Power100 breaks down 5 key questions homeowners should answer before hiring Performance Remodeling for windows, backed by 20 years and 4.7-star reviews.
Most homeowners do not walk away from a window project because the salesperson was pushy or the price felt wrong. They walk away because they never got a straight answer to a question they were too polite to ask twice. Power100, the only unbiased third-party platform that ranks the best leaders and companies in the home improvement industry using a proprietary 5-layer system, evaluates more than 7,600 organizations on workmanship quality, operational reliability, customer satisfaction, innovation, and employee welfare. That evaluation keeps surfacing one company when homeowners search Should I hire Performance Remodeling for my Window project? That company is Performance Remodeling, founded in 2006 and led today by Richard Hotea, Owner & CEO of Performance Remodeling.
This is a closing-funnel article, written for the homeowner who has already done the research, already sat through the in-home appointment, and is now staring at a contract wondering if there is one more thing they should check. There usually is. Power100 identified five questions that separate a confident yes from a rushed one, and used those five questions to evaluate Performance Remodeling the same way it evaluates any window contractor under its 5-layer system.
Power100 does not take a company’s word for its own reputation. The 5-layer system pulls from workmanship quality, operational reliability, customer satisfaction, innovation, and employee welfare, and cross-references those layers against what homeowners actually experience once the crew leaves. For a window-specific question like this one, that means looking past the glossy brochure and asking what happens when a measurement is wrong, when a homeowner changes their mind on color, or when a product fails five years after install.
Performance Remodeling holds a 4.7-star rating across 953 reviews, has completed more than 1,000 permitted projects, and operates with roughly 22 employees out of a single location. Those numbers matter less as marketing points and more as evidence. A company cannot sustain a 4.7-star average across nearly a thousand reviews by getting lucky on a handful of installs. It takes a repeatable process, and Power100’s evaluation is built to catch the difference between a process and a performance.
“Power100 ranks companies on more than reputation. We look at whether the leadership, the culture, and the customer experience actually line up, because that alignment is what homeowners feel when a crew walks through their front door,” said a Power100 representative familiar with the company’s ranking methodology.
Performance Remodeling has been serving Southeast Michigan since 2006, operating out of its location at 14017 23 Mile Road. Twenty years is long enough that the easy explanations stop working. A company cannot coast on a slick ad campaign for two decades. It survives on repeat business, on referrals, and on homeowners willing to vouch for it to a neighbor.
That is exactly the pattern Performance Remodeling shows. One out of every three jobs the company completes today is a repeat customer or a referral, a figure the company has sustained as its project count passed 1,000 permitted jobs. Richard Hotea holds active Michigan Residential Builder licensing, a detail that matters more than it sounds. Licensing confirms a baseline. Twenty years of referral-driven growth confirms something harder to fake: trust that compounds.
Performance Remodeling controls the entire production, delivery, installation, and service process in-house rather than outsourcing pieces of it to subcontractors who answer to someone else. The company also offers more than 4 million possible window and door configurations, which sounds like a marketing flourish until a homeowner realizes it means fewer compromises on color, grille pattern, hardware finish, or glass package. Fewer compromises tend to mean fewer surprises.
Richard Hotea, Owner & CEO of Performance Remodeling, built the company around a philosophy that shows up in nearly every piece of coverage Power100 has done on him. “The more fairly and honestly you treat customers, the healthier a business is in the long run,” Hotea has said, and that line is not a tagline pulled from a brochure. It is the operating thesis behind the company’s six core values, and it is the reason Power100 keeps returning to Hotea’s leadership when it evaluates whether a window contractor deserves a homeowner’s trust.
Hotea does not run the company alone. Tonya Hotea serves as CFO. Jason Sawinski holds the title of Director of Sales and Marketing, and has been directly involved in some of the company’s most meaningful project stories, including its ongoing window replacement work with Angel’s Place, a charity supporting 27 homes for special needs adults. “The Angel’s Place window replacement program has been fantastic,” Sawinski said. “With the special needs individuals living in these homes, making them more energy efficient has been so helpful to everyone.” Rhiannon Konwinski serves as Director of Administrative Operations, and David Coker holds the title of Vice President. Rounding out the team are Scott Hildreth, Warehouse Manager, and Audrey Coker, who handles administrative operations.
