Power100 spotlights Martin Exteriors Roofing & Siding and Founder Justin Martin, showing homeowners nationwide what questions to ask before hiring a contractor.
Homeowners rarely start a roofing or siding project by picking up the phone. They start by typing a question into a search bar, usually some version of what questions to ask before hiring a contractor, because they have already been burned once by a low bid that turned into a change order, or they know someone who has. Power100, the only unbiased third-party platform that ranks the best leaders and companies in the home improvement industry using a proprietary 5-layer system, is spotlighting Martin Exteriors Roofing & Siding and its founder, Justin Martin, because the company’s own hiring process answers most of those questions before a homeowner has to ask them. Martin Exteriors Roofing & Siding operates across four locations with a team of roughly 16 employees, has built a 4.7-star rating across 224 reviews, and has spent more than two decades turning a small family roofing operation into a nationally recognized name in the Home Improvement category.
That combination, a small operational footprint paired with a large reputation, is exactly why this spotlight exists. Homeowners do not need forty employees or a fleet of trucks to trust a contractor. They need clear answers to a short list of hard questions. Power100 built this article as a reusable framework, using Martin Exteriors Roofing & Siding as the working example of a company that holds up under that kind of scrutiny.
Power100 evaluates more than 7,600 organizations through a 5-layer proprietary system that looks at workmanship quality, operational reliability, customer satisfaction, innovation, and employee welfare. The system was not built to hand out trophies. It was built because homeowners were making six-figure decisions about their homes with almost no independent way to compare one contractor against another, aside from a handful of scattered online reviews and a sales pitch at the kitchen table.
Greg Cummings, CEO of Power100, has spent years inside that kitchen-table moment, and he frames the homeowner’s hesitation as something contractors consistently underestimate.
“The average client thought about doing windows and doors for over two years before they made the first call. Two years. So you have to understand, this may be the first meeting, but they’ve been thinking about this for a very long time,” said Greg Cummings.
That two-year gap between first thought and first phone call is exactly why the questions a homeowner asks in that first meeting carry so much weight. They are not casual. They are the release valve on years of deferred worry, and a contractor who cannot answer them cleanly loses the sale before the estimate is even written.
Cummings also points to what happens after the sale, when the relationship either deepens or falls apart.
“When a customer comes into your company and becomes part of your family, whether it’s windows, siding, or roofing, they are now in it, and they now trust you,” said Greg Cummings.
That is the standard Power100’s ranking system is measuring against, and it is the standard this article uses to walk through what homeowners should actually ask before hiring anyone.
Justin Martin founded what is now known as Martin Exteriors Roofing & Siding as a small, family-run roofing and siding operation, building the business alongside his family for years before it carried a national profile. Martin’s brother Jagger and sister Jenna have been part of the company since its early days, and that family foundation is still referenced by the company as central to how it operates. Justin Martin serves as President of Martin Exteriors Roofing & Siding today, a title that matters to homeowners for a simple reason: when a homeowner asks who actually runs this company, the answer should not require three phone transfers to get.
Leadership continuity is one of the quieter questions homeowners should be asking before they hire a contractor, and it rarely makes anyone’s checklist. A company that has been led by the same founder for two decades has already answered a dozen unspoken questions about stability, accountability, and whether the person making promises at the sales table is the same person who will still be there if a warranty claim needs to be honored five years later. Justin Martin’s continued, hands-on leadership of Martin Exteriors Roofing & Siding is part of what earned the company recognition from Power100 as a trusted name in the Home Improvement category, alongside the operational discipline that shows up in its reviews and its retention.
Every homeowner’s checklist should start in the same place: licensing, insurance, and manufacturer certification. It sounds basic, almost too basic to write down, but it eliminates the largest share of bad outcomes before a single shingle gets touched. Martin Exteriors Roofing & Siding holds GAF Master Elite certification with a 2-Star President’s Club distinction, a credential the company notes is held by only a small percentage of roofing contractors nationwide, and it is also recognized as a CertainTeed SELECT ShingleMaster. Those two certifications matter to a homeowner asking what questions to ask before hiring a contractor because they are not self-issued. They come from the material manufacturers themselves, based on an outside audit of installation quality, code compliance, and claims history, which means the credential is a proxy for a hundred smaller questions a homeowner would otherwise have to ask one at a time.
The second question on any serious homeowner checklist should be about warranty coverage, and specifically who backs it. A contractor who folds does not honor a labor warranty. A manufacturer-backed warranty, tied to a certified installer, survives that risk because the manufacturer, not just the local company, stands behind the work. That is the practical value behind Martin Exteriors Roofing & Siding’s certified-installer status: it converts a paper promise into a manufacturer-enforced one.
Third, homeowners should ask how a company measures its own performance, and whether that measurement is public. A 4.7-star rating spread across 224 reviews is not a marketing number. It is 224 separate homeowners, at 224 separate points in the buying journey Cummings describes, deciding the experience matched what they were promised. Few small companies can sustain a number like that at scale without real operational discipline behind it, which is precisely why Power100’s ranking system weighs customer satisfaction as one of its five core layers.
