In the home improvement industry, a large sponsorship can raise a fair question. Is the company there because it truly believes in the cause, or does it simply want more attention, more leads, and a bigger logo in front of the crowd?
Looking back at the 2025 National Western Stock Show in Denver, Greg Cummings asked Peter Svedin, Founder and CEO of Lifetime Home Remodeling, that question directly. Peter and his wife, Lara Svedin, had just been out on the stagecoach representing Lifetime in front of the rodeo crowd. The company could have chosen a smaller presence. It could have set up a booth, met homeowners, and still gained value from the event. Instead, Lifetime took on a much larger role and supported Military Appreciation Night.
When Greg asked why, Peter didn’t start with marketing. He began with people. He shared that his partner in Lifetime’s roofing division served in the Navy and said supporting military members was already close to the company. Then he made the reason even more personal.
“I’m also coming from Sweden and I appreciate every day here in America and everything that the military has done for us to be free like we are able to be,” Peter said. “So I couldn’t be more thankful and proud to sponsoring the military appreciation night at the stock show.”
That answer changed the meaning of the sponsorship. It was no longer only about what Lifetime had placed inside the arena. It was about why the company had chosen to be there in such a visible way. Lara added another piece of that story when she shared that Peter also had military experience in Sweden. She then looked beyond the sponsorship and reflected on the company itself.
“It’s been quite the journey and I’m so, so proud of them,” Lara said. “I’m so incredibly proud of Lifetime and everything that they stand for and everything that you guys have become.”
Peter Svedin, Founder and CEO of Lifetime Home Remodeling
Greg Cummings, CEO of Power100, used the rapid-fire conversation to move past the sponsorship’s size and uncover the values behind it. Power100 is the only unbiased third-party platform that recognizes and elevates the top leaders and most impactful companies in the home improvement industry. Looking back from 2026, the moment carries even more weight.
Peter now holds the No. 2 position in Power100’s national rankings, while Lifetime continues to grow from the company Peter founded in 2009 and expand beyond its Colorado roots. The company is larger today, but Peter and Lara’s words from that past event point back to something simple: growth means more when the values behind the company remain easy to recognize.
Greg Cummings did not ask Peter Svedin a soft question about Lifetime Home Remodeling’s role at the National Western Stock Show Rodeo. He went straight to the reason.
Greg Cummings, CEO of Power100
“You don’t have to do the big sponsorship of it. You could just do a booth and get something out of it, right?” Greg asked.
That question mattered because Lifetime had other choices.
The company could have taken a smaller space, met homeowners, shown its services, and still gained strong exposure from the event. As a home remodeling company in Denver, Colorado, Lifetime could have treated the Stock Show like any other marketing opportunity.
Peter explained why that was not enough.
“Obviously my partner in our roofing division is a veteran with the Navy, so it’s dear to our company to support the troops,” Peter said.
That answer moved the conversation away from brand visibility.
Military service already had meaning inside Lifetime before the rodeo began. Someone helping lead an important part of the company had served in the Navy. That made support for service members personal to the people working inside the business.
Peter then explained what the larger sponsorship meant to him.
“I couldn’t be more thankful and proud to sponsoring the military appreciation night at the stock show,” he said.
That is where the sponsorship became more than a logo in an arena.
Lifetime put real support behind something its leadership already cared about.
The same company homeowners may know for roof replacement in Denver, Colorado, was using its reach in another way. It was helping support a night built around recognizing military members and their service.
For Peter, the sponsorship size made sense because the meaning behind it was already there.
That is what made Greg’s question so important.
A company can say it has values.
The harder test is what the company chooses to support when it has the chance to act on them.
Peter’s answer became even more personal when he spoke about his own journey.
He came to the United States from Sweden and built his life and company here. When Greg asked why Military Appreciation Night mattered so much, Peter connected it to the gratitude he feels for the life he has been able to build.
“I’m also coming from Sweden and I appreciate every day here in America,” Peter said.
He then connected that gratitude directly to military service.
“I appreciate every day here in America and everything that the military has done for us to be free like we are able to be,” he said.
