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The Builder Marketing Podcast

Episode #112: The Benefits of Being a Smaller Builder – Susan Paul

This week on The Home Builder Digital Marketing Podcast, Susan Paul of Costa Verde Homes joins Greg and Kevin to discuss the benefits of being a smaller home builder. https://www.buildermarketingpodcast.com/episodes/112-the-benefits-of-being-a-smaller-builder-susan-paul

Showing 241–300 of 359 items in this section

Episode #113: Effective Online Sales Counselor Practices – Tyler Grundmeier 23:55

Episode #113: Effective Online Sales Counselor Practices – Tyler Grundmeier

May 18, 2022
Episode #112: The Benefits of Being a Smaller Builder – Susan Paul 24:47

Episode #112: The Benefits of Being a Smaller Builder – Susan Paul

May 11, 2022
Episode #111: Focusing on the Full Customer Journey – Chelsea Kimmey 23:01

Episode #111: Focusing on the Full Customer Journey – Chelsea Kimmey

May 4, 2022
Episode #110: New Home Pricing Made Easy – Betsy Feldmann 28:27

Episode #110: New Home Pricing Made Easy – Betsy Feldmann

Apr 27, 2022
Episode #109: Providing a Service, Not Just Selling a Product – Darryl Stevenson 28:04

Episode #109: Providing a Service, Not Just Selling a Product – Darryl Stevenson

Apr 20, 2022
Episode #108: Serving Specific Home Buyers – Beth Russell 33:41

Episode #108: Serving Specific Home Buyers – Beth Russell

Apr 13, 2022
Episode #107: Let Your Human Show – Teri Slavik-Tsuyuki 33:06

Episode #107: Let Your Human Show – Teri Slavik-Tsuyuki

Apr 6, 2022
Episode #106: Diving Into Digital Marketing Data – Andrew Bazan 32:47

Episode #106: Diving Into Digital Marketing Data – Andrew Bazan

Mar 30, 2022
Episode #105: Marketing Through Community Involvement – Alyssa Titus 33:09

Episode #105: Marketing Through Community Involvement – Alyssa Titus

Mar 23, 2022
Episode #104: ADA Website Compliance – Felicia Watson 35:03

Episode #104: ADA Website Compliance – Felicia Watson

Mar 16, 2022
Episode #103: Adapting Sales to the Buyer and the Market – David Hagan 39:34

Episode #103: Adapting Sales to the Buyer and the Market – David Hagan

Mar 9, 2022
Episode #102: Dealing with Difficult Buyers – Bob Mirman 34:43

Episode #102: Dealing with Difficult Buyers – Bob Mirman

Mar 2, 2022
Episode #101: Got a Quality Paid Search Program? – Phillip Mejia 29:34

Episode #101: Got a Quality Paid Search Program? – Phillip Mejia

Feb 23, 2022
Episode #100: Where Financing Fits in Marketing – Anthony Grasst 38:54

Episode #100: Where Financing Fits in Marketing – Anthony Grasst

Feb 16, 2022
Episode #99: Enriching Customer Experience with Technology – Amanda Kruit 28:57

Episode #99: Enriching Customer Experience with Technology – Amanda Kruit

Feb 9, 2022
Episode #98: The Biggest X Factor to Home Buying Online – Stephanie McCarty 38:23

Episode #98: The Biggest X Factor to Home Buying Online – Stephanie McCarty

Feb 2, 2022
Episode #97: Customer Expectation and Engagement Online – Mollie Carmichael 28:33

Episode #97: Customer Expectation and Engagement Online – Mollie Carmichael

Jan 26, 2022
Bonus Episode: 2022 International Builders’ Show Preview – Greg Bray and Kevin Weitzel 8:30

Bonus Episode: 2022 International Builders’ Show Preview – Greg Bray and Kevin Weitzel

Jan 24, 2022
Episode #96: Making Analytics Cool Again – Mila Sorenson 29:14

Episode #96: Making Analytics Cool Again – Mila Sorenson

Jan 19, 2022
Episode #95: Product Is Not What Makes the Difference – Maurie Jones 25:29

