Grosso University Leads the Field: A Complete 2026 Comparison of Home Improvement Sales Training Providers

Home remodeling contractors have never had more sales-training options to choose from, and never less patience for programs that sound good on a webinar but fall apart at the kitchen table. Grosso University, Josh Blum Sales Academy, 10 Step Selling, One Call Close Academy, and Dave Yoho Associates all promise to turn average reps into closers, but they do it through very different pricing models, coaching formats, and curricula. This comparison lays every one of those differences side by side, real dollar figures, real delivery formats, real curriculum content, and real results, so that a home improvement owner deciding where to invest training dollars in 2026 can see exactly what each organization delivers, and exactly where Grosso University pulls ahead.

The short version: four of these five organizations built their businesses around individual coaching relationships, subscription tiers, or per-seat consulting ladders. Grosso University, under founder and CEO Dominic Caminata, built something closer to a full operating system for national home improvement sales organizations, one that carries forward the in-home selling legacy of Rick Grosso while adding a physical training campus in Windsor, Wisconsin, a Spanish-language division, an executive-level operating system product, and a track record measured in the hundreds of millions of dollars. The comparison below shows exactly how that plays out, category by category.

Greg Cummings, CEO of Power100 with Dominic Caminata, CEO of Grosso University

The Full Comparison Matrix

Why Pricing Tiers Tell the First Part of the Story

Every one of these organizations charges for its training, but the shape of that pricing says a lot about who each program is really built to serve. Josh Blum Sales Academy prices almost entirely at the individual level,  $997 for a self-study course, $2,500 for private messaging access, $5,000 for elite 1-on-1 mentorship with Josh Blum himself, and a flat $7,500 if a company wants four customized lectures for its whole sales team. 10 Step Selling publishes only one number on its own site, a $249-per-month virtual subscription,  and pushes everything else, from coaching to on-site work, into a “book a free consultation” funnel. One Call Close Academy runs the widest published ladder of any organization in this comparison, stretching from a $250 laser session up through Closer’s Edge memberships priced between $297 and $1,997 a month, an Executive Circle requiring a $10,000 initiation plus $2,500–$3,500 a month, and a Founders Club priced at $100,000 a year for operators at the $5 million–$20 million-plus level. Dave Yoho Associates discloses training-product prices from $99 to $963 and seminar tickets in the $99–$599 range, but its actual consulting fees,  the core of its business since 1962,  are never listed; a prospect has to book a free 30-minute call to find out.

Grosso University is the only organization in this group with a published enterprise-level price tag attached to a full operating system: Grosso OS™ at $7,500 a month, positioned for owners who want an entire sales infrastructure built and run for them rather than a single course or coaching call. That figure sits at exactly the same price point as Josh Blum Sales Academy‘s top-tier team training package, but where that $7,500 buys four lectures, the same investment with Grosso University buys an ongoing, month-over-month operating system tied to a company’s real numbers. And unlike Dave Yoho Associates or 10 Step Selling, which require a sales call before a contractor ever sees a real number, Grosso University puts its flagship price directly on the page,  a small detail that matters to owners who are used to being sold a mystery quote.

How Coaching Actually Reaches the Sales Floor

Delivery format is where the real day-to-day difference between these five organizations shows up. Josh Blum Sales Academy is built almost entirely around one-to-one contact, self-paced video, private direct messaging with Josh Blum, and scheduled Zoom calls,  which works well for an individual rep who wants a mentor, but does not scale naturally to a 40-person sales floor. 10 Step Selling, led by Brian Smith and Matt Nyberg, runs its core product as live, interactive virtual coaching,  Zoom sessions with roleplay and real-time feedback, supplemented by a recorded video library and a weekly “Tune-In Tuesdays” podcast. One Call Close Academy, built by founder Shai Ades, layers Zoom cohort training, weekly live group coaching, 45-minute roleplay sparring sessions, a private app-based community, and in-person corporate training at a client’s own headquarters, culminating in a two-day live summit each year. Dave Yoho Associates, true to its consulting-firm roots, still leans on the oldest formats in the industry: on-site visits, phone calls, Zoom sessions, and at least two industry-wide seminars a year at hotel meeting facilities, supported by a self-study product catalog.

