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Toolbox for the Trades

The $40 Million Answer: Make Your Customers Feel Seen and Heard

After spending over 25 years working with industry legends like Jim Abrams and Leyland Smith of Service Champions, Lawrence Castillo felt he was ready for his next challenge. So in 2020, he accepted the role of president at Brody Pennell…

Showing 121–180 of 213 items in this section

The $40 Million Answer: Make Your Customers Feel Seen and Heard 44:28

The $40 Million Answer: Make Your Customers Feel Seen and Heard

Jun 25, 2024
How CSRs and Techs Create The Right Buying Environment for Your Customer 45:41

How CSRs and Techs Create The Right Buying Environment for Your Customer

Jun 18, 2024
How to Keep Profits High When Customer Spending is Low 48:14

How to Keep Profits High When Customer Spending is Low

Jun 11, 2024
How to Optimize Technology to Scale Effectively in the Trades 37:43

How to Optimize Technology to Scale Effectively in the Trades

Jun 4, 2024
Passion Got Us Here: How to Have a Competitive Mindset in HVAC and Plumbing 41:53

Passion Got Us Here: How to Have a Competitive Mindset in HVAC and Plumbing

May 28, 2024
How Outsourcing the Permit Process Leads to Greater Efficiency 27:05

How Outsourcing the Permit Process Leads to Greater Efficiency

May 21, 2024
How Remote Teams Influence Productivity in the Trades 41:17

How Remote Teams Influence Productivity in the Trades

May 14, 2024
Become That Voice for Others: Normalizing Mental Health in the Construction Industry 54:43

Become That Voice for Others: Normalizing Mental Health in the Construction Industry

May 7, 2024
How Women Influencers Are Changing the Game in the Trades 41:53

How Women Influencers Are Changing the Game in the Trades

Apr 30, 2024
From Info to Action: Empowering Teams Through Data Mapping 28:43

From Info to Action: Empowering Teams Through Data Mapping

Apr 23, 2024
Shattering Stereotypes: How Female Business Owners Are Disrupting the Trades 41:18

Shattering Stereotypes: How Female Business Owners Are Disrupting the Trades

Apr 16, 2024
How Investor Partnerships Can Help Service Businesses Scale 34:56

How Investor Partnerships Can Help Service Businesses Scale

Apr 9, 2024
Continuous Learning: Building a Robust Training Culture in the Trades 43:18

Continuous Learning: Building a Robust Training Culture in the Trades

Apr 2, 2024
How a Thriving Mindset Can Help You to Build a Successful Business in the Trades 39:17

How a Thriving Mindset Can Help You to Build a Successful Business in the Trades

Mar 26, 2024
Wooed in Waco: How a Franchise Partner Helped to Transform a Business 47:12

Wooed in Waco: How a Franchise Partner Helped to Transform a Business

Mar 19, 2024
Fight Like Hell: When a Family Business Succession Becomes a Battlefield 52:03

Fight Like Hell: When a Family Business Succession Becomes a Battlefield

Mar 12, 2024
Weathering The Storm: The Inspirational Journey of a Roofing Titan 40:29

Weathering The Storm: The Inspirational Journey of a Roofing Titan

Mar 5, 2024
Managing the Transition: How Acquisitions Help Companies to Grow 44:50

Managing the Transition: How Acquisitions Help Companies to Grow

Feb 27, 2024
Developing An Authentic and Differentiated Brand in the Trades 30:34

Developing An Authentic and Differentiated Brand in the Trades

Feb 20, 2024
Taking a Family Business to The Next Level 35:35

Taking a Family Business to The Next Level

Feb 13, 2024
Keeping it Cool: Implementing Incremental Change 32:55

Keeping it Cool: Implementing Incremental Change

Feb 6, 2024
An Untapped Pipeline: Expanding a Plumbing Business in Rural Areas 34:31

An Untapped Pipeline: Expanding a Plumbing Business in Rural Areas

Jan 30, 2024
Leading with Heart: How Caring for Customers Creates a More Successful Business 35:33

Leading with Heart: How Caring for Customers Creates a More Successful Business

Jan 23, 2024
Ismael Valdez’s Toolkit for Success: Perseverance, Disruption, and Teamwork 45:03

Ismael Valdez’s Toolkit for Success: Perseverance, Disruption, and Teamwork

Jan 16, 2024
Perseverance: An Entrepreneur’s Rocket Fuel for Growth 38:24

Perseverance: An Entrepreneur’s Rocket Fuel for Growth

Jan 9, 2024
The Resilient Entrepreneur: Scaling a Contracting Business 32:48

The Resilient Entrepreneur: Scaling a Contracting Business

Jan 2, 2024
Plumber Paige: A Voice for Young Women in the Trades 38:11

Plumber Paige: A Voice for Young Women in the Trades

Dec 26, 2023
War Stories From a Finance Leader: The Messy Side of Accounting in the Trades 39:43

War Stories From a Finance Leader: The Messy Side of Accounting in the Trades

Dec 19, 2023
Brick & Mortar: Why Facilities Management Is Critical to the Customer Experience 38:55

Brick & Mortar: Why Facilities Management Is Critical to the Customer Experience

Dec 12, 2023
Solving the Permit Problem: How to Pass Inspections in Real-Time 34:59

