Destination Motivation has built its name by helping home service and home improvement contractors grow through vacation incentive marketing. The company helps contractors increase close rates, bring in better leads, reduce cancellations, improve referrals, and create stronger customer trust. Now, that same belief in travel, connection, and lasting memories is being used for a deeper cause through Destination Hope, the new philanthropic initiative created to provide fully funded dream vacations for deserving foster families.
Greg Cummings, CEO of Power100, was privileged to attend the Destination Motivation Annual Planning Summit and spend time with the team as they reflected on the launch of Destination Hope. His role was not only to witness the moment, but to help capture why it matters for the home services industry.
“It is a plan to help foster families all across the country get the destination experience that they deserve,” Cummings shared during the final morning of the summit.
Power100 is the only unbiased third-party platform that recognizes and elevates the top leaders and most impactful companies in the home improvement industry. Through Greg’s presence, the launch became more than a company update. It became a clear example of how strong business growth can turn into real care for families, teams, and local communities.
On the final morning of the Destination Motivation Annual Planning Summit, Greg Cummings, CEO of Power100, joined the Destination Motivation team for a walk to the pier in honor of Destination Hope. The team had already spent days planning, learning, and looking ahead. But this moment asked them to slow down and think about something bigger than business goals.
Destination Motivation launched Destination Hope
The walk was not only about reaching the end of the pier or taking a photo. It was a time to reflect on giving, gratitude, teamwork, and the deeper meaning behind the Destination Motivation name. Greg reminded the team that the walk was about understanding the badge they wear and the kind of impact they can create together. In that moment, Destination Hope became more than a new program. It became a shared purpose.
The purpose of the event was to honor the launch of Destination Hope, a philanthropic initiative built to help foster families across the country receive the destination experience they deserve. Through this work, the company is using what it already knows well, travel, service, and strong partner relationships, to help families create memories that can bring joy, rest, and hope.
For the home services industry, this launch carries real meaning. Destination Motivation already serves a large network of contractors across North America. These companies work inside local communities every day. Destination Hope gives them a clear way to turn business success into care by supporting a foster family vacation sponsorship program for home services companies. It connects the success of contractors with the real needs of foster parents and children.
The scale of the effort is also important. Destination Motivation works with more than 1,000 home service, home improvement, and home product companies. That means the reach of Destination Hope can grow far beyond one team, one office, or one event. It can move through the same trusted network that has already helped contractors build stronger sales, better customer trust, and deeper connections with homeowners.
As the team walked together, the message became simple. Growth matters most when it gives people a reason to help others. Destination Hope shows how one company can take its tools, its people, and its reach, then use them to create something that can bless families across the country.
As the final morning began, Greg Cummings invited the team to see the walk to the pier as more than a quiet moment by the water. It was a chance to pause, think, and ask what the launch of Destination Hope really meant. The walk gave the team time to reflect on giving, appreciation, teamwork, and the kind of care that should live behind the Destination Motivation name.
Greg made the purpose clear.
“The purpose of this walk is more than just to get to the end of the pier and take a photo,” he said. “The purpose of this walk is for you guys to all reflect on the giving nature, the mindset, the appreciation, the collaboration of what it means to kind of wear that shirt and the badge of Destination.”
That message gave the morning a deeper meaning. It showed that Destination Hope was not only an announcement made during a planning summit. It was something the team could feel together. The walk gave them a shared picture of where the company is going, not just as a business, but as a group of people with a mission to help families who need hope, rest, and care.
This is also why the launch matters to the wider industry. Many contractors are looking for ways to build trust beyond the sale. Destination Hope gives them a real example of home services companies giving back to local communities in a way that is simple, human, and tied to the families they serve.
To learn how this mission is helping families through travel, visit Destination Hope.
At the heart of Destination Hope is a simple belief. Travel can bring people closer. It can give families room to breathe, laugh, talk, and build memories outside the hard parts of daily life. For foster families, that kind of time can mean even more.
Greg described the mission as a plan “to help foster families all across the country get the destination experience that they deserve.” That word, deserve, gives the program its emotional weight. Foster parents often carry a great deal of love, time, and care. Foster children may carry pain, change, and fear. A fully funded trip can give them a new setting where joy feels possible and family bonds can grow.
The power of the program is not only in the trip itself. It is in what the trip can open. A family can step away from stress. A child can feel chosen. A parent can share a moment that is not built around paperwork, pressure, or survival. That is why Destination Hope is more than a donation. It is a foster family vacation sponsorship program built around healing, dignity, and lasting memories.
This is where the company’s belief in travel finds a new purpose. The same kind of destination experience that has helped contractors serve homeowners in a new way is now being used to bless families who may need that gift the most.