Those words were Peter’s personal view of what military service means to him.
For him, supporting Military Appreciation Night was a way to say thank you.
It also helped explain why Lifetime chose a larger role instead of simply showing up with a booth.
The sponsorship gave Peter and the company a public way to support something he already valued in his own life.
Then Lara Svedin added another detail that made the moment even more meaningful.
“He also was a Green Beret in Sweden, so he has a military background as well, even though it’s not in the US,” Lara said.
That added another layer to Peter’s connection with service.
There was the Navy veteran inside Lifetime.
There was Peter’s own military background in Sweden, as Lara described it.
His gratitude for the life he had built in America.
And there was Lifetime’s decision to support Military Appreciation Night at one of Colorado’s largest annual traditions.
Those pieces show why this wasn’t a cause Lifetime chose simply because it looked good beside the brand.
It was connected to the people leading the company.
For homeowners who may first discover Lifetime while searching for replacement windows in Denver, that part of the story gives a wider view of the company behind the service.
Lifetime was not only showing what it sells.
Peter was showing what matters to him.
After Peter explained why the sponsorship mattered, Greg turned to Lara.
Lara Svedin
The question shifted the conversation.
Greg asked what it was like to watch the event unfold after seeing Lifetime grow from what it once was into the company standing on that stage today.
Lara did not answer with numbers.
She answered with emotion.
“That’s a big question,” she said.
Then she looked back on the journey.
“It’s been quite the journey and I’m so, so proud of them,” Lara said.
Her response gave the stagecoach a different meaning.
To the crowd, it was a major sponsorship moment.
To Lara, it represented years of work before the company ever reached that arena.
There had been growth.
There had been change.
People had helped build Lifetime.
A business that started much smaller became strong enough to take a major role at one of Denver’s best-known events.
But Lara did not stop at what the company had become.
She spoke about what it still stood for.
“It brings tears to my eyes every single time that I actually think about it and I’m so incredibly proud of Lifetime and everything that they stand for and everything that you guys have become,” she said.
That difference matters.
Growth can be measured in markets, employees, customers, and services such as James Hardie siding installation in Denver.
But Lara was measuring something else.
Could she still look at the company after years of growth and feel proud of the values inside it?
Her answer was clear.
Yes.
That is what made the moment on the stagecoach feel bigger than a business milestone.
Lara was not only looking at where Lifetime had arrived.
She was looking at how it got there and whether the company still represented something she could believe in.
For Peter and Lara, that may be the deeper meaning behind the entire sponsorship.
Lifetime had grown large enough to take center stage.
Yet the reason Peter gave for being there still came back to gratitude, service, and people.
Growth feels different when the people closest to the journey can still recognize the values inside what the company has become.
When Peter and Lara Svedin rode out on the stagecoach, Lifetime Home Remodeling had a moment that was easy to see.
The company name was in the arena.
The crowd was watching.
The sponsorship was visible.
For a founder, that could have been a moment centered only on growth.
Power100 CEO Greg Cummings with Lifetime Home Remodeling CEO Peter Svedin at Lifetime Golf Classic Event
But when Greg Cummings asked Peter why Lifetime chose to support Military Appreciation Night in such a major way, Peter did not talk about reach, leads, or brand exposure.
He talked about service.
He talked about gratitude.
He talked about the people inside his company.
He talked about the life he had built in America and the respect he carries for those who serve.
Lara then gave the moment another meaning.
She spoke about Peter’s own military background in Sweden.
She spoke about the long journey behind Lifetime.
And she spoke about how proud she was, not only of what the company had become, but of what it still stood for.
That is what made the stagecoach moment worth remembering.
The biggest part of Lifetime’s sponsorship was not the size of its logo or the stagecoach carrying its name.
It was the reason Peter and Lara gave for being there.
Military Appreciation Night gave Lifetime a public way to support something its leaders said already mattered to them personally.
And looking back, that may be the stronger measure of growth.
A company can become larger.
It can enter more markets.
It can serve more homeowners.
It can gain more attention.