Episode #95: Product Is Not What Makes the Difference – Maurie Jones

Jan 12, 2022
Episode #94: Is Your Content Running and Groovy? – Tess Wittler 29:52

Episode #94: Is Your Content Running and Groovy? – Tess Wittler

Jan 5, 2022
Episode #93: Shake Up Your Digital Marketing Team – Lindsay Haltom 28:28

Episode #93: Shake Up Your Digital Marketing Team – Lindsay Haltom

Dec 29, 2021
Episode #92: Building a Rock Star Digital Marketing Team – Kim Ross 29:16

Episode #92: Building a Rock Star Digital Marketing Team – Kim Ross

Dec 22, 2021
Episode #91: Making Sales and Marketing a Team Effort – Wade Hiner 24:52

Episode #91: Making Sales and Marketing a Team Effort – Wade Hiner

Dec 15, 2021
Episode #90: Through the Customer Journey and Beyond – Alex Akel 30:15

Episode #90: Through the Customer Journey and Beyond – Alex Akel

Dec 8, 2021
Episode #89: Understanding Houzz for Home Builders – Liza Hausman 34:45

Episode #89: Understanding Houzz for Home Builders – Liza Hausman

Dec 1, 2021
Episode #88: The Generosity of the Home Building Industry – Matthew Baehr 29:30

Episode #88: The Generosity of the Home Building Industry – Matthew Baehr

Nov 24, 2021
Episode #87: Is It Time to Bulldoze Your Website? – Cory Dotson 34:28

Episode #87: Is It Time to Bulldoze Your Website? – Cory Dotson

Nov 17, 2021
Episode #86: Buckets to Making Your Builder Business Better – Will Duderstadt 35:24

Episode #86: Buckets to Making Your Builder Business Better – Will Duderstadt

Nov 10, 2021
Episode #85: Digital Tools That Enhance Customer Experience – Linnea Chapman 27:49

Episode #85: Digital Tools That Enhance Customer Experience – Linnea Chapman

Nov 3, 2021
Episode #84: Making Your Brand Experience Gold – Melissa Galland 26:04

Episode #84: Making Your Brand Experience Gold – Melissa Galland

Oct 27, 2021
Episode #83: Creating a Digital Marketing Strategy – Vithya Kuckreja 33:18

Episode #83: Creating a Digital Marketing Strategy – Vithya Kuckreja

Oct 20, 2021
Episode #82: The Benefits of Outsourcing Sales – Melanie Mickie 24:29

Episode #82: The Benefits of Outsourcing Sales – Melanie Mickie

Oct 13, 2021
Episode #81: The Expanding Roles of OSCs – Shari Morton 30:51

Episode #81: The Expanding Roles of OSCs – Shari Morton

Oct 6, 2021
Episode #80: It’s Not Just About Selling Homes – Dana Spencer 27:02

Episode #80: It’s Not Just About Selling Homes – Dana Spencer

Sep 29, 2021
Episode #79: Examining Your Home Builder Business – Erik Cofield 27:50

Episode #79: Examining Your Home Builder Business – Erik Cofield

Sep 22, 2021
Episode #78: Navigating the Buy Online Experience – Kevin Oakley 35:46

Episode #78: Navigating the Buy Online Experience – Kevin Oakley

Sep 15, 2021
Episode #77: Builders Should Care About Third Party Listing Sites – Bob Seeman 24:28

Episode #77: Builders Should Care About Third Party Listing Sites – Bob Seeman

Sep 8, 2021
Episode #76: NAHB’s The Nationals: Every Home Builder Should Enter – Lisa Parrish 21:49

Episode #76: NAHB’s The Nationals: Every Home Builder Should Enter – Lisa Parrish

Sep 1, 2021
Episode #75: Marketing and Sales Team Collaboration: A Strong Foundation – Lindsey Tapscott 31:33

Episode #75: Marketing and Sales Team Collaboration: A Strong Foundation – Lindsey Tapscott

Aug 25, 2021
Episode #74: Innovation and Preparing for the Future – Laura Ownbey 29:02

