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Steve Spence on CertainTeed’s Business Building Workshops

⏱️ 2:27 🎤 Steve Spence, Brad

Chapters

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  • 0:00
    Welcome to CertainTeed Event
    Steve Spence, managing director of Project Mappit, discusses being a speaker at the CertainTeed event at MetLife Stadium.
  • 0:25
    CertainTeed Partnership & BBWs
    Spence explains Project Mappit's five-and-a-half-year affinity marketing partnership with CertainTeed and the success of the Business Building Workshops (BBWs).
  • 0:58
    Contractor Feedback on Events
    Spence shares positive feedback from contractors who highly value the CertainTeed events held at NFL stadiums.
  • 1:50
    Speech Goal: Golden Nuggets
    Spence outlines his primary goal for his presentations: for contractors to gain at least one or two 'golden nuggets' or 'aha moments' for their sales and marketing efforts.
  • 2:19
    Presentation Structure
    Spence details his presentation, covering educational insights from his career and then demonstrating how Project Mappit addresses common contractor pain points.
  • 3:14
    Anticipating Steve's Talk
    The hosts express excitement for Steve Spence's presentation and the opportunity to share his expertise and Project Mappit's offerings with a wider audience.

Speakers

S
Steve Spence
managing director of project mappit
B
Brad
Host

Key Takeaways

✦

Attend industry events like CertainTeed's BBWs for unique networking opportunities and valuable insights into sales and marketing.

✦

Actively seek 'golden nuggets' or 'aha moments' from presentations to implement immediate improvements in your business operations.

✦

Leverage exclusive partnerships with manufacturers like CertainTeed to gain a competitive edge and access specialized resources.

✦

Consider digital marketing solutions that specifically address common contractor pain points to streamline your sales and marketing efforts.

✦

Prioritize continuous education in sales and marketing, as evidenced by Steve Spence's focus on sharing learned insights.

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