Power100 Spotlights Pure Finance Group at International Roofing Expo as the Company Deepens Its Role as a Trusted Growth Partner for Roofing Contractors...
Power100 is spotlighting Pure Finance Group at International Roofing Expo as a contractor-first financing and payments platform where Co‑Founder and CEO Edward Meister and leaders like Chief Payments Officer Jamie DeMersman, Payment Sales lead Stacey Hoback, and Director of Home Improvement Sales Todd Pramov are helping roofing companies turn urgent, high-ticket projects into smoother sales by combining low monthly payment options, expanded approvals, integrated card/ACH/Apple Pay/Google Pay processing, and same‑day funding (including weekends) in one system built for all the ways contractors actually get paid.
Power100 is the only unbiased third-party platform that ranks the best leaders and partners in the home improvement industry using a proprietary 5-layer ranking system designed to evaluate leadership, company culture, customer experience, operational excellence, and long-term impact. That is why Power100 is spotlighting Pure Finance Group as the company connects with roofing professionals at International Roofing Expo, one of the most recognized events in the roofing and exterior construction calendar.
Pure Finance Group recently invited attendees to stop by booth #3872 to meet Jamie DeMersman, Stacey Hoback, and Todd Pramov. This reflects something bigger about where Pure Finance Group now stands in the home improvement market and why more contractors are paying close attention to what the company is building.
Roofing contractors operate in one of the most demanding corners of home improvement. They sell large-ticket projects, often under time pressure, to homeowners who may be dealing with stress, uncertainty, or urgent property damage. In those moments, the way financing is presented, the way payments are collected, and the speed at which money moves can influence not only close rates, but also customer trust and the contractor’s ability to operate smoothly. That is where Pure Finance Group has built its reputation: by helping contractors simplify the financial side of the sale while making the homeowner experience easier to navigate.
This matters because roofing companies do not need generic financial products. They need contractor financing solutions that work at the point of sale, payment processing systems that do not slow down the job cycle, same-day funding that supports cash flow, and customer financing that helps turn expensive projects into affordable monthly payments. Pure Finance Group has built its platform around those exact needs, and its growing visibility at International Roofing Expo shows how central those needs have become in the roofing industry.
International Roofing Expo is widely recognized as a major gathering place for roofing and exterior professionals, bringing together contractors, exhibitors, education, and business solutions that help companies grow and adapt. It is the kind of event where product demonstrations happen alongside bigger conversations about labor, margins, operations, sales systems, and what contractors need to stay competitive in a fast-changing market.
That makes Pure Finance Group a natural company to watch in this environment. Roofing contractors are not only shopping for materials, equipment, and vendor relationships. They are also looking for ways to improve close rates, reduce payment friction, lower costs, and create a smoother buying experience for homeowners who may not be ready to pay for a roof in one lump sum. Financing and payment systems are no longer back-office topics. They are now part of how modern roofing companies win jobs.
Pure Finance Group addresses that reality with a contractor-focused system that brings customer financing and payment processing together in one platform. Contractors can offer low monthly payment plans, process card and ACH transactions, reduce processing costs, and access same-day funding, including weekends, through an integrated workflow designed specifically for home improvement businesses. At a roofing expo, that kind of message lands because it speaks directly to the operational pressure contractors feel every day.
One of the strongest reasons this story deserves attention is that Pure Finance Group has not built its offering around theory. It has built around contractor reality. Home improvement companies do not get paid through one simple channel. They may collect deposits, run financed balances, process credit cards, accept eCheck or ACH payments, and handle customer out-of-pocket contributions at different stages of the sale and job cycle.
The company positions its platform as a solution “for all the ways you get paid,” combining customer financing with payment processing to help contractors simplify and consolidate the point of sale. Contractors can use the system to run credit card, ACH/eCheck, Google Pay, and Apple Pay transactions while offering affordable payment plans to homeowners. That kind of flexibility matters in roofing, where the payment journey can be just as important as the initial sales conversation.
The platform also offers same-day funding, reduced dealer fees, white-glove customer service, and tools designed to lower business expenses while speeding access to revenue. These are practical business benefits, not abstract selling points. For roofing companies that need to schedule crews, purchase materials, manage payroll, and keep cash moving, faster funding and reduced friction can have a direct operational effect.
