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Innovation

Technology adoption, process improvement, and forward-thinking strategies

Why Techs Accidentally Sell the Cheapest Option (And How to Stop)

This episode delves into why customers often choose the cheapest option and how technicians inadvertently contribute to this. It explores the psychological principles behind customer buying decisions and offers actionable strategies for presenting options to encourage customers to choose higher-value solutions.

Showing 1,141–1,200 of 1,340 items in this section

Why Techs Accidentally Sell the Cheapest Option (And How to Stop) 45:12

Why Techs Accidentally Sell the Cheapest Option (And How to Stop)

Jun 18, 2025
Episode #273: Improving Conversations with Home Buyers – Sebastian Jimenez 26:24

Episode #273: Improving Conversations with Home Buyers – Sebastian Jimenez

Jun 18, 2025
Ep 298. Mid Year Report at The Pond Digger HQ 40:05

Ep 298. Mid Year Report at The Pond Digger HQ

Jun 18, 2025
From Chaos to Consistency 45:26

From Chaos to Consistency

Jun 18, 2025
331. Re-Upload: Battery Powered Equipment Isn’t Reliable 32:42

331. Re-Upload: Battery Powered Equipment Isn’t Reliable

Jun 17, 2025
TNLA Green Report Podcast, Season 4, Episode 7: Dig into the Plant Trial Road Trip with Paul Winski 26:57

TNLA Green Report Podcast, Season 4, Episode 7: Dig into the Plant Trial Road Trip with Paul Winski

Jun 17, 2025
TNLA Green Report Podcast, Season 4, Episode 6: Plant Trial Roadtrip Preview with Dr. Andrew King 23:46

TNLA Green Report Podcast, Season 4, Episode 6: Plant Trial Roadtrip Preview with Dr. Andrew King

Jun 17, 2025
From Marine Biology to Intricate Inlays with Nowak Landscape 50:06

From Marine Biology to Intricate Inlays with Nowak Landscape

Jun 16, 2025
#689: Basement Garages, Compact ERVs, and Safer Paint Stripper 49:20

#689: Basement Garages, Compact ERVs, and Safer Paint Stripper

Jun 13, 2025
190. Better Client Communication With Ron Nussbaum and Janna Colucci 32:42

190. Better Client Communication With Ron Nussbaum and Janna Colucci

Jun 13, 2025
Episode #272: Connecting Home Buyers with Information – Marc Regardie 26:32

Episode #272: Connecting Home Buyers with Information – Marc Regardie

Jun 11, 2025
EP295: The Coolest Cold-Water Fish You’ve Never Heard Of: The Golden Chanchito with John Neimans and Tee Cee 1:23:35

EP295: The Coolest Cold-Water Fish You’ve Never Heard Of: The Golden Chanchito with John Neimans and Tee Cee

Jun 11, 2025
How Do We Fix ConTech? 1:00:03

How Do We Fix ConTech?

Jun 11, 2025
The Most Unusual Power Outages of 2024 — EC&M On Air Highlights 6:34

The Most Unusual Power Outages of 2024 — EC&M On Air Highlights

Jun 10, 2025
Aspire + EOS = Smarter Systems for Growing Green 22:32

Aspire + EOS = Smarter Systems for Growing Green

Jun 10, 2025
#688: Obstructed Ridge Vent, Buying Fixer-Uppers, and Flashing Ledgers 46:12

#688: Obstructed Ridge Vent, Buying Fixer-Uppers, and Flashing Ledgers

Jun 6, 2025
373: Next century, Next Level: a conversation with Rachael Ferrera 37:04

373: Next century, Next Level: a conversation with Rachael Ferrera

Jun 5, 2025
Episode #271: Home Builder Data Management – Greg Bray and Kevin Weitzel 23:12

Episode #271: Home Builder Data Management – Greg Bray and Kevin Weitzel

Jun 4, 2025
Torsion Talk S8 Ep107: AI Sidekicks, Time-Savers & Game-Changers for Home Service Hustlers 6:15

Torsion Talk S8 Ep107: AI Sidekicks, Time-Savers & Game-Changers for Home Service Hustlers

Jun 3, 2025
#687: Flat roofs, Spray Foam vs. Loose-Fill Insulation, and Building Cabinets 49:29

#687: Flat roofs, Spray Foam vs. Loose-Fill Insulation, and Building Cabinets

May 30, 2025
EP290: When Testing Pond Water REALLY Matters! 41:20

EP290: When Testing Pond Water REALLY Matters!

May 30, 2025
188. Builders’ SEO in 2025 With Bassem Ghali 45:22

188. Builders’ SEO in 2025 With Bassem Ghali

May 29, 2025
Forming the Future of Construction: Concrete Forms 44:29

Forming the Future of Construction: Concrete Forms

May 28, 2025
Why Field-First Tech is the Future of Construction 44:21

Why Field-First Tech is the Future of Construction

May 27, 2025
John Deere Inlays with Craievich Landscape Services 51:25

John Deere Inlays with Craievich Landscape Services

May 26, 2025
How to Turn Your Home Improvement Business Into a Sales & Marketing Machine | Vince Nardo 49:31

How to Turn Your Home Improvement Business Into a Sales & Marketing Machine | Vince Nardo

May 26, 2025
#686:  Brick Steps, Ground-Source Heat Pumps, and Greenhouses in Nova Scotia 50:50

#686: Brick Steps, Ground-Source Heat Pumps, and Greenhouses in Nova Scotia

May 23, 2025
433: The Future of Roofing Sales: How Roof Quote Pro Simplifies Pricing and Drives Growth 50:23

433: The Future of Roofing Sales: How Roof Quote Pro Simplifies Pricing and Drives Growth

May 23, 2025
Ep 73. Dash Cam Diaries: Protection of Your Fleet with No Contract. 57:55

Ep 73. Dash Cam Diaries: Protection of Your Fleet with No Contract.

