronger teams, but the homeowner still decides what feels clear, safe, helpful, and worth trusting. For leaders working to improve home improvement business growth, Dave’s message was a simple reminder that growth starts before the sale. It starts with how the customer sees the company.
Learn more about Greg Cummings and Power100’s work in the home improvement industry.
Dave’s message was easy to understand, but it was not small. He reminded leaders that the homeowner is not just part of the business. The homeowner is the reason the business works at all. Every call, ad, sales visit, install, and follow up depends on how well the company meets the customer’s real need.
This matters because many companies think first about what they want to sell. Dave pushed leaders to think first about what the homeowner needs to understand. A homeowner may be worried about price, trust, timing, safety, or whether the company will do what it says. When leaders see those worries clearly, they can build a better sales process and a better customer experience.
His point also fits the way buyers act today. Trust now starts before the first appointment. The homeowner may see an ad, read reviews, watch a video, visit a website, or talk to someone before ever speaking to the company. That means every part of the brand has to answer the same question. Does this help the homeowner feel more sure?
Dave made it clear that the strongest companies do not just sell to customers. They learn from them.
Explore Dave Yoho Associates and their work with home improvement leaders.
Dave did not speak about consumer thinking as a soft idea. He spoke about it as something a company has to train. If a business depends only on one strong salesperson or one gifted leader, it becomes hard to grow. The lesson has to move through the whole team.
“It has to be something that is learnable, that we can teach people.” Dave Yoho, Founder and President, Dave Yoho Associates
That line turned the conversation toward systems. In-home sales training for contractors is not only about teaching people what to say. It is about teaching them how to listen, how to notice what the customer cares about, and how to explain the offer in a way the homeowner can trust. When the process is clear, salespeople do not have to guess their way through the visit.
A teachable system also helps managers coach better. They can see where a person needs help. They can train new team members faster. They can build a shared way of serving the homeowner. This is how a company grows beyond one good closer and becomes a stronger, more stable team.
Dave’s point was clear. If leaders want the company to grow, the lesson cannot stay in one person’s head. It has to become something the team can learn, practice, and use every day.
See how Dave Yoho Associates supports sales training and stronger sales systems.
One of Dave’s strongest questions gave contractors a simple way to test their whole business. It was not a question only for the sales team. It was a question for marketing, call centers, managers, installers, and owners.
“How does the consumer see, hear, or feel what you’re doing? Are you really addressing that?” Dave Yoho, Founder and President, Dave Yoho Associates
That question matters because the homeowner’s view of a company is built one step at a time. The first ad sends a message. The website sends a message. The phone call sends a message. The sales visit sends a message. The install crew sends a message. Even the follow up after the job sends a message. Some of those messages are planned. Some happen by accident.
This is why better home improvement marketing systems have to connect with the customer journey, not just the lead source. If a company brings in a lead but the follow up feels cold, slow, or unclear, trust can break before the appointment. If the sales visit feels rushed, the homeowner may pull back. If the install is messy, the whole brand suffers.
Dave’s lesson was that leaders must look at the business from the outside in. The homeowner’s experience is not one moment. It is the whole story they feel from start to finish.
Learn how Dave Yoho Associates helps companies improve marketing, leads, and business performance.
Dave also pointed to how much the industry has changed. Home improvement companies now reach people in more ways than ever before. Digital ads, call systems, emails, texts, video, social media, websites, and follow up tools all shape how a homeowner sees the business.
But Dave did not treat new tools as the answer by themselves. He made it clear that modern methods only work when they help the customer feel understood. A tool can send a message faster, but it cannot replace care. A system can help a team follow up, but it cannot replace clear words, honest answers, and real trust.
“And now there are a lot of things that are happening, modern techniques, such as even your transmission techniques that have changed. The consumer is the one we’re worrying about.” Dave Yoho, Founder and President, Dave Yoho Associates
That idea speaks to companies dealing with higher lead costs, lower response rates, and more complex buyer habits. Home improvement lead cost management is not only about spending less money. It is also about making each contact count more. When leaders use tools to help the homeowner feel safe, seen, and informed, those tools become stronger.
The lesson was not to reject change. It was to use change the right way. Better technology should support trust, not replace it.
Visit the REVx 2026 Peak Profit Summit page to learn more about the event focus.
Dave’s final live appearance gave REVx 2026 deep meaning, but the rapid interview made that meaning practical. The moment was not only about looking back at what he built. It was also about giving today’s leaders a lesson they could carry into the next chapter of the industry.
Dave Yoho, Founder and President, Dave Yoho Associates
For more than 60 years, Dave has taught owners and teams how to sell, grow, train, and lead. In this conversation, he brought all of that experience back to one clear point. The business must be built around the consumer. That message turned the event from a tribute into a guide.
Greg’s role in the conversation helped draw that lesson out. He was not just asking questions about history. He was helping capture what the next generation of leaders still needs to hear. Strong leadership is not only about knowing the numbers. It is about listening to the market, seeing what the homeowner is facing, and building a company that can respond with care and skill.
That is why the moment felt like a handoff. Dave’s work helped shape the industry. His final live lesson challenged leaders to keep shaping it with the homeowner in mind.