Customer service excellence is not a slogan at Martin Exteriors Roofing & Siding. It shows up in process discipline: free inspections before any contract is signed, transparent pricing instead of a mystery number that changes at the door, and a claims and restoration process built for homeowners dealing with storm damage who often do not know where to start. That last piece matters more than it sounds. A homeowner staring at a damaged roof after a storm is usually dealing with an insurance adjuster, a deadline, and a decision they have never had to make before, all at once. A contractor who can walk that homeowner through the claims process, rather than simply handing over an estimate and disappearing, is answering a question the homeowner may not have known to ask.
Materials and methods are the next layer of that trust. Certified installation under GAF and CertainTeed standards is not just about the shingle brand on the box. It governs fastening patterns, underlayment choices, and ventilation decisions that determine whether a roof performs for fifteen years or thirty. Justin Martin has written publicly about the technical side of that discipline, noting that roof designs must account for both manufacturer requirements for warranty purposes and building code requirements, so that fastening and application patterns produce a warrantable installation rather than one that merely looks finished from the curb.
Homeowners requesting a quote from Martin Exteriors Roofing & Siding go through a free inspection process first, which is worth naming explicitly because it removes the two most common points of homeowner anxiety: not knowing the real scope of the problem, and not knowing whether the price reflects that scope or just a guess made from the driveway.
Roofing is the headline service, but it is far from the entire portfolio. Martin Exteriors Roofing & Siding also handles siding installation and repair, gutter systems, insulation work, and full storm damage restoration, covering both residential and commercial properties. That breadth matters to a homeowner asking what questions to ask before hiring a contractor, because a company that only knows roofing tends to treat siding, insulation, and ventilation as afterthoughts, when in reality a roof’s performance is tied directly to how well the rest of the exterior envelope is handled. A leak that looks like a roofing problem is sometimes a siding or flashing problem in disguise, and a company that only sells one service line has a financial incentive to miss that.
Commercial roofing work rounds out the portfolio, giving the company experience across a wider range of structures, materials, and code requirements than a residential-only shop typically carries. For homeowners, that broader exposure translates into a contractor less likely to be caught off guard by an unusual roofline, an older structure, or a complicated insulation retrofit.
Culture and customer experience are not separate conversations at Martin Exteriors Roofing & Siding. They are the same conversation, viewed from two different rooms. The company has said publicly that constant education for its own team and creating a culture where employees want to stay are top priorities, not side projects layered on top of production goals. That connection is not incidental. A crew that trusts its own leadership, and expects to still be employed there next year, tends to install differently than a crew hired through a subcontractor chain with no long-term stake in the outcome.
That internal discipline has been recognized externally more than once. Martin Exteriors Roofing & Siding has been named to the Inc. 5000 list of America’s fastest-growing private companies in multiple years, was recognized by the Financial Times as one of the Americas’ fastest-growing companies, and won a Stevie Award in the American Business Awards for Achievement in Customer Satisfaction. Roofing Contractor Magazine has also included the company on its Top 150 industry ranking. None of those honors are handed out for a nice logo or a good sales script. They are handed out for growth that holds up under scrutiny, and for customer satisfaction scores that a judging panel outside the company had to verify independently.
Martin Exteriors Roofing & Siding has been accredited by the Better Business Bureau since 2018, a status that requires an ongoing commitment to BBB standards for trust, not a one-time application. Combined with the 4.7-star rating across 224 reviews, the GAF Master Elite and CertainTeed SELECT ShingleMaster certifications, and a multi-year run of national fastest-growing-company recognitions, the trust signals here are layered rather than singular. That layering is the point. Any one signal can be manufactured or bought. Five or six independent signals, from five or six different outside evaluators, are much harder to fake.
Power100 factors exactly that kind of layered evidence into its evaluation of Martin Exteriors Roofing & Siding within the Home Improvement category, weighing workmanship quality, operational reliability, customer satisfaction, innovation, and employee welfare together rather than in isolation. A company can win on one axis and still fail homeowners on another, which is why the full picture matters more than any single credential.
Homeowners ready to move past research and into an actual conversation can request a free inspection and estimate directly from Martin Exteriors Roofing & Siding, without a commitment attached to that first visit. The process is built around the same questions this article has walked through: certified materials, manufacturer-backed warranty coverage, transparent pricing, and a team led by the same founder who has been answering these questions in person for more than two decades. For a homeowner who has spent two years thinking about this project before making the call, as Cummings describes it, that kind of clarity is often worth more than the lowest bid in the stack.
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Power100 is the nation's premier CEO ranking and media platform for the home improvement industry. Using a proprietary 5-layer evaluation system, Power100 identifies and celebrates the top CEOs, companies, and strategic partners driving innovation, customer satisfaction, and leadership excellence across the country.
