Skip to content
POWER100
Join Free
Content

Episode #271: Home Builder Data Management – Greg Bray and Kevin Weitzel

⏱️ 23:12 🎤 Greg Bray, Kevin Weitzel
AUDIO EPISODE
Episode #271: Home Builder Data Management – Greg Bray and Kevin Weitzel
0:00
0:00

Chapters

Click to jump to section

  • 0:44
    Website Data Management
    Greg Bray and Kevin Weitzel discuss the collision of data management and websites for home builders.
  • 5:36
    Website Structure & Data
    The discussion focuses on ignoring website aesthetics and interactives to concentrate solely on the 'ones and zeros' of data within the website.
  • 12:03
    Website Data Issues
    Greg outlines common problems arising from improper data management, such as missing updates and difficulties sharing information.
  • 18:56
    Third-Party Listing Feeds
    The hosts explore how builders can structure their data to seamlessly feed third-party listing sites like Zillow and realtor.com.
  • 30:50
    MLS Data Integration
    Greg discusses the challenges of integrating builder data with MLS systems, noting their reluctance to accept automated import feeds.
  • 33:20
    Future Data Opportunities
    The conversation shifts to future opportunities for data management, including integration with tools like InterNow and NoviHome for automated updates.
  • 40:14
    Website Data Advice
    Greg offers final advice on building websites with proper data management in mind from the start to avoid future roadblocks.
  • 44:10
    Data Management Solutions
    Greg explains how Blue Tangerine provides standalone data feed management tools for builders who can't immediately rebuild their entire website.

Speakers

G
Greg Bray
Host — Blue Tangerine
K
Kevin Weitzel
Host — Out House

Key Takeaways

✦

Prioritize data management infrastructure from the outset of website development; a visually appealing site without robust data handling will lead to inefficiencies.

✦

Structure your website data with individual, manipulable fields for all product elements (communities, floor plans, pricing, inventory) to enable flexible updates and avoid manual errors.

✦

Leverage automated data feeds for third-party listing sites (Zillow, realtor.com, New Homes Source) to save time, ensure accuracy, and expand your reach to potential buyers.

✦

Break down content into the smallest common denominators within your database to accommodate varied formatting requirements for different platforms and future integrations.

✦

Consider a standalone data feed management tool if a full website rebuild isn't feasible, to streamline updates to external listing sites, even if internal website data still requires separate management.

✦

Recognize that effective data management is crucial for building and maintaining buyer trust; inaccurate or outdated information on your website or listing platforms can quickly erode credibility.

Want the full experience?

Join Power100 for full access to every episode, AI-powered insights, personalized coaching, and a network of industry leaders.

Join Power100 →