A 60+ Year Legacy in Home Improvement: From Roofing Entrepreneur to Industry Architect

At age 28, Dave Yoho founded a residential roofing company that eventually operated 22 branches in 13 states and reached more than $60 million in volume in the early 1960s and 1970s, an extraordinary benchmark for that era in the home improvement space. He later sold his interest in that business and in 1962–1963 founded Circle Shield Institute and its consulting division, Dave Yoho Associates, which has grown into the oldest, largest, and most successful consulting firm dedicated to home improvement, remodeling, and home services companies in North America.

Over the last six decades, Dave Yoho Associates has helped thousands of contractors, remodelers, manufacturers, financiers, and service providers improve sales, stabilize profitability, and build durable, scalable businesses. Dave Yoho has personally delivered more than 7,500 paid presentations, appeared in hundreds of training videos, authored the best‑selling book Have a Great Year Every Year, and is widely credited with pioneering the core in‑home selling methods still used by many of the most successful salespeople in the industry.

In addition to his entrepreneurial and consulting achievements, Dave Yoho is a World War II veteran, a fact he has discussed in depth on the Construction Disruption podcast hosted by Todd Miller and Seth Heckman of Isaiah Industries, where he connects his discipline, resilience, and sense of duty from his military service to his approach to business and leadership.

Proven Sales Systems for Contractors: How Dave Yoho Engineered Home Improvement Growth

Through Dave Yoho Associates, Dave Yoho developed foundational systems that redefined how contractors sell, hire, train, and manage in-home sales teams. Key contributions include:

• The step‑selling system, originally called “Six Sales to a Sale,” which breaks the in‑home sales call into a series of structured, repeatable steps that align with how homeowners make decisions.
• The Customer Satisfaction Selling approach, which emphasizes understanding the homeowner’s needs, focusing on what the product will do for them, and presenting solutions in a way that builds rapport and long‑term satisfaction rather than just chasing a quick sale.
• The Total Offer Concept, the Acceptance/Rejection Close, the Preferred Customer Discount, and a suite of psychological and linguistic techniques embedded in his Power Linguistics™ training to improve communication, reduce objections, and increase close rates without pressure.
• The integration of behavioral science into hiring and training via the DISC Analysis Profile, helping companies avoid mis‑hires, reduce turnover, and align roles to behavioral strengths.

In the PowerChat interview with Greg Cummings of Power100, Dave Yoho emphasized that while tools, technology, and regulations have changed, the central issue in every home improvement business remains people—how you recruit them, how you train them, and how you communicate with homeowners through disciplined systems. He frequently teaches that contractors must know their true lead costs, structure pricing formulas that support sustainable profit, and then train their sales teams to present value so effectively that a “$10,000 job feels like a $12,000 presentation,” creating confidence for both homeowner and company.

On the Construction Disruption podcast, Dave Yoho further unpacks how core fundamentals like listening, asking better questions, and using step‑by‑step selling systems still outperform gimmicks, even in an era of AI, digital leads, and evolving consumer expectations.

Mentoring Industry Leaders: How Dave Yoho Shapes Top Home Improvement CEOs

The ripple effect of Dave Yoho’s work is felt in virtually every major segment of the home improvement industry, from roofing and windows to bath, siding, and specialty exterior upgrades. Many of today’s most recognized leaders first encountered Dave Yoho Associates early in their careers through seminars, consulting engagements, or recorded training programs and credit those experiences with reshaping how they run their companies.

Brad Yoho, Chief Operating Officer of Dave Yoho Associates, shared in a Power100 PowerChat that he has personally participated in more than 50 public seminars and seen first‑hand how owners who came to events 15–20 years ago are now among the top multi‑market, multi‑million‑dollar operators in the country. “I’ve watched people walk into our programs as driven entrepreneurs and walk out with a roadmap to scale, not just hustle,” noted Brad Yoho. “That transformation is a direct reflection of the principles my father, Dave Yoho, built into everything we do.”