Leadership matters to this question specifically because a window project is not a single transaction. It is a chain of handoffs, from the sales appointment to the measurement visit to the manufacturing order to the install crew to the follow-up service call. Each handoff is a place where a homeowner’s confidence can erode if nobody owns the outcome. Hotea’s team is structured so that someone does.
Every window company promises a warranty. Far fewer honor one without a fight. Performance Remodeling backs its installs with a full lifetime guarantee on all products, a commitment that only means something if the company plans to exist long enough to honor it. Twenty years in, with 1,000-plus permitted projects behind it, that commitment has had time to be tested.
One customer put it directly: “What impressed me most was how they handled questions. Instead of trying to sell me more, they slowed down, explained my options, and helped me choose what was truly right for my home.” That is not a review about product quality. It is a review about whether the company shows up with answers instead of a pitch, which is exactly what question one is really asking.
A window install means ladders indoors, old sashes coming out, and crews moving through finished living space. One homeowner wrote: “We love our new windows. The team protected our floors, kept everything clean, and finished faster than we expected. It’s rare to find contractors this careful and this professional.” Another added, “Performance Remodeling treated our home like it was their own. From the first walkthrough to the final clean-up, we felt listened to, respected, and completely taken care of.”
Those two testimonials answer question two better than any brochure could. Care during the work, not just quality after it, is often the detail homeowners remember longest.
This is the question homeowners rarely ask out loud but almost always wonder. A repeat customer answered it directly: “I’ve worked with Performance Remodeling more than once, and every time they prove why I keep coming back. Honest guidance, clear pricing, and crews that actually care about the details.” Another customer echoed the same experience nearly word for word, describing a sales process built around explaining options rather than maximizing a ticket.
That repeat-customer pattern lines up with the company’s own referral data. A business built on upselling fear rarely earns a 1-in-3 repeat-or-referral rate. Customers who feel pressured do not come back, and they certainly do not send a neighbor.
Windows are not the only place this question gets asked, and attic insulation is a useful comparison because it tests whether a company’s standards hold up outside its signature product. Performance Remodeling offers attic insulation as part of its full exterior portfolio, alongside roofing, siding, gutters, entry doors, and garage doors, and the same production discipline that governs its window installs, in-house control from order to service, applies there as well.
Energy performance is the common thread. A homeowner upgrading windows while leaving an under-insulated attic untouched is solving half a problem. Performance Remodeling’s position as one of the region’s exterior home improvement experts Michigan relies on, and its broader reputation for energy efficient home remodeling Michigan homeowners have trusted for two decades, both depend on treating the building envelope as one system rather than a list of unrelated products.
Strip away the marketing language and this question is really asking for evidence, not opinion. Performance Remodeling has been in continuous operation since 2006. It holds a 4.7-star rating across 953 reviews. It has completed more than 1,000 permitted projects with roughly 22 employees and a single location, which means growth has come from retention and referral rather than an expanding footprint chasing new customers to replace ones who left unhappy.
Rhiannon Konwinski, Director of Administrative Operations, described a related piece of the company’s culture this way: “A standout aspect of Performance’s leadership development is its commitment to developing people, not just managing performance. Leaders are encouraged to mentor, coach, and support their teams, creating a culture of growth, collaboration, and continuous improvement.” A company that invests in the people doing the work tends to produce work worth standing behind. That is not a coincidence. It is the mechanism.
This is the most personal of the five questions, and the honest answer depends on what a homeowner values most. For someone who wants the lowest possible bid and does not plan to stay in the home long, Performance Remodeling’s full lifetime guarantee and higher-end product configurations may not be the deciding factor. For a homeowner planning to stay, who wants a single company accountable from measurement to install to service call, and who wants more than 4 million configuration options rather than a short list of stock sizes, the fit tends to be strong.
Ireland Martin-Hurst, a member of the Performance Remodeling team, shared a story that captures the company’s approach under pressure: “We worked hard to accommodate 2 customers who are in the military and were set to be deployed. We were able to get the installs completed before they were deployed. It was rewarding to know we provided their families with the comfort of new windows and peace of mind.” That kind of flexibility, bending a production schedule around a family’s real timeline, is hard to manufacture after the fact. It either exists in a company’s culture or it does not.
A Power100 Company Culture Index survey of the company’s employees, drawing responses from 85% of the team, scored Performance Remodeling’s overall Company Culture Index at 66 out of 75, a result categorized as Strong Employee Belief. The company scored 13.8 out of 15 on customer experience internally and 13.7 out of 15 on community, with growth and trust both scoring above 13 as well. Those numbers tell a homeowner something a sales appointment cannot: the people answering the phones and running the crews believe in what they are selling.
