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The Builder Marketing Podcast

Episode #56: Using AI & Data to Nurture the Home Buyer Journey – John Hiscox

In this week's episode, Greg and Kevin are joined by John Hiscox, Co-founder of OpenHouse.ai to discuss nurturing the home buying experience by using AI and data and so much more.  Show Notes: https://www.buildermarketingpodcast.com/episodes/56-using-ai-and-data-to-nurture-the-home-buyer-journey-john-hiscox

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Media All Video Audio | Pillar Community Culture Growth Innovation | Function Customer Experience Marketing Operations Sales

Showing 301–359 of 359 items in this section

Episode #56: Using AI & Data to Nurture the Home Buyer Journey – John Hiscox 33:10

Episode #56: Using AI & Data to Nurture the Home Buyer Journey – John Hiscox

Apr 14, 2021
Episode #55: Immediacy & Customer Experience – Dave Betcher 43:56

Episode #55: Immediacy & Customer Experience – Dave Betcher

Apr 7, 2021
Episode #54: Balancing Production Capacity and Sales – Al Trellis 43:35

Episode #54: Balancing Production Capacity and Sales – Al Trellis

Mar 31, 2021
Episode #53: Handling Good Market Syndrome, “More Better” – Matt Riley 46:59

Episode #53: Handling Good Market Syndrome, “More Better” – Matt Riley

Mar 24, 2021
Episode #52: Striving to Innovate the Home Buyer Experience – Sarah Titus 44:30

Episode #52: Striving to Innovate the Home Buyer Experience – Sarah Titus

Mar 17, 2021
Episode #51: The Growing Marketing Expectations in Home Buying – Kim Sandoval 36:09

Episode #51: The Growing Marketing Expectations in Home Buying – Kim Sandoval

Mar 10, 2021
Episode #50: Embracing Ever-Changing Technology – Lisa Lausten 28:00

Episode #50: Embracing Ever-Changing Technology – Lisa Lausten

Mar 3, 2021
Episode #49: Defining Principles for Customer Experience – Alaina Money-Garman 35:09

Episode #49: Defining Principles for Customer Experience – Alaina Money-Garman

Feb 24, 2021
Episode #48: Willingness to Change Your Paradigm – Carl Baker 35:24

Episode #48: Willingness to Change Your Paradigm – Carl Baker

Feb 17, 2021
Episode #47: Leveraging Google My Business for Home Builders – Cabe Vinson 34:02

Episode #47: Leveraging Google My Business for Home Builders – Cabe Vinson

Feb 10, 2021
Episode #46: The Warranty & Marketing Brand Connection – Stacey Kincaid 31:49

Episode #46: The Warranty & Marketing Brand Connection – Stacey Kincaid

Feb 3, 2021
Episode #45: Upgrade Your Marketing Like You Upgrade Your iPhone – Chad Sanschagrin 47:56

Episode #45: Upgrade Your Marketing Like You Upgrade Your iPhone – Chad Sanschagrin

Jan 27, 2021
Episode #44: OSCs – The Unsung Heroes of Home Builder Marketing – Ingrid Prince 30:50

Episode #44: OSCs – The Unsung Heroes of Home Builder Marketing – Ingrid Prince

Jan 20, 2021
Episode #43: Inspiring Women Through The House That She Built – Kristi Allen 39:26

Episode #43: Inspiring Women Through The House That She Built – Kristi Allen

Jan 13, 2021
Episode #42: Complacency in 2021 is Rubbish – Russ Stephens 36:44

Episode #42: Complacency in 2021 is Rubbish – Russ Stephens

Jan 6, 2021
Episode #41: The Fundamental Change in Consumer Behavior – Meredith Oliver 43:49

Episode #41: The Fundamental Change in Consumer Behavior – Meredith Oliver

Dec 30, 2020
Episode #40: Holiday Special – 2020 12:47

Episode #40: Holiday Special – 2020

Dec 23, 2020
Episode #39: Builder Panel – Home Builder Digital Marketing Summit – Fall 2020 58:04