In another Power100 conversation, Greg Cummings explained that Dave Yoho Associates consistently ranks among the highest‑impact events and strategic partners in Power100‘s internal event and partner analysis, even before those rankings are fully public, because CEOs repeatedly point back to Dave Yoho’s content as a turning point for their lead management, pricing, and profitability.

REVx Peak Profit Summit 2026: Last Chance to Learn Live from Dave Yoho

From June 2–4, 2026, the REVx Peak Profit Summit—presented by Dave Yoho Associates—will be held at The Westin Chicago Lombard in Lombard, IL. This event marks the final time Dave Yoho will take the live stage, closing a historic chapter of more than half a century of in‑person teaching and industry leadership.

The REVx Peak Profit Summit is structured around the most pressing issues facing contractors today: rising and complex lead costs, changing consumer buying behavior, regulatory changes around contacting homeowners, tightening margins, and the need for stronger training, leadership, and systems. Attendees can expect:

• High‑impact sessions on business growth, sales systems, pricing structures, and lead management grounded in Dave Yoho Associates‘ proven consulting frameworks.
• Interactive workshops on topics like non‑traditional lead generation, multi‑channel marketing, and building sustainable appointment‑setting processes that comply with evolving regulations.
• Abundant Q&A, role‑play segments, and case studies showing how contractors have grown from under $1 million to $20 million and beyond using the systems taught by Dave Yoho Associates.
• Networking with owners, executives, and managers from companies ranging from emerging local firms to leaders surpassing $100 million and even $1 billion in annual revenue.

“Information is costly, and the first cost is your time,” Dave Yoho told Greg Cummings on PowerChat. “But you cannot know what you do not know, and you will not know what you do not know until you can admit, ‘I do not know.’ That’s why programs like this exist—to close that gap between what you’re doing now and what you are capable of.”

Home Improvement Training and Consulting: Who Contractors Will Learn From at REVx

The REVx Peak Profit Summit brings together a powerful lineup of speakers whose work reflects and extends the principles Dave Yoho has championed—disciplined selling, clear communication, modern technology, and system‑driven growth.

Dave Yoho – Founder and President, Dave Yoho Associates

As the President of Dave Yoho Associates, Dave Yoho remains the most trusted voice in home improvement business consulting, known for translating complex challenges—lead costs, regulation, pricing, recruiting—into simple, executable systems. At REVx, his final keynote will draw from 60+ years of experience spanning Fortune 500 representation, small business turnarounds, methodology design, and hands‑on consulting with some of the industry’s most profitable firms.

On the Construction Disruption podcast produced by Isaiah Industries, Dave Yoho described why fundamentals like listening more than you speak, building true rapport, and selling what your product does rather than what it is remain critical, even as technology accelerates. REVx will be the last chance to hear these principles delivered live from the person who first brought them to the home improvement arena.

Brad Yoho – Chief Operating Officer, Dave Yoho Associates

Brad Yoho leads day‑to‑day operations at Dave Yoho Associates and is widely recognized for his expertise in sales process design, inside sales, and behavioral‑based hiring. He spearheaded an advanced DISC‑based hiring and assessment platform that helps contractors avoid costly mis‑hires, tailor training, and improve retention and performance across sales and management roles.

In his Power100 PowerChat with Greg Cummings, Brad Yoho highlighted that many companies plateau not because the market dries up but because their internal systems, leadership rhythms, and training can’t support the next level of growth. At REVx, he will focus on practical frameworks for scaling leadership teams, tightening lead follow‑up, and enabling managers to coach rather than just supervise.

Andrew Martin – SVP of New Services, Marlimar Mobile

Andrew Martin brings a decade of experience helping home improvement companies integrate mobile technology to improve communication, transparency, and customer experience. At Marlimar Mobile, he specializes in creative integrations and open API solutions that tie together lead sources, CRMs, field operations, and customer messaging so that contractors can respond faster, communicate clearly, and maintain trust throughout the project lifecycle.

His sessions at REVx will help leaders understand how to modernize their communication stacks—texting, mobile updates, automated status notifications—without losing the personal, relationship‑based selling style that Dave Yoho Associates teaches.