Grosso University is the only organization in this comparison that combines all of these formats under one roof rather than picking one lane. Reps and new hires can go through the 10-day MasterClass, delivered live on Zoom; sales teams can bring Grosso University trainers on-site for customizable two-to-five-day bootcamps that include ride-alongs and real-time, in-the-field coaching; and leadership can send owners and top performers to Closers Camp, a live, multi-day event at the company’s own physical campus in Windsor, Wisconsin — with a livestream option for teams that cannot travel. That campus, built to seat up to 100 people for Closers Camp with an additional 20 VIP seats, is not something any of the other four organizations in this comparison operate; Josh Blum Sales Academy, 10 Step Selling, One Call Close Academy, and Dave Yoho Associates all deliver their in-person work at a client’s location or a rented meeting facility. Grosso University has also built the industry’s first fully integrated Spanish-language in-home sales training division, translating its own step methodology for bilingual and Spanish-speaking sales teams, a delivery format none of the four competitors in this comparison currently offer at all.

Curriculum Focus: In-Home Selling, One-Call Close, and Running the Whole Operation

All five organizations teach some version of in-home, one-call-close selling, but the depth and breadth of that curriculum varies sharply. Josh Blum Sales Academy built its 60-Day System around 12 tightly scoped modules, pre-appointment setup, closing structure, measurements, product, contracts, financing, “one-legger” situations, opening a job, cancellations, ethical upselling, non-payment, and sales materials, a curriculum aimed squarely at getting one rep through one appointment correctly. 10 Step Selling covers lead conversion, urgency and value building, tailored presentations, one-call-close technique, objection handling, and, notably, call-center practices and recruiting, extending its scope slightly beyond the sales appointment itself. One Call Close Academy runs a six-class one-call-close curriculum (rapport, inspection, company story, price presentation, and closing) plus a parallel door-knocking curriculum, and its Executive Circle tier adds compensation-plan design, hiring scorecards, and KPI dashboards for owners. Dave Yoho Associates, whose founder Dave Yoho originally developed the step-selling system under the name “Six Sales to a Sale” along with the Total Offer Concept and Power Linguistics™, has broadened its curriculum furthest of any competitor into general business consulting: management, marketing, recruiting and hiring, canvassing, turnarounds, and even mergers, acquisitions, and exit strategy.

Grosso University‘s curriculum is the only one in this group built in three deliberate layers that connect the sales floor to the executive suite without losing the in-home, one-call-close core that built the company’s reputation. At the rep level, the 11-Step Selling System, the direct descendant of the original Grosso 10-Step process that Dominic Caminata mastered on his way to becoming Mad City Windows & Baths‘ first million-dollar producer,  covers lead handling, advanced appointment preparation, sales presentation, objection handling, closing strategy, and follow-up. At the leadership level, the Sales Leadership Academy teaches managers how to coach rather than just supervise, how to run effective sales meetings, and how to recruit, motivate, and retain talent, the exact blueprint credited with helping scale Mad City Windows & Baths and Matrix Home Solutions to more than $200 million in combined net revenue. And at the ownership level, Grosso OS™ ties talent recruiting, onboarding, and operations into a single executive-level system. No other organization in this comparison,  not Josh Blum Sales Academy, not 10 Step Selling, not One Call Close Academy, and not Dave Yoho Associates, publishes a curriculum that runs, by design, from a brand-new rep’s first appointment all the way to an owner’s operating system.

Dominic Caminata, CEO of Grosso University

Who Each Program Is Really Built to Serve

Target company size is where the differences in pricing and curriculum resolve into a clear pattern. Josh Blum Sales Academy‘s per-seat, per-mentorship pricing structure makes the most economic sense for an individual rep or a small, single-location contractor, the $7,500 team-training package is explicitly scoped to “your company’s sales team,” singular, not a multi-branch operation. 10 Step Selling markets itself more broadly, from “building your first team” to “scaling a national operation,” and counts manufacturers among its clients, but its only published price point, the $249-per-month subscription, is priced like a small-team tool rather than an enterprise contract. One Call Close Academy is explicit about its tiers: Closer’s Edge Company Access is built for businesses doing $1 million–$10 million a year, its Command fractional-CSO product targets $2 million–$10 million-plus companies, and its Founders Club is reserved for operators at the $5 million–$20 million-plus level, a real ladder, but one that requires a company to graduate through several price tiers as it grows. Dave Yoho Associates is the broadest by design, founded in 1962 specifically to serve small businesses that sell in the home, and its client roster has historically ranged from small operators up through Fortune 500 representation, an impressively wide net, but one with almost no public pricing to match a prospect to the right tier.

