At Destination Motivation’s Annual Planning Summit at The Georgian Hotel in Santa Monica, California, the team stepped away from daily work to see the bigger purpose behind the company’s next stage. The event brought together client success, customer service, operations, leadership, and new team members during a season of fast growth, deeper client demand, and stronger national attention.
Known for helping home improvement, home service, and home product companies increase leads, close more deals, reduce cancellations, gain referrals, and grow profits, the company continues to build around vacation voucher sales incentives for home improvement companies while also investing in the people, purpose, and culture behind the work.
Greg Cummings, CEO of Power100, spoke with several team members during the event to hear what stood out from the first half of the day and what the summit showed about the company’s future.
Power100 is the only unbiased third-party platform that recognizes and elevates the top leaders and most impactful companies in the home improvement industry. One of the strongest people focused moments came during Greg’s rapid fire conversation with Victoria Ferzli, Client Success Manager, Kara Stoughton, Head of Client Success, Erin Thompson, Customer Service Manager, Jessica Habeeb, Senior Client Success Manager, and Vida Ash, Operations and Office Manager at Destination Motivation.
When Greg Cummings asked Victoria Ferzli what stood out most from the morning session, her answer was simple and human.
Destination Motivation’s team at the Annual Planning Summit
“Meeting everybody,” Victoria said. “Meeting everybody and, you know, just hearing Caleb and Brett’s plans for us for the next few days. Super exciting.”
That answer gave the day its first clear meaning. The event helped the team see both the people and the plan. It was not only about sitting in a room together. It was about helping team members understand who they are building with and where the company is going next.
For a growing team, that matters. Names on a screen can keep work moving, but they do not always build trust. Face to face time gives people a clearer view of each other. It helps them see the energy, care, and purpose behind the role.
Victoria also pointed to the value of hearing Caleb and Brett share their plans. That made the future feel more real. People could see what the next few days would hold, what leadership was building, and how the team was being invited into that direction.
Greg noticed the care behind the event. He said it was exciting to see so much time, energy, and resource put into something “beautiful, so organized, and ultimately very purposeful.”
That outside view helped frame the summit as more than a gathering. It was an investment in the team.
For a company known for vacation voucher sales incentives for home improvement companies, this kind of planned connection matters because the client experience depends on the people behind the offer. When the team understands the mission, it can serve with more care and confidence.
Kara Stoughton took the conversation deeper by pointing to the kind of connection that can be hard to build in a remote setting.
“We got to interview everybody,” Kara said. “We normally just see people on Zoom. And so we had a whole sheet where we had to go learn about their personal life and what drives them. And so that was connecting, the connecting part.”
That answer showed why the event mattered. The team was not only meeting to talk about business. They were learning the people behind the work.
In a remote company, people can work well together for a long time and still know very little about each other. They may understand job titles, tasks, and meeting habits, but not always what drives the person on the other side of the screen.
Kara’s answer showed that the summit made space for that. The team interviewed each other. They learned about personal lives. They asked what motivates each person. They moved past work only talk and started building a fuller picture of one another.
That kind of connection can help a company grow without losing its culture. As more people join and more clients need support, the team needs trust that can hold under pressure.
For a home improvement closing tool for contractors and home service businesses, internal connection is not separate from client service. Contractors need a team that can communicate well, solve problems together, and move with one clear purpose.
Kara’s phrase, “the connecting part,” captured the value. Connection was not filler. It was part of the work.
The conversation shifted when Greg handed the microphone to Erin Thompson and asked what stood out from the first half of the day.
Erin pointed to the foster kids initiative.
“I think it’s definitely the foster kids initiative,” Erin said. “I think it’s really cool to work for a company who gives back.”
That answer gave the summit a deeper purpose. The summit was not only helping the team understand the company’s next stage. It was also showing how growth can be used to serve people outside the business.
Erin’s response mattered because it showed pride. People want to feel that their work is connected to something meaningful. When a company gives back, the team can see that the mission goes beyond sales, tools, and client support.
