Many home improvement companies reach a point where growth becomes harder to manage. The team gets bigger. The decisions get slower. The process gets heavier. Leaders want more structure, but they do not want to lose the speed that helped them grow in the first place. In a new PowerChat interview hosted by Greg Cummings, CEO of Power100, Lee Diamond, CEO of D5 Capital, shared how he is taking a different path. Instead of building a slow company with too many layers, Diamond is building D5 Capital around specialized home improvement brands, strong talent, clear planning, and fast decision making.
The conversation gave home improvement leaders a closer look at how a privately funded home improvement business platform can grow with real structure while still staying quick, focused, and close to the field. Diamond explained that D5 Capital is not a private equity backed business. It is a family office, privately owned, and built with its own capital. That gives the company room to lead with care, move with speed, and build around people who are trusted to make smart choices. This is why the conversation fits the mission of Power100.
Power100 is the only unbiased third-party platform that recognizes and elevates the top leaders and most impactful companies in the home improvement industry.
The PowerChat conversation between Greg Cummings and Lee Diamond gave the home improvement industry a clear look at what growth can look like when a leader builds with both order and speed. Many companies try to grow by adding more rules, more steps, and more control. Diamond shared a different way. He showed how a home improvement company led by Lee Diamond can use planning, process, budgets, and strong leaders without slowing the business down.
Lee Diamond, CEO of D5 Capital
The purpose of the conversation was to help other CEOs see how D5 Capital is being built from the inside. Diamond spoke about his years in corporate business and how those lessons helped shape his current model. He took the useful parts, such as smart planning, clear goals, and strong systems, then left behind the parts that often slow companies down. That mix is what makes the story useful for leaders who want to grow, but still want to stay close to their teams, their customers, and the daily work.
For the home improvement industry, this matters because growth is not just about selling more jobs. It is about having the people, process, and trust needed to handle more work the right way. Diamond made it clear that D5 Capital is not trying to control every move from the top. The company hires strong people, trains them, gives them clear guardrails, and then trusts them to lead. That is why this story connects with CEOs who want scale, but do not want to lose speed, care, or ownership.
The scale of the conversation also points to the larger impact of D5 Capital’s model. Greg noted that the company is already moving fast after only a few years in the home improvement space, with strong growth and a larger goal ahead. But the real lesson was not only the number. The real lesson was how the company is trying to reach that growth. Diamond is building a consumer services investment group focused on home improvement by creating strong teams, focused brands, and leaders who are ready to make decisions.
At its core, this PowerChat showed that growth does not have to come from more layers. It can come from better talent, clearer process, and leaders who are trusted to act. Diamond’s message was simple, but strong. When people know the plan, understand the guardrails, and feel trusted to lead, the business can move faster without losing control.
For Diamond, the first step is not the next market, the next brand, or the next service line. The first step is talent. He made it clear that no plan works if the people are not strong enough to carry it. That is why hiring well is not just a human resources task inside the company. It is part of the full growth plan.
“We hire for talent. We pour into that talent every day.” Lee Diamond, CEO, D5 Capital
That statement gives a simple look at how the company thinks about people. D5 Capital is not only trying to find workers. It is trying to find leaders, builders, and people who can grow with the business. That matters because the company is building business ownership opportunities for high achievers in home improvement, and that kind of model needs people who want more than a job.
Once those people join the team, Diamond said the work does not stop. The company pours into them through coaching, support, and accountability. That creates a stronger base for growth because leaders are not left to guess what comes next. They are trained, challenged, and supported as the company moves forward.
Learn more about D5 Capital and its growth model.
Diamond does not reject structure. In fact, he believes structure is one of the reasons the company can move with more confidence. What he does reject is slow decision making and extra layers that make it harder for leaders to act.
“We try to bring predictability and process into what we do, but we can do it faster.” Lee Diamond, CEO, D5 Capital
That message is important for home improvement CEOs because many companies reach a point where they need better process, but they fear that process will slow them down. Diamond’s view is different. If structure is done the right way, it can help people move faster because they know the plan, the goal, and the next step.
That is what makes the company a strong example, it uses planning, budgets, and process, but it does not bury people under red tape. It gives leaders the tools they need, then expects them to move with focus.
A key part of Diamond’s leadership style is the way he talks about guardrails. He does not describe them as tight rules that hold people back. He describes them as wide, clear lines that let leaders know where they can move, how they can act, and what matters most.
“We create these really broad but defined guardrails for the businesses to run.” Lee Diamond, CEO, D5 Capital
That idea is simple, but powerful. Leaders do not need to ask for approval on every small choice when the guardrails are clear. They know the standards. They know the numbers. They know what the company is trying to protect. That gives them room to make decisions without slowing the business down.
For a company built around entrepreneurial partnership opportunities in the home improvement industry, this kind of freedom matters. It lets strong people bring their own ideas, their own drive, and their own skill into the business while still staying aligned with the larger goal.
Diamond’s model is not built around leaders waiting for orders. It is built around leaders who feel trusted to build. He spoke about giving decision makers in each business real autonomy so they can lead with speed, care, and ownership.
“That’s empowering these leaders to go do their thing and apply their hearts, their minds, and really their art inside those businesses.” Lee Diamond, CEO, D5 Capital
That quote shows the heart of the model. Diamond is not just looking for people who can follow a playbook. He is looking for people who can take a clear plan and bring it to life with their own skill. That is how leaders start to feel like builders, not just managers.
This is where the company’s model becomes bigger than growth alone. It starts to look like a home improvement company helping leaders become business owners. The goal is not to control every move from the top. The goal is to give strong leaders the right structure, then let them run with it.