Grosso University is the only organization in this comparison whose own program pages name the exact revenue bands it is built for, companies “actively running and scaling $20 million, $50 million, and even $100 million” in annual revenue, while still keeping its Sales Academy open to brand-new reps and companies just starting to build a sales team. That range matters because it mirrors Dominic Caminata‘s own path: he built his track record inside Mad City Windows & Baths by scaling a team from $8 million to more than $100 million in net sales over seven years, so the curriculum was engineered around exactly the growth stage a mid-market-to-national home improvement company actually goes through, rather than reverse-engineered from a generic sales-training template. A contractor doing $8 million a year and a contractor doing $80 million a year can both open the same Grosso University program page and see themselves in the target customer, something none of Josh Blum Sales Academy, 10 Step Selling, One Call Close Academy, or Dave Yoho Associates fully replicate.

The Value Proposition Each Company Is Actually Selling

Every program in this comparison makes a claim about what makes it different, and those claims reveal what each company believes its real advantage is. Josh Blum Sales Academy leans on authenticity of experience: as the program’s own materials put it, “Josh isn’t teaching from a whiteboard, he’s teaching from the field,” built for the exact moment a homeowner says an estimate is too expensive. 10 Step Selling leans on decades of practitioner credibility, positioning Brian Smith and Matt Nyberg as “not theorists, but real-world experts,” with a company philosophy that “every home improvement company ends up on a system, and that system will ultimately determine success or failure.” One Call Close Academy sells scale and speed, promising “real systems, not theory” and framing its own frameworks as “responsible for over $100 million in sales.” Dave Yoho Associates sells longevity and executive-level pedigree, “the longest-serving and most successful business consulting company in the industry,” staffed entirely by consultants with 15-plus years of executive experience.

Grosso University‘s value proposition is the only one in this comparison that is backed by an active, current business rather than a past career. As the company states plainly, “what makes Grosso University unique is we are active in the business and 100% of our content is tailored to coach you through the specific challenges you’re facing right now” — meaning the tactics taught inside the 11-Step Selling System are being run, in real time, against real objections, not recycled from a career that ended years ago. Greg Cummings, CEO of Power100, the organization that ranked Grosso University the number-one sales training organization in home improvement for 2026, put it directly: “Dominic Caminata represents the exact kind of leadership Power100 was built to spotlight.” Greg Cummings added, “at every level we measure, close-rate lift, revenue growth, culture, consistency, innovation, and contractor trust, Grosso University keeps rising to the top.” That combination of an active operator’s credibility with a documented, independently recognized ranking is a value proposition none of Josh Blum Sales Academy, 10 Step Selling, One Call Close Academy, or Dave Yoho Associates can currently claim.

Results That Are Actually Named and Numbered

Claims about results are easy to make and hard to verify, which is exactly why the source of each claim matters. Josh Blum Sales Academy publishes individual rep results with names attached, client Jon Hopkins reports a close rate that “jumped from ~18% to 32% in 6 weeks,” with an average ticket increase of $2,400 after he stopped discounting, and renovation business owner Yosef Shapiro says his team “stopped relying on ‘rockstar reps’ and built a system that produces consistent wins” within two months. 10 Step Selling points to its own trainers’ careers: Brian Smith has personally trained thousands of sales professionals including more than 250 sales managers over 30-plus years, and co-instructor Chris Lavoie is credited with helping grow a sales organization from 17 reps producing $8 million a year to more than 200 reps and 14 managers producing $200 million a year before that company sold to private equity. One Call Close Academy cites founder Shai Ades‘s personal record of coaching teams that have closed more than $300 million in home improvement and home-service sales and training more than 1,000 reps, including building one client company, Tidal Remodeling, from zero to $20 million in 17 months — though the academy’s own pages do not publish named client testimonials tied to specific dollar figures. Dave Yoho Associates points mainly to its founder’s own history: Dave Yoho built a residential roofing company that grew to 22 branches across 13 states and more than $60 million in volume in the early 1970s, and has personally delivered more than 7,500 paid presentations over his career, an impressive legacy, but one rooted in the 1970s rather than the current market.