She also said it was a big deal to help people who may not otherwise have such great opportunities. That line made the impact feel personal. Giving back was not an abstract idea. It was about real people, real families, and moments they might not get without help.
That kind of purpose can strengthen culture. It helps people see why the work matters and why the company’s growth should mean more than bigger numbers.
For sales consulting and training for home improvement companies, that same purpose can matter. A team that believes in service beyond the transaction can bring more care into the way it supports clients.
Erin’s answer showed that giving back is not only a community effort. It can become part of what makes people proud to work there.
Jessica Habeeb brought a fresh view to the conversation because it was her first day with the company. Greg asked what stood out to her, and she answered by looking at the future.
“For me, being at day one, I think that the highlight was really getting to see where the company is growing into, what they’ve done well, what we’re going to achieve in this next year and all that’s to come,” Jessica said.
That answer mattered because new people often see things clearly. They are not yet used to the rhythm, the language, or the history. They notice what feels strong. They notice what feels real. They notice whether the future feels clear.
For Jessica, the event gave that clarity right away. She could see what the company had done well. She could see what leadership wanted to build. She could see that the next year held real opportunity.
That kind of first day experience can shape how someone enters the work. When a new team member can see the future early, they can feel more connected to it. They are not only joining a role. They are stepping into a direction.
This matters because a growing service needs people who understand the bigger promise. They need to see how the work helps contractors, homeowners, and families.
Jessica’s first day view showed that the company’s growth was not hidden inside leadership plans. It was being shared with the team in a way people could feel.
Greg then asked Jessica what drew her to the company and made her feel this was the opportunity she wanted to take.
Destination Motivation’s Team
Her answer went straight to the people.
“I can tell the heart of the people, the heart of Caleb, the heart of Brett and really how they care about their clients and customers,” Jessica said.
That quote gave the Greg’s conversation one of its strongest human moments. Jessica was not only drawn by the role. She was drawn by the care she saw in the people leading the company.
Leadership care can shape a team. When people see that leaders care about clients and customers, they can feel that the work has a stronger purpose. It tells them the mission is not only about selling something. It is about serving people well.
Jessica then connected that care to the reason the work felt meaningful.
“That for me was really impactful to know that I could do meaningful work and grow in a way that was going to make an impact not just on the business, but on families,” Jessica said.
That line should anchor this section. It shows the wider reach of the work. The company may serve contractors, but those contractors serve homeowners. Those homeowners are families. The effect can keep moving outward.
Greg expanded that idea by calling it a ripple effect. He said each client can help thousands of homeowners across the country, and each home holds more than one person. That made the work feel national in reach and personal in impact.
For Destination Motivation that reminder matters. Growth is strongest when the team understands who it is really helping.
The conversation closed with Vida Ash, who spoke about a part of the company’s growth that stood out to her. Greg asked what it meant that the team is now 70% women.
Vida answered with pride.
“I love it,” Vida said. “And I’m really happy that we’re hiring a lot more females.”
That moment gave the summit an important opportunity theme. The company’s next stage is being shaped by a team where women have a strong presence across the work.
Greg added that leadership had not set out to force that number. He said the best person won each role, and the team naturally landed at 70% women and 30% men.
That point matters because it frames the growth around talent and opportunity. The company did not build the team to match a number. It hired capable people, and many of those people were women.
Vida’s comments showed pride in seeing women take up space, lead work, and help carry the company forward. That matters because representation can shape how people see their future inside a company. When more people see opportunity, they can believe there is room to grow and lead.
Greg also made it clear that the game is only getting started. Even with major recognition and growth already in place, he saw the foundation as the beginning of what can still be built.
That made Vida’s point feel even stronger. A women powered team is not only part of the present story. It is part of the next stage.