Episode #74: Innovation and Preparing for the Future – Laura Ownbey

Aug 18, 2021
Episode #73: The Importance of Nurturing Leads Long Term – Matthew Slutsky 31:31

Episode #73: The Importance of Nurturing Leads Long Term – Matthew Slutsky

Aug 11, 2021
Episode #72: The Rise of Customer Expectations – Ben Smith 32:44

Episode #72: The Rise of Customer Expectations – Ben Smith

Aug 4, 2021
Episode #71: Adapting Across Cultures for OSCs – Cori Masters 34:48

Episode #71: Adapting Across Cultures for OSCs – Cori Masters

Jul 28, 2021
Episode #70: Selling Emotionally, Not Circumstantially – Jason Forrest 32:58

Episode #70: Selling Emotionally, Not Circumstantially – Jason Forrest

Jul 21, 2021
Episode #69: Empowered Buyers’ Influence in the Digital World – Tim Bailey 34:17

Episode #69: Empowered Buyers’ Influence in the Digital World – Tim Bailey

Jul 14, 2021
Episode #68: Spring 2021 Home Builder Digital Marketing Summit – Virtual Events Builder Panel 55:02

Episode #68: Spring 2021 Home Builder Digital Marketing Summit – Virtual Events Builder Panel

Jul 7, 2021
Episode #67: Understanding Programmatic Marketing Tools and Optimization – Justin Croxton 34:30

Episode #67: Understanding Programmatic Marketing Tools and Optimization – Justin Croxton

Jun 30, 2021
Episode #66: Spring 2021 Home Builder Digital Marketing Summit – Adjusting to Buyers – Builder Panel 59:35

Episode #66: Spring 2021 Home Builder Digital Marketing Summit – Adjusting to Buyers – Builder Panel

Jun 23, 2021
Episode #65: Spring 2021 Home Builder Digital Marketing Summit – Recap 25:45

Episode #65: Spring 2021 Home Builder Digital Marketing Summit – Recap

Jun 16, 2021
Bonus Episode: A Buy Now Button Coming to a Website Near You – Sales and Marketing Power Hour – Hosted by Carol Morgan and Kimberly Mackey 1:01:39

Bonus Episode: A Buy Now Button Coming to a Website Near You – Sales and Marketing Power Hour – Hosted by Carol Morgan and Kimberly Mackey

Jun 14, 2021
Episode #64: Mending the Disconnect Between Sales and Marketing – Roland Nairnsy 38:21

Episode #64: Mending the Disconnect Between Sales and Marketing – Roland Nairnsy

Jun 9, 2021
Episode #63: Identifying Touch Points to Boost Customer Service – Debra Wyatte 33:04

Episode #63: Identifying Touch Points to Boost Customer Service – Debra Wyatte

Jun 2, 2021
Episode #62: Recruiting Builder Executives & Matching Culture – Erica Lockwood 40:43

Episode #62: Recruiting Builder Executives & Matching Culture – Erica Lockwood

May 26, 2021
Episode #61: The Winning Formula for Home Builder Marketing – Rob Krohn 29:17

Episode #61: The Winning Formula for Home Builder Marketing – Rob Krohn

May 19, 2021
Episode #60: Flexibility to Meet Home Buyer Expectations – Ananth Rao 23:44

Episode #60: Flexibility to Meet Home Buyer Expectations – Ananth Rao

May 12, 2021
Episode #59: Pinteresting Your Way to Selling Homes – Alisa Meredith 34:08

Episode #59: Pinteresting Your Way to Selling Homes – Alisa Meredith

May 5, 2021
Episode #58: Engaging Home Buyers with Video Storytelling – Shane Austin 32:04

Episode #58: Engaging Home Buyers with Video Storytelling – Shane Austin

Apr 28, 2021
Episode #57: Focusing on How People Want to Shop – Beth Byrd 29:22

Episode #57: Focusing on How People Want to Shop – Beth Byrd

Apr 21, 2021
Bonus Episode: Spring 2021 Home Builder Digital Marketing Summit: Sneak Peek 10:34

Bonus Episode: Spring 2021 Home Builder Digital Marketing Summit: Sneak Peek

Apr 19, 2021
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