Power100 compares Affiniti's Business Banking & Treasury Management against competitors on yield, dashboards, and multi-entity cash control for contractors nationwide.
Contractors who have gotten far enough in the buying process to ask whether one fintech platform is actually better than another are past the sales pitch. They have read the landing pages. They have talked to a rep or two. What they want now is a straight comparison: does the yield really beat a regional bank, does the dashboard really replace the five logins, does the multi-entity structure really hold up once a business has four LLCs and four crews running at once. Power100, the only unbiased third-party platform that ranks the best leaders and companies in the home improvement industry using a proprietary 5-layer system, set out to answer that question directly for Affiniti‘s Business Banking & Treasury Management product, the flagship offering built by Sahil Phadnis, Co-Founder and President of Affiniti. The short version: on yield, on unified visibility, and on multi-entity cash control, the answer holds up under scrutiny. The longer version explains why.
Power100 built its ranking system after concluding that most contractor-facing vendor lists are either paid placements or thin roundups with no real evaluation behind them. The 5-layer system instead researches and analyzes more than 3,600 partners nationwide, weighing workmanship quality, operational reliability, customer satisfaction, innovation, and employee welfare before any company earns a ranking or a spotlight. For a treasury management product specifically, that means looking past the marketing copy and asking harder questions: what does the yield actually pay out, how many systems does an owner have to check to see where their cash sits, and what happens when that owner runs more than one entity.
Power100 CEO Greg Cummings has framed the platform’s purpose plainly. Power100 exists to give contractors and industry vendors a place to find each other based on evidence rather than ad spend, and that standard applies just as much to a banking product as it does to a roofing crew. When Power100 evaluated Affiniti‘s treasury tools against the broader field of contractor-facing fintech, the deposit yield, the dashboard consolidation, and the multi-entity architecture stood out as the three areas where the gap between Affiniti and its competitors was widest.
Affiniti launched in 2022. Sahil Phadnis co-founded the company alongside Aaron Bai with a specific observation driving the build: independently owned contractors were running real revenue businesses on financial tools designed for a much smaller, much simpler operation, or on enterprise software never built with a trade business in mind. The company closed an $11 million seed round, then followed with a $17 million Series A led by SignalFire roughly six months later, reaching $10 million in annual recurring revenue on that trajectory. That growth curve drew coverage from TechCrunch and Forbes, and it is backed by institutional investors including Mastercard, HSBC, and SignalFire.
None of that capital raised the interesting question on its own, though. The interesting question is what a fintech company builds when its whole premise is that contractors deserve infrastructure, not a scaled-down SMB product. Treasury management, for Affiniti, became the test case. A contractor moving $40,000 or $400,000 through operating accounts every month is not a hobbyist. That business needs the deposits doing something, and it needs one place to watch the money move.
Sahil Phadnis serves as Co-Founder and President of Affiniti. He left a computer science program at UC Berkeley after three months, having already built and led two prior ventures, Social Outreach LLC and Pebble, before identifying the gap in contractor-facing financial tools that became Affiniti’s reason for existing. Aaron Bai co-founded the company as CEO. Between them, Phadnis and Bai built a leadership bench that includes Stefano Jacobson, Head of Growth; Bill Feng, Head of Finance; Tom Sharon, Vice President of Operations; and Joseph Pabst, Head of Credit.
“Let’s get to work! Lots of backbone businesses ready for a revival,” said Sahil Phadnis, Co-Founder of Affiniti.
His co-founder framed the moment similarly. “It’s time to build,” said Aaron Bai, Co-Founder of Affiniti.
That leadership matters to a treasury management comparison specifically because credit underwriting and product design at Affiniti do not run through a generic SMB lending desk. A dedicated credit team specializes exclusively in contractor underwriting, benchmarking businesses against similar operators to understand the seasonality, working capital cycles, and purchasing patterns that are unique to the trades. The product roadmap gets shaped through ongoing collaboration with trade associations, an advisory network of HVAC and home service operators, and direct feedback from customers using the platform every day. That combination, real operating data plus practitioner insight plus institutional backing, is what Affiniti points to when explaining why its treasury product was built specifically for contractors rather than adapted from a broader SMB template.