Episode #39: Builder Panel – Home Builder Digital Marketing Summit – Fall 2020

Dec 16, 2020
Episode #38: The Engagement Power of Interactive Floor Plans and Site Plans – Lauren St. Martin 30:07

Episode #38: The Engagement Power of Interactive Floor Plans and Site Plans – Lauren St. Martin

Dec 9, 2020
Episode #37: Recap – Home Builder Digital Marketing Summit – Fall 2020 44:21

Episode #37: Recap – Home Builder Digital Marketing Summit – Fall 2020

Dec 2, 2020
Episode #36: End to End Value in the Customer Life Cycle – Ty Udell 36:36

Episode #36: End to End Value in the Customer Life Cycle – Ty Udell

Nov 25, 2020
Episode #35: Understanding Your Value Proposition – Jennifer Cooper 36:12

Episode #35: Understanding Your Value Proposition – Jennifer Cooper

Nov 18, 2020
Episode #34: Shifting to Digital Marketing to Accommodate Customers – Laura Hanson 31:55

Episode #34: Shifting to Digital Marketing to Accommodate Customers – Laura Hanson

Nov 11, 2020
Episode #33: Process Map to Improve Your Customer’s Experience – Kimberly Mackey 38:07

Episode #33: Process Map to Improve Your Customer’s Experience – Kimberly Mackey

Nov 4, 2020
Episode #32: Innovating to Make it Easy on Customers – Ashley De Young-Seibert 24:03

Episode #32: Innovating to Make it Easy on Customers – Ashley De Young-Seibert

Oct 28, 2020
Episode #31: Embracing Change in Home Builder Marketing – Ronda Conger 42:16

Episode #31: Embracing Change in Home Builder Marketing – Ronda Conger

Oct 21, 2020
Bonus Episode: Website Accessibility (ADA Compliance) – Why it’s Important – Greg Bray 45:46

Bonus Episode: Website Accessibility (ADA Compliance) – Why it’s Important – Greg Bray

Oct 19, 2020
Episode #30: Ethical Considerations in Social Media – Mollie Elkman 41:52

Episode #30: Ethical Considerations in Social Media – Mollie Elkman

Oct 14, 2020
Episode #29: The Keys to Manage Regional Marketing – Brenna Ryan 33:10

Episode #29: The Keys to Manage Regional Marketing – Brenna Ryan

Oct 7, 2020
Episode #28: The Process of Becoming a Follow-Up Champion – Anya Chrisanthon 37:29

Episode #28: The Process of Becoming a Follow-Up Champion – Anya Chrisanthon

Sep 30, 2020
Episode #27: Customer Experience, The Story a Customer Will Tell a Friend – Jimmy Diffee 42:10

Episode #27: Customer Experience, The Story a Customer Will Tell a Friend – Jimmy Diffee

Sep 23, 2020
Episode #26: Connecting to Win More Home Sales – Quint Lears 37:12

Episode #26: Connecting to Win More Home Sales – Quint Lears

Sep 16, 2020
Bonus Episode: Fall 2020 Home Builder Digital Marketing Summit Sneak Peek 8:59

Bonus Episode: Fall 2020 Home Builder Digital Marketing Summit Sneak Peek

Sep 14, 2020
Episode #25: Avoid Costly Hiring Mistakes in Real Estate – JoAnne Williams 33:32

Episode #25: Avoid Costly Hiring Mistakes in Real Estate – JoAnne Williams

Sep 9, 2020
Episode #24: Importance of Truly Understanding the Buyer’s Needs – Dana Kovach 34:17

Episode #24: Importance of Truly Understanding the Buyer’s Needs – Dana Kovach

Sep 2, 2020
Episode #23: The Intersection of the Common Good and Home Building Expertise – Scott Larson 40:49

Episode #23: The Intersection of the Common Good and Home Building Expertise – Scott Larson