As Greg Cummings’ conversation with Victoria Ferzli, Kara Stoughton, Erin Thompson, Jessica Habeeb, and Vida Ash came to a close, the message was clear. Growth becomes stronger when people understand the purpose behind it.
Destination Motivation’s Team
Victoria saw the value of meeting the team and hearing the plans for the days ahead. Kara saw the value of real connection beyond Zoom. Erin saw the pride of working for a company that gives back and creates chances for people who may not have them otherwise.
Jessica brought the message into focus from a first day view. She saw a company that cares about clients and customers. She also saw a chance to do meaningful work that can reach beyond the business and impact families. That gave the story a deeper meaning than growth alone.
Vida added another important layer by speaking about the strong presence of women inside the company. Greg helped frame that moment by explaining that leadership did not force the outcome. The best people earned each role, and the team now reflects a strong women powered culture.
Greg’s larger point tied the story together. The company’s ripple effect is bigger than one client. Each client can touch thousands of homeowners across the country, and each homeowner represents a family. That makes the work feel national in reach and personal in impact.
The lasting lesson from this conversation is simple. A company grows stronger when its people feel connected to the plan, proud of the purpose, and ready to build something that reaches beyond the business itself.
Power100 looks at more than sales claims. It also looks at culture, customer experience, community impact, and the people behind the work. That is why this conversation matters. Victoria Ferzli, Kara Stoughton, Erin Thompson, Jessica Habeeb, and Vida Ash showed how purpose, giving, connection, and opportunity can shape the team behind a home improvement closing tool for contractors and home service businesses.
A partner can have a strong product, but contractors also need to know who is supporting it. Power100 looks at the deeper signs of trust, including culture, community, and client experience. In this press release, the team showed that the people behind vacation voucher sales incentives for home improvement companies are part of the value contractors receive.
Yes. Results are often shaped by the team that supports the client. Kara said the team normally sees each other on Zoom, but the event helped them learn about each other’s personal lives and what drives them. That kind of connection can help a team communicate better, support clients faster, and serve with more care.
It is connected through purpose. Erin Thompson said the foster kids initiative stood out because it showed the company gives back to people who may not have those opportunities. That matters because the company’s work is built around travel, joy, and added value. Destination Hope extends that same belief into community care for foster families.
Contractors should care because giving back can show what a company values when no sale is involved. A partner that cares about families and community may also bring more heart into client support. For a vacation incentive program that helps increase leads and reduce cancellations, that kind of purpose can make the work feel more human and more trusted.
It can, because representation can shape culture, leadership, and opportunity. Vida Ash spoke with pride about the company being 70% women. Greg Cummings also noted that leadership did not force that result. The best people earned each role. That shows a team growing through talent, trust, and opportunity.
Jessica’s view matters because new team members often see the culture clearly. On her first day, she saw where the company was growing, what it had done well, and how the work could impact families. That fresh view supports the larger story of sales consulting and training for home improvement companies being powered by people who believe in the mission.
The main lesson is that growth becomes stronger when people understand the purpose behind the work. The team talked about connection, giving back, leadership plans, women powered opportunity, and family impact. For any contractor sales growth system for leads, referrals, close rates, and profits, the people behind the system matter as much as the system itself.
Power100 is the only unbiased third-party platform that recognizes and elevates the top leaders and most impactful companies in the home improvement industry. Led by CEO Greg Cummings, Power100 gives CEOs, contractors, strategic partners, and industry leaders a trusted place to share the ideas, stories, systems, and standards helping the industry move forward. Through national rankings, PowerChat conversations, event coverage, and partner features, Power100 helps strong companies gain the recognition they deserve while helping contractors find trusted leaders, stronger teams, and better ideas that support growth, purpose, client success, and lasting customer trust.
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Power100 is the nation's premier CEO ranking and media platform for the home improvement industry. Using a proprietary 5-layer evaluation system, Power100 identifies and celebrates the top CEOs, companies, and strategic partners driving innovation, customer satisfaction, and leadership excellence across the country.