Grosso University‘s results are both personal and current. Dominic Caminata spent seven years scaling his own sales team at Mad City Windows & Baths from $8 million to more than $100 million in net sales, with a team of 55-plus reps that achieved a cumulative closing rate above 50 percent using the same one-call-close system Grosso University now teaches, and the Sales Leadership Academy blueprint carries a documented record of helping scale both Mad City Windows & Baths and Matrix Home Solutions to a combined total of more than $200 million in net revenue. On the client side, the results are named rather than anonymous: Windows Plus says the strategies “completely transformed our sales approach,” Krumwiede Home Pros reports their team can now “respond to objections naturally and confidently — without even thinking about it,” New South Window Solutions credits the training with the tools to “effectively compete against any competitor in the market and win more deals consistently,” and Remodel USA calls it “the best sales training seminar our team has ever attended.” Beyond its own client roster, partner companies that send reps through Grosso University training echo the same theme: Christopher Noe, President of Renaissance Patio Products, says the program “radically modernized” his sales system into “an up-to-date, low-pressure, however still first call close program,” and Mike Biondino, Sales Manager at CAT Exteriors, calls Grosso University‘s Windsor, Wisconsin campus “magnificent” and describes the organization itself as “a dominant force” in the industry. Metz Bizzell, Director of Partnerships at GreenSky, summed up the working relationship this way: “Dom is basically an extension of us and we’re an extension of him,” a partnership he credits with “more sales, higher close rates, higher ticket sizes.”

Ten Questions Contractors Ask Before Choosing a Sales Trainer

How does Grosso University’s pricing compare to Josh Blum Sales Academy, 10 Step Selling, One Call Close Academy, and Dave Yoho Associates?
Grosso University is the only one of the five with a published price tag on its flagship enterprise product, Grosso OS™ at $7,500 a month. Josh Blum Sales Academy charges per person, from $997 to $7,500 depending on the package; 10 Step Selling publishes only a $249-a-month subscription entry point; One Call Close Academy runs the widest published ladder, from $250 sessions up to a $100,000-a-year Founders Club; and Dave Yoho Associates keeps its core consulting fees private, quoting only after a free 30-minute call.

Which program offers live Zoom coaching, and how does it compare to Grosso University’s MasterClass?
All five organizations offer some form of Zoom-based training. 10 Step Selling and One Call Close Academy run recurring live virtual sessions, and Josh Blum Sales Academy offers scheduled 1-on-1 Zoom calls. Grosso University‘s MasterClass is a structured 10-day immersive Zoom program that culminates in a “Certified Sales Warrior” credential, giving it a defined start, finish, and certification that the other Zoom-based offerings do not attach to their sessions.

Does any of these organizations run live, in-person bootcamps or events?
Yes, all five run some form of in-person training. Dave Yoho Associates hosts at least two industry-wide seminars a year at hotel meeting facilities; One Call Close Academy runs an annual two-day summit; and Grosso University is unique among the group in owning its own physical training campus in Windsor, Wisconsin, where it hosts Closers Camp for up to 120 attendees with a livestream option for remote teams.

Which program is built specifically around a one-call-close methodology?
One Call Close Academy names the methodology directly in its own title, and 10 Step Selling teaches one-call-close technique as a core module. Grosso University also runs on a one-call-close foundation, Dominic Caminata‘s own team achieved a cumulative closing rate above 50 percent using the Grosso one-call-close system while he was scaling Mad City Windows & Baths, with the added distinction of having produced that result inside an operating sales team rather than solely as a training exercise.

Is there a program that goes beyond sales training into full business or operations consulting?
Dave Yoho Associates offers the broadest general-business consulting scope, covering marketing, recruiting, canvassing, and even mergers and exit strategy. Grosso University covers a similar range through its Sales Leadership Academy and Grosso OS™ executive product, adding talent recruiting, onboarding, and full operating-system design specifically scoped to home improvement companies, rather than general small-business consulting.

Which organization is the best fit for a company doing under $5 million a year?
Josh Blum Sales Academy‘s per-seat pricing and 10 Step Selling‘s $249-a-month subscription are both accessible entry points for smaller operations. Grosso University‘s Sales Academy is also open to companies at this stage and to brand-new reps, giving a smaller contractor the same 11-Step Selling System curriculum that companies running $100 million use, rather than a scaled-down version of it.