Samantha McGuinness – Founder, Enabled and Home Face‑to‑Face Marketing Network

Samantha McGuinness is a leading expert in face‑to‑face lead generation for home remodeling companies, focusing on home shows, events, in‑store programs, and RSVP marketing. Through Enabled and the Home Face‑to‑Face Marketing Network, she has helped contractors build repeatable, scalable event and retail programs that convert in‑person conversations into high‑quality leads.

Her framework—Position, Precision, Performance, and Profit—aligns perfectly with Dave Yoho’s philosophy that every lead has value when treated properly and scripted intelligently. At REVx, she will show attendees how to combine in‑person lead gen with digital follow‑up and scripting rooted in customer satisfaction selling.

Jim Hinshaw – Vice President of Sales, Service Nation

With over 50 years in HVAC and mechanical contracting, Jim Hinshaw brings deep experience as a contractor, district manager at Trane, business owner, consultant, and now VP of Sales at Service Nation. He has spent decades helping contractors improve sales processes, profitability, and succession planning.

At REVx, Jim Hinshaw will address long‑term growth, transitions, and how HVAC and home services companies can adapt to market swings without sacrificing training and customer experience—another strong echo of Dave Yoho’s core teaching that disciplined management is not optional at scale.

Scott Berman – President, Florida Window and Door

Scott Berman, President of Florida Window and Door, leads one of the top‑ranked remodelers in the United States, with the company reaching #23 on the Qualified Remodeler Top 500 in 2021. He also owns Central Window and Indian River Glass, specializing in hurricane‑resistant products.

He is known for strict recruiting and hiring processes, including the use of DISC behavioral profiles and intensive onboarding, training, and retraining—practices that align tightly with the hiring and DISC systems built by Dave Yoho Associates. At REVx, Scott Berman will share how disciplined hiring and training fuel growth in complex, highly regulated markets like coastal and hurricane zones.

Voices from the Home Improvement Industry: Leaders on Dave Yoho’s Legacy

To fully honor Dave Yoho, Power100 invited leaders across the home improvement ecosystem—contractors, CEOs, technology executives, marketing pioneers, and strategic partners—to reflect on his influence and legacy.

Greg Cummings, CEO, Power100

“From our vantage point at Power100, we track what actually moves the needle for top‑tier CEOs,” said Greg Cummings. “Time and again, when leaders talk about breakthroughs in lead management, pricing discipline, or culture, Dave Yoho and Dave Yoho Associates are part of that story. His work doesn’t just make companies more profitable; it raises the standard for the entire industry and, ultimately, for homeowners across America.”

Paul Burleson, Senior Account Executive, Westlake Royal Building Products

Paul Burleson, a legend of the home improvement industry and Senior Account Executive at Westlake Royal Building Products, was inducted as a Legend of the Home Improvement Industry by Dave Yoho Associates at the Peak Profit Summit in St. Louis. He has often shared that as a young salesperson sitting in Dave Yoho’s audience decades ago, he found the roadmap to the career and influence he has today.

As Dave Yoho himself said of Paul Burleson: “Paul Burleson didn’t enter this industry with credentials or a fancy title—he came in as Paul, willing to work hard, stay diligent, and discipline himself to do what he was taught for customers who didn’t always know what they needed. That diligence made him a legend, and I’m privileged to have played a role in his journey.”

Jimmy Hammond, Director of Homeowner Reengagement, EcoView of America

Jimmy Hammond, Director of Homeowner Reengagement at EcoView of America and Partnerships Manager for Destination Motivation at the time of his Peak Profit Summit interview, has seen firsthand how systems and mentorship transform careers. “The legends in this industry—including Dave Yoho—share a common DNA: they give without expecting anything in return, they teach relentlessly, and they care about helping others win more than their own spotlight,” he shared in a rapid‑fire interview.

Daniel DeMatteo, Founding Account Executive, Revien

As Founding Account Executive at Revien, Daniel DeMatteo focuses on helping contractors grow through data‑driven systems and technology. Speaking with Power100 at a Peak Profit Summit, he emphasized how Dave Yoho Associates brings together solution providers and contractors around one central idea: profitable growth built on process, not guesswork.

