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The Offseason Book: Chapter 8: Make a Decision: Fix Your Offseason

⏱️ 8:38 🎤 Mike Andes
AUDIO EPISODE
The Offseason Book: Chapter 8: Make a Decision: Fix Your Offseason
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Chapters

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  • 0:00
    Cures for Seasonitis
    The host introduces five strategies to combat seasonality in home service businesses.
  • 1:11
    Augusta Lawn Care's Approach
    Augusta Lawn Care's multi-faceted strategy to implement all five cures for seasonitis is detailed.
  • 1:45
    Case Study: Conor & Kayla
    Conor and Kayla Hutchinson's experience with winter services and Christmas lights shows significant Q4 growth.
  • 2:22
    Case Study: Ricardo Vargas
    Ricardo Vargas discusses the success of Christmas lights and winter services in maintaining profitability during the off-season.
  • 2:53
    Case Study: Cory Williams
    Cory Williams highlights dramatic improvements in Q4 profit by increasing winter service conversion rates.
  • 3:28
    Case Study: Brian & Jeremy
    Brian Connor and Jeremy Owens explain how new services helped retain more team members and generate substantial revenue.
  • 4:00
    Case Study: Jason & Tracy
    Jason and Tracy Stortz share their three-year journey of overcoming Q4 losses to achieve significant profit and growth.
  • 6:01
    Commitment and Action
    The host urges listeners to make a decision and commit to implementing cures for seasonitis, setting clear goals and building pitches.

Speakers

M
Mike Andes
Host

Key Takeaways

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Implement a combination of strategies like 'lockdown mode,' selling more, accepting all jobs, adding adjacent services, and starting recurring maintenance programs to combat seasonality.

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Eliminate the term 'off-season' from your vocabulary, viewing it instead as an opportunity for 'season-specific offers' or 'season-specific services.'

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Leverage existing customer relationships by upselling and cross-selling into winter services or new offerings like Christmas lights to increase lifetime value and year-round revenue.

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Be persistent and patient; success in combating seasonitis often requires multiple years of refinement and commitment, as demonstrated by case studies.

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Prioritize retaining your best employees year-round by implementing off-season strategies, which also removes cash flow worries and aids growth.

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Set clear goals, create seasonal service offerings, and develop compelling pitches and compensation models to incentivize your team for upselling and new service adoption.

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