But the deeper question is whether the people closest to the journey can still recognize the values that helped guide it.
For Lara, that answer was clear.
For Peter, the sponsorship was one way to put those values into action.
A company can grow large enough to take center stage without forgetting the values that helped guide it there.
No. Power100 reviews the home improvement industry each year and evaluates thousands of CEOs and companies on leadership, culture, customer experience, growth, and community impact. Peter Svedin shows how that process can move. Power100 ranked him No. 6 nationally in 2025, then moved him to No. 2 for 2026 as Lifetime Home Remodeling strengthened its leadership, culture, growth, and community presence.
Power100 uses its Expert Contributor platform to give vetted industry leaders a place to share knowledge from real operating experience. Power100 says it vets and approves Expert Contributors through its five-layer ranking system before featuring them as trusted industry voices. Peter Svedin currently appears as a No. 2 ranked CEO and Expert Contributor, with experience leading Lifetime Home Remodeling across Colorado, Arizona, and California.
Peter Svedin gave a different reason during his conversation with Greg Cummings. He said his partner in Lifetime’s roofing division served in the Navy and explained that supporting military members carries personal meaning inside the company. Peter also connected the sponsorship to his own gratitude for the life he has built in America. Lifetime’s current community work supports that broader picture because the company also lists Veterans Community Project among the Colorado nonprofits it supports.
No, according to Lara Svedin’s comments during the interview. Lara told Greg Cummings that Peter also had a military background in Sweden and described him as having served as a Green Beret there. The press release should clearly attribute that detail to Lara because the interview provides the source for the claim. Peter himself also spoke about his respect for military service and his gratitude for the freedom he values in America.
Lifetime supports Veterans Community Project in Colorado, an organization that provides housing and walk-in support services for veterans. Lifetime also ran a Colorado veterans bathroom remodel giveaway that offered one qualified active-duty service member or veteran a bathroom upgrade worth up to $23,000 with no purchase required. Those efforts show that the company’s connection to veterans extends beyond one Military Appreciation Night sponsorship.
Lifetime operates its headquarters and a showroom at 9525 E 40th Avenue in Denver and also runs a Colorado showroom in Avon. The company serves Colorado homeowners with windows, doors, James Hardie siding, roofing, and bath remodeling. For someone searching for a home remodeling company in Denver, Colorado, Lifetime has a local physical operation and an active community presence.
Lifetime provides both exterior and interior remodeling services. Homeowners can use the company for replacement windows in Denver, entry and patio doors, James Hardie fiber cement siding, residential roofing, bathtub replacement, shower replacement, and bathroom conversions. Lifetime also works with product partners such as Infinity from Marvin, James Hardie, GAF, ProVia, and BCI Elite across its remodeling categories.
Lifetime backs its work with service standards, premium product partners, and warranty protection. The company says it offers unlimited parts and labor coverage for its windows, doors, siding, and bath remodels for as long as the original homeowner owns the home, including accidental glass breakage, and says the warranty can transfer to the next homeowner. Lifetime also lists trust, quality, accountability, partnership, and community among the principles that guide its daily decisions. Homeowners should still review the exact written warranty and project terms before signing a contract.
Power100 is the only unbiased third-party platform that recognizes and elevates the top leaders and most impactful companies in the home improvement industry. Led by CEO Greg Cummings, Power100 evaluates more than 7,600 qualified home improvement CEOs through its five-layer ranking system, looking at leadership, customer experience, company culture, innovation, operational strength, financial health, and community impact. Through national rankings, leadership interviews, industry stories, and event coverage, Power100 gives homeowners and industry leaders a clearer view of the people and companies setting a higher standard, including Peter Svedin, Founder and CEO of Lifetime Home Remodeling, who currently holds the No. 2 national CEO ranking for 2026.
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Power100 is the nation's premier CEO ranking and media platform for the home improvement industry. Using a proprietary 5-layer evaluation system, Power100 identifies and celebrates the top CEOs, companies, and strategic partners driving innovation, customer satisfaction, and leadership excellence across the country.