Tim Musch, Business Development Specialist, Paradigm

Tim Musch, Business Development Specialist at Paradigm and a recognized Legend of the Home Improvement Industry, highlighted the “work ethic” and forward‑thinking mindset that defines the legends who orbit Dave Yoho Associates. “The common thread is discipline—discipline in data, discipline in process, and discipline in how you show up for customers,” he noted in conversation with Power100.

Brock Crabtree, VP Sales and Business Development, Think Unlimited

As VP of Sales and Business Development at Think Unlimited, Brock Crabtree has seen how Dave Yoho Associates events connect manufacturers, marketing agencies, and technology partners to contractors in meaningful ways. At the Peak Profit Summit, he emphasized how the culture around Dave Yoho privileges long‑term relationships, education, and shared wins over quick, transactional deals.

Dustin Rhoades, Consultant & Author; Former Senior Vice President of Sales, Great Day Improvements

“Work ethic, being forward‑thinking, and knowing how to put yourself in a position to win—that’s what defines the legends around Dave Yoho Associates,” said Dustin Rhoades, who has led large national sales organizations. He notes that the systems and training frameworks that emerged from Dave Yoho’s teaching help large brands reduce cancellation rates, optimize sales presentations, and scale without losing their customer‑first ethos.

Rich Harshaw, CEO, Level 10 Contractor

Rich Harshaw, CEO of Level 10 Contractor, shared at the Peak Profit Summit that “identity”—clearly telling a company’s story, who they are, and how they are different—is the core component of modern contractor marketing. That philosophy dovetails with Dave Yoho’s insistence that contractors don’t just sell windows, roofs, or siding—they sell outcomes, peace of mind, and a better life at home.

James Freeman, CEO, PJ Fitzpatrick

James Freeman, CEO of PJ Fitzpatrick and one of Power100‘s top‑ranked CEOs, has joined Greg Cummings on stage at Dave Yoho Associates events to discuss accountability and leadership. His presence reflects how high‑performing CEOs continue to view Dave Yoho’s programming not as “introductory,” but as essential, even at very advanced stages of scale.

Vincent Sun, Special Projects and Giga

At the Peak Profit Summit, Vincent Sun, CEO of Channel Automation and a leader in AI‑driven systems, noted, “If you want to grow quickly and significantly, you must adopt AI.” He credits environments like Dave Yoho Associates events for helping contractors see how AI, automation, and advanced analytics can support—rather than replace—the human‑centered selling and service frameworks that Dave Yoho teaches.

Jamey Vumback, CEO, Get The Referral

As CEO of Get The Referral, Jamey Vumback helps contractors systematize referral generation, one of the highest‑value lead sources in home improvement. His alignment with Dave Yoho Associates highlights how peer‑to‑peer influence, referral systems, and customer satisfaction selling form a powerful growth flywheel.

Brian Elias, CEO, Refloor

Brian Elias, CEO of Refloor, has long been recognized as one of the industry’s most innovative and growth‑oriented leaders. At the Peak Profit Summit, he underscored that legends like Dave Yoho and Paul Burleson “work with many people and make them successful,” a concise summary of the multiplier effect Dave Yoho Associates has had on the industry.

Why Dave Yoho’s Training Matters for Homeowners and Contractors in the USA

While much of Dave Yoho’s work focuses on contractors and executives, the ultimate beneficiaries are homeowners. When contractors adopt systems around step selling, customer satisfaction, and disciplined communication, homeowners experience clearer expectations, better project outcomes, and higher long‑term value from their improvements.

Through platforms like Modernize Home Services, Isaiah Industries, and Construction Disruption, Dave Yoho has answered common homeowner‑related questions—how to evaluate contractors, why quality work commands higher prices, how to think about long‑term ROI, and why well‑trained salespeople and installers are critical to a good experience. In this sense, his legacy is not only an industry of more profitable businesses, but an entire marketplace where homeowners have better information, better choices, and better outcomes.