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Steve Spence On His Presentation at the CertainTeed’s BBW

⏱️ 4:20 🎤 Steve Spence

Chapters

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  • 0:00
    Presentation Success
    Steve reflects on his well-received presentation, noting engaging audience feedback and new insights gained.
  • 0:00
    Unique Sales Tactic
    A contractor shares a novel approach of showing video of current projects to new prospects in the same neighborhood.
  • 0:00
    All-in-One Platform Value
    Steve details how his platform helps contractors sell by providing local reputation, project photos, and review collection, addressing unstated homeowner needs.
  • 0:00
    Evolving Features
    The platform has evolved to include review request options like TAP cards, making it easier to collect and display customer testimonials.
  • 0:00
    Proof of Concept
    Contractors can easily show prospects actual completed projects, like different roof colors, providing tangible proof of concept over design tools.
  • 0:00
    Impact on Businesses
    The platform significantly benefits small, mid-size, and large companies by demonstrating their extensive project history and scale.

Speakers

S
Steve Spence

Key Takeaways

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Leverage current project videos: Show prospects real-time work in their neighborhood to build trust and demonstrate capability.

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Showcase local reputation: Utilize interactive maps to display past projects in a prospect's area, emphasizing local experience and reliability.

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Integrate review collection: Implement systems like TAP cards to easily gather customer reviews immediately after project completion, enhancing credibility.

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Provide tangible proof: Use platforms that allow you to quickly show actual photos of completed projects (e.g., different roof types) rather than just design mock-ups.

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Highlight project volume: For larger operations, quantify your success by mentioning the number of completed projects (e.g., '40,000 pins on a map') to demonstrate extensive experience.

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Adopt an all-in-one solution: Invest in tools that consolidate local reputation, project display, and review management to streamline your sales process and meet unstated customer needs.

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