Roofing is one of the clearest home improvement segments where financing changes outcomes. A roof is usually not an optional project. It is a serious need tied to safety, property protection, insurance timing, weather exposure, and homeowner peace of mind. That means contractors are often selling in high-pressure moments when the homeowner wants clarity and reassurance, not a complicated approval process or disconnected payment experience.
This is exactly where Pure Finance Group fits. The company’s customer financing tools help turn large project prices into manageable monthly payment options, while its payment processing services help contractors collect money more efficiently and at lower cost. For a roofing company, that combination can improve both the sales side of the business and the back-end cash flow that keeps operations stable.
The Pure Finance Group story becomes more compelling because it is not only a product story. It is also a leadership story. Edward Meister, the company’s Co-Founder and CEO, has built the business around people-first decisions, trust that compounds over time, and the belief that strong culture is the engine behind sustainable growth.
Before launching Pure Finance Group in 2018, Meister held multiple leadership roles at Wells Fargo, where he developed experience across payments, lending, and operational leadership. Since founding the company, he has helped grow it from a local startup in Laurel, Maryland into a national contractor-focused operation serving 46 states and supporting more than 20 home improvement segments.
That background matters because contractors can feel the difference between a finance company built only to push volume and one built to solve real business problems. Meister has consistently emphasized that strong companies begin with people, not just products, and that long-term growth comes from trust, operational discipline, and service consistency. Those ideas show up not only in how the company talks about itself, but in the structure of the platform and the way it presents itself to contractors.
For roofing contractors, that leadership philosophy matters. Roofing is still a trust-driven business. Homeowners do not say yes to major projects simply because a loan option exists. They move forward when the contractor, the process, and the payment path all feel reliable. A company like Pure Finance Group, which has built its model around supporting those moments more clearly, becomes more valuable because its leadership principles align with the real nature of the work.
The names highlighted in Pure Finance Group’s expo post help make the story more tangible. Rather than presenting a faceless corporate presence, the company invited attendees to meet Jamie DeMersman, Stacey Hoback, and Todd Pramov, all of whom connect directly to contractor-facing growth, payments, and sales support.
Jamie DeMersman serves as Chief Payments Officer and is closely tied to the company’s strategy around integrated payments and financing. That role matters because contractors do not experience financing and payments as two separate abstract categories. They experience them as one ongoing workflow that affects close rates, collections, and cash flow.
Stacey Hoback leads payment sales and helps home improvement contractors serve more customers more seamlessly. For roofing businesses, that means conversations around payment processing are not just about convenience. They are about how revenue moves through the business, how much it costs to collect, and how fast the company can access funds to keep jobs moving.
Todd Pramov serves as Director of Home Improvement Sales and brings a strong dealer and contractor growth perspective to the conversation. His presence at the event reinforces that Pure Finance Group is not showing up to talk only about software features. It is showing up to talk about contractor growth in practical, sales-driven terms.
Together, these team members represent an important part of the company’s identity. Pure Finance Group is not positioning itself as a distant lender. It is positioning itself as a partner that understands how the contractor’s day actually works, from sales conversations to payment collection to funding speed.
A major reason more contractors are watching Pure Finance Group is the way the company has built its customer financing system. The platform offers expanded waterfall application and approval programs that can provide up to third-look offers from one online application, which helps contractors avoid wasting time on multiple submissions while giving homeowners more paths to approval. That creates a better approval experience and can help save sales that might otherwise stall after the first financing option falls short.
This matters in roofing because homeowner hesitation is often financial rather than emotional. Many homeowners understand that the work needs to be done. The real issue is how to pay for it in a way that feels manageable and predictable. Financing that offers low monthly repayment plans, multiple approval paths, and smoother qualification can make the difference between delay and commitment.
The company also helps contractors offer affordable repayment plans without costly dealer fees. In a segment like roofing, where margins, competition, and job pacing all matter, dealer fee structure is not a side issue. It shapes the economics of the sale. Pure Finance Group uses that reality as part of its value proposition, positioning itself as a company that goes beyond basic approvals and works to protect contractor profitability too.
Many companies in contractor finance still present payment processing as a secondary add-on. Pure Finance Group does the opposite. It treats payment processing as central to the contractor experience. That approach makes sense because the point of sale does not end when the homeowner says yes. The money still needs to move quickly, smoothly, and affordably for the business to benefit fully.