Solving the Permit Problem: How to Pass Inspections in Real-Time

Dec 5, 2023
Data Doesn’t Lie: ServiceTitan’s Residential Contractor Report 43:03

Data Doesn’t Lie: ServiceTitan’s Residential Contractor Report

Nov 28, 2023
A Head-Strong Rebrand: Honoring the Past, Embracing the Future 58:04

A Head-Strong Rebrand: Honoring the Past, Embracing the Future

Nov 21, 2023
Professional Service Partners: Key Indicators That Your Data Is Broken 54:57

Professional Service Partners: Key Indicators That Your Data Is Broken

Nov 14, 2023
It’s Go Time: How Coaching Can Help Rebuild Trust in Your Inventory 25:10

It’s Go Time: How Coaching Can Help Rebuild Trust in Your Inventory

Nov 7, 2023
A TRIO of Company Pillars: Customer, Employee, and Environmental Care 33:54

A TRIO of Company Pillars: Customer, Employee, and Environmental Care

Oct 31, 2023
Lights, Camera, Service! Part Two: A Chat With Ask This Old House Star Scott Caron 54:10

Lights, Camera, Service! Part Two: A Chat With Ask This Old House Star Scott Caron

Oct 24, 2023
Lights, Camera, Service! Part One: A Chat With Ask This Old House Star Scott Caron 49:59

Lights, Camera, Service! Part One: A Chat With Ask This Old House Star Scott Caron

Oct 17, 2023
Scaling Services: Create Your Business Around the Customer You Want to Serve 45:57

Scaling Services: Create Your Business Around the Customer You Want to Serve

Oct 10, 2023
Hire Better People Faster: How to Fix the Technician Retention Problem 40:33

Hire Better People Faster: How to Fix the Technician Retention Problem

Oct 3, 2023
Pantheon Live 2023: Pull Good Ideas From Great People 52:40

Pantheon Live 2023: Pull Good Ideas From Great People

Sep 26, 2023
Pantheon Live 2023: Beautiful Things Are Born Out Of Adversity 27:03

Pantheon Live 2023: Beautiful Things Are Born Out Of Adversity

Sep 19, 2023
Modern-Day Chimney Sweepers: Is There a Killer in Your Basement? 45:27

Modern-Day Chimney Sweepers: Is There a Killer in Your Basement?

Sep 12, 2023
Tommy Mello & Al Levi: Why You Shouldn’t Dump Marketing During a Slump 48:41

Tommy Mello & Al Levi: Why You Shouldn’t Dump Marketing During a Slump

Sep 5, 2023
A $40 Million American Dream: Building a Rocket Ship for Exponential Growth 52:10

A $40 Million American Dream: Building a Rocket Ship for Exponential Growth

Aug 29, 2023
The Battle of St. Louis: Collaborating with the Competition 37:45

The Battle of St. Louis: Collaborating with the Competition

Aug 22, 2023
Business Planning and Budgets: Where Do You Want to Go and How Will You Get There? 36:39

Business Planning and Budgets: Where Do You Want to Go and How Will You Get There?

Aug 15, 2023
The Neuroscience of Branding: How to Sell an Externally Triggered Grudge Purpose 36:45

The Neuroscience of Branding: How to Sell an Externally Triggered Grudge Purpose

Aug 8, 2023
Apprenticeship Programs: Hire by Values, Build on Experience 34:07

Apprenticeship Programs: Hire by Values, Build on Experience

Aug 1, 2023
“Tell Me More About That”: Stop Forcing Sales and Start Asking Questions 39:19

“Tell Me More About That”: Stop Forcing Sales and Start Asking Questions

Jul 25, 2023
Direct Mail Marketing: Building Brand Equity One Letter at a Time 36:29

Direct Mail Marketing: Building Brand Equity One Letter at a Time

Jul 18, 2023
Potty Talk: Growing a Family-Owned Business With a Marketing System 30:08

Potty Talk: Growing a Family-Owned Business With a Marketing System

Jul 11, 2023
Keith Mercurio: If You Want to Grow Bigger, Ask Bigger Questions 1:03:33

Keith Mercurio: If You Want to Grow Bigger, Ask Bigger Questions

Jul 7, 2023
People Buy From People: Why Personal Branding Matters in the Trades 37:29

People Buy From People: Why Personal Branding Matters in the Trades

Jun 27, 2023
Better, Stronger, Faster: Integrating Best Practices in a Center of Excellence 40:34

Better, Stronger, Faster: Integrating Best Practices in a Center of Excellence

Jun 20, 2023
Outgrow the Shoes You Fill: Scaling a Generational Business 33:12

Outgrow the Shoes You Fill: Scaling a Generational Business

Jun 13, 2023
Grow Out of Your Seat: Scaling Leadership Opportunities in Your Business 38:17

Grow Out of Your Seat: Scaling Leadership Opportunities in Your Business

Jun 6, 2023
Take Your Time Back: How ChatGPT Can Boost Your Productivity 34:18

Take Your Time Back: How ChatGPT Can Boost Your Productivity

May 30, 2023
Angie Snow: How to Get the Most Out of Your Call Center 41:31

Angie Snow: How to Get the Most Out of Your Call Center

May 23, 2023
Speak to the Pain Points: Selling Benefits Over Products 30:19

Speak to the Pain Points: Selling Benefits Over Products

May 16, 2023
Planning for Success: When a Teacher Brings her “A” Game to HVAC 39:17

Planning for Success: When a Teacher Brings her “A” Game to HVAC

May 9, 2023
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