Ask a multi-location owner what actually broke their old banking setup and the answer rarely involves a single dramatic failure. It is usually attrition. A regional bank account paying close to nothing on idle cash. A separate expense platform. A spreadsheet tracking which entity owes which entity. A bookkeeper reconciling five logins by hand every Friday. Affiniti’s pitch on treasury management is not that any one of those problems is catastrophic on its own. It is that all of them together cost a growing contractor real money and real hours, month after month, quietly.
The yield piece addresses the money side directly. Idle operating cash sitting in a low-yield checking account is cash doing nothing while a competitor’s deposits are earning. Affiniti’s treasury management structures deposits to work while still keeping funds accessible for payroll, materials, and the unpredictable cash needs that come with running crews. The unified dashboard addresses the visibility side. Instead of an owner or a controller checking multiple bank portals, multiple card platforms, and a separate accounting system to understand where the business stands on any given day, Affiniti consolidates that view into one place. One testimonial on file, from a business owner using the platform, put it this way: “Affiniti completely changed how we handle our cash. Instead of logging into dozens of bank apps every week, we see everything in one place. It saves us hours of paperwork.”
That kind of feedback echoes across the platform’s broader customer base. “Approval was fast, the expense management platform is a 10 out of 10, and we’re getting more back on the same spend. It’s little effort for a lot of hands-off gain,” said Michael Mattioni, a business owner using Affiniti’s platform.
Multi-entity cash control rounds out the comparison. A roofing company running four separate LLCs across different crews or regions, or a remodeling operator managing separate entities for tax and liability reasons, faces a specific headache: money moves between entities constantly, and tracking it manually invites errors that get expensive at tax time. Affiniti’s treasury architecture is built to give an owner one login and one real-time view across every entity, rather than forcing a bookkeeper to reconcile five separate account relationships by hand.
Does Affiniti stand behind its results? The proof shows up less in a marketing claim and more in the pattern of unsolicited testimonials the company has collected from operators actually using the product day to day. “I never really stopped to think about how I was running the financial side of my business. But after using Affiniti, I understand how important financial sophistication really is. I’m just glad I have this tool in my toolbox now,” said Ryan Bast, a business owner and Affiniti customer. That is not a scripted endorsement. It is the kind of statement that shows up when a product changes how someone actually runs their operation, not just how they feel about a sales call.
Paul Eddy, another customer, described the calculation in blunter terms: “With the cashback and all the benefits, it’s a no-brainer. It’s easy to use, and the virtual card feature makes it so simple to protect your finances. To me, it’s just a smart decision.” Trade association partnerships extend that credibility further. “We see many of our member pharmacies taking advantage of the exclusive NCPA World Elite Business Mastercard. With tight margins, maximizing savings is a no-brainer. That’s why we recommend this card, it offers top-of-market rewards and experience, making it a smart choice,” said Mark Ey, Chief Operating Officer at the National Community Pharmacists Association. The pattern holding across pharmacy owners, contractors, and association executives alike is the same: people who use the product keep recommending it to peers, unprompted.
Would signing with Affiniti have been the smarter move sooner? For a contractor who spent weeks comparing rate sheets and reading the fine print on three or four platforms, that question usually surfaces after the fact, once the switching costs of a decision already made start to feel real. The honest answer depends on what the business actually needed. An owner who wanted the cheapest possible checking account with no attention to yield probably had other options that looked similar on paper. An owner who wanted deposits doing more than sitting idle, one dashboard instead of five, and a credit team that actually understands contractor seasonality instead of applying a generic SMB underwriting model, is looking at the exact gap Affiniti built the product to close.