Aug 26, 2020
Episode #22: The Magic of Implementing A CRM – Dave Knowles 40:33

Episode #22: The Magic of Implementing A CRM – Dave Knowles

Aug 19, 2020
Episode #21: Evoking Home Buyer’s Emotions – Stuart Platt 26:33

Episode #21: Evoking Home Buyer’s Emotions – Stuart Platt

Aug 12, 2020
Episode #20: The End of the Third Party Cookie – Erik Martinez 37:05

Episode #20: The End of the Third Party Cookie – Erik Martinez

Aug 5, 2020
Episode #19: Marketing Psychology & Influences on Consumer Decision-Making – Tim Curtis 36:06

Episode #19: Marketing Psychology & Influences on Consumer Decision-Making – Tim Curtis

Jul 29, 2020
Episode #18: Succeeding on Zillow – Ali Webster 38:17

Episode #18: Succeeding on Zillow – Ali Webster

Jul 22, 2020
Episode #17: Embracing New Technology to Boost Sales – Chris Hartley 37:26

Episode #17: Embracing New Technology to Boost Sales – Chris Hartley

Jul 15, 2020
Episode #16: Branding, The Process of Producing Trust – Dave Miles 44:54

Episode #16: Branding, The Process of Producing Trust – Dave Miles

Jul 8, 2020
Episode #15: Advancing the Home Buying Experience – Lynne Davis 27:54

Episode #15: Advancing the Home Buying Experience – Lynne Davis

Jul 1, 2020
Episode #14: How to Extend into a New Brand Segment – Michelle Smallwood from Holiday Builders 31:46

Episode #14: How to Extend into a New Brand Segment – Michelle Smallwood from Holiday Builders

Jun 24, 2020
Episode #13: Introduction to the 7 Systems of Influence – Josh Steimle 36:06

Episode #13: Introduction to the 7 Systems of Influence – Josh Steimle

Jun 17, 2020
Episode #12: Connecting Marketing and Sales to Impact Profitability – Bob Whitten 47:21

Episode #12: Connecting Marketing and Sales to Impact Profitability – Bob Whitten

Jun 10, 2020
Episode #11: Importance of Creating a PR and Social Media Plan – Carol Morgan 37:50

Episode #11: Importance of Creating a PR and Social Media Plan – Carol Morgan

Jun 3, 2020
Episode #10: Creating and Leveraging App-Based Customer Experiences – Kody Smith 26:43

Episode #10: Creating and Leveraging App-Based Customer Experiences – Kody Smith

May 27, 2020
Episode #09: Communicating with Customers on Their Terms – Bassam Salem 46:44

Episode #09: Communicating with Customers on Their Terms – Bassam Salem

May 20, 2020
Episode #08: Creating Buyer’s Trust with Progression Photos – Gordon Henderson 26:52

Episode #08: Creating Buyer’s Trust with Progression Photos – Gordon Henderson

May 13, 2020
Episode #07: Re-evaluating the Value of Email Marketing – Angela McKay 39:00

Episode #07: Re-evaluating the Value of Email Marketing – Angela McKay

May 6, 2020
Episode #06: Attribution for Better ROI – Ben Keal 27:35

Episode #06: Attribution for Better ROI – Ben Keal

Apr 28, 2020
Episode #05: Leading Your Remote Team 1:06:03

Episode #05: Leading Your Remote Team

Apr 20, 2020
Episode #04: Importance of Online Sales Counselors – Leah Fellows 37:28

Episode #04: Importance of Online Sales Counselors – Leah Fellows

Apr 17, 2020
Episode #03: Generating Leads with Content Marketing – Spencer Powell 29:48

Episode #03: Generating Leads with Content Marketing – Spencer Powell

Apr 15, 2020
Episode #02: Meet Your Host – Kevin Weitzel 21:09

Episode #02: Meet Your Host – Kevin Weitzel

Apr 8, 2020
Episode #01: Meet Your Host – Greg Bray 19:35

Episode #01: Meet Your Host – Greg Bray

Apr 8, 2020
Episode #00: The Trailer 2:15

Episode #00: The Trailer

Apr 1, 2020
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