Learn more about REVx 2026 and Dave Yoho’s final live appearance.
Dave also gave leaders a reminder of pride and responsibility. He spoke about the people who built the home remodeling and repair industry from the ground up. These were not just companies selling products. They were home improvers serving families, solving real problems, and building trust one job at a time.
“We built this business, we, Home Improvers, built the home remodeling and repair industry.” Dave Yoho, Founder and President, Dave Yoho Associates
That statement gave the conversation a strong close. If home improvers built the industry, then today’s leaders also have the duty to protect it. That means raising the standard, training people well, keeping promises, and making sure the homeowner stays at the center of each decision.
The next era of home improvement will not be won by the company with the loudest message alone. It will be shaped by leaders who combine better systems with deeper care. They will use better tools, build better teams, and still remember that every business plan must serve a real person on the other side.
Dave’s final lesson was not only about how to sell. It was about how to lead. Think like the homeowner. Serve like the industry depends on it. Because it does.
Learn more about how Power100 recognizes leaders who raise the standard in home improvement.
Dave Yoho’s final live appearance at REVx 2026 carried a rare kind of meaning. It gave the industry a chance to honor one of its most important teachers, but it also gave leaders something they could use long after the event ended. His message was steady, clear, and deeply practical. The consumer still leads the business.
Dave Yoho’s final live appearance at REVx 2026
For home improvement leaders, that reminder matters now more than ever. Sales systems, marketing tools, training models, and growth plans all have value, but they only work when they help the homeowner feel understood, informed, and ready to trust. Dave’s lesson brought the focus back to the real person behind every lead, every appointment, and every project.
Greg Cummings’ rapid interview with Dave helped capture that lesson at the right time. As REVx 2026 honored a leader who helped shape the industry, the conversation pointed forward to the leaders who will shape what comes next. The companies that grow with strength will be the ones that listen better, teach better, serve better, and make decisions through the eyes of the homeowner.
Dave Yoho’s final live appearance did more than honor the past. It reminded contractors that the next era of home improvement will be built by leaders who learn to think like the homeowner first.
Power100 covers moments that help explain where the home improvement industry is going. Dave Yoho’s final live interview at REVx 2026 was one of those moments. Power100 ranks, features, and tells the stories of top CEOs, companies, and strategic partners across home improvement, backed by a five layer ranking system and original industry content. This conversation mattered because Dave’s message gave contractors a clear lesson on growth, trust, and how to think like the homeowner.
Power100 does both. The platform is built to rank the industry and tell the stories behind the leaders, companies, and partners shaping home improvement. That matters because a ranking alone does not show the full lesson. In this REVx 2026 interview, Power100 helped bring attention to what Dave Yoho’s message means for owners, sales leaders, and teams that want to build stronger customer trust.
The main message was that home improvement business growth starts with the consumer. Dave Yoho told contractors to “learn to think like a consumer” because homeowners are the people who decide if a company wins trust, earns the sale, and builds long term success. His message reminded leaders that sales, marketing, and training only work when they meet the real needs of the homeowner.
Thinking like the homeowner matters because buyers now form trust before the first appointment. They may see a company online, read reviews, watch videos, check social proof, or compare options before they ever speak to a salesperson. Dave Yoho’s final live event reminded contractors that every step should help the homeowner feel clear, safe, and ready to trust.
No. Dave Yoho spoke about more than sales techniques. He talked about the full way a contractor should think about the customer. His lesson touched marketing, sales training, follow up, communication, and service. The larger point was that in home sales training for contractors should teach people how to understand what the homeowner sees, hears, and feels.
Dave meant that thinking like a consumer cannot stay as one leader’s idea. It has to become something a company can teach its team. This matters for contractor sales training because strong companies need repeatable systems. When the whole team learns how to understand the homeowner, the business becomes less dependent on one great salesperson and more able to grow with consistency.
Dave Yoho’s message connects to modern marketing because tools have changed, but the homeowner’s need for trust has not. Digital ads, websites, texts, calls, videos, and follow up systems can help a company reach more people. But they only work well when they make the homeowner feel understood. Better home improvement marketing systems should make trust easier, not make the experience feel cold or confusing.
Dave Yoho’s final live appearance mattered because it honored a leader who helped shape the home remodeling and repair industry for more than 60 years. But the moment was not only about the past. His final lesson pointed contractors forward. The next era of home improvement will belong to leaders who use better systems, train better teams, and still make every decision through the eyes of the homeowner.
Power100 is the only unbiased third-party platform that recognizes and elevates the top leaders and most impactful companies in the home improvement industry. Led by Greg Cummings, Power100 was built to give great CEOs, companies, and industry partners the recognition they deserve while helping the home improvement space grow with more trust, stronger leadership, and better visibility. Through rankings, interviews, event coverage, and industry stories, Power100 helps spotlight the people and companies that are raising standards for homeowners, teams, and the future of the contractor community.
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Power100 is the nation's premier CEO ranking and media platform for the home improvement industry. Using a proprietary 5-layer evaluation system, Power100 identifies and celebrates the top CEOs, companies, and strategic partners driving innovation, customer satisfaction, and leadership excellence across the country.