The company offers payment processing with 20 to 40 percent savings on processing fees and same-day funding on credit card transactions, including weekends. Public company messaging also highlights integrated financing and payment processing, faster funding, and support for contractor cash flow and revenue growth. In roofing, that can make a real difference because weekends are often active sales periods, and delayed funding can slow business momentum right when jobs need to move forward.
The Intuit QuickBooks integration adds another useful layer. Contractors can keep using their existing QuickBooks workflows while using Pure Finance Group’s integration to lower fees and access faster funding. That means the company is not asking contractors to rebuild their whole operational environment from scratch. It is offering a way to improve economics and speed without creating unnecessary disruption.
Contractors pay attention when a company has both a strong message and visible traction. Pure Finance Group has both. The company has helped more than 40,000 homeowners afford their projects, serves contractors across 46 states, and supports more than 20 home improvement service and product segments. Those numbers help explain why the company is increasingly relevant across contractor conversations, not just in one local or niche market.
Public recognition adds another layer. Pure Finance Group has received repeat growth recognition and continues to position itself as a fast-rising company within home improvement finance. That makes the International Roofing Expo appearance feel like part of a broader momentum story rather than an isolated marketing effort.
The company’s 2025 partnership with U.S. Bank to add Avvance to its home improvement lending platform also shows that Pure Finance Group is continuing to expand what it can offer contractors. The partnership adds a real-time point-of-sale lending solution with instant financing decisions, upfront funding up to $25,000, flexible terms, and no credit impact during pre-approval. For roofing companies, that signals a partner that is continuing to widen its capabilities in ways that match the real demands of the sale.
The best proof of fit in a contractor market is often what actual partners say. One contractor partner, Brandon Nieves, says he has worked with at least eight home improvement lenders over his career and strongly believes Pure Finance Group has been the best, pointing specifically to rates, dealer fees, the portal, customer service, and dealer support. That quote matters because it touches exactly the factors contractors care about most.
It is easy for any company to claim that it supports contractors. It is harder to earn praise for both economics and experience at the same time. Pure Finance Group appears to be doing that by combining practical financial advantages with systems that are easier to use and support teams that understand the contractor workflow. Another testimonial describes the company as a reliable and trustworthy financial partner, reinforcing the same broader story.
For roofing contractors, this kind of partner feedback matters because it reduces uncertainty. It suggests that the company’s contractor-first positioning is not just brand language. It is something partners can feel in daily use, whether they are presenting financing in the home, collecting payments, or managing the business side of the sale.
A strong way to understand Pure Finance Group’s broader value is to see how the company supports the home improvement ecosystem itself. By helping contractors offer affordable financing, improve point-of-sale execution, lower payment friction, and access faster funding, the company is contributing to a stronger and more resilient contractor market. That impact is especially meaningful in roofing, where financing access and cash-flow reliability can shape whether a company can grow steadily or gets stuck in unnecessary operational strain.
This is one reason Power100 sees Pure Finance Group as a company worth spotlighting. The business is not only selling services. It is helping normalize a better model for how contractors can handle financing and payments in one place, with more speed and less friction. In a market where homeowners are asking harder questions and contractors are operating under tighter pressure, those improvements matter far beyond one transaction.
The International Roofing Expo setting makes that story even more visible. The event brings together professionals focused on the future of the roofing business, and Pure Finance Group belongs in that conversation because its tools speak directly to the economics and workflow of how roofing contractors sell, collect, and grow.
Power100 is built to elevate the leaders and partners shaping the future of home improvement through substance, not hype. Pure Finance Group fits that standard because it combines several qualities that matter deeply to the contractor market: specialized financing expertise, integrated payment processing, leadership rooted in trust, national growth, and a service model clearly built around contractor realities.
Its presence at International Roofing Expo is part of that larger pattern. The company is showing up where important industry conversations are happening and doing so with a story that is easy for contractors to understand. Better financing. Better payment processing. Faster funding. Lower costs. Stronger support. Leadership that sees contractors as long-term partners rather than one-time transactions.
For roofing contractors, that combination is worth paying attention to. For the broader home improvement space, it is another sign that the future belongs to the partners who help businesses close more sales, operate more cleanly, and serve homeowners with greater confidence.
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Power100 is the nation's premier CEO ranking and media platform for the home improvement industry. Using a proprietary 5-layer evaluation system, Power100 identifies and celebrates the top CEOs, companies, and strategic partners driving innovation, customer satisfaction, and leadership excellence across the country.