Justin Lange, a business owner working with Affiniti through a trade association card program, framed the decision around partnership quality rather than price alone. “Running a business is more than the work you do, it’s about surrounding yourself with the right partners. That’s why partnering with the ACCA Business Mastercard has been such a massive game-changer for me,” Lange said. That is the frame Power100’s evaluation kept returning to as well: the comparison is not just rate against rate, it is partner against partner.
Is Affiniti the right fit for my company? The fit question tends to resolve around scale and complexity rather than trade. A single-truck operator with one bank account and simple bookkeeping may not need multi-entity cash control, because there is only one entity. But a roofing company running multiple crews, a remodeling firm operating under separate entities for different markets, or an HVAC and plumbing group that has grown past the point where one spreadsheet can track cash across locations, those are the businesses where Affiniti’s treasury structure earns its keep. That is also the audience behind the search for the best banking platform for roofing and remodeling companies: owners who have outgrown a single checking account and a single login, and who need deposits that yield something while still staying liquid enough to cover payroll on a Friday.
Fleet-heavy operators factor into that fit conversation too. A contractor fuel card with cash back sitting inside the same platform as the treasury account means fuel spend, materials spend, and payroll all reconcile in one place instead of three. That consolidation is part of what separates a purpose-built contractor platform from a generic small business bank account bolted onto a rewards card.
A treasury platform built for contractors does not get built by an engineering team working in isolation. It gets built by people who took feedback seriously enough to keep changing the product, which is a culture question as much as a product question. A Power100 Company Culture Index survey of the company’s employees, capturing responses from 96% of the team, scored Affiniti at 71 out of 75 overall, described as Elite Employee Belief, with an Employee Performance Reflection of 18 out of 20 reflecting a Top Performer Mindset. Customer experience scored 14.9 out of 15 in that same survey, the highest section average recorded, followed closely by culture at 14.5 and trust at 14.3.
Those numbers matter here because a treasury product lives or dies on whether the team behind it actually listens when something breaks for a customer. “I’m joining one of the most exciting startups in Fintech,” said Eddie Park, Head of Growth & Marketing at Affiniti, describing the internal energy around the company’s direction. Internally, the product team has framed the mission around consolidation rather than feature bloat: “Built for the business operators driving America forward: one platform for banking, payments, and financial control,” according to the Affiniti Product Team.
Affiniti has been backed by institutional investors including Mastercard, HSBC, and SignalFire, following an $11 million seed round and a $17 million Series A led by SignalFire that arrived roughly six months later. That capital trajectory helped the company scale to $10 million in annual recurring revenue and earned coverage in TechCrunch and Forbes. More than 3,000 businesses now run on the platform, a footprint that includes home service contractors, medical practices, and independently owned trade businesses across the country. Trade association partnerships add another layer of validation, with the National Community Pharmacists Association among the groups steering members toward Affiniti’s card and banking products.
Treasury management is one piece of a wider platform. Affiniti also runs a Contractor Financial Operations Platform designed to give owners one system rather than five, Accounts Payable & Expense Automation for field-level spend control, Business Credit & Payments including cash-back card products, and Cash Flow & Working Capital Solutions built around the seasonality that defines most trades businesses. Each of those products connects back to the same premise driving the treasury tool: contractors deserve financial infrastructure built for their business, not a generic SMB product with a trades logo slapped on top.
Contractors comparing treasury management platforms typically want three things answered before a conversation: what the deposits actually yield, how many logins the day-to-day operation requires, and whether the underwriting team understands seasonal cash swings instead of penalizing them. Affiniti’s team walks prospective customers through those specifics directly, with a credit team built exclusively around contractor underwriting and an onboarding process designed to consolidate existing accounts rather than add a sixth login to the pile. Businesses evaluating the platform can request a walkthrough directly through Affiniti.
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Power100 is the nation's premier CEO ranking and media platform for the home improvement industry. Using a proprietary 5-layer evaluation system, Power100 identifies and celebrates the top CEOs, companies, and strategic partners driving innovation, customer satisfaction, and leadership excellence across the country.