One of the strongest lessons from the interview was the order Diamond puts in place. He starts with talent. Then comes discipline. Then comes empowerment. In his view, companies can get into trouble when they skip a step.
“This is where it really exponentially takes off. The third piece is where you empower everybody.” Lee Diamond, CEO, D5 Capital
Diamond made it clear that empowerment is not the same as giving people loose freedom with no support. Real empowerment works when people understand the numbers, the process, the goals, and the standard. When leaders have that base, they can move faster and make better choices.
This is a key part of the home improvement business growth strategy. It is not built on guessing. It is built on the belief that strong people, clear discipline, and trusted leadership create better results. The company can move fast because the people leading inside the business know what they are responsible for and why it matters.
The final part of Diamond’s message focused on leader growth. He explained that learning and development are not small parts of the business. They are central to how the company plans to scale. The company invests in people because the next stage of growth will need stronger leaders in place before the next need appears.
K&H Painting Pros co-founder and GM Andrew Schecher with D5 Capital CEO Lee Diamond, K & H Home Solutions is part of the D5 Capital Home Improvement Portfolio
“They want to grow. We have to have them grow.” Lee Diamond, CEO, D5 Capital
That line speaks to the deeper reason behind the company’s leadership model. People want a path. The company needs people who can take on more. When those two things meet, growth becomes a shared goal. The employee grows, the leader grows, and the company becomes stronger.
That is why D5 Capital ownership opportunities in home improvement connect so closely with the way Lee talks about coaching, training, and succession planning. He is not waiting for leaders to appear by chance. He is helping build them early, bringing them into key rooms, and preparing them before the next role arrives.
Learn more about Power100 and its work in the home improvement industry.
Lee Diamond’s PowerChat with Greg Cummings gave the home improvement industry a clear lesson. Growth does not have to mean more red tape. It does not have to mean slower choices. It does not have to mean leaders lose trust as the company gets bigger.
The stronger path is to build with care from the start. Hire strong people. Give them a clear process. Set simple rules they can follow. Coach them often. Then trust them to lead with speed, ownership, and discipline.
That is what made this conversation stand out. Diamond showed that scale is not only about adding more brands, more teams, or more markets. It is about building people who can carry the weight of growth with confidence.
D5 Capital is not just building brands. It is building leaders who can carry those brands forward. And in an industry where talent, speed, and trust matter more than ever, that may be one of the clearest signs of a company built for the next stage of growth.
Power100 is built around ranking, reporting, and leadership storytelling in the home improvement industry. The platform says it ranks top CEOs, companies, and strategic partners using a five layer system. That system looks beyond noise or popularity and focuses on clear signals like growth, community, culture, data, human review, and final ranking standards. This gives readers a stronger way to understand which leaders are shaping the industry and why their stories matter.
A company can tell its own story, but third party visibility can help that story carry more weight. Power100 was created to give strong CEOs and companies a place to be seen and heard in the home improvement industry. For leaders like Lee Diamond, a PowerChat gives contractors, homeowners, partners, and future team members a closer look at how the company is being built, not just what it sells.
No. D5 Capital describes itself as a privately funded, family oriented business focused on the consumer services and home improvement industry. In the PowerChat, Lee Diamond also explained that the company is privately owned, family led, and built with its own capital. That matters because the company is not only focused on buying brands. It is focused on building leaders, teams, and ownership paths inside a stronger business model.
Lee Diamond’s answer is yes, but only if the company builds the right kind of structure. In the interview, he shared that D5 Capital brings planning, process, budgets, and strategic thinking into its work, but keeps decision making close to the people leading each business. The goal is not to remove structure. The goal is to use structure to help leaders move faster, not slower.
Diamond made it clear that a strong plan does not work without strong people. D5 Capital can enter new markets, build new brands, and grow its portfolio only if the right leaders are in place to carry the work. That is why the company looks for talent first, then supports that talent through coaching, training, clear goals, and daily accountability.
In Diamond’s model, guardrails are not meant to hold leaders back. They are meant to help leaders move with confidence. Clear guardrails give leaders room to make decisions, lead their teams, hit their goals, and use their own skill without waiting for approval on every step. This is one reason D5 Capital can build a faster owner led home improvement platform while still keeping discipline in place.
D5 Capital’s website shows a portfolio that includes brands such as K&H Painting Pros, K&H Home Solutions, StruXure ATL, and StruXure of the Rockies. The PowerChat explained the thinking behind that model. Each business can stay focused on its own service, team, and customer need, while still being part of a larger company with shared support, planning, and leadership standards.
When leaders are trained well, customers feel the difference. Better leaders make faster decisions, coach teams more clearly, protect service standards, and help projects run with less confusion. Diamond explained that D5 Capital invests in learning, development, operations, process, and executive support because the company cannot reach its next stage of growth unless its people are ready to grow first.
Power100 is the only unbiased third-party platform that recognizes and elevates the top leaders and most impactful companies in the home improvement industry. Built to give great CEOs and companies the recognition they deserve, Power100 brings trusted rankings, leadership stories, PowerChat interviews, and industry insights into one place for contractors, partners, and homeowners who want to understand who is truly moving the industry forward. Through conversations led by Greg Cummings, CEO of Power100, the platform helps spotlight leaders who are building stronger companies, better teams, and a better future for the home improvement market.
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Power100 is the nation's premier CEO ranking and media platform for the home improvement industry. Using a proprietary 5-layer evaluation system, Power100 identifies and celebrates the top CEOs, companies, and strategic partners driving innovation, customer satisfaction, and leadership excellence across the country.