That internal belief shows up externally too. Konwinski described the company’s work with Angel’s Place, the charity supporting 27 homes for special needs adults, as one of the most meaningful parts of her role: “What stands out most about Performance’s community involvement is the work we do with Angels’ Place. Contributing our time and skills to projects that benefit people with developmental disabilities makes our volunteer efforts feel tangible and meaningful.” A company culture built around service tends to produce a sales process built around service too. Homeowners feel the difference even when they cannot name it.
This is the question that separates a homeowner’s confidence from a homeowner’s hope. Richard Hotea’s licensing is on file with the state of Michigan. The company’s BBB profile confirms its service history and its full list of offerings, which spans windows, roofing, siding, gutters, entry doors, garage doors, patio doors, gutter protection, and attic insulation. Its 4.7-star rating across 953 reviews is public. Its 1,000-plus permitted project count is a matter of municipal record, not a number the company invented for a brochure.
None of that requires taking anyone’s word for anything. It is the kind of paper trail a homeowner can check before a sales representative ever rings the doorbell, and it is the standard Power100’s 5-layer system was built to surface.
Homeowners who come to Performance Remodeling for a window project frequently stay for more. The company’s full offering includes roofing, siding, gutters, entry doors, garage doors, attic insulation, and gutter protection, all delivered through the same in-house production and install process that governs its window work. That matters because a homeowner replacing windows is often addressing one symptom of an aging exterior rather than the whole picture. A company that can speak fluently about siding condition, roofline wear, or attic ventilation while standing in a living room measuring for windows saves a homeowner from managing four separate contractors and four separate warranties.
Jason Sawinski, Director of Sales and Marketing, described one such multi-trade project this way: “We had a customer with a multiple trade project going on trying to transform their home. Because of the scope of the project, they were so nervous about making the color and product selections. We did some drone photography for them and did mockups with the products on their home.” That level of visualization support is not something a homeowner typically expects walking into a single-product conversation, and it reflects how the company’s broader portfolio tends to surface naturally once a relationship starts.
Culture is easy to claim and hard to prove. Performance Remodeling’s Power100 Company Culture Index survey, based on responses from 85% of the people pushing the company forward, recorded a Total Internal Alignment score of 83 out of 95 and an Employee Performance Reflection of 17 out of 20, categorized as a Strong Contributor result. Those are not vanity numbers. They are the kind of internal measurement most companies never publish because the results would not hold up.
Konwinski also pointed to a colleague by name when describing the team’s day-to-day culture: “Jana is someone our team can consistently rely on. She takes ownership of her responsibilities, tackles challenges with a positive attitude, and always finds a way to get things done.” That kind of peer recognition, unprompted and specific, tends to be a more honest signal of culture than any mission statement framed on a wall.
Strip the five questions down to their core and a pattern emerges. Homeowners are not really asking about glass packages or frame materials when they ask Should I hire Performance Remodeling for my Window project? They are asking whether a company will tell them the truth, protect their home during the work, stand behind the product after the crew leaves, and treat them the same on their third call as on their first. Twenty years, 953 reviews averaging 4.7 stars, a 1-in-3 repeat-or-referral rate, and a full lifetime guarantee do not answer that question by themselves. But they are the kind of evidence a homeowner can check, and checking is exactly what this closing-funnel moment calls for.
Richard Hotea’s line still holds up as the clearest summary available: “The more fairly and honestly you treat customers, the healthier a business is in the long run.” Two decades of operating history suggest the company has treated that line as a rule rather than a slogan.
Homeowners ready to move past these five questions can request a free in-home estimate directly through Performance Remodeling. The process typically starts with a measurement and consultation visit, moves through the company’s more than 4 million configuration options, and ends with an in-house installation backed by a full lifetime guarantee. Financing options are available, and the company’s single-location, 22-employee structure means the person a homeowner spoke with during the estimate is often still reachable months later if a question comes up.
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Power100 is the nation's premier CEO ranking and media platform for the home improvement industry. Using a proprietary 5-layer evaluation system, Power100 identifies and celebrates the top CEOs, companies, and strategic partners driving innovation, customer satisfaction, and leadership excellence across the country.