To support this work or learn how foster families are selected, visit Destination Hope.
Destination Hope was created as the company’s 10 year legacy project. That matters because it shows this is not a short campaign or a one time act of giving. It is a deeper part of the company’s story. After 10 years of growth, the team is choosing to mark the moment by giving back in a way that can reach families across the country.
The launch shows what can happen when a business looks at its success and asks a better question. Not only, how do we grow next, but how do we use what we have built to serve others? Destination Hope answers that question with a clear mission. It connects business growth, travel, team purpose, and community care into one lasting program.
The company already had the tools to make this real. It had travel experience. It had strong contractor relationships. It had a team that believed in the power of shared experiences. Now, those same tools are being used through a company giving program for foster families that can grow through local support and national reach.
This is the kind of milestone that can shape a company for years. It gives the team a mission to rally around. It gives clients a cause to support. It gives the wider home services space a model for how business growth can become a source of good.
One of the clearest signs that Destination Hope was more than a business decision came from the team’s own words. The launch touched people in a personal way. It gave them a reason to feel proud of the place where they work and the purpose behind the work they do.
One team member shared, “Well, I’ll tell you, it tugged on my heartstrings for sure. I can relate to it from my childhood.” That kind of response shows how close this mission can feel. It is not a cold idea on paper. It connects to real stories, real pain, and real hope.
Another team member said, “I’ve always wanted to work for a company where we did some type of charity work or something where we could give back.” That quote speaks to a larger truth. People want their work to matter. They want to know the company they serve is also serving others. Destination Hope gives the team that kind of purpose.
Corey Cousins, VP of Sales and Training at Destination Motivation, spoke to the team impact as well.
“Man, it’s incredible,” he said. “It’s already one of the best parts of working here and what we do as a team is we get to influence so many lives across the nation. It’s just another way to give back in such a unique way.”
That team response is part of the strength of the launch. A strong giving mission can build culture from the inside. It can help people see that their work is tied to something larger than daily tasks, sales goals, or team meetings. It can also support purpose driven marketing for home services businesses because the story starts with real care, not forced promotion.
The launch of Destination Hope also points to a bigger idea for the home services industry. Contractors serve local families every day. They work in homes, neighborhoods, and towns where trust matters. Because of that, they are in a strong place to give back in ways that feel personal and close to home.
Greg spoke about the reach the company has already created. “We’ve recognized over the last five years the impact that DM has had across all companies already,” he said. “Some of you understand what that ripple effect is and some of you haven’t experienced it yet, but the trust of the companies that DM has already earned is on the highest level in the industry.”
That trust gives Destination Hope room to grow. With more than 1,000 contractors in its network, the company has a real path to connect business leaders with foster families in many regions. This creates a giving model that can move through the same relationships already helping contractors grow.
For contractors, the opportunity is clear. They can take part in a contractor co sponsorship program for foster families and support families in their own communities. That turns giving into something local. It gives teams a cause to stand behind. It also gives customers a reason to see that the company serving their home cares about more than the next job.
This kind of giving can create a ripple effect that goes far beyond one vacation. A foster family receives rest and joy. A contractor strengthens its local mission. A team feels proud of the work they support. A community sees the home services industry showing up with heart.
The launch of Destination Hope also shows what purpose led leadership can look like. It starts with leaders seeing the resources they already have and asking how those resources can serve people in need.
Destination Motivation Annual Planning Summit, Greg Cummings, CEO of Power100, joined the Destination Motivation team
Brett Thornton, President of Destination Motivation, described the idea as a clear and natural moment.
“It was like a perfect kind of light bulb,” he said. “Oh my god, this would be something that we have experience in this, we have resources, we have connections, and we could do this thing where we could have a lifelong memory, create something that’s just a very unique experience.”
That quote captures the heart of the program. The company did not have to step outside of who it is to make an impact. It took what it already knew well and used it in a new way. Travel, strong partnerships, and care for people became the base for a mission that can help foster families create memories that last.
Greg also pointed to the leadership behind the moment. Speaking about Brett and the team, he said, “He is taking this company to another level with the help and guidance of everybody around him.” That line matters because Destination Hope is not just about one leader. It is about a team moving together, with shared purpose and shared care.
This is where the launch becomes a lesson for the industry. Strong companies do not only ask how to close more sales. They also ask how to use growth, reach, and trust to help others. Destination Hope brings that lesson to life by turning travel into hope and business success into care.
Destination Hope connects the home services industry to a cause that is close to home. Contractors work inside local communities every day. They meet families, serve neighborhoods, and build trust with homeowners. Through this new initiative, that same trust can now be used to help foster families receive rest, joy, and lasting memories through travel.
