Skip to content
POWER100
Join Free
Content

Social Media That Sells Not Just Scrolls with Jen McKee Part 2

⏱️ 30:16 🎤 Cassie Pound, Leslie Harpole, Jen McKee
AUDIO EPISODE
Social Media That Sells Not Just Scrolls with Jen McKee Part 2
0:00
0:00

Chapters

Click to jump to section

  • 4:44
    You can't please everyone
    Jen emphasizes that in marketing and business, it's impossible to please everyone, encouraging focus on authentic representation and owning mistakes.
  • 7:24
    The Taylor Swift Marketing Ecosystem
    Leslie and Jen discuss Taylor Swift's masterful marketing and how her art and controversial album release sparked discussion, illustrating how engagement can evolve over time.
  • 12:22
    Control your social media algorithm
    Jen explains how user engagement shapes social media algorithms and advises listeners to be mindful of what they click and watch to curate a more positive feed.
  • 17:36
    TikTok Shop and Influencer Marketing
    Leslie shares a personal anecdote about being influenced by TikTok Shop to buy shoes, leading to a discussion on the platform's commercial power and the difference between organic and paid reach.
  • 21:35
    3 S's of Content Strategy
    Jen introduces her 'three S framework' for social media content, focusing on 'show up' content to build general audience engagement, culture, and storytelling.
  • 25:15
    Personal Branding vs Business Marketing
    Leslie and Jen discuss the balance between personal branding and business marketing, advising against pigeonholing a business's identity to an owner's singular interest.
  • 33:50
    Social Trends to Avoid
    Jen advises caution against over-reliance on AI for content creation and rushing to adopt every new social media platform, advocating for genuine human connection and strategic platform adoption.
  • 38:16
    Standing Out in Crowded Markets
    Jen emphasizes the need for a multi-faceted marketing approach, including community involvement, partnerships, and consistent visibility across various channels, to build trust and stand out.
  • 45:36
    The Power of Organic Community
    Jen highlights a client's success with significant organic social media presence, illustrating how a strong community reduces the cost and increases the effectiveness of paid advertising.
  • 50:58
    Rilla's Rapid Industry Infiltration
    The hosts discuss how Rilla quickly gained industry recognition through consistent and significant investment in visibility, sponsorships, and presence at industry events.

Speakers

C
Cassie Pound
Host
L
Leslie Harpole
Host
J
Jen McKee

Key Takeaways

✦

Develop a multi-faceted marketing strategy beyond just ads, incorporating community involvement, partnerships, and consistent visibility across platforms.

✦

Prioritize building an organic community and strong brand presence; this significantly reduces the cost and improves the effectiveness of paid advertising.

✦

Be mindful of your social media engagement to curate a positive algorithm, and understand that customer engagement can evolve over time, like with Taylor Swift's album.

✦

Implement the 'three S framework' (Show Up, Share, Sell) for content: 50% for general engagement and culture, the rest for education and sales.

✦

Balance personal branding with business marketing; while personal stories can connect, ensure your business messaging appeals to a broader community.

✦

Exercise caution with new social media platforms and AI-generated content; prioritize authentic human connection and strategic adoption over chasing every trend.

✦

Maintain consistent visibility and show up regularly in your market; people need to see you repeatedly across different touchpoints before they consider doing business with you.

Want the full experience?

Join Power100 for full access to every episode, AI-powered insights, personalized coaching, and a network of industry leaders.

Join Power100 →