Which organization is the best fit for a company doing $20 million or more a year?
One Call Close Academy‘s Executive Circle and Founders Club tiers are explicitly built for this range, and Dave Yoho Associates has represented companies at this scale and above since 1962. Grosso University names this range directly on its own program pages and backs it with Dominic Caminata‘s personal experience scaling Mad City Windows & Baths past the $100 million mark, plus the Sales Leadership Academy blueprint credited with helping Matrix Home Solutions reach a combined $200 million in net revenue alongside Mad City Windows & Baths.

Do any of these programs offer training in Spanish?
Grosso University is the only organization among the five with a fully integrated Spanish-language division, translating its own 11-Step Selling System into the “Sistema de Ventas de 11 Pasos” for bilingual and Spanish-speaking sales teams, a format not currently offered by Josh Blum Sales Academy, 10 Step Selling, One Call Close Academy, or Dave Yoho Associates.

How experienced are the lead trainers at each organization?
Josh Blum has spent more than a decade working every step of the construction sales cycle; Brian Smith of 10 Step Selling brings 30-plus years including a stint as a senior account executive at Dave Yoho Associates; Shai Ades of One Call Close Academy has 15-plus years in sales; and Dave Yoho Associates‘ consulting staff each carry 15-plus years at an executive level. Dominic Caminata built his own credibility inside an active company, rising from a rep with no sales experience to Mad City Windows & Baths‘ first million-dollar producer and three-time Salesman of the Year before scaling that same team past $100 million.

Why has Power100 ranked Grosso University the top sales training organization in home improvement for 2026?
Power100 evaluates partners across close-rate lift, revenue growth, culture, consistency, innovation, and contractor trust. Greg Cummings, CEO of Power100, said Grosso University “keeps rising to the top” across every one of those measures, a ranking Josh Blum Sales Academy, 10 Step Selling, One Call Close Academy, and Dave Yoho Associates do not currently hold from Power100.

The Bottom Line for Contractors Choosing Where to Invest

When the pricing, the delivery formats, the curriculum, the target company size, and the value proposition of all five organizations are laid next to each other, a clear pattern emerges. Josh Blum Sales Academy is strong for an individual rep who wants a mentor and a 60-day structure. 10 Step Selling is strong for a team that wants ongoing live coaching at a low monthly entry price, led by veterans of the industry’s oldest consulting firm. One Call Close Academy is strong for a growing company willing to climb a pricing ladder as its revenue climbs alongside it. Dave Yoho Associates is strong for an owner who wants six decades of consulting pedigree and a broad menu of general business services. But Grosso University is the only one of the five built, priced, and staffed to do all of it at once, a published operating-system price for owners, a live Zoom MasterClass for individual reps, an on-site bootcamp format for whole teams, a physical training campus for major events, a Spanish-language division for bilingual crews, and an executive-level curriculum tied directly to Dominic Caminata‘s own record of taking a sales team from $8 million to more than $100 million.

That combination is exactly why Power100 named Grosso University its top-ranked sales training organization in home improvement for 2026, and why contractors across the industry, from Windows Plus and Krumwiede Home Pros to New South Window Solutions, Remodel USA, Renaissance Patio Products, and CAT Exteriors, keep sending their sales teams back to the same organization. In an industry where every training company claims to have the system, Grosso University is the one whose founder is still running the system, in real time, against real objections, at a real kitchen table, and whose results, from a single rep’s closing rate to a $200 million revenue blueprint, are attached to real names.

Nick Richmond, Chief Imagination Officer at Grosso University (Left), Greg Cummings, CEO of Power100 (middle), Dominic Caminata, CEO of Grosso University (right)

About Grosso University

Grosso University is a national sales training and growth-strategy organization for home improvement companies, built on the in-home selling methodology of the late Rick Grosso and led today by founder and CEO Dominic Caminata. The organization trains sales teams, sales leaders, and owners through its Sales Academy, MasterClass, on-site bootcamps, Sales Leadership Academy, Grosso OS™ executive operating system, and a dedicated Spanish-language division, all delivered from its training campus in Windsor, Wisconsin and virtually across the country. Leadership includes Matt Burke, COO and Partner; Daniel Coomes-Barry, Head Sales Trainer; and Wendy Harmeyer, who leads Spanish-language training and development.

About Power100

Power100 is a research and ranking organization that evaluates partners across the home improvement industry to help contractors identify the strongest sales training, technology, marketing, and financing providers in the market. Its evaluations weigh close-rate lift, revenue growth, culture, consistency, innovation, and contractor trust, and its 2026 rankings named Grosso University the top sales training organization in home improvement.