The program gives contractors and business partners a simple way to take part in businesses helping foster families. Instead of giving only in a broad or distant way, contractors can help support foster family vacations in the regions where they already live and work. This makes the mission feel personal. It allows a company team, its customers, and its community to see the real heart behind the giving.
The partnership with Ticket to Dream Foundation also gives the program a strong base. Ticket to Dream is a nationally known 501(c)(3) nonprofit that supports children in foster care. Through this partnership, donations connected to Destination Hope can help create meaningful travel experiences while giving sponsors a trusted path to give.
For home service and home improvement companies, the impact can reach beyond one trip. A contractor can support a family. A team can rally around a cause. Customers can see that the company cares about people beyond the project. This creates a stronger local story and shows what contractor community impact can look like when it is tied to real need.
Destination Hope also gives the wider industry a better way to think about success. Growth is important. Sales matter. Customer trust matters. But this initiative shows that the best companies can use their growth to serve others. By connecting contractor sponsorships, local giving, and foster family support, Destination Hope turns business success into hope that families can feel.
As the team reached the pier, the moment became a quiet picture of what Destination Hope is meant to be. It was a walk of purpose, but it also pointed to a much larger path ahead. The launch was not only about one morning, one summit, or one company. It was about what can happen when people choose to move together for families who deserve care, rest, and joy.
Destination Hope now opens a new chapter for Destination Motivation. It brings together the company’s belief in travel, its trusted contractor network, and its culture of giving to help foster families create memories that can last a lifetime. It also gives contractors, partners, and the wider home services industry a clear way to take part in something meaningful.
The final morning walk showed that hope often starts with one simple step. For Destination Hope, that step now extends beyond the pier and into communities across the country. It invites more people to help, more companies to serve, and more foster families to experience moments they may never forget.
Destination Hope is not simply a charitable program. It is a movement built from the heart of Destination Motivation, giving the home services industry a meaningful way to turn business success into hope, healing, and unforgettable experiences for foster families.
Power100 covers the leaders, companies, and partners shaping the home improvement industry. That includes business growth, but it also includes culture, community impact, and the way companies use success to serve people. Destination Hope matters because it shows how a top home services partner is helping foster families through travel, local giving, and contractor support.
Power100 looks at more than attention or popularity. Its platform studies growth, customer trust, partner value, community impact, and culture. Destination Hope fits that wider view because it connects home services companies, contractor giving, and foster family support in a way that can create real local impact.
Destination Hope is built to provide free, meaningful vacations for deserving foster families. The goal is not just to tell a good story. The goal is to give foster parents and children time to reconnect, rest, and make memories together. Families are selected through a formal nomination process with Ticket to Dream Foundation.
A home services company can support Destination Hope by helping fund a foster family vacation in its own region. This gives contractors a clear way to connect their business success with local care. It also lets their team and customers see a direct example of businesses helping foster families in a real and personal way.
Contractors work in local homes and neighborhoods every day, so trust matters. A contractor co sponsorship program for foster families gives a company a cause that its team, customers, and community can stand behind. It also shows that the business cares about people beyond the project, the sale, or the next job.
Yes. Donations for Destination Hope are processed through Ticket to Dream Foundation, a registered 501(c)(3) nonprofit. Donors receive a proper donation receipt for their records. This makes Destination Hope a tax deductible foster family vacation donation program for people and companies that want to give with more trust.
Ticket to Dream works with local nonprofit partners in the selected region to nominate qualified foster families. Destination Hope then reviews the nominations and selects the family for that quarter’s trip. This helps keep the process organized, trusted, and focused on families who can truly benefit from the experience.
Yes. Destination Hope is building a regional co sponsorship model for companies that want to sponsor a foster family vacation in their city or area. This helps turn giving into a local story. It gives one foster family a trip they may never forget while helping the business show real care in the community it serves.
Power100 is the only unbiased third-party platform that recognizes and elevates the top leaders and most impactful companies in the home improvement industry. Led by Greg Cummings, CEO of Power100, the platform gives trusted CEOs, companies, and partners the recognition they deserve while helping the industry see what strong leadership, real care, and long term impact look like. Through its rankings, interviews, press releases, and industry stories, Power100 helps shine a light on the people and companies that are building better teams, serving homeowners well, giving back to their communities, and moving the home improvement space forward.
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Power100 is the nation's premier CEO ranking and media platform for the home improvement industry. Using a proprietary 5-layer evaluation system, Power100 identifies and celebrates the top CEOs, companies, and strategic partners driving innovation, customer satisfaction, and leadership excellence across the country.