May 22, 2025
Ron from BOBCAT TURF!!🤯 41:55

Ron from BOBCAT TURF!!🤯

May 22, 2025
372: Tech, trades, and transformation: a conversation with Travis Voss 35:10

372: Tech, trades, and transformation: a conversation with Travis Voss

May 22, 2025
Coating for your mower decks? 25:46

Coating for your mower decks?

May 21, 2025
Mike’s Solo – This One Thing Will 10x Your Business 15:28

Mike’s Solo – This One Thing Will 10x Your Business

May 21, 2025
Interview with Sean Eddy, Account Executive at TOP Green by Turing 31:53

Interview with Sean Eddy, Account Executive at TOP Green by Turing

May 21, 2025
Torsion Talk S8 Ep106: Goodbye Service Titan, Hello Field Pulse + Game-Changing AI & SEO Updates 27:00

Torsion Talk S8 Ep106: Goodbye Service Titan, Hello Field Pulse + Game-Changing AI & SEO Updates

May 20, 2025
You Are a Landscaper AND an Equipment Dealer with George Urvari of KTC 44:26

You Are a Landscaper AND an Equipment Dealer with George Urvari of KTC

May 19, 2025
#685: Patching Drywall, Adding Air Barriers, and Rotting Walls 52:06

#685: Patching Drywall, Adding Air Barriers, and Rotting Walls

May 16, 2025
432: From Chaos to Control: Proven Systems to Grow Your Roofing Business 1:17:09

432: From Chaos to Control: Proven Systems to Grow Your Roofing Business

May 16, 2025
The #1 Mistake Contractors Make When Booked Out 11:35

The #1 Mistake Contractors Make When Booked Out

May 16, 2025
EP283: Master of the Craft: Dave Duensing on Legacy, Luxury, and Letting Go 1:02:21

EP283: Master of the Craft: Dave Duensing on Legacy, Luxury, and Letting Go

May 14, 2025
Arthur Powell Davis Said Dam It, So They Did 26:49

Arthur Powell Davis Said Dam It, So They Did

May 14, 2025
320. Finished Up a Really Difficult Gravel Driveway Repair 29:41

320. Finished Up a Really Difficult Gravel Driveway Repair

May 13, 2025
Ep 111. James Hatfield – Turn Every Job Into a 5-Star Experience With This Tool 47:32

Ep 111. James Hatfield – Turn Every Job Into a 5-Star Experience With This Tool

May 12, 2025
TCF1018: The Importance of Pricing Transparency 26:10

TCF1018: The Importance of Pricing Transparency

May 10, 2025
#684: Masonry Heaters Whole-House Ventilation, Porch Flooring 42:29

#684: Masonry Heaters Whole-House Ventilation, Porch Flooring

May 9, 2025
185. Building For Climate Resilience With Wyatt Roberts 34:02

185. Building For Climate Resilience With Wyatt Roberts

May 8, 2025
371: How possible is affordable housing? (Extended Episode) 1:37:43

371: How possible is affordable housing? (Extended Episode)

May 8, 2025
Episode #267: Home Builder Customer Engagement AI Tools – Mike Bills 33:18

Episode #267: Home Builder Customer Engagement AI Tools – Mike Bills

May 7, 2025
EP280: The Evolution of the Helix 2.0 Pond Skimmer 1:03:07

EP280: The Evolution of the Helix 2.0 Pond Skimmer

May 7, 2025
The Tin Hat Club 1:19:34

The Tin Hat Club

May 7, 2025
Interview with Colin Reader, Founder & CEO of Wild Flower Lawns and Meadows Ltd 23:10

Interview with Colin Reader, Founder & CEO of Wild Flower Lawns and Meadows Ltd

May 7, 2025
Torsion Talk S8 Ep105: Tariffs, Steel, & Strategy — What Every Garage Door Pro Needs to Know 50:24

Torsion Talk S8 Ep105: Tariffs, Steel, & Strategy — What Every Garage Door Pro Needs to Know

May 6, 2025
Bored of Doing What the Homeowners Want with Country Creek Homes 1:06:03

Bored of Doing What the Homeowners Want with Country Creek Homes

May 6, 2025
#683: Barndominiums, ERVs, and Radon Mitigation 49:13

#683: Barndominiums, ERVs, and Radon Mitigation

May 2, 2025
Torsion Talk S8 Ep104: Cracking the Google Business Profile Code – Fighting Spam, Building Trust 26:53

Torsion Talk S8 Ep104: Cracking the Google Business Profile Code – Fighting Spam, Building Trust

May 1, 2025
Ep 70. Tree Climbing and Southpaw Saws 54:59

Ep 70. Tree Climbing and Southpaw Saws

May 1, 2025
318. What Happened to Good Customers Service? 33:14

318. What Happened to Good Customers Service?

Apr 30, 2025
Interview with Robert Murray, CEO & Co-Founder of Intrigue 21:25

Interview with Robert Murray, CEO & Co-Founder of Intrigue

Apr 30, 2025
Misconceptions About the Power Quality Industry 15:35

Misconceptions About the Power Quality Industry

Apr 29, 2025
EP275: Father & Son Fish Hustle: Fish-Keeping The Festae Factory 28:08

EP275: Father & Son Fish Hustle: Fish-Keeping The Festae Factory

Apr 25, 2025